Dan Shah (Devaaum)

Salesforce Cloud Architect

[email protected]
848-273-3635

PROFESSIONAL SUMMARY
• 8+ years of experience in the IT industry and around 6+ years of experience as a Salesforce architect, administrator
and developer on the force.com platform. Having extensive knowledge in implementing, customizing and
maintaining Salesforce solutions.
• Hands on experience in SFDC Integration (Bi-Directional data transfer) using Web Service and Apex Programming
(SOAP and REST).
• Involved in data migration and integration using Apex Data Loader.
• Good experience in working on Eclipse IDE with Force.com Plug-in for writing business logic in Apex programming
language. Excellent skills in creating/troubleshooting/modifying Apex code and visual force pages.
• Excellent knowledge of gathering business process analysis, requirement specification gathering, analysis and
documentation.
• Armed with strong design and architecture level understanding of the Salesforce platform honed from experience in
architecting, designing, and developing Salesforce organizations hosting multiple applications catering to many
divisions
• Experience in web technologies including HTML, XML, CSS, Java Script, and JQuery. Proficiency in Object
Oriented Languages like C, Java, J2EE and J2EE framework Struts.
• Experience in translating the customer’s requirements using SFDC best practices and crafting a solution that
support their process and functional requirements.
• Expertise with salesforce.com administrative activities: Creating Profiles, Roles, Users, Permission Sets, Record
Types, Page Layout assignment, Search Layouts, Field - Level Security, Custom Tabs, Validation rules, Formula Fields,
Email notifications and Templates, Outbound Messaging, Tasks, Events and Actions, Creating Flows, Process
Builders, Workflows, Approval Process, Reports and Dashboards.
• Strong experience in developing and implementing solutions using Salesforce Integrations, Lightning, Salesforce1,
Apex Language, Apex Triggers, Workflow Rules, Apex Class & Apex Web Services, Visual Force and S-Control
• Expert in generating and analyzing Custom reports and Dashboard for management and various business unit
personnel to provide detail information on key performance indicators. Experience in proactive planning, strategy,
testing, implementing, and maintaining mission critical CRM, Sales, and marketing systems.
• Have in depth Knowledge and understanding of CRM business processes like Forecasting, Campaign Management,
Lead Management, Order Management, Account Management, and Case Management.
• Proficient in SFDC Administrative tasks like generating Profiles, Roles, Users, Page Layouts, Email Services,
Approvals, Workflows, Validation rules, Reports, Dashboards, Tasks, and actions.
• Efficient and knowledgeable in using basic Lightning components including, lightning pages, lists, layouts etc.
• Ability to work with business analyst team to become familiar with the application requirement to analyze and
recommend efficient solution within Sales force configuration changes in support of enhancement requests.
• Proficient in MuleSoft AnyPoint API platform on designing and implementing Mule APIs. Strong working knowledge
on API Gateway.
• Adept at overseeing projects from requirements gathering to implementation of Salesforce’s Sales, Service,
Marketing and Analytical Cloud.
• Experience in implementation of Salesforce.com applications like the Sales, Marketing, Service, and support
Modules. Experience in working with Salesforce.com sandbox and production environments.
• Have a strong understanding on Big Machines Integration with CRM systems like SalesForce.com, Oracle CRM
using Informatica tool.
• Strong Database RDBMS development experience in writing queries functions stored procedures triggers and
views in Oracle SQL PL/SQL and MS Access.
• Involved in all phases of Software Development Life Cycle (SDLC), which involves requirement gathering,
requirement analysis, functional design, implementation, and enhancement of projects in salesforce.com

TECHNICAL SKILLS:
SALESFORCE.COM Salesforce CRM, Salesforce Admin, Service Cloud Console, SSO, Apex Language,
Apex Classes/Controllers and Apex Triggers, VisualForce (Pages, Component &
Controllers), Salesforce.com Data Loader, Workflow & Approvals, Reports, Custom
Objects, Custom Tabs, Workbench, Email Services, Salesforce offline Edition,
Analytic Snapshots, Case Management System, SOQL, SOSL, Data loader. Apex
Web Services, Apex Explorer, Sandbox development and testing, SOQL, SOSL, Ajax
Toolkit
Salesforce Clouds Sales Cloud, Service Cloud, Community Cloud, Marketing Cloud.
CPQ Salesforce CPQ (Steelbrick), Apptus CPQ
Salesforce Integration Tools DataLoader, Jitterbit, Oracle ICS, Salesforce Connect, Informatica Cloud
Connector, DBAmp, MuleSoft.
RDBMS MS Access, Oracle.
Languages C, Java, C++, HTML, APEX
Operating Systems Windows, Sun Solaris Unix, Linux
Database Tools Oracle, SQL Server Profiler, Query Analyzer.
Methodologies Waterfall, Agile (RUP & Scrum), SDLC, ITIL, Risk Analysis, Gap Analysis.
Business Modelling Tools Microsoft Visio, Clear Case, Rational Rose.
Project Management Microsoft Project, Microsoft Office, Agile Wrap.

