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WEBSITE DESIGN PROPOSAL

Conference Paper · November 2021

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Anit Kumar
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 IS221
ASSIGNMENT 1
SEMESTER 1
2020
DESIGNING A
WEBSITE
NAME STUDENT ID TUTORIAL DAY & TIME
 WEBSITE
DESIGN
PROPOSAL

STYLISH
COMFORT
TABLE OF CONTENTS

Contents
1.0 INTRODUCTION..................................................................................................................................................... 4
OUR MISSION ................................................................................................................................................................. 5
OUR VISION .................................................................................................................................................................... 5
MORE INFORMATION ................................................................................................................................................. 5
2.0 CONTENT GOALS .................................................................................................................................................. 6
3.0 AUDIENCE ............................................................................................................................................................... 8
i. Targeted Audience .................................................................................................................................................... 8
ii. What makes the website attractive to its users? ..................................................................................................... 8
iii. Tracking user activity ........................................................................................................................................... 8
iv. Technical and Accessibility Issues ....................................................................................................................... 9
4.0 SITE CONTENT AND FUNCTIONAL REQUIREMENTS.............................................................................. 10
i. Home ........................................................................................................................................................................ 10
ii. Male Vintage............................................................................................................................................................ 10
iii. Female vintage ..................................................................................................................................................... 10
iv. About Us Page ..................................................................................................................................................... 10
v. Location ................................................................................................................................................................... 10
vi. Contact ................................................................................................................................................................. 10
vii. Search Functions ................................................................................................................................................. 11
5.0 SITE STRUCTURE ................................................................................................................................................ 12
BIBLIOGRAPHY ............................................................................................................................................................... 13
References ............................................................................................................................................................................ 13
 1.0 INTRODUCTION
Stylish Comfort is a well known Fijian fashion designing business that specializes in designing
of clothing materials for all occasions such as event designing e.g. wedding designs, and fashion
show designing services. Apart from being a successful commercial business, we aim to provide
and reach our customers in every way possible, and obtain their views on our services in order
for us to improve our services. In this report, our team would like to propose a website design for
Stylish Comfort.

Customers nowadays are looking for an easier way in which they can gain information about the
products they are interested in. Therefore, we aim to design a website that will provide more
information about the designs and services offered by the Stylish Comfort, which can be accessed
anywhere and anytime via any device (PandaDoc, n.d.). The website will have all sorts of benefits
including:

 A platform for advertising and showcasing existing and upcoming designs and events.
 Details about the business and its services.
 Enable viewers to look in to our social media pages.
 Provide customers and business to communicate easily.
 Allow customers to easily navigate through the web pages.

The website will contain a homepage which will guide its users to all our services and details.
The website will be design in a simple way so that its easy to understand by all types of users.
Majority of the details about the Stylish Comfort will be displayed using this homepage so that
users are do not get confused while viewing and going over our website. Our team is proficient
enough in developing of websites using HTML and ASP.net. based on the needs of Stylish
Comfort, we will be utilizing simple HTML coding techniques in order to successfully design the
web page to meet the business needs and requirements. (Prinsloo, 2020) (Shocket, 2020)
 OUR MISSION
 Helping our clients in finding, keeping and growing the targeted customers through
authentic designs and marketing.

OUR VISION
 Helping our clients to grow through creative designs.
 Being honest and committed towards what we do.
 Being punctual and work to deadlines at all times.
 Being update with new design trends.
 Being simple, creative and unique in our work.

MORE INFORMATION
Location: 69 Gladstone Road, Suva, Fiji

Opening hours: Monday – Friday (9am – 5pm)

Saturday (9am – 2pm)

 We do not operate on Sundays and Public Holidays.

Email: [email protected]

Phone contact: *put any number

Website: *enter the page url once completed

 2.0 CONTENT GOALS
Identifying the content goals is an important factor to consider while designing a website. The
following goals are identified for Stylish Comfort:

i. Customer engagement
Establishing a smooth communication with the businesses customers is a key factor. In this
proposed design, the team has reviewed the necessary information that the customers or
the visitors will be seeking for on the website. The website will showcase all important
information’s such as the businesses designing prices, available products, location of the
business, and the businesses contact details. Since its mainly a publishing web site,
therefore the team will ensure that all the relevant details about the business and its products
are published for the existing and new customers. (Hall, 2020)
ii. Special interests
Users are attracted to the website based on their interests as to what they are actually
looking for. We will ensure that the interests of the users are showcased through the
website. The home page of the website will display some of the businesses interesting and
unique designs, its brands to name a few, which will make the webpage interactive and
attractive to the users.
iii. Website accessibility

