MRP Final
MRP Final
MRP Final
INDORE
(An Autonomous Institute Established in 1994, Accredited Twice Consecutively with Grade ‘A’ NAAC
(UGC))
(Affiliated to Devi Ahilya University & Programs are approved by AICTE and State Government)
ON
Session – 2020-21
DECLARATION
I hereby declare that the Major Research Project report entitled “Students Perception towards
Employer's Selection Criteria in new normal: An Empirical Study” submitted to the Prestige
Institute of Management And Research, Indore is a record of original work done by me, under
the guidance of Dr. Minal Uprety, faculty of PIMR, Indore.
Shreyash Jaiswal
MBA FT-D IIIrd Semester
This is to certify that Shreyash Jaiswal, the student of Master of Business Administration Full
Time program of Prestige Institute of Management and Research, Indore has completed
Major research project titled “Students Perception towards Employer's Selection Criteria in
new normal: An Empirical Study” under my guidance and supervision. As per my knowledge
the work carried out by him is original and genuine. I wish further success to him.
PIMR Indore
ACKNOWLEDGEMENT
I take this opportunity to express my profound gratitude and deep regards to my guide Dr. Minal
Uprety for her exemplary guidance, mentoring and constant encouragement throughout the
course of this project. The blessings, help and guidance given by her time to time shall carry me
a long way in the journey of life on which I am about to embark.
I am grateful to my family and friends for their constants support and encouragement throughout
my MRP journey and making it successful.
I am obliged to Dr. Yogeshwari Phatak, Director and faculty member of Prestige Institute of
Management and Research, Indore for the valuable information provided by them in their
respective fields. I am grateful for their cooperation during the period of my project.
CONTENTS
CHAPTER PARTICULAR PAGE NO.
EXECUTIVE SUMMARY 01
1. INTRODUCTION 02
- Conceptual Framework 02-03
- Review of Literature 04-05
- Rationale of the Study 06
- Objective (s) of the study 07
2. METHODOLOGY 08
- The Study 08
- The Sample 08
- The Design 08
- Tool for Data Collection 08
- Tool for Data Analysis 08
-Suggestions 21
-Conclusions 22
-Implications 23
-Limitations 24
-Scope 25
REFERENCES 26
BIBLIOGRAPHY / WEBLIOGRAPHY 27
APPENDICES 28-32
EXECUTIVE SUMMARY
This explores requirements of Employer's Selection Criteria in new normal an era expected post
the COVID 19 pandemic. The research conceptualizes and integrates approaches that would
address how to prepare individuals for times of uncertainties, changes and challenges they most
probably would face during the new normal. A framework for employability competency during
new normal is proposed, the variety of demands and the conditions expected during significant
transformation times. This work opens a new line of research for empirical research that would
support employability and competency development planners.
1
Chapter 1: INTRODUCTION
Conceptual Framework
COVID-19 -a novel corona virus disease is spreading worldwide, with many countries calling for
the closure of all educational institutions. Educational institutions are well positioned because
they have to protect their students from the virus, which could be in the student body too. At the
beginning of February 2020, only schools in China and a few other affected countries were
closed due to increased population. By mid-March, however, about 75 countries have applied or
announced the closure of educational institutions. As of March 10, the closure of schools and
universities around the world due to COVID-19 has left one in five students out of school.
According to UNESCO, by the end of April 2020,186 countries had applied nationwide closures,
affecting approximately 73.8% of total students enrolled. (UNESCO, 28thApril, 2020). Although
closures and social isolation are the only ways to reduce the spread of COVID-19 by violating
the supply chain, the closure of educational institutions has affected a large number of students.
With schools and colleges closed indefinitely, both educational institutions and students are
experimenting with ways to complete their scheduled syllabus on time in line with the academic
calendar. These measures have caused some disruption, but also created new examples of
educational innovation using digital interventions. This is the foundation that stands in the dark
cloud in view of the slow pace of change in educational institutions, which continues through
thousands of years of teaching-based teaching, entrenched institutional discrimination and
timeless classrooms. However, COVID-19 has been the catalyst for educational institutions
around the world to pursue creative methods with a short notice. By this time, most universities
have switched to online mode using Blackboard, Microsoft Groups, Zoom meetings, Google
Classroom or other online platforms.
The employability competency required for the post COVID 19 era, called the new normal It is
an era full of challenges and instability, where agility, curiosity, risk mitigation, learning by
exploring, learning by doing, but with focus, would be the norm for both survival and
competitiveness.