Work Experience:

Salesforce Architect
Anthem- Richmond VA (April 2020-Present)
Responsibilities:
• Responsible for Salesforce.com System Integration with external applications and systems using Apex Web services and
Apex Callouts with both REST API and SOAP API. Integrated Salesforce.com with an external application using SOAP, REST
based web services to create, retrieve, update, or delete records, such as accounts, leads, and custom objects.
• Working on a Large-scale & complex Salesforce development projects along with integrating date from other
systems/Repositories.
• Designed and deployed Custom tabs, validation rules, Approval Processes and Auto-Response Rules for automating
business logic. Worked on Salesforce.com based development enhancements and implemented lightning applications
from the scratch.
• Worked on Force.com Integrations with Oracle Database and Peoples soft using SOAP API via Enterprise Service bus acting
as a virtual middleware security to consume or produce the web services on Salesforce side to handle Order Management
system from SFDC to Oracle database.
• Strong Database RDBMS development experience in writing queries functions stored procedures triggers and views in
Oracle SQL PL/SQL and MS Access.
• Worked with Dynamic Apex to access Objects and Field describe information, execute dynamic SOQL, SOSL and DML
queries. Added Lightning Component to Lighting Pages and Record Pages. Have worked on Apex classes, Visualforce
Pages, Controller classes and Apex Triggers for various functional needs in the application.
• Worked on analyzing the complete Apex classes, Apex Triggers, Pages in the Salesforce.com instance in the design phase
of the Salesforce Single View project. This included documenting the Use and effect of these in the current instance for
the migration/implementation phase. Scheduling Apex jobs for processing large records.
• Created Custom Objects and fields for transactional and contractual information. Created workflow rules and defined
related tasks, email alerts, and field updates.
• Implemented Case Management Automation to track and solve Customer’s Issues. Implemented Email-to-Case, Web-to-
Case to enter generated cases to Case Object.
• Designed and developed SFA based Application on Force.com Platform in Salesforce.com environment with Apex
programming language at backend and Visual-Force pages as user interface. Developed Apex REST techniques.
• Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform
database objects. Created custom controllers, extensions and triggers that contained SOQL and SOSL statements.
• Built CTI (Computer Telephony Integration) adapters to integrate with Desktop applications and third-party CTI systems
with Salesforce CRM call center uses to integrate with their Salesforce Softphone. Resolved issues connected to Call
Centers, usage of CTI adapters and Mobile applications.
• Experience with MuleSoft for integrating with Salesforce helps to build some applications on CRM and ERP Platforms,
Force.com Web Services API to connect your Salesforce environment to Mulesoft.
• Built Proof of Concept (POC) for the Inbound and Outbound modules to call the third-party vendor API's using Mulesoft
and Java.
• Setup Marketing Cloud Connector and Sales Cloud Setup of API user and Marketing Cloud API user and performed all the
steps of Connecting Marketing Cloud Connector.
• Configured SSO (Single-Sign-On) in Marketing Cloud and Identity Access Management tool with internal teams.
• Developed Data Model in Marketing Cloud for the Data Extensions using Synchronized Data Extensions, Shared Data
Extensions, Salesforce Data Extensions and used filters and queries.
• Worked extensively in customization of Sales and Service Cloud Console by embedding Visualforce pages in custom
console components, highlight panel and interaction log.
• Worked extensively using Cast Iron as an integration tool. Integrated Salesforce CRM and the legacy system using Cast
Iron Integration Systems.
• Developed user interface applications using JSP, HTML, JavaScript, jQuery to simplify the complexities of the Salesforce
application. Used Salesforce.com Ajax Toolkit to make asynchronous calls to the SFDC data store for optimizing data
retrieval speeds.
• Developed user interface template for Salesforce using JavaScript, CSS. Used field level security along with page layouts to
manage access to certain fields.
• Used the sandbox for testing and migrated the code to the deployment instance after testing. Worked on Unit testing, for
the customizations and developments done during the project.

