Bba Syllabus For Semester, CBCS

BACHELOR OF
BUSINESS ADMINISTRATION
CBCS PATTERN
Table of Contents
BACHELOR OF BUSINESS ADMINISTRATION.........................................................................4
SEMESTER 1......................................................................................................................................4
BBACR 1.1 PRINCIPLES OF MANAGEMENT.........................................................................4
BBACR 5.2 BUSINESS ACCOUNTING.......................................................................................5
BBACR 5.3 BUSINESS LAW.........................................................................................................7
BBA 1.4 BUSINESS STATISTICS.................................................................................................8
ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3):.................................................................10
BBAGE1.1 PERSONALITY DEVELOPMENT.........................................................................10
BBAGE1.2 HEALTH EDUCATION & FITNESS......................................................................11
BBAGE1.3 TIME AND STRESS MANAGEMENT...................................................................13
ELECTIVES:SUBJECT RELATED...............................................................................................15
BBASE1.1 INTRODUCTION TO COMPUTERS......................................................................15
BBASE1.2 FRENCH- I.................................................................................................................17
BBASE1.3 PRACTICES IN MODERN MANAGEMENT.......................................................18
SEMESTER 2....................................................................................................................................20
BBACR2.1 BUSINESS ENVIRONMENT............................................................................20
BBACR2.2 MARKETING MANAGEMENT.......................................................................22
BBACR2.3 PRODUCTION MANAGEMENT.......................................................................23
BBACR2.4 BASICS OF COST ACCOUNTING..............................................................................23
ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3):.................................................................25
BBAGE2.1 DISASTER MANAGEMENT............................................................................25
BBAGE2.1 INDUSTRIAL PSYCHOLOGY..................................................................26
BBAGE2.1 EVENT MANAGEMENT................................................................................27
SEMESTER 2 -ELECTIVES:SUBJECT RELATED.....................................................................27
BBASE2.1 INFORMATION TECHNOLOGY FOR BUSINESS........................................28
BBASE2.2 FRENCH-II........................................................................................29
BBASE2.3 BUSINESS COMMUNICATIONS......................................................................30
SEMESTER 3....................................................................................................................................32
BBACR3.1 MANAGERIAL ECONOMICS.........................................................................32
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BBACR3.2 BUSINESS MATHEMATICS............................................................................33
BBACR3.3 MANAGEMENT ACCOUNTING.....................................................................34
BBACR3.4 RESEARCH METHODOLOGY........................................................................36
SEMESTER III (GENERIC ELECTIVES)...................................................................................37
BBAGE3.1 PUBLIC ADMINISTRATION.........................................................................37
BBAGE3.2 PRODUCT AND SERVICE DESIGN..........................................38
BBAGE3.3 FAMILY BUSINESS MANAGEMENT.......................................39
SEMESTER III (SUBJECT RELATED ELECTIVES).................................................................39
BBASE3.1 SAFETY AND ENVIRONMENT MANAGEMENT..........................................39
BBASE3.2 STRATEGIC MANAGEMENT..........................................................................41
BBASE3.3 BUSINESS COMMUNICATIONS...............................................42
BACHELOR OF BUSINESS ADMINISTRATION.......................................................................43
(SEMESTER 4)..................................................................................................................................43
BBACR4.1 PRODUCTIVITY AND QUALITY MANAGEMENT...........................................43
BBACR4.2 INDUSTRIAL LAW..................................................................................................44
BBACR4.3 HUMAN RESOURCE MANAGEMENT................................................................45
BBACR4.4 PROJECT STUDY....................................................................................................46
GENERIC ELECTIVES...................................................................................................................46
BBAGE4.1 PUBLIC RELATIONSHIP MANAGEMENT........................................................46
BBAGE4.2 BASICS OF TOURISM MANAGEMENT..............................................................47
BBAGE4.3 BASICS OF FASHION DESIGNING.....................................................................47
SUBJECT RELATED ELECTIVE..................................................................................................48
BBASE4.1 BUSINESS ETHICS...................................................................................................48
BBASE 4.2 ENTREPRENEURSHIP DEVELOPMENT...........................................................49
BBASE4.3 INDUSTRIAL BUYING BEHAVIOUR...................................................................49
BACHELOR OF BUSINESS ADMINISTRATION.......................................................................50
(SEMESTER 5)..................................................................................................................................50
BBACR5.1 OPERATION RESEARCH.................................................................................50
BBACR5.2 CUSTOMER RELATIONSHIP MANAGEMENT................................................51
BBACR5.3 : BUSINESS INFORMATION SYSTEM..............................................................52
BBA SEMESTER V (GENERIC )...................................................................................................54
(Common for all Specializations).....................................................................................................54
BBAGE5.1 DERIVATIVE MARKETS.....................................................................................54
BBAGE5.2 TOURISM MARKETING AND PROMOTION...........................................55
BBAGE5.3 : E- COMMERCE................................................................................................55
BBA BANKING AND INSURANCE...............................................................................................56
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BBABISE5.1 : PRINCIPLES OF INSURANCE:...........................................................56
BBABISE5.2 : PRINCIPLES OF BANKING............................................................................57
BBABISE5.3 : MANAGEMENT OF BANKS AND FINANCIAL INSTITUTIONS..............59
BBABISE5.4 : GLOBAL BANKING AND CAPITAL MARKETS.........................................59
BBA INTERNATIONAL BUSINESS..............................................................................................62
BBAIBSE 5.1 :INTRODUCTION TO INTERNATIONAL BUSINESS...................................62
BBAIB5.2 : INTERNATIONAL TRADE OPERATIONS.........................................................63
BBAIB5.3 : MERGERS & ACQUISITIONS..............................................................................64
BBAIB5.4 : INTERNATIONAL FINANCIAL MARKETS & INVESTMENT BANKING...65
BBA FINANCE..................................................................................................................................66
BBAFNSE 5.1 : ADVANCED FINANCIAL MANAGEMENT.................................................66
BBAFNSE5.2 : CORPORATE FINANCE...........................................................................67
BBAFNSE 5.3 : MANAGEMENT OF BANKS AND FINANCIAL INSTITUTIONS.................69
LEARNING OBJECTIVES:..........................................................................................................69
BBAFNSE 5.4 : MANAGEMENT OF FINANCIAL SERVICES...........................................69
BBA MARKETING..........................................................................................................................71
BBAMKSE 5.1 SERVICES MANAGEMENT........................................................................71
BBAMKSE 5.2 SALES AND DISTRIBUTION MANAGEMENT.....................................72
BBAMKSE 5.3 CONSUMER AND INDUSTRIAL BUYING BEHAVIOUR...............73
BBAMKSE 5.4 MARKETING STRATEGY AND APPLICATION........................................74
SEMESTER 6....................................................................................................................................75
BBACR6.1 BUSINESS PLANNING AND PROCESS MANAGEMENT.................................75
BBACR6.2 LOGISTICS AND SUPPLY CHAIN MANAGEMENT........................................76
BBACR6.2 PROJECT STUDY...................................................................................................78
BBA SEMESTER VI (GENERIC )..................................................................................................78
(Common for all Specializations).....................................................................................................78
BBA SEMESTER VI (SUBJECT RELATED) MARKETING.....................................................78
BBAMRSE6.1 ADVERTISING AND SALES MANAGEMENT.............................................78
BBAMRSE6.2 MARKETING RESEARCH...............................................................................79
BBAMRSE6.3 PRODUCT AND BRAND MANAGEMENT...................................................80
BBAMRSE6.4 RURAL AND SOCIAL MARKETING.............................................................80
BBA SEMESTER VI (SUBJECT RELATED) FINANCE.............................................................81
BBAFNSE6.1 RISK MANAGEMENT........................................................................................81
BBAFNSE6.2 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT......................83
BBAFNSE6.3 INTERNATIONAL FINANCE...........................................................................84
BBAFNSE6.4 TAXATION..........................................................................................................85
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BBA SEMESTER VI (SUBJECT RELATED) BANKING AND INSURANCE..........................88
BBABI6.1: RETAIL BANKING..................................................................................................88
BBABI6.2 UNDERWRITING IN INSURANCE........................................................................90
BBABI6.3 INNOVATIONS IN BANKING & INSURANCE....................................................91
BBABI6.4 MARKETING IN BANKING & INSURANCE.....................................................91
BBA SEMESTER VI (SUBJECT RELATED) INTERNATIONAL BUSINESS.........................92
BBAIB6.1 INTERNATIONAL RELATIONS.............................................................................92
BBAIB6.2 INTERNATIONAL MARKETING.........................................................................94
BBAIB6.3 INTERNATIONAL LAW.........................................................................................94
BBAIB6.4: FORMULATING AND IMPLEMENTING STRATEGIES IN
MULTINATIONAL CORPORATIONS.....................................................................................95
4
SEMESTER 1
BBACR 1.1 PRINCIPLES OF MANAGEMENT
OBJECTIVES:
 To help students understand managerial concepts and practices
SCOPE:
UNIT 1: NATURE OF MANAGEMENT:

Meaning, Definition, its nature purpose, importance & Functions, management as Art, Science
& Profession, Concepts of management-Administration-Organization
UNIT 2: EVOLUTION OF MANAGEMENT THOUGHT:

Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, Chester Barhard & Peter Drucker to the
management thought.
UNIT 3: FUNCTIONS OF MANAGEMENT: PART-I

Planning - Meaning - Need & Importance, advantages& limitations.
Organizing- Meaning - Need & Importance, advantages& limitations Types of Organizations.
Staffing- Meaning - Need & Importance, advantages& limitations
Direction - Nature - Meaning - Need & Importance, advantages& limitations.
Controlling- Meaning - Need & Importance, advantages& limitations.
Communicating- Meaning - Need & Importance, advantages& limitations. Process.
Definition, Classes of Decisions, Levels of Decision, Strategy, Role of different Strategist,
Relevance of Strategic Management and its Benefits.
UNIT 4: RECENT TRENDS IN MANAGEMENT:

Social Responsibility of Management, environment friendly management, Management of
Change
Management of Crisis, Total Quality Management, Stress Management, International
Management
PRESCRIBED TEXT:
5
 Principles of Management, Koontz
 Principles of Management, Davar
 Management a competency Building Approach, Heil
 Reigel, Jackson, Slocum
REFERENCE:
 www.study.com/academy/course/principles-of-management-course.html
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BBACR 5.2 BUSINESS ACCOUNTING
OBJECTIVE:
 To impart basic accounting knowledge and to make familiar and understand the
importance of Business Accounting to the students which is needed in Business
World.
SCOPE:
UNIT 1: INTRODUCTION TO FINANCIAL ACCOUNTING
Definition and Scope, objectives, Generally Accepted Accounting Principles (GAAP) &
International Financial Reporting System (IFRS)
UNIT 2: JOURNAL ENTRIES, LEDGER AND TRIAL BALANCE
UNIT 3: FUNDAMENTALS OF ACCOUNTING STANDARDS ( BY ICAI )
Accounting Standards Concepts, benefits, procedures for issue of accounting standards:
UNIT 4: FINAL ACCOUNTS OF SOLE PROPRIETARY FIRM

Manufacturing Account, Trading Account, Profit and Loss Account, Balance Sheet, Opening
Entries, Closing entries and Adjustments
UNIT 5: BANK RECONCILIATION STATEMENT

Meaning, importance and preparation of Bank Reconciliation Statement
UNIT 6: DEPRECIATION
Meaning, need, importance and methods of charging depreciation – Written down Value,
Straight Line Method.
UNIT 7: COMPUTERIZED ACCOUNTING

Computers and Financial application, Accounting Software packages: Tally Package (Case
study / practical)
PRESCRIBED TEXT:
7
 Introduction to Accountancy by T. S. Grew al, S. Chand and Company (P) Ltd., New
Delhi
 Advance Accounts by Shukla & Grewal, S. Chand and Company (P) Ltd., New Delhi
 Advanced Accountancy by R. L Gupta and M Radhaswamy, S. Chand and Company
(P) Ltd.,New Delhi
 Modern Accountancy by Mukherjee and Hanif, Tata Mc. Grow Hill & Co. Ltd.,
Mumbai
REFERENCE:
 Financial Accounting Text and Cases, Deardon & Bhattacharya
 Financial Accounting for managers, T.P.Ghosh.
 Financial Accounting, R. Narayanswamy.
8
BBACR 5.3 BUSINESS LAW
OBJECTIVES:
 To impart knowledge and understanding to students on the legal aspects and their
application to business decision making.
SCOPE:
UNIT 1: LAW OF CONTRACT 1872
(a) Nature of Contract (b) Classification of Contracts (c) Offer and Acceptance (d) Capacity
of Parties to Contract (e) Free Consents (f) Consideration (g) Legality of Object (h)
Agreement Declared Void (i) Performance of Contract (j) Discharge of Contract (k)
Remedies for Breach of Contract (l) Indemnity (m) Guarantee (n) Bailment and Pledge (o)
Agency
UNIT 2: SALE OF GOODS ACT 1930
(a) Formation of Contract of Sale (b) Goods and their Classifications (c) Price, Conditions
and Warranties (d) Transfer of Properties in Goods (e) Performance of Contract of Sales (f)
Unpaid Seller and his Rights.
UNIT 3: NEGOTIABLE INSTRUMENT ACT 1881
(a) Definition of Negotiable Instruments (b) Features of Negotiable Instruments (c)

Promissory Note (d) Bill of Exchange and Cheque (e) Holder and Holder in due Course (f)
Crossing of a Cheque (g) Types of Crossing (h) Dishonour & Discharge of Negotiable
Instruments.
UNIT4: CONSUMER PROTECTION ACT 1986
(a) Salient Features (b) Definition of Consumers (c) Deficiency in Service (d) Defects in
Goods
RECOMMENDED BOOKS:
1. Indian Contract Act, Sales of Goods Act and Partnership Act by T.R. Desai, Sarkar and
Sons
Pvt.Ltd., Kolkata
2. The Negotiable Instrument Act by J.S. Khergamwala, N.M. Tripathi Pvt. L.td., Mumbai
3. The Principles of Mercantile Law by Avtar Singh, Eastern Book Company, Lucknow
9
PRESCRIBED BOOKS:
1. Business Law by M.C. Kuchal, Vikas Publishing House, New Delhi
2. Business Law by N.D. Kapoor, Sultan Chand and Sons, New Delhi
BBA 1.4 BUSINESS STATISTICS
OBJECTIVES:
 To impart the knowledge of statistics and the tools of statistics and their applications
to research and any other decision making process
SCOPE:
UNIT 1: INTRODUCTION TO STATISTICS

(a) Meaning, Scope and Limitations of Statistics
(b) Concepts Such as - Population, Sample, Variate, Attribute, Parameter, Statistic
(c) Types of Data: Discrete and Continuous Data, Primary and Secondary Data
UNIT 2: PRESENTATIONS OF DATA

(a) Frequency Distribution and Cumulative Frequency Distribution Tables
(b) Graphical Presentation of Frequency Distribution by Histogram, Frequency Polygon,
Frequency Curve
(c) Diagrammatic Representation using Multiple and Percentage Bar Diagrams
UNIT 3: MEASURES OF CENTRAL TENDENCY

(a) Requirements of Good Average
(b) Arithmetic Mean, Mode, Median, Deciles and Quartiles
(c) Comparison of Mean, Mode and Median as Measures of Central Tendency
UNIT 4: MEASURES OF DISPERSION

(a) Range, Quartile Deviation and Mean Absolute Deviation
(b) Standard Deviation
(c) Coefficient of Variation
10
UNIT 5: CORRELATION ANALYSIS
(a) Introduction, significance of the study of Correlation
(b)Types of correlation
(c) Karl Pearson’s coefficient of correlation
(d) Rank correlation Coefficient
RECOMMENDED BOOKS:
 Applied Mathematics for Business Economics and the Social Sciences by Frank S.
Budnick, Tata McGraw Hill, New Delhi
 Mathematical Statistics by J.K. Goyal and J.N. Sharma, Krishna Prakashan Ltd.,
Meerut
 Introduction to Statistical Methods by C.B. Gupta and Vijay Gupta, Vikas Publication
House, Delhi
 Business Mathematics and Statistics by R.K. Ghosh and S. Saha, New Central
Agency Pvt. Ltd. Calcutta
REFERENCES:
 Business Statistics, Dr. Abhilasha and Nazneen

 Statistical Methods, S.P. Gupta
11
ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3):
BBAGE1.1 PERSONALITY DEVELOPMENT

OBJECTIVES:
 To provide students with a sound information of Personality Development & Soft

Skills.
 To aquaint students about the importance of one's personality, and the difference it
can create in your life, by enhancing your personality & soft skills.
SCOPE:
UNIT 1: PERSONALITY DEVELOPMENT
Learning about Personality Development from the three cases, Personality Analysis, Freudian
Analysis, Swami Vivekananda's Concept of Personality, Personality Begets Leadership
Qualities, Interpersonal Skills, Personality Attribute of taking bold decisions, Personality
types & Leadership qualities, Personality Tests.
UNIT 2: SOFT SKILLS
Introduction to Soft Skills, Lessons from Case studies, Change in today's workplace,
Antiquity of Soft Skills, Classification of Soft Skills.
UNIT 3: COMMUNICATION SKILLS
Introduction, Stimulus & Response, Speaking Skills, Effective Speaking Guidelines,

Pronounciation Etiquette, Phonetics, Syllables, Stress, Accent, Rhythm, Intonation.
UNIT 4: GROUP DISCUSSION
Introduction, Learning from Case Studies, Ability to work as a team, Active Listening, Non
Verbal Communication, Leadership & Assertiveness, Reasoning, Ability to Influence,
Innovation, Creativity & Lateral Thinking, Flexibility, Key Steps to succeed in a Group
Discussion, Group Discussion Types, Responsibility of the First SPeaker, Concluding the
discussion, Guidelines.
UNIT 5: BODY LANGUAGE
Introduction, Emotions displayed by Body Language, Handshake, Eyes, Entry to my space,

Body Language exhibited during Different Professional Interaction.
12
PRESCRIBED TEXT:
 Personality Development & Soft Skills by Barun Mitra, Oxform Publication.ISBN-

13: 978-0-19-806621-7.
REFERENCES:
 www.personalitydevelopment.org/
 http://www.skillsyouneed.com/general/soft-skills.html
 http://www.skillsyouneed.com/general/communication-skills.html
 https://www.youtube.com/watch?v=ymcMo7JWSu8
 https://www.psychologytoday.com/basics/body-language
13
BBAGE1.2 HEALTH EDUCATION & FITNESS
OBJECTIVES:
 To introduce the students to the fundamentals of Health Education and Fitness and
Yoga.
 To emphasize on the importance of food safety, food quality, food laws and
regulations, ongoing national programmes.
 To familiarize them with importance of Yoga during various stages of life.
SCOPE:
UNIT 1: HEALTH EDUCATION
Basic concepts in food and nutrition : Basic terms used in study of food and nutrition,
Understanding relationship between food, nutrition and health ,Functions of food-
Physiological, psychological and social, Nutrients : Carbohydrates, lipids and proteins ,
Nutrition during the adult years : Physiological changes, RDA, nutritional guidelines,
nutritional concerns and healthy food choices - Adult, Pregnant woman & Lactating mother,
Elderly Social health problems, Smoking, Alcoholism, Drug addiction, AIDS including AIDS
Control Programme.
UNIT 2: FITNESS
Concept, Definition, Need and Scope of Physical Education, Objectives, Principles and
Components of Physical Education , Physical Activity – Concept, Benefits of Participation in
Physical Activities with Specific Reference to Health; Concept, Need, Components and
Significance of Total Fitness Types of Physical Activities – Walking, Jogging, Running,
Calisthenics, Rope Skipping, Cycling, Swimming, Circuit Training, Weight training,
Adventure Sports Components of Physical Fitness (Health, Skill and Cosmetic Fitness); Need
and Importance of Measurement and Evaluation of Physical Fitness, Principles of Physical
Fitness, Warming Up, Conditioning, Cooling Down, Methods to Develop and Measure,
Health and Skill related components of Physical Fitness.
UNIT 3: YOGA
14
Foundations of Yoga : Nature of Yoga science, Definition of yoga, the nature of yoga
in pure and modified state, Vrittis - Nature, classification, definition, method to control of
chitta vrittis. Hatha yoga - Introduction, relationship of Hathayoga and Rajayoga, greatness of
Hathayoga Basics relevant to Yoga Therapy: Principles of Ayurveda in Yoga, Principles of
Naturopathy in Yoga, Yoga Therapy in Practice: Various Asanas related to human body
PRESCRIBED TEXT:
 Vrinda S. Aahar Vigyan (Hindi); 2003; Shyam Prakashan.

