Law of Demand

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SUBJECT: MICROECONOMICS AND POLICY ANALYSIS

TOPIC: LAW OF DEMAND AND DETERMINANTS OF DEMANDS

Demand - It is the willingness and ability of buyers to purchase different quantities of a


good at different prices during a specific time period.

The Law of Demand

- As the price of good rises, the quantity demanded of the good falls, and as
the price of the good falls, the quantity of the good rises, ceteris paribus.
P↑Qd↓

P↓ Qd ↑

Where P = price

Qd = quantity demanded

Ceteris paribus – all other things remain equal.


DEMAND AND QUANTITY DEMANDED ARE DIFFERENT

Quantity Demanded – is the willingness and ability of buyers to buy a specific


quantity of a good at specific price.

Demand is the willingness and ability of buyers to buy different quantities of a


good at different prices.

FOUR WAYS TO REPRESENT THE LAW OF DEMAND

1. In Words

As the price of a good rises, quantity demanded falls, and as a price falls,
quantity demanded rises, ceteris paribus.

2. In Symbols

P↑Qd↓

P↓ Qd ↑

3. In a demand schedule
4. As a Demand Curve

Why does the Quantity Demanded Go Down as Price Goes Up?

1. People substitute lower priced goods for higher priced goods


2. Law of diminishing marginal utility – For a given time period, the marginal
(or additional) utility or satisfaction gained by consuming equal successive
units of a good will decline as the amount consumed increases.

5 DETERMINANTS OF DEMAND

1. INCOME – As a person’s income changes (increases or decreases), that


individual’s demand for a particular good may rise, fall, or remain constant.
For a normal good

If income ↑ then D ↑

If income ↓ then D ↓

For inferior good

If income ↑ then D ↓

If income ↓ then D ↑

For neutral good, remains constant


2. Preferences – People’s preferences affect the amount of a good they are
willing to buy at a particular price.
3. Prices of related goods
* substitutes – two goods that satisfy similar needs or desires

P↑D↑
*complements – two goods that are used jointly in consumption

P↑D↓

4. Number of Buyers
More buyers, higher demand
Fewer buyers, lower demand
5. Expectations of Future Price

REFERENCE:

Principles of Microeconomics (10th edition)


Arnold
Pages 55-64

Prepared by:

Belinda Alima-Cruz

Social Security System

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