Senior Salesforce Developer

REEF - Miami, FL (Jan 2018 - Mar 2020)
Responsibilities:
• Developed various Batch Apex Classes and scheduled those using Apex Schedulable Classes. Developed Apex Triggers,
Apex Classes, Controllers and Test Classes within Governor Limits. Implemented various Apex classes, Triggers, Batch &
Schedulable classes and also the Future method for handling huge data transactions or Bulk operations.
• Designed Visual force pages using Visual force Components, Style Sheets, JavaScript, and jQuery. Created SFDC sites to
provide public access to visual force pages.
• Worked with Data loader for loading the attachments into salesforce.com, related to objects like Accounts, Contacts,
Opportunities, and Activities.
• Integrated applications with Salesforce.com using SOAP web services API. Configured and Integrated Salesforce with
Oracle database. Integrated Salesforce.com with external systems like Oracle and SAP using SOAP API and REST API.
• Created users, roles, public groups and implemented role hierarchies, sharing rules and record level permission to provide
shared access among different users.
• Written front-end validation rules using Java Script, JQuery and developed custom CSS for same look and feel across all
visualforce pages.
• Develop several Custom Reports & Dashboards to better assist managers and report folder to provide report accessibility
to appropriate personnel.
• Involved in client-based meetings to fulfill the end requirement using BMC Remedy Force increasing the sales process.
Used custom tools like Apex data loader & Jitter Bit for the handling the data for insertion, updating &deletion.
• Created the Technical Document & the Test Case document for the in-house Salesforce Administrator to keep a track.
• Also worked and developed various Portal based requirements for the end clients to view the data. Created various Test
Classes and deployed into Production which satisfies the code coverage.
Salesforce Developer
Delta Airline – Atlanta, GA (Nov 2016 – Dec 2017) (India)
Responsibilities:
• Design Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and
configured their sharing settings. Create profiles and permissions documentation, data mapping and reporting and
dashboard building.
• Interacted with various business user groups and performed detailed analysis of business and technical requirements and
designed the solution by customizing various standard objects of Salesforce.com (SFDC).
• Designed and developed SFA based Application on Froce.com Platform in Salesforce.com environment with Apex.
• Developed Apex Triggers, Apex Classes and Test Methods using Sync/Async methods to implement the business logic as
per the requirements. High End Process and Application Customization using Apex & Visualforce.
• Manage salesforce application user profile, permissions roles, and validation rules. Develop workflow ruled and defined
related tasks, time triggered tasks, email alerts, field update to implement business logic.
• Design, develop, deploy page layout, components, custom objects, custom tabs, visual force pages to reach the needs of
organizations.
• Developed salesforce.com visualforce pages using Java script, and Ajax toolkit for client side validations and rendering
sections/components based on user options. Developed VisualForce pages with java Script and Apex classes.
• Use field level security along with page layouts to manage access to certain fields. Building the security model for the
organization using Security, Roles, Field Accessibility, Organization Wide Default Settings, Profiles, Field Level Security,
Permission Sets and Sharing Settings.
• Generate several Reports and Report folders to support managers to better utilize Salesforce as a sales tool and organized
various Reports for different user profiles based on the needs of the organization.
• Used Data Loader for insert, update, and bulk import or export of data from Salesforce.com, employed Data Loader to
read, extract, and load data from CSV file.
• Achieve import and export operations to load customer data and other master data adopting data loader. Implicate in
mapping the fields among the current reporting system and Salesforce using data loader.
• Used SOQL and SOSL for Data manipulation needs of the application using platform Database Objects. Developed SOQL
and SOSL queries to get data from different related objects and Used Force.com Explorer for SOQL testing.
• Deliver continuing support in the areas of SFDC configuration, administration, reporting, data migration, solution design
and project coordination.

Salesforce Administrator
Ahold Delhaize - Schenectady, NY (September 2014– October 2016) (India)
Responsibilities:
• Administrated and monitored the company’s Salesforce CRM application. Created the workflows for automated lead
routing, lead escalation and email alert. Created Profiles, Roles based on Organization role hierarchy and implemented
Record-Level and Field-Level security and configured their sharing settings.
• Interacted with various business team members to gather and document the requirements for Confidential Interface
development and documented them.
• Involved in querying Salesforce tables using SOQL & SOSL queries using Force.com Explorer.
• Worked extensively with various Confidential objects such as Accounts, Contacts, Leads, Campaigns, Reports, and
Opportunities.
• Performed Data Analysis and migrated data from SQL Server database to Force.com platform using the Data Loader. Also,
used Jitterbit Data Loader for data migration. Designed various Communication Templates.
• Created Workflow Rules and defined related tasks, email alerts, and field updates to automate processes. Customized
Dashboards to track usage for productivity and performance of sales teams.
• Proficient in administering, configuring User Profiles, Roles, Permissions, Validation Rules, Security Controls, Public
Groups, Permission Sets, Workflow Rules, Approval Processes.
• Created Many-to-Many, Master-detail, look up and Formula Fields to satisfy business needs. Migrated bulk data from
Legacy Systems to Salesforce.
• Used ExtJS Grid for presenting records used Java script for performing Client-side validations
Education
Bachelor's in Computer Engineering, LJ Institute of Engineering and Technology

Certification
• Salesforce Certified Administrator
• Salesforce Certified Platform App Builder
• Salesforce Certified Platform Developer I
• Flosum Certified Professional
• Flosum Certified Expert

Trailhead Link
https://trailblazer.me/id/dshah292