GUTLAY STATISTICS RESULTS

RESEARCH OBJECTIVE 1

EMPATHY
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

emp1 100 2.0 4.0 3.370 .5252

emp2 100 1.0 4.0 3.240 .7537
emp3 100 1.0 4.0 3.340 .6391
emp4 100 2.0 4.0 3.400 .5860
emp5 100 2.0 25.0 3.570 2.2530
Empathy 100 2.00 7.40 3.3840 .63798
Valid N (listwise) 100

STATISTICAL TOOL: Pearson Correlation R

Correlations

Intention_to_Visi
Empathy t

Empathy Pearson Correlation 1 .373**

Sig. (2-tailed) .000

N 100 100
Intention_to_Visit Pearson Correlation .373 **
1

Sig. (2-tailed) .000

N 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

Interpretation:
There is a low positive relationship between “Empathy” and the “Intention to
Visit” of the Respondents.
Research Objective 2
LEVEL OF IMMERSION
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

LI1 100 2.0 4.0 3.320 .6010

LI2 100 2.0 4.0 3.250 .5925
LI3 100 1.0 4.0 3.260 .6760
Level_of_Immersion 100 2.00 4.00 3.2767 .53614
Valid N (listwise) 100

LEVEL OF FREEDOM
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

LF1 100 1.0 4.0 3.330 .6039

LF2 100 2.0 4.0 3.440 .5379
LF3 100 2.0 5.0 3.440 .6084
Level_of_Freedom 100 2.33 4.00 3.4033 .45269
Valid N (listwise) 100
CONNECTION TO THE CHARACTER
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

CC1 99 2.0 4.0 3.242 .6242

CC2 100 1.0 4.0 3.120 .7146
CC3 100 1.0 4.0 3.230 .7366
Connection_to_the_Charact
100 1.67 4.00 3.1950 .59556
er
Valid N (listwise) 99

SENSE OF REALISM
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

SR1 100 2.0 4.0 3.380 .5464

SR2 100 2.0 4.0 3.320 .5664
SR3 100 2.0 4.0 3.410 .5877
Sense_of_Realism 100 2.00 4.00 3.3700 .47589
Valid N (listwise) 100
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

In_Game_Experiences 100 2.33 4.00 3.3112 .42986

Valid N (listwise) 100

Research Objective 3
TOURISM IDENTITY
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

TI1 100 1.0 4.0 3.330 .6365

TI2 100 1.0 4.0 3.250 .7017
TI3 100 1.0 4.0 3.190 .6919
Tourism_Identity 100 1.00 4.00 3.2567 .59714
Valid N (listwise) 100

TRAVEL MOTIVATION
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

TM1 100 1.0 4.0 3.350 .6416

TM2 100 1.0 4.0 3.330 .6365
TM3 100 1.0 4.0 3.250 .6723
Tourism_Motivation 100 1.00 4.00 3.3100 .57687
Valid N (listwise) 100
TRAVEL EXPECTATION
STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

TE1 100 1.0 4.0 3.250 .7017

TE2 100 1.0 5.0 3.210 .7426
TE3 100 1.0 4.0 3.240 .6834
Tourism_Expectation 100 1.00 4.33 3.2333 .59459
Valid N (listwise) 100

STATISTICAL TOOL: MEAN AND STANDARD DEVIATION

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Intention_to_Visit 100 1.00 4.11 3.2667 .54479

Valid N (listwise) 100
Hypothesis 1
STATISTICAL TOOL: PAIRED SAMPLE T-TEST

Paired Samples Statistics

Mean N Std. Deviation Std. Error Mean

Pair 1 Level_of_Immersion 3.2767 100 .53614 .05361

Level_of_Freedom 3.4033 100 .45269 .04527

Pair 2 Level_of_Immersion 3.2767 100 .53614 .05361
Connection_to_the_Charact
3.1950 100 .59556 .05956
er
Pair 3 Level_of_Immersion 3.2767 100 .53614 .05361
Sense_of_Realism 3.3700 100 .47589 .04759
Pair 4 Level_of_Freedom 3.4033 100 .45269 .04527
Connection_to_the_Charact
3.1950 100 .59556 .05956
er
Pair 5 Level_of_Freedom 3.4033 100 .45269 .04527
Sense_of_Realism 3.3700 100 .47589 .04759
Pair 6 Connection_to_the_Charact
3.1950 100 .59556 .05956
er

Sense_of_Realism 3.3700 100 .47589 .04759

PAIRED SAMPLE T-TEST
Std. Std. Error
Mean Deviation Mean t Df Sig. (2-tailed)

Pair 1 Level_of_Immersion
- Level_of_Freedom -.12667 .43880 .04388 -2.887 99 .005

Pair 2 Level_of_Immersion
-
Connection_to_the_ .08167 .41742 .04174 1.956 99 .053
Character

Pair 3 Level_of_Immersion
- Sense_of_Realism -.09333 .45463 .04546 -2.053 99 .043

Pair 4 Level_of_Freedom -
Connection_to_the_
.20833 .54039 .05404 3.855 99 .000
Character

Pair 5 Level_of_Freedom -
Sense_of_Realism .03333 .46057 .04606 .724 99 .471

Pair 6 Connection_to_the_
Character - -.17500 .50993 .05099 -3.432 99 .001
Sense_of_Realism

Interpretation:

1. There is a significant difference between the respondents’ “Level of Immersion” and “Level
of Freedom” at p < 0.01

2. There is a significant difference between the respondents’ “Level of Immersion” and “Sense
of Realism” at p < 0.05

3. There is a significant difference between the respondents’ “Level of Freedom” and

“Connection to the Character” at p < 0.000

4. There is a significant difference between the respondents’ “Connection to the Character”

and “Sense of Realism” at p < 0.01
Hypothesis 2
STATISTICAL TOOL: PAIRED SAMPLE T-TEST

Paired Samples Statistics

Mean N Std. Deviation Std. Error Mean

Pair 1 Tourism_Identity 3.2567 100 .59714 .05971

Tourism_Motivation 3.3100 100 .57687 .05769

Pair 2 Tourism_Identity 3.2567 100 .59714 .05971
Tourism_Expectation 3.2333 100 .59459 .05946
Pair 3 Tourism_Motivation 3.3100 100 .57687 .05769

Tourism_Expectation 3.2333 100 .59459 .05946

Paired Samples Test

Std. St. Error

Mean t df Sig. (2-tailed)
Deviation Mean

Pair 1 Tourism_Identity -
-.05333 .38115 .03811 -1.399 99 .165
Tourism_Motivation
Pair 2 Tourism_Identity -
.02333 .36470 .03647 .640 99 .524
Tourism_Expectation
Pair 3 Tourism_Motivation -
.07667 .42338 .04234 1.811 99 .073
Tourism_Expectation

Interpretation:
1. There is no significant difference between the respondents’ “Tourism Identity” and “Tourism
Motivation”.

2. There is no significant difference between the respondents’ “Tourism Identity” and “Tourism
Expectation”.

2. There is no significant difference between the respondents’ “Tourism Motivation” and “Tourism
Expectation”.