 Ghosh S. Nutrition and child care- A practical guide; 1997; Jaypee Bros.
 Savage King F, Burgess A. Nutrition for developing countries; Second Ed; 1993;
Oxford University Press.
 Mudambi, SR and Rajagopal, MV. Fundamentals of Foods, Nutrition and Diet
Therapy; Fifth Ed; 2012; New Age International Publishers.
 Mudambi, SR, Rao SM and Rajagopal, MV. Food Science; Second Ed; 2006; New
Age International Publishers.
 Srilakshmi B. Nutrition Science; 2012; New Age International (P) Ltd
 Practice of Nature Cure - By Henry Lindlahr History & Philosophy of Nature Cure -
By S.J. Singh
 My Nature Cure - By Sh. M. K. Gandhi.
REFERENCES:
 http://www.who.int/topics/health_education/en/
 http://www.unesco.org/education/tlsf/mods/theme_b/mod08.html
 http://womenshealth.gov/fitness-nutrition/
 https://www.acefitness.org/fitness-certifications/specialty-certifications/fitness-
nutrition.aspx.
 https://www.google.co.in/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwi
q6ikn7PMAhWScY4KHZftBbcQtwIIUTAD&url=https%3A%2F
%2Fwww.youtube.com%2Fwatch%3Fv
%3DlbyHCkNEOKo&usg=AFQjCNEWtRvdgZnNRQORSc3O52d9XzF-
xg&sig2=AnhgBr0KhV_-bMJtyrDCXw.
15
BBAGE1.3 TIME AND STRESS MANAGEMENT
OBJECTIVES:
 Upon successful completion of this course, you will be able to: discuss the importance
of goals, priorities, and planning;
 use to-do lists as planning tools; learn how to prioritize daily tasks and responsibilities
and reprioritize on a moment’s notice;
 learn how to identify and overcome time wasters; define procrastination; discuss the
importance of delegation;
 and identify stressors and describe effective coping measures.
SCOPE:
UNIT 1: CONCEPT OF TIME MANAGEMENT
Introduction to time management, Setting goals and priorities, time management and
planning tools.
UNIT 2: OVERCOMING PROCRASTINATION AND LEARNING TO DELEGATE
Betting procrastination, Signs of a procrastinator, delegation, the power of other people's

delegation.
UNIT 3: CONCEPT OF STRESS MANAGEMENT
Introduction to managing stress, challenges to stress awareness, stress help centre and diary,
approach for preventing and dealing with stress.
UNIT 4: SYMPTOMS AND EFFECTS OF STRESS
Emotional symptom, physical symptom, behavioral symptom of chronic stress, symptoms of

severe stress, work related stress symptoms, causes and symptoms of stress in children and
women, causes of stress in teenagers, effect of stress: body and health, heart, immune system,
brain, effect of stress: at work, psychological effect of work, effect of stress on teens.
UNIT 5: STRESS BIOLOGY AND WORK LIFE
16
Origin and terminology of stress, models to evaluate stages of stress: GAS model, Selye
(eustress and distress model), Cognitive appraisal model, Work life balance- work statistics,
gender differences regarding work-life balance, work life balance issues and their effect on
children, responsibility of employer, global comparisons.
UNIT 6: STRESS MANAGEMENT STRATEGY
Signs and symptoms of poorly manages stress, teen stress, healthy response to stress, how
can we manage stress, the identify the source of stress in your life, how to reduce, prevent
and cope with stress, the 4A's of stress management.
UNIT 7: STRESS REDUCTION TECHNIQUE
Laughter therapy, stress and music, exercise and stress, benefits for oil relieve for stress.
PRESCRIBED TEXT:
 Stress management - Dr N Tejmani Singh

 “Stress Management”, Himalaya Publishing House Pvt. Ltd., Mumbai
 “Practical Time Management,” Jaico Publishing
 Getting Things Done: the art of stress-free productivity By David Allen
 Time Management - Mancini
 Tata McGraw-Hill Education.
REFERENCES:
 https://en.wikipedia.org/wiki/Time_management
 https://en.wikipedia.org/wiki/Stress_management
 http://www.medicinenet.com/stress_management_techniques/article.html
 http://managementhelp.org/personalproductivity/time-stress-management.html

17
ELECTIVES:SUBJECT RELATED
BBASE1.1 INTRODUCTION TO COMPUTERS
OBJECTIVES:
 To impart knowledge and understanding to students on computers and their

application to business decision making.
SCOPE:
 Introduction and Evolution of computer system. Uses of computer in modern society

and an overview of Computer System Hardware, Software, Humanware and Data
ware.
 Purpose and usefulness of Input devices, Output devices, Concept, types and usage of
Memory, Mass storage devices
 Concept, types and utilities of software. Computer Programming Language : Low-
level and high level language. Concepts of Compilers and Interpreters.
 Concept of Networking, introduction to LAN and WAN. Need and advantage of
Networking.
 Internet -E-mail, Web browser, Search Engine.
 Concept of E-commerce Benefits to society and business.
 Introduction of the terms : Computer operations, Programmer, Database,
Administrator, System Analyst, Software Engineer, Hardware Engineer
PRESCRIBED TEXT:
 Introduction to Computer by Peter Norton, Tata McGraw-Hill, New Delhi
 Computer Fundamentals by P.K. Sinha, P.B.P. Publications, New Delhi
 Fundamentals of Information Technology by S.K. Bansal, A.P.H.
PublishingCorporation, New Delhi
 Using Microsoft Office XP by E. Bott and Woody Leonhard, Phuket Island Song Pen
Co. Ltd., Phuket
 Microsoft Office 2010 by Gary B. Shelly and Misty E. Vermaat, Cengage Learning,
Boston, U.S.A.
 The Complete Reference Internet by Margaret Levine Young, Tata McGraw-Hill,
New Delhi
 The Complete Reference Internet by Harley Hahn, Tata McGraw-Hill, New Delhi
18
REFERENCES:
 Introduction to Computer by Peter Norton, Tata McGraw-Hill, New Delhi
 Computer Fundamentals by P.K. Sinha, P.B.P. Publications, New Delhi
 Fundamentals of Information Technology by S.K. Bansal, A.P.H.
PublishingCorporation, New Delhi
 Using Microsoft Office XP by E. Bott and Woody Leonhard, Phuket Island Song Pen
Co. Ltd., Phuket
 Microsoft Office 2010 by Gary B. Shelly and Misty E. Vermaat, Cengage Learning,
Boston, U.S.A.
 The Complete Reference Internet by Margaret Levine Young, Tata McGraw-Hill,
New Delhi
 The Complete Reference Internet by Harley Hahn, Tata McGraw-Hill, New Delhi
INTERNET REFERENCES:
 www.tallysolutions.com
19
BBASE1.2 FRENCH- I
OBJECTIVES:
 To impart the basics of the French language.
 To teach basic conversation skills in French language.
SCOPE:
 Familiarity with the language, Alphabets, Numbers (1-60)
 Greetings and Salutations
 Basic nouns, Definite and Indefinite Articles
 C’est, Singular Plural , Affirmative sentence, Negation, Basic rule of negation,
Interrogative
 Colours and Nature vocabulary, De quelle couleur questions
 Prepositions, Où questions
 Time and related topics.
 Names of days of the week and months of the year
PRESCRIBED TEXT:
 Langue et de civilization Françaises
 En Échanges by Neelima Raddi and Anjali Paranjpye
REFERENCES:
 Learn French- Rosemary Schell
 Complete French (Learn French with Teach Yourself)- by Gaelle Graham
INTERNET REFERENCES.
 www.frenchtutorial.com
 www.clickonfrench.com
20
BBASE1.3 PRACTICES IN MODERN MANAGEMENT
OBJECTIVES:
 To acquaint the students with Modern Management Principles, Theory & Practices.
 To know and understand the organizational strategies and processes.
 To understand globalization and its practices in Management.
SCOPE:
UNIT 1: STRATEGIC MANAGEMENT AND TYPES OF STRATEGIES
Introduction of the class and Subject gist, Introduction to Strategic Management, Meaning of
Strategy, Strategic Management Process: Formulation, Implementation, Evaluation &
control, Strategic Management Process: Formulation, Implementation, Evaluation & control,
Types of strategies : Corporate level strategies - Concentration, Vertical Integration,
diversification. Status quo Strategies, Investment reduction Strategies, Strategic alliances and
joint ventures, Competitive Strategies - Cost Leadership , Differentiation and Focus Strategy.
Concept of Benchmarking, Concept of Core Competencies by C.K. Prahalad.
UNIT 2: HUMAN RESOURCE DEVELOPMENT
Introduction to HRD, Concept of HRD, Difference between HRM & HRD, Objectives,
mechanism and need of HRD, Concept of Human Capital and its elements, Concept of
Emotional Quotient and its elements, Concept of Mentoring.
UNIT 3: GLOBALIZATION AND MANAGEMENT
Globalisation & Management - Introduction and meaning, a brief history of globalization,

Role of multinational enterprises , Changing international scene, Global Business Practices –
steps in going global: exporting, licensing, Global Business Practices – steps in going global:
franchise , joint venture, Global Business Practices – steps in going global: global strategic
partnership, Attitudes of global managers – ethnocentric, polycentric, geocentric.
UNIT 4: BUSINESS PROCESS OUTSOURCING, STRESS, EVENT MANAGEMENT,
21
DISASTER MANAGEMENT
Business Process Outsourcing – Concept of BPOs, benefits of BPOs and range of services,
Stress Management – Meaning, Causes / Sources of stress organizational and individual.
Consequences / effects of stress, remedial measures to control or to cope with stress, Disaster
Management – Concept, types of disasters – natural , manmade ( in brief ) ,Steps in
prevention / mitigation of disaster.
UNIT5: CREATING EXCELLENCE IN MANAGEMENT AND QUALITY

STANDARDS
Total Quality Management (TQM) – Concept of quality, meaning of TQM, Major ingredients
of TQM, Contribution of W. Edward Deming (14 points), Japanese Management practices,
Six Sigma – meaning and importance, levels of six sigma, steps in implementing six sigma,
ISO Quality Standards – Concept, importance and role.
UNIT 6: CORPORATE GOVERNANCE AND ETHICS
Fundamental, principles of corporate governance, models of Corporate governance – market

based corporate governance, representation based corporate governance, Ethics: Concept,
Importance, Formation of individual ethics - family influence, peer influences, life
experiences, personal values and morals, situational factors, Managerial ethics- How an
organization treats its employees, how employees treat the organization, how the organization
treats other economic agents.
PRESCRIBED TEXT:
 Management – Gary & Dessler, Printice Hall Publications , 1997

 Management – Griffin , AITBS Publishers , New Delhi – 2005
 Modern Management Practices – Dr. Gavai A.K. , Phadke Prakashan , Kolhapur
 Strategic Management – Francis Cherunillam
 Principles of Management – L.M. Prasad, Sultan Chand & Sons. New Delhi.
 Managing Twenty First Century Organisation – S.G. Bhanushali Himalaya
Publication, Mumbai , Delhi – 2006.
22
SEMESTER 2
BBACR2.1 BUSINESS ENVIRONMENT
Learning Objectives:
 To sensitize towards the overall business environment within which organization has
to function and the impact of environment on Business.
 To familiarize and equip students with techniques of environmental analysis as a

prerequisite to corporate strategy.
Scope:
Unit 1
Introduction to Business Environment
Business : Meaning, Nature or characteristics of Business, Scope of Business, Types of
Business Organisations, Business Learning Objectives.
Business Environment: Meaning, Types of Business Environment, importance of

Environmental Study, Analysis of Business Environment, Environmental Analysis Process,
PEST and SWOT Analysis
Unit 2
Political and Legal Environment
Political Environment: Concept of Political Environment, Concept of Political Institution,

Role of Government in Business, Responsibilities of Government towards Business.
Legal Environment: Concept of Legal Environment, Legal Framework in India
Unit 3
Economic Environment
Concept of Economic Environment, Economic System, Economic Policies
Unit 4
Social and Cultural Environment
Concept of Social and Cultural Environment, Nature and impact of foreign culture on
Business, Concept of Social Audit, Concept of Corporate Governance, Concept of Social
Responsibility of Business.
Unit 5
Technological Environment of Business
23
Concept of Technological Environment Features of Technological Environment, Impact of
Technology on Business.
Unit 6
International Business Environment
International Business meaning and Scope, Reasons to enter International Business, Domestic
Versus International Business, Methods of Entry in International Business, Challenges faced
by International Business, Concept of Globalisation, WTO-Learning Objectives, Principles,
Functions MNCs-Meaning, Merits and Demerits.
Prescribed Text:
 Business Environment, Khushpat S. Jain and Apexa V. Jain, Himalaya Publishing

House.
 Essentials of Business Environment, K. Ashwathappa, Himalaya Publishing House.
 Business Environment Text and Cases, Dr. Francis Cherunilam, Himalaya Publishing
House.
 International Business, Dr. R. Chandran, JAICO Publishing House.
References:
 Economic Environment, Mishra & Puri.
 Indian Economy, Mishra S.K, Puri.
Internet References:
 http://download.nos.org/srsec319new/319EL3.pdf
 http://www.arihantbooks.com/chapterdownloads/D530.pdf
 http://cec.sakshat.ac.in/cec/b.com/nmeict-commerce3/business
environment/68/content/downloads/script.pdf
24
BBACR2.2 MARKETING MANAGEMENT
 To help students understand the basic concepts of Marketing Management.
 To help students comprehend various situations and marketing terminologies.
Scope:
 Introduction to Marketing Concepts, its relevance in India.
 Marketing Mix(Product Mix, Price Mix, Promotion mix )
 Market segment and Targeting
 New Product development
 Advertising
 Market research
 Distribution Mix
Prescribed Text:
 Marketing Management , Phillip Kotler
 Marketing Management , Ramaswamy & Namakumari
Reference books, Magazine & Journals:

 Journal of Marketing, Journal of Marketing Management.
 Marketing Master mind magazine
 Brand mgt.
 Storai
25
BBACR2.3 PRODUCTION MANAGEMENT
Objective:
The Learning Objectives of this subject are to help students to learn and understand various
production and operations concepts and their application to business decision making.
Scope:
Unit 1
Introduction, scope and Learning Objectives of Production function – contribution of various
experts -- Design of production – Systems – Types of process – Productivity – Ergonomics
Unit – 2
Production Planning and Control: Planning – Routing – Scheduling -Dispatching – Inspection
– Gantt Charts – Make or Buy Decisions
Unit – 3
Plant Location and Layout: Factors influencing plant location – Relocation –Types of layouts
– Process and product layout.
Unit – 4
Materials Management: Concept - Purchasing – Vendor rating – Material Handling:
Importance – Selection of material handling equipments.
Unit – 5
Stores Management: Functions – Stores location – Stores layout – Essentials of good layout –
Stock verification.
Unit – 6
Inventory Management: Concept – Importance – Techniques.
Prescribed text:
Production and Operations Management- Paneerselvam
Production and Operations Management- Adam & Ebert
Production and Operations Management – Chary
26
BBACR2.4 BASICS OF COST ACCOUNTING
To familiarize with the intricacies of cost accounting, planning and management and to make
aware about the tools for decision-making.
This paper complements the inputs provided in financial accounting. It is a detailed foray into
aspects not covered very deeply in the financial accounting systems. In this era of intense
global competition, cost control has become an imperative part of strategic management.
Scope:
Unit 1. Specialised areas of accounting:

Financial, Cost and Managerial Accounting – Aims and Learning Objectives of Cost
and Managerial Accounts
Unit 2. Cost Classification:

The Elements of Cost – Direct Material; Direct Labour; Direct Expenses;
Overhead; Cost Behaviour; other methods of classification to suit the requirements of
management. Accounting of Costs:
Unit 3. Materials:
Purchasing procedures; Organisation of stores, Stores Records – Methods of valuing
material issue – Inventory control procedures.
Unit 4. Labour:
Engagement, Time Keeping and Time booking – Methods of remuneration – Factors
influencing the wage settlements.
Unit 5. Overheads Expenses:

Classification into Production, Administration and Selling and Distribution –
Distribution of overheads – Apportionment, recovery of overheads.
Unit 6. Cost Book Keeping:

Cost Sheet-Cost Ledgers and Control accords for recording transactions with
adjustments
.
Unit 7. Costing Methods
Basic grouping job/process costing methods.
27
Job order cost systems.
Process costing.
Prescribed Text:
 Fundamentals of Costing – T. R. Sikka, Fifth Edition (2003)
References:
 Cost Accounting – Jawahar Lal & Seema Shrivastava, Forth Edition, McGraw Hill
Publication
 www.accountingcoach.com
 www.accountingtools.com
28
ELECTIVES: GENERIC SUBJECTS (Opt 1 out of 3):
BBAGE2.1 DISASTER MANAGEMENT
Learning Objectives
 Formulate and implement disaster management strategies
 Understanding of the interconnection between natural and technological disasters and
their challenges
 Understanding of the key actors in each phase of the disaster management.
Scope:
Unit 1: Concept - Meaning, Definition,Types of disaster:Natural disaster & Manmade
Disaster,Its effects
Unit2:Agencies involved in disaster management & their functions.Role of NGOs in
Managing Disaster,Management of Disaster in India
Unit 3:Disaster Recovery,Role of technology in disaster management,Future of disaster
Management
Prescribed Text:
 Disaster management by M. Sarvanna Kumar (Himalaya Publications)
Internet Reference
 http://www.birmingham.ac.uk/schools/government
society/courses/masters/modules/idd/introduction-disaster-management.aspx
 http://www.wcpt.org/disaster-management/what-is-disaster-management
29
BBAGE2.1 INDUSTRIAL PSYCHOLOGY
 Industrial-psychology applies psychological principles to the workplace. For example,
principles of learning are used to develop training programs and incentive plans,
principles of social psychology are used to form work groups and understand
employee conflicts, and principles of motivation and emotion are used in the
recruitment and retention of employees.
Scope:
Unit 1:Definitions & Scope.Implications of Industrial Psychology on Modern Industries.
Role of Industrial Psychologist.
Unit 2:Concept of Group Dynamics, Charecteristics of Group, Formal & Informal Groups,
Group Formation.. Individual & Individual Differences.
Unit 3:Concepts of Fatigue, Monotony, Boredom, Motivation, Factors of Motivation Job
Satisfaction.
Unit 4:Organizational Culture, leadership, Stress, safety & violence
Prescribed Text:
 Bisen Vikram & Priya (2008), Industrial Psychology( Third edition), New Age
International Publishers,New Delhi.
 Aswathappa K. (2008). Human Resource Management (fifth edition) New Delhi :
Tata McGraw Hill.
 Blum & Naylor (1982) Industrial Psychology. Its Theoretical & Social Foundations
CBS Publication.
 Miner J.B. (1992) Industrial/Organizational Psychology. N Y : McGraw Hill.
Internet Reference
www.hrvillage.com http://www.siop.org/
30
BBAGE2.1 EVENT MANAGEMENT
Objective:Learn to manage an event successfully
Scope
Unit 1:Concept of event Management, Even Defined, A Comprehensive New Definition,
Event Management and Event industry, Growth prospects , Drivers and challenges Event and
types organization chart Duties of event managers, team leaders , Team Building
Unit 2:Market Research Event Planning Market Analysis Competitors' Analysis
Unit 3:Finance Planning,Sources of finances , Budgeting, sponsors, Fees Structure
Unit 4:Event Planning Process , feasibility study, SWOT Analysis in Event Planning, Events
planning – with 5 W’s Concept, Event Venue Selection, production Schedule
Unit 5:Event Marketing Marketing Strategy, creating a promotional campaign , promotional
Activities Media vehicle is a specific medium , Brand building communications print media
and electronic media
Unit 6:Event Evaluation:Determine the extent to which event and advertising Learning
Objectives have been achieved. Collection of feedback, evaluation process, measures in
evaluation
Prescribed Text:
 Tallon, A.F. Fashion Marketing and Merchandising, 3rded., Sequuoia Books, 1986.
 Panwar, J.S. Marketing in the New Era, Sage Publications India Pvt. Ltd., 1998.
 Avvich, Barry, Event and Entertainment Marketing Delhi, Vision Books 1994
 Berry, Isaac, The Business Growth Handbook, Marquis Books, USA, 1991
Internet Reference
 www.pondiuni.edu.in/sites/default/files/event-mgt-260214.pdf
 www.dpac.tas.gov.au
31
SEMESTER 2 -ELECTIVES:SUBJECT RELATED
BBASE2.1 INFORMATION TECHNOLOGY FOR BUSINESS
 To introduce computer applications in Business environment.
 To introduce DBMS & Web Designing concepts.
 To familiarize students with the concepts & developments in MIS, Multimedia &
E-commerce.
 To understand the number system
Scope:
 DBMS (Data Base Management System):Database basics, File system versus
DBMS, Purpose of Database management system, Advantages of DBMS,
Introduction to RDBMS
Unit 1 : DBMS
DBMS (Data Base Management System)
Database basics, File system versus DBMS, Purpose of Database management
system, Advantages of DBMS, Introduction to RDBMS
Working with Database:

Creating database tables, Entering data in a table, Sorting records, SQL Queries
Unit 2: Memory
Types of Memory (Primary And Secondary)
RAM , ROM, PROM, EPROM, EEPROM, Flash, Cache. Secondary Storage -
Devices ( CD, HD ).
Unit3 : Number System

Introduction of Number system, Binary Number System, Octal Number System,
Hexadecimal Number system, Decimal Number System, Conversions
Unit 4: System Concept
Introduction to system Analysis and design
Types of system
Characteristic of system
System Development Life Cycle
Prototyping
Unit 5 : E-Commerce
32
Definition, Difference between Ecommerce and E-business, Features of E-commerce,
Types of E-commerce (B2C, B2B, C2C, P2P), Encryption: Definition, Limitation of E
commerce.
Prescribed Text:
1. E-Commerce: Kenneth C. Laudon, Carol Traver, Pearson Eduction
2. E-Commerce: Award, Pearson Hall India
3. E-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson
33
BBASE2.2 FRENCH-II
 To impart the basics of the French language
 To teach basic conversation in French language
Scope:
Unit1:Introduction Alphabets & Numbers

Unit 2: Basic nouns
Unit 3: Colours
Unit 4:Grammar
Unit 5:Grammar
Unit 6:Time
Unit 7: Materials
Unit 8: Est-ce -que"type of questions
Unit 9:Greetings
Unit10: Verb:Avior, Etre
Prescribed Text:
Easy French Step-by-step by Myrna Bell Rochester
Internet References
https://quizlet.com/996950/french-numbers-1-100-flash-cards/
34
BBASE2.3 BUSINESS COMMUNICATIONS
 To provide students with equal opportunity to communicate.
 To balance the delivery of oral and written components of communication skills.
 To groom the potential managers with the basic qualities, skill set, traits required by a
good leader.
Scope:
 Unit 1.
1. Concept- meaning, definition, process.
2. Importance of corporate communication.
3. Modern methods of communication-web context, blogs, writing, video and
teleconferencing.
4. Formal channels of communication along with Learning Objectives- vertical,
horizontal and consensus.
5. Informal channels-Grapevines
6. Barriers to communication- physical/environmental, language/semantic, socio-
psychological, organizational, cross cultural and overcoming the barriers with
case.
 Unit 2
1. Need and essentials of business correspondence, 7C’s of communication and e-mail
etiquettes.
2. Parts and layouts of business letters.
3. Methods of written communication - Letters and E-Mails- Statement of Purpose
(SOP), Job application with CV, Sales Letter, Credit Sales, Inquiry Letters, Collection
Letters, Complaint Letter, Order Letter, Consumer Grievance Letter, RTI Letter.
4. Drafting of notice, agenda and resolutions.
5. Report writing- Individual and committee reports to be tested on feasibility and
investigative reports.
 Unit 3
1. Types of oral communication- meetings, group discussions, interviews,
presentations.
2. Understanding the audience.
3. Use of paralanguage - Voice, Volume, Tone, Pitch, Speed, Pause, Accent and Stress.
 Unit 4
1. Non-Verbal Communication: Body Language - Postures, Gestures, Facial
Expression, Eye Contact, Space And Proximities, Dress and Grooming and Silence,
Sign and Visual
35
2. Power Point Presentation - Colors, Charts, Graphs And Maps, Images.
3. Business Etiquettes: Phone Etiquettes, Handshake Etiquettes, Cubical Etiquettes,
Office Etiquette, Business Meal Etiquette, Business Card Etiquettes.
4. Listening Skills - Meaning and Process of Listening, Barriers to Listening, Enhancing
Effective Listening Skills.
Prescribed Text:
 Rai, Urmila and Rai, S.M., Business Communication, Sixth Edition (2014), Himalaya
Publishing House. (ISBN: 978-93-5142-747-6)
References:
 Rai, Urmila and Rai, S.M., Business Communication, Sixth Edition (2014), Himalaya
Publishing House. (ISBN: 978-93-5142-747-6)
 Business Communication, Kaul, Prentice Hall India
 Business Communication, R K Madhukar, Vikas Publishing House Pvt. Ltd.
 www.google.com
36
SEMESTER 3
BBACR3.1 MANAGERIAL ECONOMICS
• To provide students with a Sound Knowldge on Economics.
• To provide students about the various theories of Economics
• To provide knowledge on a products demand and forecasting the demand
• A knowledge on Utilisation of Labour
• A study on Monopoly, Market and Pricing of the product
Scope:
• Unit 1: Introduction - Meaning and Relevance to Managerial Economics:
Micro Economics, Macro Economics and Managerial Economics
• Unit 2: Economics Theories
Relationship to Economic Theories, Decision Sciences
• Unit 3: Demand Analysis:
Demand Curve, Demand Theory, Demand Determinants, Demand Estimation and Demand
Forecasting
• Unit 4: Production and Cost Analysis:
Cobb Douglas Functions, Utility, Labour Optimisation
• Unit 5: Market Structure and Theory of Pricing:
Market Structure and Theory of Prices, Monopoly, Perfect and Imperfect competition.
Prescribed Text:
• Managerial Economics - Joel Dean
• Managerial Economics - Mote, Paul, Gupta
• Economics - Samuelson
37
• Managerial Economics - R L Varshney and Maheshwari
Internet Reference:
• https://en.wikipedia.org/wiki/Mathematics
• Online Search on Economics, Economic theories
• Demand Analysis - Research Papers and Journals
38
BBACR3.2 BUSINESS MATHEMATICS
Objective:
•To equip the student with a broad based knowledge of mathematics with emphasis on business
applications.
•To provide basic understanding of important quantitative tools and their elementary application to
business problems.
Scope:
• Unit 1: Elementary of Financial Mathematics:
Fundamentalsof Mathematics, Arithmetic Progression, Geometric Progression and Sums of their First
n Terms,Arithmetic Progression, Geometric Progression and Sums of their First n Terms, Problems
with business Application,Simple interests, Compound interest, Interest compounded more than once
a year nominal. Effective and Continuous rates of interest, immediate ordinary annuity, its Present and
future value Functions: constant functions, Linear Functions,Step function, xn, Exponential and
Logarithmic Functions, Business and Economic Functions, demand supply, total revenue, average
revenue, total cost, average cost and profit function, Equilibrium point. Break even analysis. Notion of
permutations and combinations, Practical Problems
• Unit 2: Matrices and Determinants:
Matrices, Matrix Operations,Addition of Two Matrices, Scalar Multiple of a Matrix, Matrix

Multiplication, Transpose of a Matirx, Determinant of a matrix of order 2 and 3,
elementary properties of determinant, solving a system of linear equations (up to 3 variables) using
Cramer’s rule and application to business problems. Solving a system of linear equations - up to 3
variables,Cramer’s rule and application to business problems. Elementary row and column operations
on matrices, inverse of a matrix (up to order 3Application of matrices to Leontief’s open input-output
model. Linear inequality (upto 2 variables) and their Graphs Linear inequality (upto 2 variables) and
their Graphs
• Unit 3: Derivatives and their Application:
Introduction to the Chapter, Derivatives as a measure of rate, Derivatives of functions – constant

function, x”, e×, a×, log x., Rules of derivative, scalar multiplication, sum, difference, product and
quotient. Scalar multiplication, sum, difference, product and quotient, difference, product and
quotient. Second order derivatives. Application of derivatives – marginal cost. Application of
derivatives- marginal revenue, elasticity of demand, maxima and minima for functions in Economics
Prescribed Text:
39
• Business Mathematics: Asian book Private Limited by A.P Verma
• Business Mathematic and Statistics: Taxmann’s by Soma Garg and Arun Julka
• Practical Business Mathematics & Statistics, TataMcGraw Hill by Suranjan Saha
Internet references:
• https://en.wikipedia.org/wiki/Mathematics
• https://www.maths.ox.ac.uk/
• http://www.calpoly.edu/~epearse/resources/Math023-BusinessLA/lecture-notes.pdf
• http://www.textbooksonline.tn.nic.in/books/12/std12-bm-em-1.pdf
40
BBACR3.3 MANAGEMENT ACCOUNTING
• To provide students with a sound foundation in Management Accounting. Prepare them for
graduate studies in Specialisation of Accounts
• To provide students with Accounts fundamental necessary to prepare, solve and analyze
Financial Statement
• To provide opportunity for students to work in Finance Department and to make wise
decision realted to Management multi disciplinary projects.
Scope:
Unit 1: Introduction to Management Accounting:
Role of Management Accounting, Future of Management Accounting, Learning Objectives of

Management Accounting, Nature of Management Accounting, Functions of Management Accounting
Unit 2: Financial Statement and Accounting Practices:
Basic Concepts of Vertical Statement, Format of Profit and Loss Account and Balance sheet, Analysis
of the Statement.
Unit 3: Ratio Analysis:
Factors affecting Efficacy of Ratios, Classification of Ratios, Comparative Analysis.
Unit 4: Working Capital:
Components of Working Capital, Need and Advantages of Working Capital, Factors influencing
working capital, Operating Cycle and Cash Cycle.
Prescribed Text:
• Sudhindra Bhatt 'Managem,ent Accounting' 2009Publication by Anurag Jain by Excel Jain
• Sudhindra Bhatt 'Managem,ent Accounting' 2009Publication by Anurag Jain by Excel Jain
• PV Kulkarni 'Financial Management' Language - , Book Edition - , Paperback, By Author -

P. V. Kulkarni
• I. M. Pandey. ' Management Accounting' Vikas Publishing House Pvt Ltd, Nov 1, 2009
41
Internet Reference:
• https://www.sbs.edu/faculty-and-research/directory/item/sudhindra-bhat
• https://www.sbs.edu/faculty-and-research/directory/item/sudhindra-bhat
• https://bucketbolt.com/store/financial-management-by-p-v-kulkarni-b-g/semester-7/2487-
218252
• https://books.google.co.in/books/about/Management_Accounting_3E.html?
id=muZmN5GKCmwC
42
BBACR3.4 RESEARCH METHODOLOGY
• To provide students with a sound foundation in Mathematics and prepare them for graduate
studies in Instrumentation Engineering
• To provide students with mathematics fundamental necessary to formulate, solve and analyze
engineering problems.
• To provide opportunity for students to work as part of teams on multi disciplinary projects.
Scope:
• Unit 1: Introduction to research methodology:
Meaning, definition, objective and types of research, significance of research, research process.
Research Design: Meaning, steps in research design, characteristics of research design.
• Unit 2: Sampling Design and Data Collection:
Meaning of sampling, characteristics of good sample design, Types of sample design. Data collection-
Meaning, types, of data, methods of collecting primary data observation, interview questionnaire and
schedules, Sources of secondary data.
• Unit 3: Processing and Analysis of data:
Classification of data, types of classification, Tabulation, parts of table, types of tables, Graphical
presentation of data- Bar –diagram, pie-chart and curves. Analysis and Interpretation of data-meaning,
methods of data analysis, techniques of interpretation.
• Unit 4: Report Writing:
Meaning, significsteps in writing report, logout of the research report, Types of report, mechanics of
writing a research report, Precautions for writing research report, Uses of computer in research.
Prescribed Text:
43
• C.R. Kothari- Research Methodology, New age, international (I) Ltd. New Delhi Reprint-
2010 b. Dr.V.P. Michael, Research Methodology in Management, Himalaya Publishing House,
Mumbai, Ed, 2010 c. Saranwalla- Research methodology
44
SEMESTER III (GENERIC ELECTIVES)
BBAGE3.1 PUBLIC ADMINISTRATION
•To introduce the students to the discipline of Public Administration;
Scope:
Unit 1: Introduction to Public Administration
Meaning, Nature and scope of Public administration, Significance of Public – administration, Public
and Private administration, Approaches to the study of Public administration- Traditional & Modern
approaches.
Unit 2: Personnel Administration
Recruitment and Training Benefits, Promotion and Retirement Benefits.
Unit 3 : Financial- Administration
Meaning and Importance, Budget: Types of Budget, Concept of Accountability and control.
•Unit4: Judicial- Administration Structure and Role of Judicial System
Prescribed Text:
1. A.R. Tyagi – Public Administration, Atmaram & sons. New Delhi. 1990.
2. Goel S.L. - Advanced Public Administration, Sterling, New Delhi – 1984
3. Awasti & Maheswari – Public Administration, Laxminarayan Agarwal, Agra – 1997.
4. S R Maheshwari, Administrative Theories, Allied Publishers, New Delhi
45
BBAGE3.2 PRODUCT AND SERVICE DESIGN
•To highlight the strategic role of product management in organizational and functional context
•To make the students understand the deeper aspects of successful services marketing.
Scope:
Product and Service Design Syllabus
Unit 1: Fundamentals of Product and Service Design

1. What is Product and Service Design?
2. Role of Product and Service Design
3. Reasons for Product and Service Design or Redesign
4. Examples of Product and Service Design and Redesigns
Unit 2: Objectives of Product and Service Design

1. Aim of Product and Service Design
2. Factors affecting Product and Service Design
3. Phases in Product Design and Development
Unit 3: Service Design

1. Overview of Service Design
2. Difference between Product and Service Design
3. Phases in Service Design
4. Guidelines for successful Service DesignPrescribed Text:
 Lehman, DR and Winer, 2002). Product Management, New Delhi: Tata Mcgraw Hill
46
BBAGE3.3 FAMILY BUSINESS MANAGEMENT
•The subject prepares students for steer heading and leading his or her family business and to identify
themselves with their family business and to learn their business.
Scope:
Unit1: Introduction to Family Managed Business Understanding the uniqueness of Family Business-
Discussion with respect to individuals business.
Unit 2: History of family business and types ,Mission ,Vision of the family business-Characteristics of
Family Managed business-Types of family managed business-3 circle model
Unit 3: Governance in family business
Governance Integration Model-Benefits of family assemblyor family council-Duties by family

council meeting-Duties and responsibilities of share holders
Unit 4: Sucession plan in family managed business,Sucession plan in family business-Benefits and
importance of sucession plan
Unit 5: Strategies for growth in family managed business Discussion of strategies-Management

development plan in family managed business.
Prescribed Text:
 Entrepreneurship -Theory and Practice by RAJ SHANKAR - Chapter No. 33 - TATA

McGraw Hill publication
 Entrepreneurship Management - Text and cases by Bholanath Dutta - Chapter No. 8 - Excel
Book Publication
47
SEMESTER III (SUBJECT RELATED ELECTIVES)
BBASE3.1 SAFETY AND ENVIRONMENT MANAGEMENT

•To understand environmental issues in general and related industrial sector in particular
•To develop the skill for environment management in the industrial sector.
•To improve awareness about environmental issues and remedial measures with a social aspect.
To develop environment friendly policy instruments.

•To develop environment friendly policy instruments.
Scope:
Unit 1: Introduction to Environment: Environment as the Basis of Life (Biosphere) Meaning

of Environment, Components of environment, Structure of environment, Functioning of
environment, Levels of organization in nature- Food chain and Tropic structure,
Interdependence of man & environment.
Unit 2: Environmental Legislation: Water ( Prevention & Control of Pollution) Act and the
corresponding Rule, Air (Prevention & Control of Pollution) Act and the corresponding Rule,
Environment (Protection) Act.
Unit 3:Forest: Forest types, role of forest, Forest products. Classification of forest land,
Wildlife: Importance of wildlife., Endangered species of India, Wildlife conservation in
India, National Parks and Sanctuaries, Eco-tourism.
Unit 4: Natural resource Management: Energy: Energy requirement. Conventional sources of

energy: Coal, Oil and Natural gas, Thermal power, Firewood, Hydropower, Nuclear power.
Non Conventional Sources of Energy: Solar energy, Wind energy, Land/ Soil Degradation of
land- causes and effects, Desertification. Soil:Basic Natural Resource, Formation and
Composition, Soil erosion, Soil conservation. Water: Surface and groundwater, Water
management, Rain water harvesting.
Prescribed Text:
 R.K.Jain and Sunil S.Rao , Industrial Safety , Health and Environment Management Systems,
Khanna publishers , New Delhi (2006)
48
 Principles of Ecology – Eugene P. Oudum. 2. Ecology of Urban India – by Pramod Singh 3.
Survey of the Environment – Annual Reports published – by The Hindu.
 R. K. Trivedy – Handbook of Environmental Laws, Guidelines, Compliance & Standards,
Vol. 1 & 2 Environ – Media karad, India 2. Mhaskar A. K. Environmental Laws
 Environmental System “Organisation” 2. Rodgers & Panwar 1988, Planning Protected Area
Network in India, Vol. I & II. 3. T. N. Khoshoo (1988) Environment Concerns and Strategies.
Ashish Pub. House, Delhi. 4. Pachauri R. K. & Sridharan (1997), Looking back to Think
Ahead, The Energy Research Institute, New Delhi
 R. F. Dasmann (1968) Environment Conservation: John Willey and Sons, New York. 6.
Hydrological Measurements for Watershed Research by Wasi Ullah, S. K. Gupta & S. S.
Dalal. 7. Watershed Management in India by C. V. S. Murty
 Stephan, Constantin (2012), Industrial Health, Safety and Environmental Management, MV
Wissenschaft, Muenster, 3rd edition 2012, ISBN 978-3-86582-452-3
 Jump up^ Kavianian, Hamid R. "Occupational and Environmental Safety Engineering and
Management", Van Norstrand Reinhold Company, New York (1990), ISBN 0-442-23822-3
 Jump up^ TEPPFA. "Structure of Working Groups & Application Groups". TEPPFA, The
European Plastic Pipes and Fittings Association.
BBASE3.2 STRATEGIC MANAGEMENT

 To familiarize the participants with the basic concepts of business strategy.