2
The type and strength of competency in the new normal, due to the learning from the COVID 19
crisis, would be much higher. The competency perceived for any employee or even self-
employed entrepreneur would be agile and keep changing, as if we need to program ourselves as
per the conditions of the community emergency or stability status.
3
Chapter 2: REVIEW OF LITERATURE
Employability can be defined as the individuals ( ability to obtain and maintain employment
throughout their career, Cole and Tibby ( According to Yorke (2006) the individual s
employability is a set of achievements skills, understandings and personal attributes that makes
graduates more likely to gain employment and be successful in their chosen occupations, which
benefits themselves, the workforce, the community and the economy All these competencies
variables are controlled by attitudes thus it should be taken into consideration as it dominates the
mindset of the employee.
A covid-19 pandemic is a sudden event, but this new normal can also be a consequence of
broader changes in the modern world (like climate changes, migration, wars, poverty, hunger);
besides the development of the technology. For this reason, the new post-pandemic reality, the
new normal, is going to be a result of all mentioned changes. However, the attitudes and
behaviors we had to follow during COVID-19 pandemic have shaped our life, in a few months,
like no decade before in recent history. With the strive of the countries and the communities for
effective containment of this contagious disease, the world is experiencing a huge disruption to
all the economic activities and social life. The radical changes that people had to do due to
management of risks; i.e. the need to react, to abide by the new regulations and to be prepared
for the worst; have shacked-up the basis of many assumed concepts of life. Even now, we
changed how we perceive doing business and deliver services in the future. Buheji (2020b),
OECD (2019).
Employability, in its simplest forms, means the ability to get a job and remain in that job. The
competency shortage has been signaled in many studies notifying that there is a gap between the
output of the educational and human development systems and what the industry in the new
normal demands. Employability is highly linked to workplace learning; thus, it can be seen as the
continuous fulfilling, acquiring or creating work through the optimal use of competences. Van
der Heijde and Van der Heijden 2006.
4
Since, many of the organisations are out of staff reserves in the new normal, and in turn they are
not able to get important competences in a short time the organisational role and expectation of
skills and experience would be very dynamic and would constantly be changing.
5
RATIONALE OF THE STUDY
The pandemic has changed the scenario of education worldwide and the mode of education has
been shifted to digital/ virtual platforms. Due to this shift, Organizations are changing their
selection criteria for selecting the students. Employers are looking for 21 st century skills, learning
abilities, creativity and techno-savvy graduates.
Seeing the dynamic landscape, the study aims to determine and analyze the student’s perceptions
critical to selection criteria of employer in new normal and understanding how they can prepare
to meet those expectations.
6
OBJECTIVES OF THE STUDY
1. To examine the student's perception towards the various factors affecting the employer's
selection criteria in the new normal.
2. To analyze their perception based on demographic variables (gender, course).
7
Chapter 2: RESEARCH METHODOLOGY
The proposed study was empirical in nature and based on survey research
2.2. Sample:
Primary Data:
Secondary Data:
It has been collected through various journals, books, websites, and internet.
One way ANOVA has been used to test the hypothesis regarding the problem faced by student in
placement process in the new normal with respect to age and the variables affecting student’s
selection in New-normal with respect to age.
8
Chapter 3: RESULTS AND ANALYSIS
Demographic Variables of Respondents
The demographic variables included Gender, Age, Degree, Place of Residence, Annual Family
Income and Occupation of parents. There were more Male respondents 185(58.56%) than
9
Female respondents 132(42.44%). The sample consists (39.30%) respondents of age group of
19-21 Years, The sample consists (41.50%) respondents of age group of 21-24 Years & the
sample consists (19.12%) respondents of age group 25 Years & above.
The sample consists (66.35%) respondents of degree group of Graduation, The sample consists
(37.42%) respondents of degree group of Post-graduation and the sample consists (33.64%)
respondents of degree group of others/ PG diploma.
The sample consists (32.39%) respondents of Place of residence group of Metro City, The
sample consists (33.64) respondents of Place of residence group of Urban and the sample
consists (33.96%) respondents of Place of residence group of Rural.
The sample consists (24.21%) respondents of Annual family income group of Less than 2 lakhs,
the sample consists (22.32%) respondents of Annual family income group of 2 lakhs- 4 lakhs,
the sample consists (32.38%) respondents of Annual family income group of 4 lakhs- 6 lakhs and
the sample consists (21.09%) respondents of Annual family income group of 6 lakhs & above.
