T7T Reviewer

ARELLANO ROSECHELLE
TOUIR AND TRAVEL
H7
Marketing- in the travel trade has a different meaning for different entities.
Destinations- non the other hand, are places that attract visitors for a temporary stay.
types of marketing called destination marketing.
marketing plan- is a business document outlining one’s marketing strategy and tactics.
The major areas that should be considered after gathering research are as follows (Sharma, 2018):
 Objective should answer the question, “What are you trying to achieve?”
 Strategy should answer the question, “How are you going to achieve it/these?”
 Tactic should answer the question, “What are the things you need to do to achieve it/these?”
main marketing strategies
1.Building an identity guides travel agencies or tour operators
Two types of strategies
 corporate identity that conveys a travel agency or tour operator’s “distinct image”
 brand identity that entails what the tour operator or travel agency sells
2. Communicating the selling propositions aims to connect the tour package to the clients or
consumers.
3. Social media marketing is the modern and easiest form of marketing.
forms of social media marketing
 Word of mouth is done when people recommend or share stories about an experience, they got
from a tour package.
 User-generated content can be from online reviews and ratings that people have given on a
particular tour package.
 Advocacy is the power of recommendation from clients or consumers.
4. Relational marketing aims to get clients that fit the tour package of travel agencies or tour operators.
5. Marketing mix is the fundamental aspect of marketing that consists of seven (7) Ps.
1. Product is the sum of both tangible and intangible

2. Price is the expression of value
3. Place is the channel of distribution of the marketing tools and materials
4. Promotion most attractive and innovative attributes.
5. People play a vital role in effective marketing
6. Physical evidence is the material part of the services
7. Process refers to the actual procedures
6. Main distribution and promotion channels refer to the different distribution and promotion
channel opportunities in promoting a tour package
 Sales through travel agencies aim to end up being recommended by the clients.
 Trade and tourism exchanges include fairs and exhibitions
 Professional associations are important media
 Notes and press releases tailor-fit their tour packages with their existing and potential
clients.
 Internet refers to anything that is communicated online
planning for an exhibition (Sharma, 2018):
 Location of stand or booth –stand’s or booth’s rental, design and construction, furniture, pieces
of equipment, and accessories.
 Transport of materials – how the materials of stands or booths
 Personnel cost –the total cost of manpower, including their labor, transportation,
accommodation, and meals of people in charge of the stand or booth .
 Promotional cost total cost of promoting the stands or booths on the event, such as telephone
and mail promotions, promotional videos, souvenir and giveaways (optional), and brochures and
catalogs printing.
Brochures enable potential customers to view and compare different product offerings, including the
price and key features that may provide an inspiration for consideration of new destinations and resorts.
Brochures have different sections
• Front cover should be supported by any brand imagery that a travel agency or tour operator uses.
• Introduction usually includes information about the travel agency or tour operator
• Destination pages usually include commentary on each of the holidays, such as duration, location,
accommodation, meals (if any), activities, and facilities.
• Information specific to the brochure may include regional departures, hotel grading information,
upgrade opportunities or surcharges.
• Terms and conditions page is where full conditions of booking.
• Back cover often includes promotional pictures of other brochures, web address, and social media
details.
Some of the printed materials
 A flyer is a handbill used for advertising an event, a tour package, or service.

 A tarpaulin is a printed canvass material of varying sizes that features a destination, product, or
service.
 A poster is an oversized cardboard printer material of at least 24” x 48” that also features a
destination, product, or service.
H8
Operating Costs –expected profit margin
fixed costs- stay the same no matter how many passengers or consumers the company carries.
Variable costs- tour operators earn as a business such as sales, trade events, and ad-hoc
accommodations.
Competition – The prices charged by competitors must be the benchmark of pricing the
product.
Demand – giving clients to have an abundance of choice.
Target market – pay the proposed price.
Seasonality – It applies the law of supply and demand.
these pricing strategies
1. Cost plus pricing is also known as “marginal pricing.

 Market-based pricing a process of setting prices of goods or services
 Premium pricing is used for niche market products with upmarket images
 Promotional pricing is similar to discount pricin
2. Fluid pricing supplied with on-screen prices
3. Discount pricing is often applied during off-season..
4. Seasonal pricing consider a mix of pricing throughout the year to cover high
5. Competitive pricing being price-sensitive.
6. Options pricing offer packages with minimal profit..
7. Last-minute pricing is applicable to both the accommodation suppliers and tour operator.
Systems Used in a Travel Agency
 Computer Reservation System or Central Reservation System (CRS) is a computerized system

 Global Distribution System (GDS) is a software that travel agencies use to sell airline tickets or
book hotel rooms.
Travel agencies commonly use these four (4) major players:
 Amadeus Internet-based reservation systems for home-based travel agents, as well as

automation projects
 Sabre is used by travel agents around the world
 Abacus is widely used by travel agencies in Asia.
 Galileo International is a Travelport platform that is used to book rail travel, cruise, car rental,
and hotel rooms.

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ARELLANO ROSECHELLE

TOUIR AND TRAVEL

types of marketing called destination marketing.

main marketing strategies

1.Building an identity guides travel agencies or tour operators

Two types of strategies

3. Social media marketing is the modern and easiest form of marketing.

forms of social media marketing

1. Product is the sum of both tangible and intangible

planning for an exhibition (Sharma, 2018):

Brochures have different sections

• Terms and conditions page is where full conditions of booking.

Some of the printed materials

 A flyer is a handbill used for advertising an event, a tour package, or service.

Operating Costs –expected profit margin

these pricing strategies

1. Cost plus pricing is also known as “marginal pricing.

Systems Used in a Travel Agency

 Computer Reservation System or Central Reservation System (CRS) is a computerized system

Travel agencies commonly use these four (4) major players:

 Amadeus Internet-based reservation systems for home-based travel agents, as well as

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