We are looking forward into designing a website that’s easy to access anywhere, anytime
via any device. To ensure this, the team will ensure to test the webpage on different
resolutions, internet speeds, devices and different web browsers. We aim to develop a
webpage with smooth transitions in order to accurately serve all the requirements of the
business.
iv. Social networking

Designing a website not only includes showcasing the business products but also providing
means of ways in which the users can communicate to gather more information on the
products and services of the business. Bearing this requirement, the website will also
provide social networking features such as clicking on the link or icon in order to view the
Facebook or Instagram page of the business and even enquire more about its products
through messaging.

v. Product support

Ensuring that the users are well aware and informed about the products that the business
offers is essential. Through this website, the users will be able enquire more about the
business products. While designing, the team will also ensure that the showcased products
have clear and enough information so that the users are well versed wit the type of products
the business offers. (Hall, 2020)
 3.0 AUDIENCE
A website is void without any audience, therefore its necessary to identify the group of audience
which the business is targeting on. Since Stylish Comfort specializes in designing clothing
materials, therefore we have identified that the business mainly targets average audience of both
male and females. The team has decided to design the website of Stylish Comfort in a manner
whereby both male and female users will be able to obtain the information they are looking for
on the website.

i. Targeted Audience
After analyzing the requirement of Stylish Comfort, we have identified that the business
targets average audience of both male and females. Therefore, the website will contain a
section for each of the targeted audience group. Through this, the audience will be able to
obtain the information they are looking for.

ii. What makes the website attractive to its users?

The website will contain colourful graphics and pictures which will showcase the products of
Stylish Comfort. Users will be tempted to look into the website and view the business
products. Using of these features in the website is an effective way to make the website
attractive and presentable.

iii. Tracking user activity

User activity will also be tracked on the website in order to analyse the number of users who
have visited the website within a given period. This information will be analysed and displayed
in a graphical format which may show the number or percentage of users who have visited the
site using different browsers. An example is shown below:
 Browser Usage Statistics

Others Firefox
5% 10%

Google Chrome Safari

40% 30%

Internet Explorer
15%

iv. Technical and Accessibility Issues

We keep in mind that users will access the website from different geographical location using
different technologies. Once we are finished with the design model, we will be testing the
website using different browsers and on different internet speed. We are totally focused
towards developing a website which can be accessed easily by the users in different levels of
environment.
 4.0 SITE CONTENT AND FUNCTIONAL
REQUIREMENTS
i. Home
This section of the website will give the user a brief introduction about Stylish Comforts and
their products. The page will also contain some graphical images of the business designs. The
homepage will also contain links to our Facebook, Instagram pages which will be located on
the right side of the website.

ii. Male Vintage

Under this part of the website, all the interests and information for our male audience will be
showcased. Information such as:

 Designs for males

 Information on the current and upcoming designs.

iii. Female vintage

This is one of the populated part of the website as it contains all the designs and information
needed by the female audience of the website. The contents will be showcased using images
and description about the designs can be found on this page.

iv. About Us Page

This page contains more information about Stylish Comfort and its designs. The page will also
show the business staff and provide more in depth details about the business.

v. Location
The business location is stated under this page. This will enable users to easily locate the
business location.

vi. Contact
This section contains contact details about Stylish Comforts. Details include:

 Email address
 Phone contacts
  Fax
 Links to social media communication services

vii. Search Functions

These functions will enable users to easily search for what they are looking for. Users can
simply enter the information they require and if the information exists on the website, it will
automatically take the user to it.
 5.0 SITE STRUCTURE
Linear structure has been chosen for the development of the website for Stylish Comfort. This
structure is simple and easy to navigate by the user. For users who might interact with a website
for the first time, or might have had least encounters with a website will still be able to browse
trough the website and obtain the information they are seeking for.

Shown below is the structure of the website:

Home Male Female About Contact Location

page
Vintage Vintage Us

Facebook

Instagram

Twitter

LinkedIn
 BIBLIOGRAPHY
References
Hall, J., 2020. 5 Business Goals of Content Marketing. [Online]
Available at: https://blog.influenceandco.com/5-business-goals-of-content-marketing
[Accessed 6 April 2021].

PandaDoc, n.d. Web Design Proposal. [Online]

Available at: https://www.pandadoc.com/web-design-proposal-template/
[Accessed 6 April 2021].

Prinsloo, K., 2020. Web Design Proposal Template (Free). [Online]

Available at: https://studywebdevelopment.com/web-design-proposal-template.html
[Accessed 6 April 2021].

Shocket, S., 2020. How To Write a Great Web Design Proposal + Free Template. [Online]
Available at: https://elementor.com/blog/website-proposal/
[Accessed 6 April 2021].

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