The sample consists (23.89%) respondents of Occupation of parents group of Services, the
sample consists (26.41%) respondents of Occupation of parents group of Business, the sample
consists (23.59%) respondents of Occupation of parents group of Professionals and the sample
consists (26.10%) respondents of Occupation of parents group of others.
Section-B
Variables of online learning in Placement Process
10
Variables of online learning in Placement Process
The Online Learning Variables included: The sample consists (58.56%) respondents of Is
online learning effective in Placement Process group of Yes and the sample consists (42.44%)
respondents of Is online learning effective in Placement Process group of No.
The sample consists (52%) respondents of preferred mode for an Interview group of Offline and
the sample consists (52%) respondents of preferred mode for an Interview group of Online.
The sample consists (53.45%) respondents of preferred device for an Online Interview group of
Desktop PC, the sample consists (19.81%) respondents of preferred device for an Online
Interview group of Smartphone, the sample consists (25.78%) respondents of preferred device
for an Online Interview group of Laptop and the sample consists (0.94%) respondents of
preferred device for an Online Interview group of Tablet.
11
The sample consists (33%) respondents of Source of Data Connectivity group of LAN, the
sample consists (31%) respondents of Source of Data Connectivity group of Mobile data and the
sample consists (36%) respondents of Source of Data Connectivity group of Wi-Fi.
Section-C
ANOVA
One-way ANOVA
Null Hypothesis
H0: There is no significant difference among different age groups such as 19-21 Years, 21 – 24,
25 Years & above with respect to the problem faced by student in placement process.
Alternative Hypothesis
H1: There is significant difference among different age groups such as 19-21 Years, 21 – 24, 25
Years & above with respect to the problem faced by student in placement process.
ANOVA
Network Between
3.798 2 1.899 .949 .388
connectivity Groups
12
Total 626.619 317
Personal Between
.972 2 .486 .237 .789
Development Groups
Programs Within Groups 644.487 315 2.046
Virtual Between
2.546 2 1.273 .728 .484
internship/ Groups
direct exposer
Within Groups 551.030 315 1.749
to corporate
Total 553.575 317
Interpretation (H01): We do not reject the null hypothesis as F value is 1.388 and significance
level is 0.264 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and virtual process.
Interpretation (H02): We do not reject the null hypothesis as F value is .949 and significance
level is 0.388 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and Network connectivity.
13
Interpretation (H03): We do not reject the null hypothesis as F value is 1.629 and significance
level is 0.198 which is greater than 0.05 that means there is no significant difference the problem
faced by student in placement process and Virtual GD/ PD.
Interpretation (H04): We do not reject the null hypothesis as F value is .459 and significance
level is 0.632 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and Health issue of family members.
Interpretation (H05): We do not reject the null hypothesis as F value is .284 and significance
level is 0.753 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and non-access to library. .
Interpretation (H06): We do not reject the null hypothesis as F value is .116 and significance
level is 0.891 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and Non access to friends/ relatives.
Interpretation (H07): We do not reject the null hypothesis as F value is .512 and significance
level is 0.600 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and Health issue of family members.
Interpretation (H08): We do not reject the null hypothesis as F value is 0.237 and significance
level is 0.798 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and Personal Development Programs.
Interpretation (H09): We do not reject the null hypothesis as F value is .728 and significance
level is 0.484 which is greater than 0.05 that means there is no significant difference between the
problem faced by student in placement process and Virtual internship/ direct exposer to
corporate.
14
problem faced by student in
placement process and virtual
process.
H02: There is no significant H02 is not Rejected 0.388
difference between the problem
faced by student in placement
process and Network
connectivity.
H03: There is no significant H03 is not Rejected 0.198
difference the problem faced
by student in placement
process and Virtual GD/ PD.
H04: There is no significant H04 is not Rejected 0.632
difference between the
problem faced by student in
placement process and Health
issue of family members.
H05: There is no significant H05 is not Rejected 0.753
difference between the
problem faced by student in
placement process and non-
access to library.
15
ANOVA
One-way ANOVA
Null Hypothesis
H0: There is no significant difference among different age groups such as 19-21 Years, 21 – 24,
25 Years & above with respect to the variables affecting student’s selection in New-normal
from student’s perception.
Alternative Hypothesis
H1: There is significant difference among different age groups such as 19-21 Years, 21 – 24, 25
Years & above with respect to the variables affecting student’s selection in New-normal from
student’s perception.