 To facilitate the participants to apply the concepts to live corporate situations
 To explain contemporary concepts of strategy
Scope:
Unit 1: Business Models:
Corporate Planning, Business Planning & Strategies Marketing Planning including BCG, GE &
Ansoff Models.
Unit 2: New Product Development:
49
New Product Development Process
Unit 3: Pricing:
Pricing strategy
Unit 4: Distribution Management:
Distribution strategy
Unit 5: IMC:
Introduction to integrated marketing communication
Unit 6: Advertising:
Advertising and media planning
Unit 7: Sales Techniques:
Introduction to sales management and selling process
Unit 8: Product life cycle:
Product life cycle strategy
Unit 9: Concept of strategy:
The 4 “A” s of Day’s marketing strategy model
Unit 10: Approaches to strategy:
Porter’s 5 forces model, generic strategies; Hamel and Prahlad and the concept of “Strategic Intent”
Unit 11: Competitive strategies:
Porter’s 5 forces model, generic strategies; Hamel and Prahalad and the concept of “Strategic Intent”;
Unit 12: Marketing Strategy and Marketing-mix:
Marketing Strategy and Marketing-mix: Customer-value creation intensive integrative and

diversification growth strategies
Unit 13: Structural approaches to marketing strategy:
Structural approaches to marketing strategy: PIMS Model, Malcolm Baldridge Model, McKinney’s 7-
S Model
Prescribed Text:
 Marketing Strategies & Application -Dr.R Gopal

 Marketing Strategies- A Mishra
 Philip Kotler(2003). Marketing Management: Eleventh Edition, New Delhi: Pearson
Education
 V. S. Ramaswamy and S Namakumari (2002). Marketing Management: Planning
Implementation and Control (3rd Edition). New Delhi: Macmillan India Ltd.
 Rajan Saxena (2003) . Marketing Management, Second Edition. New Delhi : Tata
McGrawhill
50
 Harish Bijoor (2001). Marketing Trends: Smart Insights Into the world of Indian Business
New Delhi: Vikas Publishing House Pvt. Ltd.
• www.mmaglobal.com
BBASE3.3 BUSINESS COMMUNICATIONS
Learning Objectives
•To provide students with equal opportunity to communicate.
•To balance the delivery of oral and written components of communication skills.
•To groom the potential managers with the basic qualities, skill set, traits required by a good leader.
Unit 1. Fundamentals of Communications,Concept- meaning, definition, process,Importance of

corporate communication.Modern methods of communication-web context, blogs, writing, video and
teleconferencing.Formal channels of communication along with Learning Objectives- vertical,
horizontal and consensus.Informal channels-Grapevine.Barriers to communication-
51
physical/environmental, language/semantic, socio-psychological, organizational, cross cultural and
overcoming the barriers with case.
Unit 2 :
Written Communication.Need and essentials of business correspondence, 7C’s of communication and

e-mail etiquettes.Parts and layouts of business letters.Methods of written communication - Letters and
E-Mails- Statement of Purpose (SOP), Job application with CV, Sales Letter, Credit Sales, Inquiry
Letters, Collection Letters, Complaint Letter, Order Letter, Consumer Grievance Letter, RTI
Letter.Drafting of notice, agenda and resolutions.Report writing- Individual and committee reports to
be tested on feasibility and investigative reports.
Unit 3:
Oral communication.Types of oral communication- meetings, group discussions, interviews,

presentations.Understanding the audience.Use of paralanguage - Voice, Volume, Tone, Pitch, Speed,
Pause, Accent and Stress.
Unit 4 :
Non-verbal communication and Business Etiquettes Non-Verbal Communication: Body

Language - Postures, Gestures, Facial Expression, Eye Contact, Space And Proximities, Dress
and Grooming and Silence, Sign and Visual.Power Point Presentation - Colors, Charts, Graphs And
Maps, Images.Business Etiquettes: Phone Etiquettes, Handshake Etiquettes, Cubical Etiquettes,
Office Etiquette, Business Meal Etiquette, Business Card Etiquettes. Listening Skills - Meaning and
Process of Listening, Barriers to Listening, Enhancing Effective Listening Skills.
REFERENCE
Rai, Urmila and Rai, S.M., Business Communication, Sixth Edition (2014), Himalaya Publishing
House.ISBN: 978-93-5142-747-6
BACHELOR OF BUSINESS ADMINISTRATION
(SEMESTER 4)
BBACR4.1 PRODUCTIVITY AND QUALITY MANAGEMENT

 To understand the concepts of Production and its applications in industrial situations.
To familiarize the students with various concepts of Production Planning and Management.
Scope:
52
Unit I: Concept of productivity and various ways/modes of calculating it Concept of
productivity,Ways to improve productivity. Partial productivity and Total productivity, Simple direct
problems relating to productivity, partial productivity and total productivity, Product and Service
Quality dimensions. Characteristics of Quality., Quality Assurance. Quality Circles. Elements of Total
Quality System. Quality Circles, Philosophies regarding Quality, namely, Deming and his
contribution to quality, Deming’s 14-points for management, Philip B, Crosby’s philosophy relating
to quality. Cost of Quality.
Unit II : Total Productivity Maintenance Job evaluation and Job rotation. Learning curves-description,
limitation and use to management, Simple problems on learning curves. Lateral thinking. Split brain
theory. Work study (Method Study, Time and Motion Study). Work Measurement. Problems on these
topics.
Unit III : Concepts of customer service in relation to right quality, right quantity, etc Total
Quality Management – definition, basic concepts, eight building blocks, seven stages and pillars of
TQM Seven deadly disasters. TQM in Services, Introduction to “lean” thinking. Juran’s triology –
Muri, Mara, Muda. Brain storming, Delphi and nominal group techniques, Ergonomics. Single Digit
Minute Exchange of Dies (SMED), Benchmarking.
Unit IV : Holistic Quality Management. Quality performance and various excellence awards Six
sigma features, enablers, goals, DMAIC/DMADV, Taguchi’s quality engineering, Poka Yoke, Case
Studies on Productivity, Case Studies on Quality Managment
Prescribed Text:
1. Production and Total Quality Management - S.A. Chunawalla, Conrad Coelho
2. Production and operation Management - K.Ashwathappa
BBACR4.2 INDUSTRIAL LAW
Learning Learning Objectives:
· To understand the Industrial Relations & Dispute act through management perspective.
·To understand the The Factories Act as well as Employees "Provident Fund & The Payment of
Wages Act .
UNIT-1.Induatrial Relations & Dispute act,1947 Industrial Relations & Dispute act,1947-Definitions
of Industrial Relations, Objects and scope, Functions and powers.Awards and settlement, Strike, lock-
outs.The Trade Unions Act,1926The Trade Unions Act,1926-Rights & privileges of Registered Trade
union.
UNIT-2.The Factories Act,1948 The Factories Act,1948-Introduction,Provisions related to

approval,Registration,Inspecting staff,Provision for Health ,safety and welfare.
53
UNIT-3.Employees"Provident Fund ,1948 Employees"Provident Fund and Miscellaneous
Provision Act,1952"Schemes of Employees"Provident Fund,Administration of Employees"Provident
Fund,Determination & Dues of Employees"Provident Fund.
UNIT-4.The Payment of Wages Act,1936 The Payment of Wages Act,1936:Introduction-

Learning Objectives,Definitions,The Payment of Wages Act,1936-Authoried Deductions,The
Payment of Wages Act,1936.The Minimum Wages Act,1948:Introduction-Learning
Objectives,Definitions,The Minimum Wages Act,1936.The Payment of Gratuity
Act,1972:Introduction-Obligations and Rights of Employer & Employee.
References:
Industrial law :RAMNATH NATESAN IYER
industrial Relation and Labour Laws:B.D.Singh
BBACR4.3 HUMAN RESOURCE MANAGEMENT

The aim of the subject Human Resource Management (HRM) is to give students the knowledge,
understanding and key skills that are required by today's HR professionals and to enable students to
effectively contribute to dynamic organisations.
Unit -1 Unit Name: Introduction to Human Resource Managemnt Introduction, Meaning,

Features, Learning Objectives, Functions, Importance of HRM , Factors Influencing HRM
Unit - 2 Unit Name: Human Resource Planning Meaning of HRP, Features of HRP, Objkectives of
HRP, Scope of HRP, Factors affecting HRP, Process of HRP, Limitations of HRP, HRIS, Sucession
Planning
Unit - 3 Unit Name: Job Analysis, Job Design, and Job Evaluation Meaning of Job Analysis,
Learning Objectives of Job Analysis , Job Description, Job Specification, Meaning of Job Design,
Methods of Job Design, Meaning of Job Evaluation, Learning Objectives of Job Evaluation,
Unit - 4 Unit Name: Recruitment, Selection and Orientation Meaning of Recruitment, Sources of
Recruitment, Advantages and Disadvantages of Internal and External Sources of Recruitment,
54
Selection Process -Meaning of Selection, Benefits of Selection Process, Steps in Selection
Process,Orientation -Meaning, Objkectives and Stages of Induction
Unit - 5 Unit Name: Training and Development Meaning of Training, Learning Objectives of
Training, Need of Training, Advantages of Training, Steps in Training, Evaluation Methods of
Training. MDP -Meaning, Learning Objectives, Need, Methods of MDP
Unit - 6 Unit Name: Employee Performance Appraisal Meaning of Performance Appraisal,

Learning Objectives, Need, Traditional Methods of Appraisal, Modern Methods of Appraisal,
Limitations of Performance Appraisal, Role of HR Manager in Performance Appraisal
Unit - 7 Unit Name: Compensaion Management Meaning of Wages, Concept of Wages, Importance
of Wage, Learning Objectives of Wage and Salary Administartion, Meaning of Compensation,
Components of Salary Slip, Fringe Benefits -Meaning of Fringe Benefits , Types of Fringe
BenefitsIncentives -Meaning , Types of IncentivesESOPS - Meaning
Unit - 8 Unit Name: Promotion and Transfer Meaning of Promotion, Types of Promotion,
Features of Promotion, Learning Objectives of Promotion, Promotion Policy, Areas of Promotion
Policy, Methods of Promotion Transfer -Meaning, Learning Objectives, Transfer Policy, Types of
Transfer
Unit - 9 Unit Name: Sepertaion Meaning of Seperation, Factors for Employee Seperation, Forms of
Seperation
Unit - 10 Unit Name: Career Planning and Development Meaning, Features, Learning Objectives,
Benefits, and Areas covered under Career Planning, Steps in Career Planning Process, Individual
Career Development, Organizational Career Development, Employee Retention.
References:
Human Resource Management - R. Vishwanathan, R Krishnamoorthy.
BBACR4.4 PROJECT STUDY
GENERIC ELECTIVES
BBAGE4.1 PUBLIC RELATIONSHIP MANAGEMENT
To make students understand that none of the businesses work in vacuum. Hence the organizations
need to maintain, develop and create public relations
Scope:
Unit I : Introduction to Public Relations Definition, Meaning, Importance, Learning Objectives,

Scope, Role and Functions of PR, Definition, Meaning, Importance, Learning Objectives, Scope, Role
and Functions of PR, Various stakeholders of organizations, Emergence of Public Relations: • Tracing
Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public
Relations, Organization of Public Relations of Corporate Bodies - Internal Organization - Seeking
Consultancy Service,
55
Unit II: Public Relations Strategy Strategy for Marketing - Tangible & Service Products
Marketing, Strategy for Marketing - Tangible & Service Products Marketing, Strategy for Creating
Corporate Image, Strategy for Promoting Social Awareness & Public Education for National
Integrity, Social Reforms, Health & Education, Strategy for Damage Control, Public Relation
Activities Before, During & After General Meetings of Corporate Bodies, Public Meetings
Unit III: Public Relations Communications Public Relations Materials & its Importance, Various
activities taken up to communicate with different stakeholders, Organizing Press Conferences -
Electronic Media Coverage, Information Management Sources and their importance in Public
Relations Management
Unit IV: Public Relations Management - Ethics Do's & Don'ts in Public Relations Management,
Public Relations Functions in the light of: Right to Information, Outsourcing of Public Relations -
Importance, Selection and control
BBAGE4.2 BASICS OF TOURISM MANAGEMENT

Learning Objectives:This course introduces students to the world of tourism, making an overview of
economic tourism activities so that they acquire the basics of the industry and its components: basic
and complementary products and services, customers, institutions, companies’ activities, social
factors, business environment and infrastructures.
Scope:
Unit 1:Organised travel Travel for pleasure, A peace time activity, Paid holiday concept in Europe,
Changing travel attitudes, Technological change & their effects, Defining tourism & foreign tourists,
Tourism Products: Definition, Concept and classification
Unit 2:Passenger transport Prime force in expansion of tourism, High speed trains, Cruise liners,
Air transport, Commercial traffic, Ocean transport, Indian Railways: Past, Present, future, Types of
tours available in India, Indian rail Pass, Special schemes & packages available, Palace on Wheels,
Royal Orient, fairy queen and toy trains.
Unit 3:Tourism marketing & management Need for marketing in tourism, defining tourism
marketing, the tourist product, special features of tourism marketing, marketing process, marketing
research, market segmentation, market targeting, tourism promotion, advertising, public relations,
public relation technique
56
Unit 4:Hotels Definition, Historical background, Role of Hotel Industries in Tourism, Types of
Hotels, Alternative Accommodation.
Unit 5:Fairs and Festivals Need for Fairs and Festivals, Features of Fair – Types of festival –
Seasonal, Cultural and Tribal, Major fairs and Festivals of India.
References:
1.Marketing Mgmt. for Travel & Tourism,Nelson Thrones
2.Introduction to Tourism & Hotel Industry,Zulfikar,SPD
3.HRM in Hospitality Industry, Nelson Thrones
BBAGE4.3 BASICS OF FASHION DESIGNING
Learning Learning Objectives: To learn the basics of Fashion, in order to be able to carry oneself with
confidence and come across as presentable.
Unit 1:Introduction to Fashion Designing Introduction to Fashion, Elements of Fashion,
Fashion Terminology, Fashion Cycle
Unit 2 History of Indian Fashion Introduction, History of Indian Fashion,
Unit 3 Design Concept Colours, Psychology of Colours, Principle of Design
Unit 4 Fashion Trends Forecasting Trends, Celebrity Fashion & Peer Pressure
References: Introduction to Fashion Technology By Pooja Khurana & Monika Sethi Laxmi
Publications; First edition 2015, ISBN 13: 978-8131801901
57
SUBJECT RELATED ELECTIVE
BBASE4.1 BUSINESS ETHICS
Unit 1:Ethics- Meaning and nature of Ethics Meaning of Moral & Ethics. Types of Ethics,
Importance of Ethics, Nature of Ethics.
Unit 2:Business Ethics- Meaning and nature. Importance of ethics in business. Types of business
Ethics-Relation between corporate responsibility & Business ethics
Unit 3:Moral issues in Business Justice & Economic system-ethics related to environment
protection-Ethics relating to Consumer protection-Social responsibility & Business ethics arguments
for and against social responsibility.
Unit 4:Areas of Business ethics Meaning of functional ethics-types of ethics according to functions
of business: marketing ethics, foreign trade ethics and ethics relating to Copyrights.
Unit 5:Organizational Ethics "Individual Ethics- Professional ethics.
Corporate Ethics- Ethical behavior.
-Role of Business Ethics in
Building a civilized society.
58
References
Business Ethics: - O.C. Ferrel, John Paul Fraedrich, Linda Ferrell.
2. Business Ethics: - GautamPherwani
3. Business Ethics: - RituPamraj
4. Business Ethics: - Prof. Agalgatti.
BBASE 4.2 ENTREPRENEURSHIP DEVELOPMENT

· To enhance appreciation of the role of entrepreneurship in the economic progress of the country
through wealth
· To impart knowledge about entrepreneurial competencies and skills required for starting and
sustaining a successful enterprise
Scope:
Unit1:The Foundations of Entrepreneurship Meaning and concept of entrepreneurship, the

history of entrepreneurship development, Introduction Foundations of Entrepreneurship
Development, Economic Role of the Entrepreneur, future of entrepreneurship, Introduction to
Entrepreneur, the skills required to be an entrepreneur, Introduction to Entrepreneurship,
External Influences on Entrepreneurship Development
Unit 2 :Concept, Types and Classification of Entrepreneur Types and Classification of
Entrepreneurs, Concept of Intrapreneur, Women entrepreneur, Social Entrepreneurship,
Entrepreneurial Development Program(EDP)
Unit 3:Entrepreneurial Project Development Business Plan (Entrepreneur Project
Development), Business Idea, Business Planning and Feasibility study
59
Unit 4:Venture Development, Venture capital funding and Institutional support to an
entrepreneur Venture Development, Institutional Support to an Entrepreneur, Venture
Capital Funding, Recent Trends in Entrepreneurship
References
 Business Planning and Entrepreneurial Management - Dr. Veena Prasad and Deepali Kamle-
Himalaya Publishing House
 Entrepreneurship Management-Dr. Veena Prasad, Vinod V. Nayak, Ravindra Singh, Rajiv
Mishra
 Fundamentals of Entrepreneurship Development and Project Management - Lipika K.
Guliani, R. K. Gupta
BBASE4.3 INDUSTRIAL BUYING BEHAVIOUR
Scope:
Unit 1:Basic of Industrial Buyer’s Behavior,Introduction, Importance of Buying Behavior. To
understand the industrial products, characteristics and applications. Factors influencing industrial
buying behaviour and product pricing.
Unit 2 :Organizational Buying Process "Organizational Buying Process; Types of Decision Making.
Decision Makers in Organizational Buying.
Unit 3:The importance of decision making process in Industrial Marketing, Marketing concept in
Industrial Buying Behavior Segmenting the Industrial Markets and positioning the products. Use of
various promotional tools, viz., advertising, catalogues, brochures, participation in exhibitions – the
effectiveness of each of these tools in Industrial Marketing Role of Personal Selling in Industrial
Marketing;
Procurement and Vendor Management Procurement and Vendor Selection Process.
60
BACHELOR OF BUSINESS ADMINISTRATION
(SEMESTER 5)
BBACR5.1 OPERATION RESEARCH
The subject emphasizes on the application of Operations Research for solving business
problems as the subject gives quantitative aid to decision making which offers the decision
maker a method of evaluating every possible complex problem, Real life problems by using
various techniques.
Scope:
Unit 1: Introduction to OR and Linear Programming
Operation Research – Introduction, Models, Areas of Application. Linear Programming
(L.P.): Mathematical Formulation of L.P. problem.Graphical Method- Maximization &
Minimization Type Problems. (Max. Z & Min. Z), Two Decision Variables and Maximum
Three Constraints Problem, Constraints can be “less than or equal to”, “greater than or equal
to” or a combination of both the types i.e. mixed constraints, Concepts: Feasible Region of
Solution, Unbounded Solution, Redundant Constraint, Infeasible Solution, Alternative
Optima.Special Cases – (i) Alternative optima (ii) Unbounded solutions (iii) Infeasible
solutions & (iv) Multiple Optimal solution to be shown graphically.Simplex Method –
61
Concept of slack, surplus & artificial variables. Manual solutions of L.P.P. upto 3 iterations.
Minimization & Maximization Problems.
Unit 2: Assignment Problem – Hungarian Method

Maximization & Minimization Type Problems. Balanced and Unbalanced Problems. Unique
or Multiple Optimal Solutions. Simple Formulation of Assignment Problems. Maximum 5 x
5 Matrix. Up to Maximum Two Iterations after Row and Column Minimization.
Unit 3: Transportation & Assignment Models

Definition of the transportation model. Balanced / Unbalanced, Minimization / Maximization.
Determination of the initial basic feasible solution using North-West Corner Rule , Least cost
method & Vogel’s approximation method for balanced & unbalanced transportation
problems. Optimality Test & obtaining of optimal solution. (Considering per unit
transportation cost)
Unit 4: Theory of Games

Introduction, Terminology of Game Theory: Players, Strategies, Play, Payoff, Payoff matrix,
Maximin, Maximax, Saddle Point. Numericals based on: Two Person Zero Sum Games, Pure
Strategy Games (Saddle Point available)
Prescribed Text:
 Operations Research Techniques for Management 7th Edition, Kapoor V.K., Sultan
Chand & Sons
 Operations Research 8th Edition, Sharma S.D., Kedarnath, Ramnath & Company
 Operations Research – An introduction 6th Edition , Taha H.A., Hall of India
 Quantitative Techniques in Management 3rd Edition , Vora N.D., Tata McGraw Hill
co.
 Kapoor V.K.,“Operations Research Techniques for Management 7th Edition”, Sultan
Chand & Sons
Internet Reference:
 http://www.scienceofbetter.org/what/
 https://www.google.co.in/search?
safe=strict&q=operation+research+applications&oq=OPERATIONS+RESEARCH&
gs_l=serp.1.0.0i71k1l8.0.0.0.247270.0.0.0.0.0.0.0.0..0.0....0...1..64.serp..0.0.0.ZIBdl9
cFkdo#
62
BBACR5.2 CUSTOMER RELATIONSHIP MANAGEMENT
Unit 1: Conceptual Framework of Customer Relationship Management

What is CRM, Purpose & importance of CRM, Development of CRM, What does
CRM involve, Strategically significant customers, CRM tasks & benefits
Unit 2: Loyalty & Customer Relationship Management

Loyalty Programmes & Relationship Marketing; Building, Sustaining & Regaining
Customer Trust
Unit 3: Functioning of Customer Relationship Management

Designing & Operating a CRM Programme, 4 Components of CRM, Customer
Segmentation, Measuring Customer Satisfaction
Unit 4: IT & Customer Relationship Management

Electronic CRM, Information Technology & CRM, Data Mining
TEXT BOOKS RECOMMENDED:
63
1. Balasubramaniyan, K., Essence of Customer Relationship Management, learn Tech
press
2. For Sugar-CRM & Microsoft Dynamic CRM
3. Kaushik Mukerjee – CRM – PHI.
4. M.Peeru Mohamed – CRM - Vikas
BBACR5.3 : BUSINESS INFORMATION SYSTEM

