Detailed Lesson Plan - John Dominic N. Romero

Detailed Lesson Plan on Marketing for SHS Grade 12
(ABM Track)
Prepared by: John Dominic N. Romero
I. OBJECTIVES
At the end of the 45-minute lesson, the students shall be able to:
a) Identify the Stages of Marketing Thought
b) Explain Marketing as One of the Functions in the Business Organization
c) Discussion of Marketing as a Management Function
II. SUBJECT MATTER

A. Topic: Introduction to Marketing, Definition, Goals and
Concepts
B. References: Principles of Marketing, Anvil Publishing, Ac-ac, Maria
Victoria M., (2009)
C. Instructional Materials: Modules and worksheets, PowerPoint presentations,
video clips
D. Skills: creating, writing, reading, listening, speaking, identifying
E. Values Integration: collaboration, cooperation, obedience and humility
III. METHODOLOGIES
A. PRELIMINARY ACTIVITIES
Teacher’s Activity Learner’s Activity
a) Prayer
Everybody stand up. Please lead the In the name of the Father, and of the Son and
prayer Angela. of the Holy Spirit. Lord, we stand here In
your presence... AMEN.
b) Greeting/Classroom Arrangement
 Good morning, class.  Good morning, teacher, good morning
classmates.
 Before being seated, please pick
up the trashes you see and put it in
the trash bins.
After a minute….  Thank you, Teacher Doms.

- You may now take your seats class
After a minute…
 You may now be seated, class.
c) Checking of Attendance
 Before anything else, let me check  Yes, teacher.
your attendance. Say present if your
name is called.
d) Review
 Okay class, what was our topic last  Teacher, it’s all about Marketing.
meeting? Yes, Princess?
 Okay, thank you. Who wants to share
the definition of marketing? Yes,
Daniel?  Teacher, Marketing is the process of
 Very well said. Let’s give Daniel a exploring, creating, and delivering
round of applause. value to meet the needs of a target
market in terms of goods and services.
e) Motivation
 Class, given the importance of
Marketing, I have a video clip
presentation to show to everyone a
local noodle product, how it was,
made and marketed.
 On your worksheets, please list down
one to three points the product was
made and marketed.
After 5 minutes, the teacher asks the
students to pass their worksheets.  Teacher, I notice that we had just
watched how a product was made and
 Very good! I am pleased to check the
then marketed after.
worksheets and see that you got the
idea on the video which you just
watched. Now, lets discuss your
answers. Anybody who can tell me
what was our activity about? Yes,
Sophia.
 Great observation, Sophia.
B. LESSON PROPER
Teacher’s Activity Learner’s Activity
 Before proceeding to our main topic  (students read the objectives)
class, lets read our objectives for
today.
 The stages are Period of Discovery,

 Thank you. So, our topic for today is Conceptualization, Integration,
all about identifying the stages of Reppraisal, Reconception,
marketing thought. But first, what is Differentiation and Socialization.
the stages of marketing thought based
on your prior knowledge? Yes, Ana.
 Okay, Very Good! So class, the stages
of marketing thought are a series of
development in our history that sums
up the development and eventual
growth of marketing as a field of
study and a way to establish a product
to the general public.
Period of Discovery (1900-1910)
- teachers of marketing sought facts
about the distributive trades, marketing
theory was borrowed from economics,
concept came into being
Period of Conceptualization (1910-1920)

- many concepts were being developed
Period of Integration (1920-1930)
- principles of marketing was first
postulated, general body of thought was
integrated; Paul W. Ivey was first to use
Principles of Marketing related to
advertising, retailing and credit granting
(1930-1940)
- specialized areas were developed,
assumptions were verified
Period of Reappraisal (1940-1950)

 concept and traditional explanation of
marketing was reappraised
Period of Reconception (1950-1960)

 traditional approaches to the study of
marketing were supplemented by
increasing emphasis on managerial
decision making
Period of Differentiation (1960-1970)

 marketing expanded and concepts
took on substantial identity such as
managerialism, environmentalism,
and internationalism
Period of Socialization (1970)  Yes, Teacher.

 social issues and marketing became
much more impotant
 Do you understand, class?
 The discussions in the different

approaches to the study of marketing
point to multi-dimensional factors that
affect marketing, making it difficult to
give a complete concept of marketing
in one definition. Through time, the
following definitions of marketing
have been given:
▶ A human activity responsible
for managing the demand
structure of need-satisfying  Yes, Teacher.
goods and services
▶ A social and managerial  It is the delivery of customer
process wherein individuals satisfaction at a profit.
and groups obtain what they
need
▶ A social and managerial
process for managing the
demand structure of needs,
wants, and satisfying products
and services to facilitate the
exchange process at a profit
 Class, base on the discussion, what is

the compact definition of marketing?
Yes, Sheena.
 Very good, Sheena! We simply put

marketing as “the delivery of customer
satisfaction at a profit.’ The goal of
this is to “attract new customers by
promising superior value and keep and
grow current customers by delivering
satisfaction.”
 Marketing is considered as one of the