16
If Sig. (2 tailed) Value is > 0.05 Hypothesis is Not Rejected (Accepted)
If Sig. (2 tailed) Value is <= 0.05 Hypothesis is Rejected.
ANOVA
Sum of
Squares Df Mean Square F Sig.
17
personality Between Groups 23.500 2 11.750 6.300 .002
affects decision Within Groups 587.472 315 1.865
of the Employer
Total 610.972 317
Interpretation (H01): We do not reject the null hypothesis as F value is 0.719 and significance
level is 0.448 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and innovativeness in candidates.
Interpretation (H02): We do not reject the null hypothesis as F value is 2.382 and significance
level is 0.099 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and good in academics.
Interpretation (H03): We do not reject the null hypothesis as F value is 0.839 and significance
level is 0.433 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and prior work experience.
18
Interpretation (H04): We do reject the null hypothesis as F value is 3.877 and significance level
is 0.022 which is less than 0.05 that means there is no significant difference between the
student’s selections in New-normal and Physical/Live internship experience(s)
Interpretation (H05): We do not reject the null hypothesis as F value is .989 and significance
level is 0.373 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and techno-savvy.
Interpretation (H06): We do not reject the null hypothesis as F value is 2.542 and significance
level is 0.080 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and current market scenarios.
Interpretation (H07): We reject the null hypothesis as F value is 3.508 and significance level is
0.031 which is less than 0.05 that means there is no significant difference between the student’s
selections in New-normal and good communication skills.
Interpretation (H08): We do not reject the null hypothesis as F value is 2.350 and significance
level is 0.097 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and good analytical skills.
Interpretation (H09): We do not reject the null hypothesis as F value is .717 and significance
level is 0.498 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and technical background.
Interpretation (H10): We reject the null hypothesis as F value is 6.300 and significance level is
0.002 which is less than 0.05 that means there is significant difference between the student’s
selections in New-normal and personality affects the decision of the Employer.
Interpretation (H11): We do not reject the null hypothesis as F value is .874 and significance
level is 0.418 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and willingness to relocate.
Interpretation (H12): We do not reject the null hypothesis as F value is .184 and significance
level is 0.832 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and adaptive to the situation.
19
Interpretation (H13): We do not reject the null hypothesis as F value is 1.623 and significance
level is 0.199 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and strong family background.
Interpretation (H14): We reject the null hypothesis as F value is 3.350 and significance level is
0.036 which is less than 0.05 that means there is no significant difference between the student’s
selections in New-normal and relevant addition certification program.
Interpretation (H15): We do not reject the null hypothesis as F value is 0.321 and significance
level is 0.726 which is greater than 0.05 that means there is no significant difference between the
student’s selections in New-normal and Virtual platforms changed.
20
H08:There is no significant H08 is not Rejected 0.097
difference between age group
of Student towards good
analytical skills
H09:There is no significant H09 is not Rejected 0.489
difference between age group
of Student towards technical
background
H10: There is significant H10 is Rejected 0.002
difference between age group
of Student towards
personality affects the
decision of the Employer.
H11:There is no significant H11 is not Rejected 0.418
difference between age group
of Student towards
willingness to relocate
H12:There is no significant H12 is not Rejected 0.832
difference between age group
of Student towards adaptive
to the situation
H13:There is no significant H13 is not Rejected 0.199
difference between age group
of Student towards strong
family background
H14:There is significant H14 is Rejected 0.036
difference between age group
of Student towards relevant
addition certification program
H15:There is no significant H15 is not Rejected 0.726
difference between age group
of Student towards Virtual
platforms changed
If Hypothesis is rejected then Post Hoc Tukey HSD Test can be applied.
Interpretation (H04): We do reject the null hypothesis as F value is 3.877 and significance level
is 0.022 which is less than 0.05 that means there is no significant difference between the
student’s selections in New-normal and Physical/Live internship experience(s)
Interpretation H07: We reject the null hypothesis as F value is 3.508 and significance level is
0.031 which is less than 0.05 that means there is no significant difference between the student’s
selections in New-normal and good communication skills
21
Interpretation H10: We will reject the null hypothesis as F value is 6.300 and significance
difference is 0.002 that means there is difference between age group Student towards personality
affects the decision of the Employer.