To make the students understand the role of information systems in the effective functioning
of the organization and the need for effective Information Systems as a support for decision
making
To make the students understand the system concepts
To make the students understand the decision making concepts
Scope:
Unit 1: System concepts
Definition of System, Types of System, Subsystems
System Analysis
System Design
SAD
Unit 2: Information Concepts

Definition,difference between data and information
Quality Of Information
Characteristics of information
Information Needs of Manager at different Levels
64
Unit 3: Management Information System
Understanding the term MIS
MIS structure based on Physical components
Classification of IS
System Concepts of MIS
Difference between MIS & Data Processing
Overview of IS
Unit 4: BIS/MIS Design Approaches

System Analysis and Design
Life cycle Approach
System Development Models -Prototyping,Waterfall
Unit 5: Management Support System-Overview

Decision Making Phase
Concepts of Decision Making
Decision Supports System
Difference between DSS & MIS
Prescribed Text:
 MIS By D P Goyal
 MIS by W.S.Jawadekar
 James A O’Brien, - Management Information Systems
 MIS By D P Goyal
 S Sadagopan,-Management Information System
 Information Systems for Modern Management – Robert Murdick, Joel E. Ross
 Robert Schultheis and Mary Sumner, - Management Information Systems
 MIS by W.S.Jawadekar
 SAD by Elias Awad
 Decision Support and Expert Systems – Efraim Turban
Internet Reference:
 www.conceptdraw.com
 http://deepread.blogspot.in/2011/06/concept-of-system-analysis-design-sad.html
 https://en.wikipedia.org/wiki/Management_information_system
 https://en.wikipedia.org/wiki/Management
 http://deepread.blogspot.in/2011/06/concept-of-system-analysis-design-sad.html
 https://en.wikipedia.org/wiki/Structured_systems_analysis_and_design_method
 www.informationbuilders.com/decision-support-systems-dss
 www.tutorialspoint.com/...system/decision_support_system.htm
65
BBA SEMESTER V (GENERIC )
(Common for all Specializations)
BBAGE5.1 DERIVATIVE MARKETS
UNIT 1
INTRODUCTION TO DERIVATIVE MARKET
History of derivative markets, scope of derivative market, need for derivative market,
Development of derivative market
UNIT 2
TYPES OF DERIVATIVES
Introduction to forward, futures and option, differences between forward contracts and future
contracts, difference between future and option contract difference between forwards and options.
UNIT 3
INTRODUCTION ARBITRAGE
Introduction to Cash and carry arbitrage, reverse cash and carry arbitrage problems and solutions
66
Prescribed text
 White, Sondhi & Fried, Analysis & Uses of Financial Statements, Wiley
 Helfert Erich, Techniques of Financial Analysis, Jaico
References
 Van Horne James C., Financial Management & Policy, Prentice Hall India
Internet References
 www.crisilonline.com
BBAGE5.2 TOURISM MARKETING AND PROMOTION

LEARNING LEARNING OBJECTIVES:
Students should be able to understand the relationships between the world’s tourism and
recreational products, explain marketing strategies, discuss the benefits of tourism, explain
tourism strategies and different options for creating and investing in tourism attractions,
explain how central tourist agencies are organized.
Unit – l: Introduction to Tourism
Concepts, Definitions, nature and characteristics & Historical development of Tourism.
Purpose and Forms of Tourism, components of tourism industry, benefits of tourism
UNIT - II: Tourism Destination and its Products
Elements of tourism destination, geographical resources and patterns of World tourism. Role
of transport in tourism. Differentiation of tourism products from other consumer products,
Natural Attractions, Cultural Attractions, World Heritage Sites,
UNIT - III: Tourism Organisations:
World Tourism Organisation (WTO)/ International Air Transport Association (IATA)/
Pacific Asia Travel Association (PATA)/ India Tourism Development Corporation (ITDC) /
Archaeological survey of India (ASI)
UNIT IV: Tourism marketing and planning
Marketing Strategies in Tourism, Tourism Targeting, Segmentation and Positioning,
Marketing Mix in Tourism, Advertisement and Promotion, importance of Human resource in
Tourism.
67
UNIT V: Emerging areas of Tourism
Eco-Tourism, Ethnic Tourism, Medical Tourism, Agro-tourism, Wedding Tourism, Cruise
Tourism and Space Tourism. Tourism Policies in India.
BBAGE5.3 : E- COMMERCE
Learning Learning Objectives
The subject aims to familiarize the student with the basic concept of ecommerce and to
provide him/her with the knowledge of planning, scheduling and controlling a successful e‐
business.
Unit 1: Overview of Electronic Commerce (EC)

Concept, features, and functions of e-commerce, e-commerce practices v/s traditional
practices, scope and limitations of e-commerce, e-commerce security.
Unit 2: Fundamental of e-commerce
Definition and types of e-commerce: B2B, B2C, C2C, and P2P, B2B service provider, e-
distributor, procurement and just-in-time delivery.
Unit 3: Infrastructure
Internet and its role in e-commerce, procedure of registering Internet domain, establishing
connectivity to Internet, tools and services of Internet, procedure of opening e-mail accounts
on Internet.
Unit 4: E-Payment
Transactions through Internet, requirements of e-payment systems, functioning of debit and
credit cards, pre and post payment services
Unit 5: Security of e-commerce
Setting up Internet security, maintaining secure information, encryption, digital signature and
other security measures
Unit 6: E-Marketing
Marketplace v/s Market space, impact of e-commerce on market, marketing issues in e-
marketing, direct marketing, one-to-one marketing
68
BBA BANKING AND INSURANCE
BBABISE5.1 : PRINCIPLES OF INSURANCE:
Objective:
To help students understand the fundamentals of Insurance
Content:
UNIT I
Insurance Basics: Insurance Vs. other savings and investment options, tax
benefits under insurance policy, life cycle needs including solutions, matching
of customer needs and requirements to available products, comparison between
different products offered vis-à-vis chargeable premium and coverage,
Including proposal form and other relevant forms, policy contract, Concept of
Risk, Types of Risk, Risk Appraisal, Transfer and Pooling of Risks, Concept of
Insurable Risk.
UNIT II
Concept of Insurance, Relevance of Insurance to the emerging socio-economic
needs of all the sections of society including Industrial sector, Types of
Insurance Organisations, Insurance Business, Intermediaries in Insurance
Business, Life Insurance Products: Traditional and Unit linked policies,
individual and group policies, with profit and without profit policies, different
type of insurance products – whole life products, interest sensitive products,
term assurance annuities, endowment, assurance.
UNIT III
69
Formation of Insurance Contract, Life, Fire, Marine and Motor Insurance
Contracts, Principles of Insurance: Utmost Good Faith, Indemnity, Insurable
Interest.
UNIT IV
Classification of Insurance: Life, Non-Life (general), Health, Pension, Social
Security and Retirement Benefits, Insurance Products, Medi-claim and health
insurance products: different types of products available in the market, salient
features, tax treatment, operations and other procedures involved in claim
settlement.
Text Books:
1.Gupta P.K, “ Insurance and Risk Management”, Himalaya Publishing House;

2004
2.Mishra M.N., “ Principles and Practices of Insurance”, S. Chand and Co; 2004
3.Panda G.S., “Principles and Practices of Insurance” Kalyani Publications,
2004
Reference Books:
1.Jeevanandam C., “Risk Management,” Sultan Chand and Sons; 2005
2.Arthur C. and C. William Jr., “Risk Management and Insurance,” Tata
Mcgraw Hill; 2001
3.Principles of Insurance- Insurance Institute of India; 2003
4.Nichaus, Harrington, “Risk Management and Insurance”, McGraw Hill, 2003
70
BBABISE5.2 : PRINCIPLES OF BANKING
Objective: The course aims to acquaint the student with a basic and elementary knowledge of the
business and corporate laws.
Scope :
Unit I
Money and Banking- An Overview; Nature, Functions and Significance of Money. Demand and
Supply of Money-Concepts and Approaches; Money and Prices- Quantity Theory & Money;
Inflation and it’s control. Definition of bank, creation of money, present structure of commercial
banking system in India, brief history, functions, Working during 1947-1990 and thereafter,
forms of banking – unit banking, branch banking, group banking chain banking, satellite and
affiliate banking, corresponding banking, managerial functions in banks.
Unit II
Evolution of Banking; Systems of Banking-Mixed,Branch,Unit,Group,Chain; Brief Structure of
banks; RBI-Organisation, Functions, Methods of credit control; Commercial banking; Balance
sheet of a Bank; Credit creation. Deposit mobilization, classification and nature of deposit
accounts, advances lending practices, types of advances, principles of sound bank lending,
preparation of reports, credit plans, planning customers, limit of credit, security.
Unit III
Structure and Characteristics of Financial & Banking system in India; Indian Money
Market; Indian Capital Market; Indian Monetary Policy & System.
Unit IV
Sources and Uses of Funds in Banks; Value Chain Analysis in Banking Industry. Emerging
trends in Banking: Universal Banking, Venture Capital, Project Financing, Merchant Banking, E-
Banking, Credit Cards, Banking Ombudsman Scheme.
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Unit V
Investment Management; Nature of bank investment, liquidity and profitability, preparation of
cheques, bills, endorsements, government securities, documents of title off goods railway receipt,
bill of lading, book debts, securities government and commercial.
Text Books:
1. Sundaram & Varshney, “ Banking, Theory Law and Practice” Sultan chand & sons;2004
2. Chaturvedi D.D., Anand Mittal, “ Business Economics-II”, Brijwasi Book Distributors;2005
3. Varshney & Malhotra, “Principles of Banking”,Sultan Chand & Sons, 2005.
Reference Books:
1. Vaish M.C, “Money, Banking and International Trade”, New Age International Pvt.Ltd, 1997
2. Gordon.E, Natarajan.K., “Banking, Theory, Law & Practice”, Himalaya Publishing House,
BBABISE5.3 MANAGEMENT : OF BANKS AND
FINANCIAL INSTITUTIONS
BBABISE5.4 : GLOBAL BANKING AND CAPITAL

MARKETS
Learning Objective:
To help students understand the competitive dynamics and performance in the global banking
industry and the capital markets.
To help students analyze the global view of the banking business.
Scope:
Unit I: Financial Crisis: Banks, Bankers and Everyone Else Banking and its business evolution—
The financial crisis of 2007-08—The future of banking; expectations, behaviors and markets—
Unit Two: A Walk down Lombard Street and Across the Globe- Understanding the global capital
markets in which banks operate—for both their needs and those of their customers. Causes of
“systemic” risk/“shadow” markets - How banks and markets feed off systemic risk—the good
and bad news -Business opportunities in and out of the shadows - Structuring complex or
structured financial transactions— Trends in global capital/financial markets—developed vs.
emerging, type of funding/investing, relative depth of markets
Unit Three— Structuring a Deal in the Global Capital Markets - a deal that requires the
refinancing of a bridge loan used for purposes of an acquisition. The deal involves the use of the
debt capital markets and the inclusion of an arbitrage trade. The case illustrates how the markets
facilitate a coincidence of wants through understanding both the needs of the borrower and the
investor—and of course executed through a team of savvy global bankers. how the deal
72
incorporates many of the business components necessary to be successful in today’s banking
environment—the so-called “winning strategies.”
Unit Four—The Re-regulation of Global Banking - banking versus entrepreneurship—the legacy
of Ricardo and Bagehot - market inter-connectivity and systemic risk. The Dodd-Frank Act,
Vickers and Volcker, Basel III—their impact on a new architecture of global finance Assessing
re-regulation in light of the financial crisis— Regulatory influences on the organizational
structure, behaviors and practices of financial organizations and markets Formulating banking
strategy— The potential regulation of shadow banking activities—ramifications for global
liquidity - The current status and likely evolution of today’s regulatory initiatives
Unit Five—The Business of Global Lending assess alternative bank/debt financing solutions and
compare them to various business circumstances. Exploring the process of credit intermediation
along a spectrum of cost/flexibility trade-offs—both outside and within regulated and shadow
markets. Elements of financial structure (tenor, amortization, pre-payment, seniority, call
protection and covenants) relative to the cost of various debt financing alternatives. Differences
in market practices are also covered—including how they are influenced by regulatory and
governmental initiatives. Revolving credit facilities - Terms loans—an alphabet soup - Senior
notes- Subordinated notes- Mezzanine capital
Unit Six— The Global Securitization of Credit - the evolution of bank loan products—from the
practices of bilateral lending to that of the securitization of credit. The origination and
distribution of Global Banking and Capital Markets – financial asset risk and how the
securitization of bank credit went from being a “winning” strategy of banking to one that took
down the global financial system. The world of synthetic debt obligations (SCDOs) - explore the
credit default swap (CDS) and its role in the global lending business. The foundations—
understanding the risks of loan origination -Three business models for credit intermediation
Bilateral lending and multilateral lending arrangements—the evolution of syndicate loan
practices The practices, structure and players of syndicated loan facilities -The securitization of
credit—differences in market practices -From loan syndications to asset securitizations—the
various roles of banking enterprises in facilitating ABS, MBOs, CDOs—both single asset class
and structured deals Credit derivatives—their mechanics and various roles-The SCDO—fully
and partially-funded structures
Unit Seven—Raising Capital in the Global Capital Markets (1) The Global Debt Capital Markets
73
- raising capital through the utilization of the global debt capital markets; and, the syndicated
loan markets. -debt capital markets and possible debt capital-raising structures. The role of
syndicated lending as a bridge to the capital markets; and, the use of derivatives (interest rate and
foreign currency) to facilitate the borrowing in markets of comparative advantage—while
managing risk exposure. The importance of market timing—windows of opportunity-The role of
bank credit in global capital market transactions- The role of shelf registrations-Factors leading
to negotiated transactions Factors leading to “bought” deals Various debt instruments – with
an emphasis on how their structures are designed to influence global investor appetites Global
Banking and Capital Markets –
Unit Eight—Raising Capital in the Global Capital Markets (2) The Role of Derivative Markets -
how derivatives contribute to the achievement of optimal funding—from the perspective of
market appetite. Kicking things off—the WB/IBM foreign currency swap A look at the global
derivatives market—players and instruments The meaning and determinants of comparative
advantage The role and use of derivatives in the realization of comparative advantage
financing The importance of derivatives to the primary and secondary capital markets and the
process of risk transference—arbitrage and speculation The mechanics of structuring synthetic
debt/investments
Unit Nine—Raising Capital in the Global Capital Markets (3) The Global Equities Markets This
session focuses on the raising of capital through the global equities markets. Hybrid structures
designed to provide borrowers/investors with both the benefits of equity and debt. The equity
markets (domestic, foreign and global)—a survey of practices and key players Global Banking
and Capital Markets
Unit Ten—Putting Capital to Work Global Mergers and Acquisitions: Markets and Choices
Perhaps no other area has gone through such dramatic changes in thinking and practice than that
of mergers and acquisitions (M&A). No-doubt M&A has been a huge driver of capital market
activities—especially those involving business portfolio management and organizational
restructuring. Also, the business of M&A has gone through dramatic changes in terms of
participants and the sources of capital that fund such transactions. Trends in M &A activity—in
both developed and emerging markets - Getting the business—buy and sell side opportunities
Getting deals done—financial and strategic buyers - The business drivers of M &A activities—
valuing and realizing synergies Changing mind-sets in M &A activity, e.g., diversification, core
74
competency and adjacency strategies. “empirical” evidence on the effectiveness of M &A
activities—the role of organizational cultures Recent landmark deals—done or pending
Unit Eleven - Financial Industry Restructuring and Competitive Challenges - global banking and
capital market arenas and make a final assessment of their future -using the tools of competitive
business analysis—A concluding look at the competitive dynamics of the industry—utilizing
various strategy - models, e.g., the five forces (porter), C-A-P (Walter) Regulation and business
model responses - The strategic positioning of financial organizations in the new global
financial order - Getting one’s strategy right—back to the “winning” strategies - The future of
risk-taking activities - The future of capital-raising activities
Prescribed Text:
Capital Markets: Institutions and Instruments - Fabozzi Frank J. Modigliani Franco 2009
Global Business Today - Charles W. L. Hill, 2011
Global Banking – Roy Smith
75
BBA INTERNATIONAL BUSINESS
BBAIBSE 5.1 :INTRODUCTION TO INTERNATIONAL BUSINESS
Learning Objectives
 To focus on emerging business environment in India and the world.

 To bring out the importance of international business; and to analyze global business
 principles and practices with reference to various Indian firms.
Scope
Considering the importance of International Business in general and that of products and
business practices in Indian environment in particular, the course will flow in many parallel
streams. While lectures and concept elaboration will constitute the mainstream, class
seminars, article review and projects will form the other pedagogic streams. Lectures will be
conducted in the form of discussions to avoid monologue, and class-participation would be
generated, whenever necessary. The following aspects of international business would be
covered along with other contemporary issues:
Introduction to International Business
Globalisation, policies and foreign trade
International Business Environment and Assessing Political Risks
Barriers to International Trade
Methods of Entering International Business
International Strategic Alliance
Strategy-making in International Business Management: Achieving
Competitive Advantage
Developmental Banks and their roles
Prescribed text
Strategic International Marketing
Philip R. Cateora (Homewood I.L. : Dow Jones – Irwin)
76
International Marketing – Analysis and Strategy
Sak Onkvisik and John J. Shaw (P.H.I.)
Global Strategies (Harvard Business Review)
International Business : A Strategic Management Approach Alan Rugman
International Management: Concept and Cases
Takur, Burtan and Srivastava
References
International Business
James Taggart, Michael Dermett (Prentice Hall India, New Delhi)
International Business, Issues and Concepts - Reed Moyer
International Business: Dryden -Czinkota Ronkainen Moffett
International Business – Charles W.L. Hill – Richard D. Irwin, Inc.
77
BBAIB5.2 : INTERNATIONAL TRADE OPERATIONS
Learning Objectives :
The objective is to familiarize the participants with Export Import Regulations EIR as
prevailing. A study of Exim Policy will also enable the students to know about various export
incentives. To familiarize the students with documentations and procedural requirements of
International Business.
Scope :
Introduction: Who can import and Export, What can be imported and Exported, Prevailing
EXIM Policy highlights. Export Procedures: General excise clearances; Role of clearing and
following agents; shipment of export cargo; Export credit; Export credit guarantee and
policies; Forward exchange cover; Finance for export on deferred payment terms; Duty
drawbacks. Export documentation : Pre-shipment, Post-shipment. Import Procedures &
Documentation: Import licensing policy; Actual user licensing; Replenishment licensing;
Import-export pass book; Capital goods licensing; Export Incentives: Overview of export
incentives-EPCG, Duty drawbacks, duty exemption schemes, tax incentives; Procedures and
documentation. Trading Houses: Export and trading houses schemes – criteria, procedures
and documentation ; Policy and procedures for EOU/FTZ/EPZ/SEZ units.
References:
Cherian and Parab: Export Marketing, Himalaya Publishing House, New Delhi
Government of India: Handbook of Procedures, Import and Export Promotion, New Delhi.
Rathod, Rathor and Jani: International Marketing, Himalaya Publishing House, New Delhi.
Export – Import manual, Nabhi Publication, New Delhi
Government of India: Export-Import Policy, procedures, etc. (Volumes I, II and II) New
Delhi
78
BBAIB5.3 : MERGERS & ACQUISITIONS
Learning Objectives & Scope:
Introduction to M&A – what is it, what are the major drivers of M&A both domestic and
international, who are the major players in the M&A landscape, what value does a banker
bring to the transaction, rules governing M&A and whether they protect shareholders
Strategic and Practical considerations: process timeline for M&A transaction, how are M&A
ideas generated, process from origination to closing, role of synergies in M&A analysis,
importance of pro-forma ―merger consequences‖ analysis, important tactical considerations
before approaching a potential target role of Foreign Institutional Investors in M&A
Valuation Basics:
how is a company valued, purpose of valuation analysis including stand – alone value,
synergy value and break-up value, role of marketplace dynamics in valuation, factors that
cause intrinsic and realizable value to diverge. Due Diligence: how do you conduct effective
due diligence? Who should you talk to? What should you ask for? What is the target likely to
be looking for in terms of Confidentiality and Agreement s? What should you be looking for
in the great morass of documents produced? Who is responsible for what-how can
accountants, bankers, consultants, and lawyers help? How do the result of due diligence
impact valuation? Financing Decisions: How does the transaction get financed? What macro
and micro factors impact M&A financing? What are the major financing alternatives from
senior secured debt to high yield? How will an acquisition company‘s debt rating, EPS and
stock price and why does it matter? Transaction Structures: What forms can a transaction take
and how do they differ? What is a tender offer? What is the difference between a one-step
and two-step deal? How do tax factors influence the choice of transaction structure/Anatomy
of a Merger Agreement: What are the basic componens of the Merger Agreement? How does
the Merger Agreement relate to the due diligence process? How do you ― protect‖ a friendly
deal from interlopers (i.e., lock-ups and ―no-shops‖)? Restructuring Options: What are the
alternatives available to the firm to ―unlock‖ shareholder value, including mechanics of the
divestiture process and maximization of after-tax proceeds, straight sale, leveraged joint
ventures, letter stock, rights offerings, spin-offs, Morris Trusts, spin-outs, and split-offs?
When should a firm consider ―going private‖, including mechanics of an LBO, what
constitutes a good LBO candidate and exit strategies for the LOB?
Takeover Defense:
79
What makes a company vulnerable? What are the major ―defense‖ mechanisms and they do
they work? How do you launch a hostile bid? How are the recent SEC and FASB ―rules‖
likely to change the ―hostile‖ landscape? Gaughan, Mergers, Acquisitions, and Corporate
Restructurings (Wiley) Reed & Lajoux, The Art of M&A: A Merger Acquisition Buyout
Guide (McGraw-Hill) Copeland, Koller & Murrin, Valuation: Measuring and Managing the
Value of Companies (Wiley University Editions)
References:
www.sebi.gov.in , Department of Company Affairs, GOI
BBAIB5.4 : INTERNATIONAL FINANCIAL MARKETS &