Management Functions in a Business
Organization. It is part of a standard
four-key management function
namely, production, finance, human
resources and marketing.
 Each has a relationship to marketing
as a whole and can be summarized as:
Marketing & Production

- products manufactured must be
consistent with the customer demands
Marketing & Human Resources

- great marketing strategies need great
people, talented, skilled & experienced
Marketing & Finance

- marketing plans, and advertisements
should always be within the company’s
budget; other promotional activities also
must always be in line with the
company’s budget limits
 Yes, Teacher.
a) Drills and Activities

And if that is so, we will be having a short
quiz. Everyone, please get a ¼ sheet of
paper and answer the following.
You’ll be given three minutes to answer.
Directions:
Identify what stage of marketing thought  (Students actively answer and
and marketing management function is participate.)
being described.
After 5 minutes…
Very good class, after checking the
papers, I can see that you have known the
stages of marketing.
C. POST LESSON ACTIVITY
a) Application
Group the students into five (5). Each
group would act out the marketing
functions as discussed. The output
presentation must be made in a creative way
and may involve:
 Singing
 Dancing
 Acting
You are given five minutes to prepare.
After 5 minutes…
Okay class, let’s start your presentation…  Yes, Teacher.

After that…
Very Good presentation class! Give your  (Students clapped their hands.)
selves a round of applause.
b) Generalization
 Now, class, I want to test your
knowledge about our topic.
 Brenda, what are the stages of
marketing thought?
 (Brenda answers.)
 Okay thank you. Rochelle, what is the
relationship of marketing and
production?  (Rochelle answers.)
 Okay thank you. Mike, what is the
relationship of marketing and finance?  (Mike answers.)
 Very well said, Mike.

 Class, what does marketing considers
 (Students answers.)
when satisfying for a profit?
 Great answer, class.
c) Evaluation
 Class, I think you know now the topic
for today. As to this, please get 1
whole sheet of paper and answer the
following. You are given 15 minutes
to answer the questions. Good luck!
I. Identification.
Read and understand each statement.
Identify what is being described.
1. Commonly referred to as the
process of exploring, creating, and
delivering value meet the needs of a
target market in terms of goods and
services.
2. What management function is
primarily concerned with product
consistency with customer demands?
3. What management function is
concerned with hiring talented, skilled
& experienced people in the
company?
4. What management function checks

promotional activities if it’s within the
company’s budget?
5. Who was the person who defined
“Marketing” in the Period of
Integration?
II. Essay
Write an essay about the following.
1. What is the importance of
marketing in a business?
2. Why is it important to know the
goal of marketing in a business?
 Done class?  Yes, Teacher.

 Okay class, pass your paper to the  (Students follow.)
person in front of you.
d) Assignment
 Class, kindly get your notebook and copy
the assignment written on the board.
Create a short product proposal with

considerations on who to hire, where to
create the product and the budget needed
and its need for the community. Submit
your proposal on a short bond paper, no
more than 2 to 3 pages long.
 Are you done copying your

assignment?  Yes, Teacher.
 Okay, keep your things and pick up

the pieces around you before leaving.
 Goodbye, class.  Thank you, and goodbye teacher. And

goodbye classmates.

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Detailed Lesson Plan on Marketing for SHS Grade 12

II. SUBJECT MATTER

After a minute….  Thank you, Teacher Doms.

 The stages are Period of Discovery,

Period of Conceptualization (1910-1920)

Period of Reappraisal (1940-1950)

Period of Reconception (1950-1960)

Period of Differentiation (1960-1970)

Period of Socialization (1970)  Yes, Teacher.

 Do you understand, class?

 The discussions in the different

 Class, base on the discussion, what is

 Very good, Sheena! We simply put

 Marketing is considered as one of the

Marketing & Production

Marketing & Human Resources

Marketing & Finance

a) Drills and Activities

Okay class, let’s start your presentation…  Yes, Teacher.

 Very well said, Mike.

4. What management function checks

 Done class?  Yes, Teacher.

Create a short product proposal with

 Are you done copying your

 Okay, keep your things and pick up

 Goodbye, class.  Thank you, and goodbye teacher. And

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