Experiments (Lab and Field)

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Experiments:

- Involves studying the effect of different variables


- Researcher manipulates independent variables to see if they produce a change in
dependent variables
- Relationship can be one of two types-
Correlations: two or more things happen at the same time
Causation: relates to the idea that when one thing occurs the other must follow it

Field experiments:
- An experiment which takes place in the subject’s natural surroundings.
- Those involved are less likely to be aware that they are being studied, in which case
there is no Hawthorne effect.
- More common than laboratory experiments

Strengths:
- More valid:
It allows the researcher to test behavior in a real-life setting. This means the research will
give a truer picture of real life and the subject’s natural behavior.

- Not affected by the Hawthorne effect if participants are unaware that they are being
experimented on.

- Tend to establish correlations rather than causations

Limitations:
- Impossible to control all variables:
(e.g. if you are using passers-by, your sample will not be representative). This makes it
harder to identify cause and effect.

- Ethical issue of deceit:


usually not possible to gain consent beforehand without affecting the results (though it
should be gained afterwards).

- Experimenter bias:
Unintended affect researcher has on the study. People will act in terms of how they
perceive others and will therefore respond differently if the experimenter is
old/young/male/female etc. They are also influenced by how others expect them to act, so
the researcher’s expectations may ‘rub off’ on them.
Laboratory experiments:
- An experiment which takes place in a highly controlled environment where the
researcher has a high level of control over variables.
- Don’t confuse experiments with observations. In observations you just observe natural
behavior, in experiments you alter variables to in order to observe whether behavior is
affected.

Strengths:
- Experimenter can manipulate variables to establish cause and effect.

- Patterns can be measured quantitatively.


Positivists prefer

- Removes experimenter bias:


it is a detached method where the researchers’ feelings are not involved.

- Highly reliable:
method can be repeated using the same steps. Standardized method

Limitations:
- Lacks validity:
Labs are an artificial environment. Society cannot fit inside a laboratory so it is not true to
life.

- Many extraneous variables can’t be controlled:


Participant background and life history

- Hawthorne effect (subject alters their behavior as a result of being studied)

- Small sample sizes mean unrepresentative data, difficult to apply to large-scale


phenomena.

- Often requires deception about true purposes of study

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