The Los Angeles
The Los Angeles
The Los Angeles
Franchise history
Cleveland Rams (1936–1945)
Further information: Cleveland Rams
The Cleveland Rams were founded in 1936 by Ohio attorney Homer Marshman and player-
coach Damon Wetzel, a former Ohio State star who played briefly for the Chicago
Bears and Pittsburgh Pirates. Wetzel, who served as general manager, selected the "Rams",
because his favorite college football team was the Fordham Rams from Fordham University;
Marshman, the principal owner, also liked the name choice.[11] The team was part of the newly
formed American Football League and finished the 1936 regular season in second place with a 5–2–
2 record, trailing only the 8–3 record of league champion Boston Shamrocks. The team featured
players such as William "Bud" Cooper, Harry "The Horse" Mattos, Stan Pincura, and Mike
Sebastian.[12]
The Rams joined the National Football League on February 12, 1937, and were assigned to the
Western Division.[13] The Rams would be the fourth in a string of short-lived teams based in
Cleveland, following the Cleveland Tigers, Cleveland Bulldogs, and Cleveland Indians. From the
beginning, they were a team marked by frequent moves, playing in three stadiums over several
losing seasons. However, the team featured the Most Valuable Player of the 1939 season,
rookie halfback Parker Hall.[14]
In June 1941, the Rams were bought by Dan Reeves and Fred Levy Jr. Reeves, an heir to his
family's grocery-chain business that had been purchased by Safeway,[15] used some of his
inheritance to buy his share of the team. Levy's family owned the Levy Brothers department store
chain in Kentucky and he came to own the Riverside International Raceway. Levy owned part of the
Rams with Bob Hope, another of the owners, until Reeves bought out his partners in 1962.[16]
The franchise suspended operations and sat out the 1943 season because of a shortage of players
during World War II and resumed playing in 1944.[17]
NFL Champions (1945)
The team finally achieved success in 1945, which was their last season in Ohio. Adam Walsh took
over as head coach that season. Quarterback Bob Waterfield, a rookie from UCLA, passed, ran, and
place-kicked his way to the league's Most Valuable Player award and helped the Rams achieve a 9–
1 record and win their first NFL Championship, a 15–14 home field victory over the Washington
Redskins on December 16. The margin of victory was provided by a safety: Redskins great Sammy
Baugh's pass bounced off the goal post, then backward, through his team's own end zone. The next
season, NFL rules were changed to prevent this from ever again resulting in a score; instead, it
would merely result in an incomplete pass.[18]
Hall of Fame WR Tom Fears, attended Manual Arts High School (in L.A.) and UCLA
In the late 1950s and early 1960s, the Rams went from being the only major professional sports
franchise in Southern California and Los Angeles to being one of five. The Los Angeles
Dodgers moved from Brooklyn in 1958, the Los Angeles Chargers of the upstart AFL was
established in 1960, the Los Angeles Lakers moved from Minneapolis in 1960, and the Los Angeles
Angels were awarded to Gene Autry in 1961. In spite of this, the Rams continued to thrive in
Southern California. In the first two years after the Dodgers moved to California, the Rams drew an
average of 83,681 in 1958 and 74,069 in 1959. The Rams were so popular in Los Angeles that the
upstart Chargers chose to move to San Diego rather than attempt to compete with the Rams.
The Los Angeles Times put the Chargers plight as such: "Hilton [the Chargers owner at the time]
quickly realized that taking on the Rams in L.A. was like beating his head against the wall."[36]
During this time, the Rams were not as successful on the field as they had been during their first
decade. The team's combined record from 1957 to 1964 was 24–35–1 (.408), but the Rams
continued to fill the cavernous Los Angeles Memorial Coliseum regularly. While the National Football
League's average attendance ranged from the low 30,000s to the low 40,000s during this time, the
Rams were drawing anywhere from 10,000 to 40,000 fans more than the league average. In 1957,
the Rams set the all-time NFL attendance record that stood until 2006 and broke the 100,000 mark
twice during the 1958 campaign.[37][38]
The 1960s were defined by the great defensive line of Rosey Grier, Merlin Olsen, Deacon Jones,
and Lamar Lundy, dubbed the "Fearsome Foursome." It was this group of players who restored the
on-field luster of the franchise in 1967 when the Rams reached (but lost) the conference
championship under head coach George Allen. That 1967 squad became the first NFL team to
surpass one million spectators in a season, a feat the Rams repeated the following year. In each of
those two years, the L.A. Rams drew roughly double the number of fans that could be
accommodated by their current stadium for a full season.
George Allen led the Rams from 1966 to 1970 and introduced many innovations, including the hiring
of a young Dick Vermeil as one of the first special teams coaches. Though Allen would enjoy five
straight winning seasons and win two divisional titles in his time with the Rams he never won a
playoff game with the team, losing in 1967 to Green Bay 28–7