Interpretation (H14): We reject the null hypothesis as F value is 3.350 and significance level is
0.036 which is less than 0.05 that means there is no significant difference between the student’s
selections in New-normal and relevant addition certification program.
For finding the difference between ranges we conducted Tukey post hoc test that reveals that the
difference is between 19-21 Years, 21-24 Years and 25 Years & above as the significance level
of difference is less than 0.05.
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CAHPTER: 4 SUGGESTIONS AND CONCLUSION
4.1 Suggestions
The framework proposed focuses on addressing the requirements of the new normal, the basic
competency to manage the minimal requirements of any job during these challenging times.
Although the realization for the need of employability competency is not new. The employability
problem in the new normal would need to be resolved by innovative radical and dynamic
approaches to prevent further unemployment.
23
4.2 Conclusions
The Covid-19 pandemic has caused tremendous disruption in the economy and has completely
changed the scenario of work. The world has shifted onto the virtual platform and companies are
hiring candidates by conducting online recruiting process. In this new normal, employers are
looking for more dynamic and relevant set of skills in candidates. The students should focus on
their skill & personality development by learning and implementing new developmental
practices and approaches. It is becoming need of the hour that students prepare themselves more
rigorously to set the feet in the corporate world.
24
4.3 Implications
The data of the study can be used by different institutions, corporates & government for several
purposes:
The study will help them to understand the student’s perception regarding the impact of
education through virtual platforms.
The study will help them to structure & build a new framework so the student fit
organizations in the new normal
To frame new and challenging policies & procedures for recruiting the candidates
To formulate curriculum, teaching and training techniques considering demanding
changes in new normal
To invest more on unperishable assets i.e., human capital (Gen Z) to make them more
compatible &adaptable to the dynamic business world.
25
4.4 Limitations
The study is conducted on 300 students and thus, the outcome cannot be inferred for
whole population.
The study also limits to understand employers perception of candidates during Covid-19
pandemic.
The study limits to know and understand the problem faced by students during virtual
process and does not provide solution to overcome the barriers.
26
4.5 Scope
The impact of these changes on students' competence and future employability will not be known
for some time, however, with right attitude and confidence the use of online placements during
this unprecedented situation will result in beneficial outcomes that will remain in place beyond
COVID-19 pandemic.
It will help students to become more compatible, flexible, adaptable, agile, resilient and
challenge driven which they may not have experienced through standard placement models.
27
CHAPTER 5 –REFRENCES
o UNESCO has much experience in advising Member States how to adapt their educational
systems to crises of various kinds.
o UNESCO-Distance learning solutions
o Cole, D., &Tibby, M. (2013) Defining and Developing Your Approach to Employability.
York: The Higher Education Academy.
o Buheji, M, Socio Economic Projects Spillovers and Their Influence on Communities
Development Review of European Studies 12 (1), 47 54.
o OECD (2019) THE FUTURE OF WOR K, OECD Employment Outlook.
o Van der Heijde, C.Van der Heijden, B. (2006) A Competence based on Multi-dimensional
Operationalization on and Measurement of Employability. Human Resource Management
45 (449- 476).
28
BIBLIOGRAPHY / WEBLIOGRAPHY
1. https://en.unesco.org/covid19/educationresponse/solutions
2. https://theconversation.com/work-integrated-learning-why-is-it-increasing-and-
whobenefits-93642.
3. https://www.oecd.org/employment/Employment-Outlook-2019-Highlight-EN.pdf
4. https://onlinelibrary.wiley.com/doi/abs/10.1002/hrm.20119
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APPENDICES
Students Perception towards Employer's Selection Criteria in new normal: An Empirical Study
Dear Respondent,
This is our major research project on “Students Perception towards Employer's Selection Criteria in
new normal: An Empirical Study”. Please help us to complete this project by filling the
questionnaire. I assured you complete privacy of your information, as it only be for research
project.
Place of Residence
Rural
Urban
30
Section B: Variables of online learning in Placement Process
Yes
No
31
Professionals
Others
Section–C
Network connectivity
affects the placement
process
32
No physical access to my
Personal Development
Programs
33
candidates with good
analytical skills
Employers are looking for
candidates with technical
background
Candidates personality affects
the selection decision of the
Employer
Employers decision depends
upon candidates willingness
to relocate
Employers looking for
candidates who are adaptive
to the situation
Employers looking for
candidates who have strong
family background
Employers preferred to select
the candidates who are have
done relevant addition
certification program
Virtual platforms changed the
selection criteria for
candidates
34
35