INVESTMENT BANKING
The objective is to familiarize the participants with Export Import Regulations EIR as
prevailing. A study of Exim Policy will also enable the students to know about various export
incentives. To familiarize the students with documentations and procedural requirements of
International Business.
Scope:
Unit 1: Introduction to IFM
What do you mean by financial management?
What is the main goal of financial management?
What is the international finance?
Introduction
Unit 2: International Banking and Finance

Introduction
Exchange Rate Regime: A historical Perspective; The Global Financial Market
International Monetary Fund: Modus Operandi
Fundamental of Monitory and Economic Unit
Domestic and Offshore Market.
Unit 3: International Banking and Finance

Introduction
Structure of Foreign Market;
Forward Quotation and Contracts;
Exchange Rate Regime and the status of Foreign Exchange Market;
International Trade in Foreign Market
International Trade in Banking Service;
Monetization of Banking Operation.
Unit 4: Balance of Payment
80
Introduction
scope of BOP
Residents and non residents
Component of Balance Payment;
Collection Reporting and Presentation of Statistics;
International Flow of Goods,
Service and Capital;
Alternate Concept of “BOP Surplus” and “Deficits”
BBA FINANCE
BBAFNSE 5.1 : ADVANCED FINANCIAL MANAGEMENT

LEARNING OBJECTIVES -:
1.To study various financial statements of corporate organizations.
2.To make the student well acquainted with current financial practices.
UNIT I
Role of senior financial advisor in multinational organizationThe role and responsibility of
senior financial executive/advisor Financial strategy formulation Ethical Management of
international trade and finance and governance issues Management of international trade and
finance Strategic business and financial planning for multinational organizations Dividend
policy in multinationals and transfer pricing Discounted cash flow techniques
UNIT II
Introduction to analysis and Interpretation of financial statements Analysis and Interpretation
of financial statements, Types of financial analysis, Advantages of financial analysis,
Limitations of financial analysis,
Techniques of financial analysis-Comparative financial statements Trend analysis Common
size financial statements Funds analysis Cash flow analysis Ratio analysis
UNIT II
Ratio Analysis Interpretation of Ratios, Role of Ratios, Classification of Ratios. Liquidity
Ratio, Turnover Ratio, Solvency Ratio, Profitability Ratio and Miscellaneous group.
Advantages and limitations.
UNIT III
81
Fund flow Analysis Concept of Fund, Construction of Fund Flow Statement Advantages and
Limitations of Fund Flow Statement
UNIT IV
Cash Flow Analysis Concept of Fund, Construction of Cash Flow Statement. Advantages and
Limitations of Cash Flow Statements
RECOMMENDED BOOKS
1.N.M. Vechlekar – Financial Management
2.Dr. Jitendra Ahirrao – Management accounting
3.I.M Pandey – Financial Management
4.Ravi. M. Kishore – Financial Management
5.P.C Pardeshi Business Finance.
6.Khan and Jain – Financial Management
7.Prasanna Chandra – Financial Management
8.Prof.Satish Inamdar – Financial Statement and Analysis
82
BBAFNSE5.2 : CORPORATE FINANCE
LEARNING OBJECTIVES
To introduce the student to various financial aspects of the functioning of corporations, the
valuation of different sources of finance and to make students aware of the rationale,
procedure and implications of mergers and acquisition.
Scope:
UNIT I
Introduction to Corporate FinanceIntroduction to corporate Finance andForms of Business
Organization Shareholder Wealth Maximization (Ezra Solomon) Principles,Learning Objectives
and Features of Corporate finance Conflicts between Company Stakeholders Financial
Markets,Finacial Institutions and Financial Instruments.
UNIT II
Time n Value of Money Future Value, Present Value Perpetuities and Annuities Compounding
and Discounting,-Different compounding periods Inflation and the Time Value of Money
Numericals
UNIT III : Bond and Stock Valuation

Bond Valuations Bond Market Conventions Impact of interest rates on Bond Valuation Basic
valuation models Assumptions during stock valuation Valuation of equity stocks
UNIT IV :Financing Decision

Cost of Capital, Optimum capital structure Basic aspects of cost of capital Importance and cost
classification Cost of debt/Numericals Cost of preference shares/Numericals Cost of equity share
capital/Numericals Weighted average cost of capital(WACC)
UNIT V : Investment Decision
83
Capital Expenditure Decisions Capital Budgeting-Meaning and importance of capital Budgeting
Difficulties in capital Budgeting,Classification of Projects Tecniques of Investment Valuation,
Traditional Methods-Numericals Modern Methods-Numericals Capital Rationing
UNIT VI : Dividend Decision

Dividend Policy Factors affecting Dividend Policy and types of Dividend Relevance Theories-
Walter Model Walter Model/Numericals Gordon Model/Numericals Irrelevance theory-Miller
and Modigliani Hypotesis
RECOMMENDED BOOKS
2.Ravi. M. Kishore – Financial Management
6.Kohak M.A – Financial Services
7.Prof. Satish Inamdar – Financial statement and Analysis
84
BBAFNSE 5.3 : MANAGEMENT OF BANKS AND FINANCIAL INSTITUTIONS
LEARNING OBJECTIVES:
To provide students with a sound foundation of Banks and financial institutions
To provide students with a sound foundation of MIS in Banks and financial
institutions
To provide opportunity for students to work in Banks as well as in financial
institutions and to make wise decision related to Management multi disciplinary projects.
UNIT 1: Banking History:

An overview of “Banking History’ of India, India’s systems before and after the announcement
of new economic policy, Reference to Bank Reform Committees’ Report Central Bank, fund
Based Operations of a bank, Non fund Based Operations of a bank, Management of banks batch
network, Risk Management in Financial Service Organization on Intellect Controls of Fraud
Preventions
UNIT 2: MIS in Banking:
Banks Profitability and Liquidity Capital adequacy Business Combinations, Better accountability
and freedom for banks, India’s Rural Banking System, Exim Bank, SIDBI.
UNIT 3: Financial Services Network in India:
Financial Services Network in India, Rules & Guidelines framed by SEBI Intermediaries for
financial service and their specific functioning, Merchant Bankers, Non Banking finance
companies, Financial consultancy services
UNIT 4: Participation of fits and other foreign Institutes-:
Participation of fits and other foreign Institutes, Operational Management of a financial services
organization, Innovative financial services and instruments, Future of financial services in India
and Worldwide.
PRESCRIBED TEXT:
Bank Financial Management - 2017 Indian Institute of Banking and Finance
Management and Operations of Co-Operative Banks – 2017 Indian Institute of Banking and
Finance
85
Co-Operative Banking: Principles, Laws and Practices – 2017 by Indian Institute of Banking and
Finance
Retail Banking 2015 IIBF (Indian Institute of Banking and Finance)
INTERNET REFERENCE:
• https://www.ibef.org/industry/financial-services- india.aspx
•http://www3.weforum.org/docs/WEF_The_future__of_financial_servicesdf
BBAFNSE 5.4 : MANAGEMENT OF FINANCIAL SERVICES
LEARNING OBJECTIVES:
To introduce students to feebased financial services provided by financial companies, their
salient features and importance, and their present position in the Indian financial sector
UNIT I : Management of Financial Services

Introduction of Merchant Banking - An Overview, Definition Functions Review Questions
Finance Markets in India - An Overview.
UNIT II : Merchant Banking

Merchant Banking - Regulatory Framework – SEBI Regulations, Registration of Merchant
Bankers General Obligations, Procedure for Inspection Procedure for Inspection,
Procedure for Action in Case of Default Code of Conduct for Merchant Bankers (Under
Regulation 13), SEBI Guidelines, Review Questions
UNITIII : Public Issue Management

Public Issue Management - Functions, Mechanism Categories of Securities Issue Issue
Manager, Role of Issue Manager Activities Involved in Public Issue Management.
UNIT IV : Post Issue Activities - Major Activities, Marketing of Issue, Public Issue
Proposal - Factors, Pricing of Issues, Law Relating to Issue Management, Review
Questions. Marketing of New Issues - Methods of Marketing Securities, Review Questions,
Case Studies and Class Activities.
UNIT V : Underwriting of Securities

Underwriting of Securities - Definition, Types, Mechanism, Benefits/Functions, Indian
Scenairo, Underwriting Agencies, Underwriter, Underwriting Agreement, SEBI
Guidelines, Variants of Underwriting, Grey Market, Review Questions.
UNIT VI : Capital Market Instruments

86
Capital Market Instruments - Meaning, Types, Preference Shares, Equity Shares, Non-
Voting Equity Shares, CCPS, Company Fixed Deposits, Debentures and Bonds, Global
Debt Instruments.
UNIT VII : Stock Exchange

Stock Exchange - An Overview, National Stock Exchange - An Overview, Capital Structure
Decisions - Capital Structure, Optimal Capital Structure, Pattern of Capital Structure,
Taking Decisions on Capitla Structure, Factors Affecting Capital Structure Decisions.
UNIT VIII : Portfolio Management Services

Functions, Strategies, Registration of Portfolio Managers, General Obligations, General
Responsibilities, Code of Conduct (Regulation 13), Bill Financing - Commercial Bills, Bill
Financing, Bills Systems.
UNIT IX : Factoring and Forfaiting

Meaning, Definition, mechanism, Factoring and Off-balance Sheet Financing, Types of
Factoring, Advantages of Factoring and Forfaiting, Players and Factors, Factoring Cost,
Factoring Vs. Bills Discounting, Factoring - Indian Scenairio, operational Profile and
Problems of indian Factoring, Factoring Vs Forfaiting.
UNIT X
Consumer Finance, Credit Rating, Mutual Funds, Venture Capital
RECOMMENDED BOOKS
6.Kohak M.A – Financial Services
87
BBA MARKETING
BBAMKSE 5.1 SERVICES MANAGEMENT
Learning Objectives
 To recognize the vital role that services play in the economy and its future
 To familiarize them with various key issues in services marketing
 To introduce Marketing Mix Strategies.
UNIT -1 Introduction to Services Sector Definition – S e r v i c e Economy –

Evolution and growth of service sector – Nature and Scope – Unique characteristics –
Challenges and issues.
UNIT -2 Global and Indian Scenario in services sector: Importance of Services
Marketing; Every business a service business; Service as key differentiator for manufacturing
industries. Services as an act of co-creation.
UNIT -3 Characteristics & Classification of Services Intangibility, Inconsistency,
Inseparability and Inventory; Search, experience and credence attributes. 4 categories of
services, Product Service System
UNIT -4 Marketing Mix Elements of Services Marketing Mix-Services Product,
price, place, promotion, people,process,physical Evidence. Servuction Model, theatre
metaphor
UNIT -5 The Service Marketing Triangle, Inverted Service Triangle Competitive
Service Elements Buyer ,Flower Model ,KANO Model
UNIT -6-Services process- Gap -Model
Prescribed Text
88
 Services Marketing-Valarie A Zeithaml & Mary to Bitner
References
 Services Marketing – Valarie Zeithml
 Services Marketing- E Rampal Gupta
BBAMKSE 5.2 SALES AND DISTRIBUTION MANAGEMENT
Learning Objectives
 To delineate the areas in which sales executives make decisions

 To analyze decision alternatives and criteria in these areas
To provide a detailed understanding of “ Customer Handling SkillsI
INTRODUCTION
Introduction to Sales Management and Distribution Managment:
1.1 Definition
1.2 Meaning
1.3 Learning Objectives
1.4 Role of sales management in marketing
1.5 Recent trends in sales management
1.6 Meaning, Importance and Role of Distribution
1.7 Role of Intermediaries
1.8 Evolution of Distribution Channels "
II SALES ORGANISATION "2.1 Need for sales organization
2.2 Types and structures of sales organization
2.3 Principles for building successful sales organization
2.4 Functions and responsibilities of sales manager
"
89
III MANAGING THE SALES FORCE "3.1 Recruitment and Selection: Sourcing
candidates, Sales personnel selection process
3.2 Training: Importance, Areas of sales training- Company specific knowledge, product
knowledge, Industry and market trend knowledge, Customers and technology.
3.3 Sales Reporting: Sales records, Sales reports, Sample of Sales Report Format
"
IV PERSONAL SELLING AND RELATIONSHIP MANAGEMENT "4.1
Personal Selling: concept, process, Tools for personal selling
4.2 Effective selling techniques
4.3 Characteristics of a successful salesman"
V DISTRIBUTION CHANNEL MANAGEMENT "5.1 Management of Distribution
Channel – Meaning & Need
5.2 Channel Partners- Wholesalers, Distributors and Retailers & their Functions in
Distribution Channel, Difference Between a Distributor and a Wholesaler
5.3 Choice of Distribution System – Intensive, Selective, Exclusive, Levels of Distribution
channel
References
 Sales Management – Decisions, Strategies and Cases- Cundiff, Still and Govoni
(PHI)
 Sales Management-Concepts, Practices and Cases-WJ Stanton and RH Buskiak
 The Strategy of Distribution Management by Mr. Martin Christopher
 Modern Logistics Management: By Mr. John F. Magee, Mr. William C. Capacino,
Mr.
90
BBAMKSE 5.3 CONSUMER AND INDUSTRIAL BUYING BEHAVIOUR
Learning Objectives
To acquaint students with the basic knowledge of consumer and Industrial buying behaviour
and to develop an understanding of terms, facts, concepts pertaining to functions of
management
UNIT 1Consumer Oriented Marketing"What is Marketing,Major concepts of
Marketing,Customer focus,Evolution of Marketing,Evolution of Marketing,Customer
Focussed marketing,Customer Focussed marketing,Emerging Imperatives,Marketing In India
Marketing In India.
UNIT -2 Introduction to consumer Behaviour Introduction, Consumer Behaviour,
Personal Process In consumer Behaviour,Interpersonal Influence,Nonpersonal Influence,
Consumer as Dictator.Segmentation
UNIT -3 Consumer Buyer Behaviour Introduction, Buyer Process, Information
Processing, Involvement with Purchase, Involvement and processing Issues Together,
decision making by consumer, Marketing and consumer buying process.Diffusion of
Innovation.
UNIT -4 Researching the consumer "Introduction Consumer Insight and market research
Types of research Types of research Primany and secondary Information sources Primary and
seconday Information sources
UNIT -5 Industrial Buying Behaviour "Introduction Induatrial Markets Difference in
Industrail and consumer markets Difference in organization and consumer buying.
References
 Consumer Behavior concepts and applications:Loudon, David and Albert-Della, Bitta,

4th edition, Tata McGraw – Hill
91
 Consumer Behavior – Building Marketing strategy, Hawkins, best & Coney, 7th
edition, McGraw Hill.
BBAMKSE 5.4 MARKETING STRATEGY AND APPLICATION

Learning Objectives
 Appreciate the value of marketing concepts when they are used as guides for
understanding management problems and developing comprehensive marketing
programs
 Develop a disciplined analytical skill amongst the participant for marketing situations
 Make connections between marketing and other functional areas of business
 Boston consultancy Group Model, General Electric model & Igor Ansoff
Model.
 New Product Development Process
 Pricing & Promotion Strategy
 Distribution Strategy
 Product Life Cycle Strategy
 Approaches to strategy: Porter’s 5 forces model, Generic strategies
 Competitive strategies: Porter’s concept of value chain analysis; market
leader/challenges/follower strategies
 Competitive strategies: Branding as a marketing strategy: when and how
industrial products v/s consumer products; Positioning the Company and the
Brand; Brand Extensions
 Structural approaches to marketing strategy: PIMS Model, McKinney’s 7-S
Model
Prescribed text
92
 Philip Kotler (2003). Marketing Management: Eleventh Edition, New Delhi: Pearson
Education

References
 V. S. Ramaswamy and S Namakumari (2002). Marketing Management: Planning

Implementation and Control (3rd Edition). New Delhi: Macmillan India Ltd.
 Rajan Saxena (2003) . Marketing Management, Second Edition. New Delhi : Tata
McGrawhill
SEMESTER 6
BBACR6.1 BUSINESS PLANNING AND PROCESS MANAGEMENT
Learning Objectives: To introduce planning and forecasting to budding managers as

Planning is one of the major focus areas of the discipline of management.
Scope:
Unit1:Planning and Forecasting Planning -Introduction, Meaning, Definition,
Characteristics, Objectives, Nature of planning, Advantages and limitations of planning,
Levels of planning, Types of Plan, Steps in planning process,Who needs a business plan ,
Types of Business plan, Elements of Business plan, Purpose of business plan, Errors to be
avoided in formulating Business plan. Forecasting- Introduction, Meaning, Definition,
Difference between Forecasting and Planning, Steps in Forecasting.
Unit2:Introduction to project management and project organisation, Project Initiation
Introduction to Project Management-Definition of a “Project”, Classification of Projects,
Why project Management, Characteristics of project management, Need of project
management, Hierarchy of Project Components, Steps of Project Management, Project
planning, Strategic levels of planning, Management by objective, Project Decision model,
Project Implementation model, Introduction to PERT and CPM, Difference of PERT and
CPMProject organisation-Definition of organization structure, Organization work flow
Process, Types of Organization Structure, Forms of Organization. Project initiation -Project
Selection Meaning, Criteria of project selection (Models), Types of project selection,
Meaning of project manager, Role of Project Manager, Importance of Project manager, Role
of Consultant in Project Manager, Selection Criteria for project manager/ Qualities of Project
Manager, Importance of project planning, Functions of Project Planning, System Integration,
Project Management Life cycle
93
Unit3:Project Feasibility Analysis, Project Monitoring and Controlling, Project Termination
Project Feasibility Analysis-Meaning / Definition of Project Feasibility, Importance of
Project Feasibility, Scope of Project Feasibility, Types of Project Feasibility, SWOT
Analysis, Project Feasibility StudyProject Monitoring and Controlling -Introduction to
Project Monitoring and Controlling, The Planning – Monitoring – Controlling Cycle , Project
Auditing – Life Cycle, Computerized Project Management System (PMIS)Project
Termination -Project Termination meaning, Reasons of Termination of projects, Process of
terminating projects, Execution tools for closing of projects
Unit4:Risk Management in Project, Modern Development in Project ManagementRisk
Management in Project-What is risk?, Types of Risk in projects, Risk management process,
Risk Analysis and Identification, Impact of risk handling measures, work breakdown
StructureModern Development in project management -Introduction to in project
management modern Development, Project management maturity model, Continuous
improvement, Developing effective procedural documentation, Capacity Planning
Prescribed Texts:
1. Veena Prasad, Deepali Kamle"Business Planning and Entrepreneurial Management"
"1. Pawan Jhabak""Project Management"" Himalay Publishing House.
2. Mona Abid ""Project Management"" MD Publication Pvt Ltd"
94
BBACR6.2 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
 An understanding of the primary differences between logistics and supply chain
management
 An understanding of the individual processes of supply chain management and their
interrelationships within individual companies and across the supply chain
 An understanding of the management components of supply chain management
 An understanding of the tools and techniques useful in implementing supply chain
management.
Scope:
"UNIT I:
Overview of Logistic and Supply Chain Management
"Introduction to Logistics Management
Meaning, Basic Concepts of Logistics- Logistical Performance Cycle, Inbound Logistics, In
process Logistics, Outbound Logistics, Logistical Competency, Integrated Logistics, Reverse
Logistics and Green Logistics, Objectives of Logistics, Importance of Logistics, Scope of
Logistics, Logistical Functions, Elements of Logistic Mix
Introduction to Supply Chain Management
Meaning, Objectives, Functions, Participants of Supply Chain, Role of Logistics in Supply
Chain, Comparison between Logistics and Supply Chain Management, Channel Management
and Channel Integration, Supply chain Inventory Management
95
UNIT II:
Customer Service: Key Element of Logistics
" Meaning of Customer Service, Objectives, Elements, Levels of customer service,
Rights of Customers
UNIT III:
Recent Trends in Logistics and Supply Chain Management
" "Information Technology in Logistics
Introduction, Objectives, Role of Information Technology in Logistics and Supply Chain
Management, Logistical Information System, Principles of Logistical Information System,
Types of Logistical Information System, Logistical Information Functionality, Information
Technology Infrastructure
Modern Logistics Infrastructure
Golden Quadrilateral, Logistics Parks, Deep Water Ports, Dedicated Freight Corridor, Inland
Container Depots/Container Freight Stations, Maritime Logistics, Double Stack
Containers/Unit Trains
Logistics Outsourcing
Meaning, Objectives, Benefits/Advantages of Outsourcing, Third Party Logistics Provider,
Fourth Party Logistics Provider, Drawbacks of Outsourcing, Selection of Logistics Service
Provider, Outsourcing-Value Proposition
Prescribed Texts:
1. Veena Prasad, Deepali Kamle"Business Planning and Entrepreneurial Management"
96
BBACR6.2 PROJECT STUDY
BBA SEMESTER VI (GENERIC )

