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    Yellow Journalism

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    Dance Sational
    Yellow journalism refers to sensationalized news reporting that was used in the late 19th century by Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal to attract readers and increase circulation. Their fierce competition utilized lurid stories and headlines, and eventually the term "yellow journalism" was coined to describe their tactics. This period popularized techniques like banner headlines and comics that still influence media today.

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    Yellow Journalism

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    Yellow journalism refers to sensationalized news reporting that was used in the late 19th century by Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal to attract readers and increase circulation. Their fierce competition utilized lurid stories and headlines, and eventually the term "yellow journalism" was coined to describe their tactics. This period popularized techniques like banner headlines and comics that still influence media today.

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    Journalism notes

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    Yellow journalism (9)

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    Yellow journalism refers to sensationalized news reporting that was used in the late 19th century by Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal to attract readers and increase circulation. Their fierce competition utilized lurid stories and headlines, and eventually the term "yellow journalism" was coined to describe their tactics. This period popularized techniques like banner headlines and comics that still influence media today.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views2 pages

    Yellow Journalism

    Uploaded by

    Dance Sational
    Yellow journalism refers to sensationalized news reporting that was used in the late 19th century by Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal to attract readers and increase circulation. Their fierce competition utilized lurid stories and headlines, and eventually the term "yellow journalism" was coined to describe their tactics. This period popularized techniques like banner headlines and comics that still influence media today.

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    © All Rights Reserved
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    of 2

    Yellow journalism

    Yellow journalism, the use of lurid features and sensationalized news in newspaper
    publishing to attract readers and increase circulation. The phrase was coined in the 1890s to
    describe the tactics employed in the furious competition between two New York City
    newspapers, the World and the Journal.

    Joseph Pulitzer had purchased the New York World in 1883 and, using colourful,
    sensational reporting and crusades against political corruption and social injustice, had won
    the largest newspaper circulation in the country. His supremacy was challenged in 1895
    when William Randolph Hearst, the son of a California mining tycoon, moved into New
    York City and bought the rival Journal. Hearst, who had already built the San Francisco
    Examiner into a hugely successful mass-circulation paper, soon made it plain that he
    intended to do the same in New York City by outdoing his competitors in sensationalism,
    crusades, and Sunday features. He brought in some of his staff from San Francisco and
    hired some away from Pulitzer’s paper, including Richard F. Outcault, a cartoonist who had
    drawn an immensely popular comic picture series, The Yellow Kid, for the Sunday World.
    After Outcault’s defection, the comic was drawn for the World by George B. Luks, and the
    two rival picture series excited so much attention that the competition between the two
    newspapers came to be described as “yellow journalism.” This all-out rivalry and its
    accompanying promotion developed large circulations for both papers and affected
    American journalism in many cities.


    Joseph Pulitzer.
    Hulton Archive/Getty Images

    William Randolph Hearst, 1906
    Library of Congress, Washington, D.C.

     
    The era of yellow journalism may be said to have ended shortly after the turn of the 20th
    century, with the World’s gradual retirement from the competition in sensationalism. Some
    techniques of the yellow journalism period, however, became more or less permanent and
    widespread, such as banner headlines, coloured comics, and copious illustration. In other
    media, most notably television and the Internet, many of the sensationalist practices of
    yellow journalism became more commonplace.

    The Editors of Encyclopaedia Britannica This article was most recently revised and updated by Brian
    Duignan, Senior Editor.

    Citation Information
    Article Title: Yellow journalism
    Website Name: Encyclopaedia Britannica
    Publisher: Encyclopaedia Britannica, Inc.
    Date Published: 25 October 2019
    URL: https://www.britannica.com/topic/yellow-journalism
    Access Date: April 25, 2021

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