Experiments (Lab and Field)
Experiments (Lab and Field)
Experiments (Lab and Field)
Field experiments:
- An experiment which takes place in the subject’s natural surroundings.
- Those involved are less likely to be aware that they are being studied, in which case
there is no Hawthorne effect.
- More common than laboratory experiments
Strengths:
- More valid:
It allows the researcher to test behavior in a real-life setting. This means the research will
give a truer picture of real life and the subject’s natural behavior.
- Not affected by the Hawthorne effect if participants are unaware that they are being
experimented on.
Limitations:
- Impossible to control all variables:
(e.g. if you are using passers-by, your sample will not be representative). This makes it
harder to identify cause and effect.
- Experimenter bias:
Unintended affect researcher has on the study. People will act in terms of how they
perceive others and will therefore respond differently if the experimenter is
old/young/male/female etc. They are also influenced by how others expect them to act, so
the researcher’s expectations may ‘rub off’ on them.
Laboratory experiments:
- An experiment which takes place in a highly controlled environment where the
researcher has a high level of control over variables.
- Don’t confuse experiments with observations. In observations you just observe natural
behavior, in experiments you alter variables to in order to observe whether behavior is
affected.
Strengths:
- Experimenter can manipulate variables to establish cause and effect.
- Highly reliable:
method can be repeated using the same steps. Standardized method
Limitations:
- Lacks validity:
Labs are an artificial environment. Society cannot fit inside a laboratory so it is not true to
life.