(Common for all Specializations)
BBA SEMESTER VI (SUBJECT RELATED) MARKETING

BBAMRSE6.1 ADVERTISING AND SALES MANAGEMENT
Learning Objectives
 To equip students with advertising concepts & PR fundamental related to their

respective sectors. Since most of the students come from different parts of the
country, looking at their clientele the subject is taught.
 Definition of Sales Promotion, Tools of Sales Promotion

Scope
Unit 1:Introduction to Sales Promotion Meaning and Importance of Sales Promotion;

Strengths and Limitations of Sales Promotion; Difference between Sales Promotion and
Advertising; Tools and Techniques of Consumer Sales Promotion; Trade Promotions;
Organising Sales Promotion Campaigns
Unit 2:Overview of Advertising Introduction to Advertising: What Is advertising, Use

of media in advertising, AIDA, Advertising techniques, SWOT Analysis, Types of
Advertising, Types of Advertising Appeals, Importance of Advertising in Marketing, Role
of Advertising in Marketing Mix,
97
Unit 3:Structure of an Advertising Agency Introduction, Choosing an Advertising Agency,
Overview of an Advertising Agency; Departments of an Advertising Agency, Creative
department, Media department, Client servicing department, Marketing research department;
Unit 4:Ethics in Advertising Introduction, Perceived Role of Advertising; The Advertising

Standards Council of India (ASCI); Forms of Ethical Violations; Misleading advertising;
Advertising to children, Product endorsements, Cultural, religious and racial sensitivity in
advertising, Obscenity in advertising, Factors that Affect Marketing and Advertising
Prescribed Texts:
 Advertising Management & its role in marketing by William Sachs

 Advertising & Marketing Checklists by Ron Kaatz
 Course Study : Kotler
BBAMRSE6.2 MARKETING RESEARCH
Objectives:
 The purpose of the course is to provide the participants with an understanding of the
need for and uses of research
 The accent will be on developing an understanding of the kind of research required in
a variety of decision making situations and how best to use research data
 With special reference to Advertising
 Discussion of various research techniques will be oriented primarily towards their
relevance in providing answers to specific problems and enhancing the accuracy of
decisions
 The course assumes some degree of familiarity with research methodology including
questionnaire design on the part of the student.
Scope:
 Introduction to MR
 Need and Scope of MR
 Structure of MR studies
 Quantitative and Qualitative analysis during various decision phases, scaling
 Opportunity Analysis: Attitude and motivation research; focus groups and depth
interviews; concept tests and CUT
 Test marketing and market segmentation
 Advertising Research concepts of copy testing, Ad, recall, Ad. Comprehension,
Opening and Punch/Base line Research
 Stages involved in Advertising research
 Types of advertising research- Print, Out-door, TV/Cinema, Mobile outdoor media,
effectiveness of each medium and how to determine it, suitability of each medium to
our products and industry, NRS/IRS-How to read and use them for decision making
 Analysis of Data: basic techniques
References
98
 Marketing Research – An applied approach by Kinnear and Taylor
 Research for Marketing Decisions by Green Paul and Tull
 Marketing Research Text Applications and Case Studies and 4th ed.- Boyd
 Westfall and Stasch
 Marketing Research, Text Applications – Majumdar, R.
 Marketing Research- Aaker, Kumar and Dey
BBAMRSE6.3 PRODUCT AND BRAND MANAGEMENT

Objectives
 Enhance understanding of Product strategy’s centrality to overall strategic market
planning
 Enhance understanding of the complexities of a company’s market offer and the need
of Product Management
 Exposure to the various concept of product Management.
 To formulate, implement and evaluate the product mix strategy and portfolio strategy.
 Examine all aspect of brand creation
 Understand the role and importance of branding to the company and to the consumers
 Critically analyze product and brand portfolio
 Determine the strategic contribution that brands and markets make to a company
Scope
Unit 1: Product Management
Introduction, Definition, Importance of good product, product –mix, product Line, Factors
Influencing product –mix, types of product strategies,
Unit 2: Product Classification
Classification of Consumer goods, Convenience goods, shopping goods, speciality goods
Industrial goods classification.
Unit 3: Product Life cycle
Assumptions of Product life cycle, Significance of PLC, Stages of PLC, Characteristics of Each stage,
Strategies for different stages of PLC,Marketing strategies in Maturity and decline stage, limitation of
PLC.
Unit 4: New Product Development
Introduction, The significance of new products, Stages in New product development (NPD)
99
Unit 5: Branding
Introduction, Evolution of a Brand, essentials of a good brand name, functions of branding, reasons
for branding, types of brands, Advantages of branding, Brand strategy decisions.
Unit 6: Brand Loyalty
Introduction, Factors influencing Brand Loyalty, Classification of Brand Loyalty, Measurement of

Brand Loyalty, Customer Brand Loyalty Measures, Building Loyalty, Challenges to Loyalty.
Prescribed text
 Lehman, DR and Winer, 2002). Product Management, New Delhi: Tata Mcgraw
Hill
BBAMRSE6.4 RURAL AND SOCIAL MARKETING
Objectives
 The basic objective of the course paper is to understand the environment in which the
rural market operates
 The inherent problems associated with it and also strategies, which can be successfully
adopted.
 To familiarize students with the concept and utility of social marketing in resolving
social issues
 To discuss the use of social marketing to make community interventions culturally
sensitive
 To identify appropriate methods for use in conducting social marketing research
 To design a social marketing plan for a corporate/ NGO to ameliorate a social issue
 To apply a social marketing mind set to develop, implement/manage, and evaluate
social marketing programs
 To identify benefits of social marketing: community groups, civil society organizations,
business and consumers.
Scope
 Rapport building, familiarization and introducing course outlines and course contents
 Understanding the rural market environment
 Rural v/s urban marketing
 Problems in rural marketing
100
 Rural marketing strategy
 Rural marketing v/s marketing of rural products
 Understanding the social marketing process
 Establishing Target Audience’s Objectives and Goals: Selecting Target Audiences
Setting Objectives and Goals
 Need for people’s participation in social marketing, relevance of sensitivity of the
personnel and role of appropriate policy interventions
Prescribed Text
 Alan R. Andreasen (1995) Marketing Social Change: Changing Behavior to Promote

Health, Social Development and the Environment, San Fransisco Jossey-Bass
Publishers
 Kotler, P., Roberto, N.L., and Lee, N. ( 2002) Social Marketing: Improving the
Quality of Life (2nd edition). Sage Publications, Inc.
 Kotler, Philip and Eduardo Roberto (1989). Social marketing: Strategies for
changing public behavior. New York: Free Press
BBA SEMESTER VI (SUBJECT RELATED) FINANCE

BBAFNSE6.1 RISK MANAGEMENT
Learning objectives:
1. Analyse and price diverse derivatives products to generate an optimal risk management strategy.
2. Demonstrate critical thinking, analytical and problem solving skills in the context of derivatives
pricing and hedging practice.
3. Explain the binomial model and its extension in continuous time to the Black-Scholes model.
4. Demonstrate an understanding of pricing forwards, futures and options contracts"
Scope:
Unit 1:INTRODUCTION TO DERIVATIVES "a. Derivatives Market –

History & Evolution: To study the history of derivatives
b. To explain the factors influencing the growth of derivatives market globally
c. Indian Derivatives Market: To study the history of derivatives in India
d. Understanding of available derivative products suite in India
101
e. Market Participants
f. List various stakeholders and their roles
g. Types of Derivatives market: Differentiate between OTC and Exchange Traded
Market
h. Significance of Derivatives
i. Explain economic purpose of derivatives
j. Various risk faced by the participants in derivatives
k. List types of risk in derivatives
"
Unit 2:FORWARDS AND FUTURES "a. The market for forward and futures
b. Marking to market and margins
c. Valuing forward contracts and the forward price
d. The futures price
"
Unit 3:OPTIONS "a. The market for options
b. Option payoffs
c. Factors affecting option prices
e. Early exercise of American options
f. Trading strategies involving options
"
Valuing Options "a. The binomial model
b. The Black-Scholes model
c. Monte-Carlo simulation
"
Unit 4:"HEDGING AND THE “GREEKS”
" "a. “Greeks” – delta, gamma, vega, theta & rho
b. The basic principle: delta-hedging
c. Delta-hedging
d. Asset mismatch, maturity mismatch, basis risk
"
Prescribed text
 Options, Futures,and Other Derivatives by John C.Hull
102
BBAFNSE6.2 SECURITY ANALYSIS AND PORTFOLIO
MANAGEMENT
After this course students gets acquainted with various concepts of finance to understand the
terms which are often confronted while reading newspaper, magazines etc for better
correlation with the practical world, learners will understand various models and techniques
of security and portfolio analysis.
Scope:
Unit-1 Introduction to SAPM Introduction to Investment Environment and Investment
Process, Criteria for Investment, Types of Investors, Investment V/s Speculation V/s
Gambling, Investment Avenues, Factors Influencing Selection of Investment Alternative
Capital Market in India .Concepts of Investment Banks its Role and Functions, Stock Market
Index, The NASDAQ, SDL, NSDL, Benefits of Depository Settlement, Online Share Trading
and its Advantages, Concepts of Small cap, Large cap, Midcap and Penny stocks.
Unit-2 Risk Return Relationship Meaning, Types of Risk- Systematic and Unsystematic
risk, Measurement of Beta, Standard Deviation, Variance, Reduction of Risk through
Diversification. Practical Problems on Calculation of Standard Deviation, Variance and Beta.
Unit-3 Portfolio management and Security AnalysisPortfolio Management: Meaning and

Concept, Portfolio Management Process, Objectives, Basic Principles, Factors affecting
Investment Decisions in Portfolio Management, Portfolio Strategy Mix. Security Analysis-
Fundamental Analysis, Economic Analysis, Industry Analysis, Company Analysis, Technical
Analysis - Basic Principles of Technical Analysis., Uses of Charts: Line Chart, Bar Chart,
Candlestick Chart, Mathematical Indicators: Moving Averages, Oscillators.
103
Unit-4 Theories, Capital Asset Pricing Model and Portfolio Performance
MeasurementTheories: Dow Jones Theory, Elloit Wave Theory, Efficient Market Theory,
Capital Asset Pricing Model- Assumptions of CAPM, CAPM Equation, Capital Market Line,
Security Market Line,c) Portfolio Performance Measurement: Meaning of Portfolio
Evaluation, Sharpe’s Ratio (Basic Problems), Treynor’s Ratio (Basic Problems), Jensen’s
Measure.
Prescribed Text:
 Donald Fischer & Ronald Jordon, Security Analysis & Portfolio Management,
 Prasanna Chandra, Security Analysis & Portfolio Management
 Kevin. S, Security Analysis and Portfolio Management
 Kevin. S, Security Analysis and Portfolio Management
 Sudhindhra Bhatt, Security Analysis and Portfolio Management.
BBAFNSE6.3 INTERNATIONAL FINANCE
Learning Objectives: This course focuses on the theoretical and practical knowledge
required for the management of financial and investment functions of multinational
corporations. Students will discover how the international capital markets, foreign exchange
markets, and the derivatives market can be used to manage transaction and operating risks
facing the multinational firm. Students will learn, through hands-on case studies and
empirical evidence how to manage multinational companies' investment and financing
activities. The relevance of country risk and international corporate governance in cross-
border investments will also be examined. The general emphasis is on the identification and
management of opportunities and risk relating to international investments, exchange rate
fluctuations, international financial markets and government policy changes.
Scope:
UNIT 1:Introduction to International Finance: • Meaning/ Importance of International

Finance, Scope of International Finance, Globalization of the World Economy, Goals of
International Finance, The Emerging Challenges in International FinanceInternational
Monetary Systems: Evolution of International Monetary System , Gold Standard System ,
Bretton Woods System, Flexible Exchange Rate Regimes – 1973 to Present, Current
104
Exchange Rate Arrangements, European Monetary System, Fixed & Flexible Exchange Rate
System
UNIT 2: Balance of Payment Introduction to Balance of Payment, Accounting Principles in

Balance of Payment, Components of Balance of Payments.
UNIT 3 "An introduction to Exchange Rates: Foreign Bank Note Market, Spot Foreign
Exchange Market• Exchange Rate Quotations, Direct & Indirect Rates, Cross Currency
Rates, Spread & Spread % Factors Affecting Exchange Rates
UNIT 4 Foreign Exchange Markets, Exchange Rate Determination & Currency
Derivatives"a) Foreign Exchange Markets:• Introduction to Foreign Exchange Markets,
Structure of Foreign Exchange Markets, Types of Transactions & Settlement Date, Exchange
Rate Quotations & Arbitrage, Forward Quotations (Annualized Forward Margin)
b) International Parity Relationships & Foreign Exchange Rate:
• Interest Rate Parity, Purchasing Power Parity & Fishers Parity, Forecasting Exchange Rates
(Efficient Market Approach, Fundamental Approach, Technical Approach, Performance of
the Forecasters), Global Financial Markets & Interest Rates (Domestic & Offshore Markets,
Money Market Instruments)
c) Currency & Interest Rate Futures:
• Introduction to Currency Options (Option on Spot, Futures & Futures Style Options),
Futures Contracts, Markets & the Trading Process, Hedging & Speculation with Interest Rate
Futures, Currency Options in India
UNIT 5"World Financial Markets & Institutions & Risks
" " a) Euro Currency Bond Markets:
• Introduction to Euro Currency Market, Origin of Euro Currency Market, Euro Bond Market
b) International Foreign Exchange Markets:
• Meaning of International Foreign Exchange Market, FERA v/s FEMA, Scope &
Significance of Foreign Exchange Markets, Role of Forex Manager, FDI v/s FPI, Role of
FEDAI in Foreign Exchange Market
UNIT 6" Foreign Exchange Risk, Foreign Exchange Risk Management: Introduction to
Foreign Exchange Risk Management, Types of Risk, Trade & Exchange Risk, Portfolio
Management in Foreign Assets, Arbitrage & Speculation
Prescribed Text : International Financial Management by PG Apte
105
BBAFNSE6.4 TAXATION
 To provide the participants with the impact of various direct and indirect taxes on
financial and operational decisions.
Scope: 1 Indian Taxation System Introduction, Tax, Direct Tax and Indirect Tax
2 Overview of Direct Tax Income Tax Act, Legal Framework, Canons Taxation,
Features of Finance Act, Scheme of Income Tax, Assessment Year (sec 2(9)) (AY), Previous
Year (Sec 3) (PY), Person (Sec 2(31)), Assessee (Sec 2(7)), Income (Sec 2(24)), Gross Total
Income (Sec 14) (GTI), Total Income (Sec 5).
2 Overview of Direct Tax Practical Illustration
3 Agricultural Income Introduction, Agricultural Income
4 Capital and Revenue Capital and Revenue, Examples of Capital Receipts, Capital
and Revenue Loss
5 Exempted Incomes Introduction, Exempted Income u/s 10
6 Residential Status Introduction, Residential Status of an Individual (RS), Basic
Conditions (Sec 6(1)), Exceptions to B.Cs u/s (6(1) b), Additional Conditions (Sec 6(6)),
106
Residential Status of Partnership Firm/AOP, Residential Status of HUF, Residential Status of
a Company.
6 Residential Status Practical Illustration
7 Income from Salary Introduction, Basis of Charge, Meaning and definition of Salary
7 Income from Salary Practical Illustration
8 Income from House Property Introduction, Conditions, Types of House Properties
8 Income from House Property Practical Illustration
9 GST-An Insight to Indirect Tax Structure, Introduction of Goods and Services
Tax, Origin, A step towards Indirect Tax, Issues with current Indirect Tax Structure,
Constitutional Amendment, Goods and Services Tax, GST Governance, Goods and Services
Tax Network (GSTN), System of GST, Treatment of Petroleum Products, GST at a Glance.
10 Definitions Structure, Important Definitions in the GST ACT and Rules
11 Administration Structure, Classes of Officers under the Central Goods and
Services Tax Act, Classes of Officers under the State Goods and Services Tax Act,
Appointment of Officers under the Cental Goods and Services Tax Act, Appointment of
Officers under the State Goods and Services Tax Act, Powers of Officers under the Central
Goods and Services Tax Act, Power of Officers under the State Goods and Services Tax Act,
Appointment of Officers of SGST as Proper Officer in Certain Circumstances.
12 Levy, Exemptions and Collections from Tax Structure, Levy and Collection of
Central/State Goods and Services Tax, Composition Levy, Taxable Person
13 Scope, Time and Value of Supply Meaning and Scope of Supply, Time of Supply
of Goods, Time of Supply of Services, Change in rate of Tax in respect of supply of Goods
Services, Value of Taxable Supply.
14 Place of Supply of Goods and Services Introduction, Proxies or Assumptions in
Place of supply.
Prescribed text
 V S Datey, Indirect Taxes, Taxmann
 VK Singhania, Students’ Guide to Income Tax
107
BBA SEMESTER VI (SUBJECT RELATED) BANKING AND
INSURANCE
BBABI6.1: RETAIL BANKING
• To enable the students to learn and understand the aspects of Retail banking
• To study the Students about Retail loans .
• To study about technology for retail Banking.
SCOPE:
UNIT 1: Introduction to retail banking and products
Introduction History and Definition, Role within the Bank operations, Applicability of
Retailing Concepts- Distinction between Retail and Corporate /Wholesale Banking.Retail
Products Retail Products Overview – Customer requirements, Products development process,
Liabilities and Assets Products – Description of Retail Liability products, Description of
Asset Products, Approval process for retail Loans, Credit Scoring.Eligibility, purpose,
amounts, margin, security, disbursement, moratorium, prepayment issues ,
repayment/collection
UNIT 2:Retail loans

Personal loans eligibility, purpose, amounts, margin, security, disbursement, moratorium,
prepayment issues, repayments/collection
108
Educational Loans , purpose, amounts, margin, security, disbursement, moratorium,
prepayment issues, repayments - Credit/debit cards- credit vs. debit cards, eligibility, purpose,
amounts, margin, security, process of using the cards, billing cycle, credit points
Other products/remittances/fund transfer-Marketing/Selling of retail products, MIS and
accounting - Retail strategies, tie-up with Institutions and Personal loans/ credit
cards/educational loans with OEMs/Authorized Dealers for Auto/vehicle loans and with
builder/developers for home loans –
UNIT 3: Delivery channels

Branch, extension counters, ATMs, POS, Internet Banking, M-Banking, selling process in
retail products- direct selling agents Customer relationship management
Role and impact of customer relationship management, stages in customer relationship
management process Regulations and compliance
Technology for Retail banking static information, account opening basic loan origination data
etc.Updated information like income details at different frequencies
Transaction information from disbursement till final settlement of the loan amount.
Analytics/Alerts Accounting entries, Loan process and the relevant accounting including EMI
computation.
UNIT4: Technology for Retail banking

Static information, account opening basic loan origination data etc.Updated information like
income details at different frequencies Transaction information from disbursement till final
settlement of the loan amount. Analytics/Alerts Accounting entries, Loan process and the
relevant accounting including EMI Computation.
UNIT 5: Other Issues related to retail banking

Other Issues related to retail banking Securitization, mortgage based securitiesTrends in
retailing – New products like Insurance, demat services, online/phone banking, property
services,investment advisory/wealth management, reverse mortgage- growth of E-banking,
cross selling opportunities Recovery of retail loans- defaults, rescheduling, recovery process
SARAFAESI Act, DRT Act, use of Lok Adalat forum, Recovery agents,RBI Guidelines.
Prescribed texts:
• Macmillan's Retail Banking Paperback – 2017 by Macmillan Education Experts
(Author), Macmillan Education (Translator).
• Retail Banking in India - Guide to CAIIB Q&A Paperback – 2016 by O.P. Agarwal
(Author).
109
BBABI6.2 UNDERWRITING IN INSURANCE
 To help students with the principles and concepts of underwriting, providing them an
over – view of financial underwriting.
SCOPE:
UNIT 1:Life Underwriting - Principles & Concepts (Part-1)
":Concepts of underwriting – Risk assessment – Mortality and morbidity, Assessing
individual risks – Selection of lives – Classification of risks.Types of extra risks: Increasing,
decreasing and constant extra risks Sub – standard and other extra risks – Level
premiumrTemporary extra premium – Diminishing Lien. Exclusions – Postponement of
acceptance of risk : 1 hour Declinature of the acceptance of risk.
UNIT 2:"Numerical Rating in underwriting
– Standard, sub-standard and highly sub – standard risk – Limitations of the numerical rating
system Impact of nature of occupation on underwriting – Financial Aspects & Moral Hazard
– Methods of rating sub – standard risks – Exclusions :
Postponement or deferment of risk – Declinature of risk – Rider Benefits – Waiver of
premium benefit – ADB-(Accidental Death Benefit) – TPD (Total permanent Disability) –
Term rider – Critical Illness rider – Premium Loading – Terms of acceptance – Dating – back
of policies:
"
UNIT3: Processing of the Proposal ( Application form)
– Policy issuance process – Non-medical and Medical Underwriting – Medical Examination
process Underwriting the Life Insurance process – Issuance of the Policy Document ( Policy
Bond)Structure of an underwriting function in a life insurance office
110
Chief Medical officer (CMO) – Underwriting – Support Team – Underwriting Authorities -
Underwriting Philosophy & Risk management – Genetic testing in Life Insurance – Its
advantages & disadvantages – Challenges faced in Underwriting.
"
UNIT4: Introduction to Underwriting
What is insurance – Profile of an Underwriter – What is Underwriting – Purpose &
Objectives of Underwriting – Why Underwriting is important
The Underwriting Process – Functions of Underwriting – Risk selection – Classification &
Rating – Policy Forms – Retentions and Reinsurance – Rate Making
Types of Underwriters – Underwriting Decisions – Policies on Preferred / Standard / Sub-
standard Basis – Monitoring Underwriting Decisions.Methodology & Procedures of
Underwriting
Underwriting of New Business – Scrutiny of Proposals – Limits of Acceptance – Acceptance
subject to controlling office Approval – Acceptance of Extra Hazardous Risks –
Underwriting Safeguards – New Business Procedure –Underwriting of Renewal Business.
"
UNIT 5: Principles of Rate Making
An introduction – making the Rate Structure – The Process of Rate Making – Mathematical
Equations Pure Premium and Loss Ratio Methods – Trended, Projected Ultimate Losses –
Loading Factors – Individual Risk Rating – Experience Rating – Composite Rating
Rating Approaches in Pricing: IRDA Guidelines on Classification of General Insurance
Products – Class Rated and Individual Rated Products – Class Rating – Individual or Merit
Rating – Schedule Rating – Experience Rating – Objectives, Basis, Applicability, Essentials
& Disadvantages of Experience Rating – Exposure Rating
Prescribed texts:
"•Underwriting Principles-Author -, Joseph F Mangan / Connor M Harrison
•Advanced Underwriting Techniques--Author - -, Joseph F Mangan / Connor M Harrison,
•Guide to Life Assurance Underwriting including short glossary of medical terms--Author –
J.E.Evans, J E / W N Mann /
•Underwriting management--Author – C.I.I.
•Underwriting Practice--Author –C.I.I.
•Life and disability underwriting-C.I.I.
•Life and health insurance underwriting --Author – Mary C. Bickley /Barbara Foxenberger
Brown / Brown Jane Lightcap
•Life Insurance Underwriting --Author – K.C.Mishra / R.Venugopal
Advanced underwriting techniques, Joseph Mangan& Harrison Connor
Insurance Company Operations Webb, Lauunie, Rokes and Willis Park
Study on Distribution Functions in General Insurance & Role of Intermediaries,
ArunAgarwal / P R Rao
General Insurance for Information Technology Professionals, Martin Frappoli.
111
BBABI6.3 INNOVATIONS IN BANKING & INSURANCE
BBABI6.4 MARKETING IN BANKING & INSURANCE
 To develop concepts in marketing.
 To explain the scope of marketing management-analyzing opportunities, selecting
target segments, developing the market mix, managing the marketing effort.
SCOPE:
UNIT 1: Introduction to Goods Marketing and Services Marketing
Definition of marketing ,Definition and Classification of Services Services Marketing Mix 7
P’s of Marketing Mix ,7 P’s of Services Marketing Mix Importance of Marketing Mix
Elements Marketing of Banking and Insurance products"
UNIT2: Channels of Marketing and Marketing Research

Channels of Marketing Marketing Research- Meaning and Importance, Process of Marketing
Research Types of Marketing Research"
UNIT3:Consumer in Services marketing

Consumer Buying Behavior- Meaning and Stimulus
Response Model Decision Making Unit Importance of Personnel in Services
UNIT4: Advertising and Branding of Services

Managing Integrated Marketing Communication) Role of Advertisement in Service
Marketing Major trends in consumer services, Marketing in 21st century".
Prescribed texts:
 "V S Ramaswamy, S Namakumari, “Marketing Management: A Global Perspective

 Indian Context”, Macmillan Publishers, India"
112
 Philip Kotler and Kevin Lane Keller, “Marketing Management” , Prentice Hall Of
India.
BBA SEMESTER VI (SUBJECT RELATED) INTERNATIONAL BUSINESS
BBAIB6.1 INTERNATIONAL RELATIONS
 World War I: Causes, Events and Consequences Bolshevik Revolution its Impact
 Disarmament and peace movement Arms race and the nuclear threat Non-aligned movement
Cold war: meaning, patterns and dimensions World War II: causes and consequences
(emergence of super powers)
 Features of the third world state Colonialism and patterns of national liberation movements
 Perspectives on the changing world order Disintegration of the socialist bloc The Gulf War
 Ethno-national conflicts, patterns and dimensions Human rights and international politics
Environment and sustainable human development
Scope:
UNIT:1 Understanding International Relations- Scope and Approaches
Grasp the meaning and changing nature of International Relations. Understand the utility of the
study of International Relations. Analyze the concept of imperialism. Relate colonialism with
international relations. Explain the meaning of Fascism. Explain the meaning and importance of
the state system. Describe various methods used for exercise of power. Explain the importance
of national interest for any nation-state.
UNIT 2: Understanding the Interwar Period
Theories and Concepts in International Relations Trace the causes of the war. Narrate the
sequence of events of the war. Discuss the consequences of the war. Analyses the impact of the
war. Explain the nature of the Bolshevik revolution and its impact on international relations.
Comprehend the impact of the Bolshevik revolution on anti-colonial struggles.
UNIT 3: Cold War Period
Define the concepts of disarmament and peace. Discuss India's role and views on disarmament
treaties so far signed. Understand the background to the nuclear arms race. Trade the evolution
113
and functioning of the Non-Aligned Movement. Define the concept of the Cold War. Identify the
causes for the demise of the Cold War. Identify causes for World War II.
UNIT 4: "Emergence of the Third World ,Institutions and Organizations
" Understand what is meant by the term third world. Explain the characteristic features of the
States of the third world. Locate the role of third world in world politics. Trace the cause of
decolonization. Understand the role of the international organizations in the decolonization
process.
UNIT 5: End of the Cold War and its Aftermath
Explain the meaning and dimension of the New World Order. Identify the realist, liberal and
Marxist perspectives on NOW. Identify the internal and external factor that have led to the
collapse of Socialist bloc. Explain the manner in which each country of the Socialist bloc
witnessed the decline and fall of communist parties. Recall briefly the events of the Gulf War.
UNIT 6: Issues in Development
Identify the channels of international communications. Explain the position of the developing
countries on some key issues in communications. Define the term 'terrorism' and understand it
at the international level. Explain the different types of international terrorism. Explain the
meanings of nation, nationalism ethnic groups and ethnicity. Define ethno-nationalism and
ethno-national conflicts. Explain the position of Human Rights on various issues of development
and democracy. Interface between sustainable human development and the environment. The
trade off between economic growth and sustainable development.
Prescribed Text:
Robert Jackson, Georg Sorensen, Introduction to International Relations: Theories and Approaches,
Oxford University Press
2. Charles R. Beitz, Political Theory and International Relations, Princeton University Press
3. Karen A. Mingst, Essentials of International Relations, W. W. Norton & Company
4. John Baylis, Steven Smith, The Globalization of World Politics: An Introduction to International
Relations, Oxford University Press
114
BBAIB6.2 INTERNATIONAL MARKETING
 To learn about the scope of Marketing in international soil.
 To learn to apply marketing strategies for International products, services or brands.
SCOPE:
UNIT 1: Introduction to International Marketing
Introduction, Meaning of International Marketing, Domestic Marketing vs. International Marketing,
Multinational Corporations and Global Corporations, Benefits of International Marketing, Barriers to
International Marketing
UNIT 2: Cultural Environment
Meaning and Characteristics of Culture, Beliefs and customs, Implication of culture, Culture as
barrier
UNIT 3: International Product decisions
Product Development, Product diversification, Product customization, Global products, Global
Product Planning, Concept of Branding, Branding decisions, Packaging
UNIT 4:International Advertising
Basics of Advertising, Role of advertising, Advertising across the world and related issues,
Advertising and regulations, Advertising media
Prescribed Texts: Marketing Management by Philip Kotler ISBN-13: 978-0132102926
115
BBAIB6.3 INTERNATIONAL LAW
 To learn about the scope of internastional business in terms of International Law.
 To study about WTO Scenario, GATT and Trade related Institutions.
 To learn about ANTI Dumping duties & International securities Markets.
SCOPE:
UNIT 1:International Business
Nature and Scope, –Globalization - Meaning, Levels, Merits, Limitations and irreversibility
of Globalization –Need to go global –Internationalization Decisions (entry modes) –SEZ
features
UNIT 2: Pre WTO Scenario, difference between GATT and WTO –Trade Related
Institutions - WTO and UNCTAD –WTO - Basic Principles, various agreements,
Functions and Areas of Operations, Dispute
Institutional Environment –Pre WTO Scenario, difference between GATT and WTO –Trade
Related Institutions - WTO and UNCTAD –WTO - Basic Principles, various agreements,
Functions and Areas of Operations, Dispute Settlement Mechanism (rules and procedures) –
IMF, IBRD, ADB –Commodity Agreements
UNIT3:Anti-Dumping Duties
Anti-Dumping Duties –WTO Provisions on Anti-Dumping-, Anti-Dumping Duties,
Procedure and Developments –Regulatory Framework for Anti Dumping in India –Recent
Anti Dumping Cases in India.
UNIT 4: Introduction of International Securities Markets and ISMA

Introduction of International Securities Markets and ISMA
· International trade regulation including tariffs, quotas, and non-tariff barriers ·
International trade regulation including tariffs, quotas, and non-tariff barriers
UNIT 5: The most-favored-nation obligation

The most-favored-nation obligation ,Free trade areas and customs union, Free trade areas
and customs union,
UNIT6: Dispute settlement processes of the WTO and their implications for national
sovereignty
Dispute settlement processes of the WTO and their implications for national sovereignty
UNIT 7: International trade in services and intellectual property

International trade in services and intellectual property
116
Prescribed Texts:
International Trade and Export Management by Francis Cherunilam , Himalaya publishing
House
–International Business by K Awasthappa, Mc Graw Hill
–Foreign Trade Policy and Handbook of Procedures by R.K.Jain (17th Edition 2012)
–Anti Dumping Law and Procedures by R.K.Gupta (4th Edition 2013)
–International Business – Justin Paul, PHI Publications
-A Guide to Export-Import Consultancy & Registration Services V.K.Pamecha, Paper Bac –
Export Management, P.K.Khurana, Paper Bac
BBAIB6.4: FORMULATING AND IMPLEMENTING STRATEGIES IN

MULTINATIONAL CORPORATIONS
 To understand the role of strategy, strategic goals and their impact on the long term
sustainability of any corporation
 To know and understand various stages and pecursors to devisng effective strategies
for MNC. Different types and perspectives to formulate effective strategy
 To understand the importance of goal setting in strategy formulation
 To articulate the role and impact of external environment -legal,

technological,political factors and their correlation with variables like labor, raw
material, final product and market competition
 To know and understand various challenges faced by MNC in the 21st century and
role of long term strategy in mitigating the adverse effects and risks of economy and
govt
 To know the set of choices available for MNC's to formulate effective startegies,
evaluation crieria and approach to select the best strategy
SCOPE:
UNIT 1: Introduction to Strategic Management
Evolution of the concept of Strategic Management: Ansoff’s Strategic success
paradigm, Mintzberg strategy as Craft, Peter Ducker’s Contribution, Michael Porter:
Strategy and Competitive advantage. Importance of Strategic Management .The
hierarchy of strategic intent. Strategic Analysis and choice, Vision, Mission Company
profile, External environment, Grand Strategy, Functional or Operational Strategy,
The 3 levels of Strategic planning- Corporate level, Business level and Functional
level. Making strategic decisions, developing a strategic perspective
UNIT2: Strategic Management Process

The process of Strategic Management, Environmental scanning, Strategy formulation
and implementation. Evaluation and control. Models of Decision making. Practical
117
limitations. Holistic vs Tactical ,Analytical vs Prescriptive, Political vs.Non Political.
Summary
UNIT3: Formulating long term Objectives and Strategy The need of Objectives,
Objectives serve as standards, motivators. The nature and level of objectives:
Strategic to Operating. The hierarchy of objectives. Grand strategies, Growth
strategies, Retrenchment. Divestiture, Long term Objectives and strategy sets-
Profitability, public responsibility , Productivity, Competitive position, Employee
development , Employee relations, Technological leadership
UNIT 4: Analysing the External Environment

Remote Environment-Planning environment - Social environment, Political
environment-Economic and legal environment-Competitive position, labor market,
Five forces model, Economies of scale, Product Differentiation, Capital requirements,
Access to distribution channel, Govt policy, Bargaining power of buyers and
suppliers, Structural analysis, Competitive strategy, Exploiting change, Structural
Analysis, Diversification, Potential competitors, Formulation of Strategy
UNIT 5: Formulating Long term objectives and Challenges for 21st Century
The hierarchy of strategies -Grand Strategy, Growth & Retrenchment Strategy-
Divestiture, Liquidation, Long term objetive and strategy sets, Technological
leadership ,Objectives serving as standards, Objectives serving as motivators. Global
competitiveness in new millenium, What should be done to meet gloabal challenges.
Corporate strategy, ethics, Public values and CSR, Global and ecological challenges,
Workforce diversity, reole of e-commerce and central challenge. CEO in the new
millenium: Corporate Governance
UNIT6: Strategic Analysis and Choice

Criteria for evaluating strategic alternatives: Criteria of suitability, Criteria of
acceptability, Criteria of Feasibility, BCG Matrix,GE Nine Cell Planning grid,SWOT
analysis, Behavorial considerations affecting choice, Degree of firms external
dependance, Value and preferences, Contingency approach to strategic choice.
Prescribed Texts:
1. Bhatia N. L.and Sampat Jagruti,
2. Bowman Cliff. The essence of Strategic Management
3.Drucker Peter F.
118

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BACHELOR OF

UNIT 1: NATURE OF MANAGEMENT:

UNIT 2: EVOLUTION OF MANAGEMENT THOUGHT:

UNIT 3: FUNCTIONS OF MANAGEMENT: PART-I

UNIT 4: RECENT TRENDS IN MANAGEMENT:

UNIT 2: JOURNAL ENTRIES, LEDGER AND TRIAL BALANCE

UNIT 3: FUNDAMENTALS OF ACCOUNTING STANDARDS ( BY ICAI )

Accounting Standards Concepts, benefits, procedures for issue of accounting standards:

UNIT 4: FINAL ACCOUNTS OF SOLE PROPRIETARY FIRM

UNIT 5: BANK RECONCILIATION STATEMENT

UNIT 7: COMPUTERIZED ACCOUNTING

 Financial Accounting Text and Cases, Deardon & Bhattacharya

 Financial Accounting for managers, T.P.Ghosh.

 Financial Accounting, R. Narayanswamy.

UNIT 1: LAW OF CONTRACT 1872

UNIT 2: SALE OF GOODS ACT 1930

UNIT 3: NEGOTIABLE INSTRUMENT ACT 1881

(a) Definition of Negotiable Instruments (b) Features of Negotiable Instruments (c)

UNIT4: CONSUMER PROTECTION ACT 1986

BBA 1.4 BUSINESS STATISTICS

UNIT 1: INTRODUCTION TO STATISTICS

UNIT 2: PRESENTATIONS OF DATA

UNIT 3: MEASURES OF CENTRAL TENDENCY

UNIT 4: MEASURES OF DISPERSION

 Business Statistics, Dr. Abhilasha and Nazneen

BBAGE1.1 PERSONALITY DEVELOPMENT

 To provide students with a sound information of Personality Development & Soft

UNIT 1: PERSONALITY DEVELOPMENT

UNIT 2: SOFT SKILLS

UNIT 3: COMMUNICATION SKILLS

Introduction, Stimulus & Response, Speaking Skills, Effective Speaking Guidelines,

UNIT 4: GROUP DISCUSSION

UNIT 5: BODY LANGUAGE

Introduction, Emotions displayed by Body Language, Handshake, Eyes, Entry to my space,

 Personality Development & Soft Skills by Barun Mitra, Oxform Publication.ISBN-

 To familiarize them with importance of Yoga during various stages of life.

UNIT 1: HEALTH EDUCATION

 Vrinda S. Aahar Vigyan (Hindi); 2003; Shyam Prakashan.

UNIT 1: CONCEPT OF TIME MANAGEMENT

UNIT 2: OVERCOMING PROCRASTINATION AND LEARNING TO DELEGATE

Betting procrastination, Signs of a procrastinator, delegation, the power of other people's

UNIT 3: CONCEPT OF STRESS MANAGEMENT

UNIT 4: SYMPTOMS AND EFFECTS OF STRESS

Emotional symptom, physical symptom, behavioral symptom of chronic stress, symptoms of

UNIT 5: STRESS BIOLOGY AND WORK LIFE

UNIT 6: STRESS MANAGEMENT STRATEGY

UNIT 7: STRESS REDUCTION TECHNIQUE

 Stress management - Dr N Tejmani Singh

 To impart knowledge and understanding to students on computers and their

 Introduction and Evolution of computer system. Uses of computer in modern society

UNIT 1: STRATEGIC MANAGEMENT AND TYPES OF STRATEGIES

UNIT 2: HUMAN RESOURCE DEVELOPMENT

UNIT 3: GLOBALIZATION AND MANAGEMENT

Globalisation & Management - Introduction and meaning, a brief history of globalization,

UNIT 4: BUSINESS PROCESS OUTSOURCING, STRESS, EVENT MANAGEMENT,

UNIT5: CREATING EXCELLENCE IN MANAGEMENT AND QUALITY

UNIT 6: CORPORATE GOVERNANCE AND ETHICS

Fundamental, principles of corporate governance, models of Corporate governance – market