Kotak Security Intenship Report
Kotak Security Intenship Report
Kotak Security Intenship Report
PROJECT REPORT
ON
Submitted by
PC21MFM 027
Batch of 2021-23
At
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DECLARATION
Place: SAMBALPUR
Date:
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ACKNOWLEDGEMENT
It is a great opportunity & pleasure for me to express my profound gratitude to wards all the
individuals who directly or indirectly contributed towards completion of this report.
Working on this report was a great fun, excitement, challenges and a new exposure in the field
of Human Resource. I am greatly in debated to under whose guidance and concern I am able to
bring the report into its real shape.
Course: MBA-FM
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PREFACE
Any kind of learning is incomplete till it is practically applied in the concerned field. Only then
does a person understand and get hold of even the minutes’ details of what he/she has learnt
in his stay at the institute doing his /her course. So, to practically apply what I had gained in the
past Two year in the MBA-FM programme, I underwent 45 Days summer training at Kotak
Securities, Sambalpur.
It has been a wonderful learning experience, which has given me an insight into Management
of modern business which requires an appreciation of multidisciplinary concept and in-depth
knowledge of specific analytical tools, geared to the solution of real-life problems. No doubt
every real situation is unique but a set of theoretical tools of knowledge, itself based on
empirical foundation, can help in developing the mechanism for handling such situation.
So, the MBA curriculum has been desired to provide to the future manager’s ample practical
exposure to the business world.
The summer training is essential for the fulfilment of MBA-FM curriculum; it provides an
opportunity to the student to understand the industry with special emphasis on the
development of skills in analysing interpreting practiceal problems through applications of
management.
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INDEX
Chap.
CONTENT PAGE
NO.
7
1 Introduction
13
2 Industry Profile
16
3 Company Profile
23
4 Objective of the Study
5
Job / Work Description 24
25
6 Achievements & Learning
27
7 Suggestions & Recommendations
29
8 Difficulties faced
30
9 Limitations
32
10 Conclusions
33
11 Bibliography
CHAPTER 1
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INTRODUCTION
THEORETICAL CONCEPTS
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HUMAN BEING AND THE INVESTMENT
The human being is the most sophisticated type of species whatever there is
found on this planet. Although the other beings that are in existence on the
earth are also aware towards their ahead coming times but at the same time
the human is getting more aware towards its future. This awareness is being
shown in every area wherever the human has its reach. Money may be
considered as the most burning field that has got the maximum of the
attention of the human towards the fulfillment of the future needs.
Here the future money income factor is being considered as the prime objective
factor on which we are now going to pay most of our attention and time. For the
future income, the present investments are compulsory that would yield the funds
in time coming ahead.
Now on the next pages there are being presented some important concepts related
to the investment as par the topic that a comparative study between the investments
in mutual funds through systematic investment plans and investment in the stocks
and shares.
WHY PEOPLE GO FOR THE INVESTMENTS?
This question that why the people go for the investment plays the role of the pivot
that would lead us towards the theoretical concepts that would build the foundation
for the overall research report.
The very clear purpose that we go for the investments in our life is that we want to
secure our future from all the mis happenings and at the same time want to learn
something from what we had invested in the past. This may be further stated in the
form of following two points.
1. To gaining the current profits from their investments and focusing on the short-
term investments and gains coming out of them.
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2. For earning long term profits and investing the gains again for the long terms
that to secure the future?
SHARES AND STOCKS:
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money from investors, market mutual funds, manage investments and
enable investor transactions.
In India, the capital markets regulator SEBI (Securities and Exchange
Board of India) has encouraged the mutual fund industry by creating a
system that works for the benefit of all stakeholders, including investors
and mutual fund sponsors. Regulations are passed from time to time
which improves functioning and help attract investments and generate
growth.
PORTFOLIO MANAGEMENT SERVICES
Portfolio management services or PMS offer customized investment solutions to
investors to help them attain their financial goals. Portfolio management services
construct investment portfolios across various investment options, and portfolio
managers take care of the investment portfolio.
Portfolio management services help investors maximize returns over time by
focusing on the time horizon, risk profile and investment objectives.
TYPES OF MUTUAL FUNDS
1 Money Market Funds
Money market funds invest in short-term fixed-income securities.
Examples of short-term fixed-income securities would be government
bonds, Treasury bills, commercial paper, and certificates of deposit.
These types of funds are generally a safer investment but with a lower
potential return than other mutual funds.
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Fixed income funds buy investments that pay a fixed rate of return. This
type of mutual fund focuses on getting returns coming into the fund
primarily through interest.
3. Equity Funds
Equity funds invest in stocks. Furthermore, there are different types of
equity funds such as funds that specialize in growth stocks, value stocks,
large-cap stocks, mid-cap stocks, small-cap stocks, or a combination of
these stocks.
4. Balanced Funds
Balanced funds invest in a mix of equities and fixed-income securities –
typically in a 40% equity 60% fixed income ratio. The aim of these
funds is to generate higher returns but also mitigate risk through fixed-
income securities.
5. Index Funds
Index funds aim to track the performance of a specific index. For
example, the S&P, or TSX. Index funds follow the index and go up
when the index goes up and goes down when the index goes down.
Index funds are popular as they typically require a lower management
fee compared to other funds (due to the manager not needing to do as
much research).
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6. Specialty Funds
Specialty funds focus on a very small part of a market such as energy,
telecommunications, healthcare, industrials, etc.
WHERE DO MUTUAL FUNDS INVEST?
Broadly mutual funds invest in three types of asset classes:
1. STOCKS
Stocks represent ownership or equity in a company popularly known as shares. In
other words, this may be said that the shareholders are the owners of the company.
2. BONDS
These represent debt from companies, financial institutions, or Government
agencies.
The money market and its instruments are usually traded over the counter, and
therefore, cannot be done by standalone individual investors themselves. It has to
be done through certified brokers, or a money market mutual fund.
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CHAPTER 2
CORPORATE IDENTITY
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HISTORY OF THE COMPANY
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2000: Kotak Mahindra ties up with old mutual for the life4 insurance business.
Kotak Securities launches Kotak securities system. Com‐ its online broking site.
2005: Kotak group realign joint venture e in ford credit; Buys Kotak Mahindra
prime (formerly known as Kotak Mahindra primus limited) and sells ford credit
Kotak Mahindra. Launches a real estate fund
2006: Bought the 25% stake held by Goldman Sachs in Kotak Mahindra Capital
Company and Kotak securities
Kotak securities limited are a subsidiary of Kotak Mahindra Bank Limited is one
of largest private brokerage and distribution house Set up in 1994 by Mr. Uday
Kotak. Kotak securities have 25% equity participation from Goldman Sachs.
Kotak securities have been the largest in IPO distribution and was
ranked no.1 in the year 2003‐2004 as book running lead managers in
IPOs by prime database. The core strengths are the expertise in equity
research and wide retail distribution network. It has an outstanding
research division involved in macro-economic studies, industry and
company specific equity research with analysts specializing economic
sectors and large cap stocks. Kotak securities manage assets over rupees
1200 crore under portfolio management.
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CHAPTER 3
Kotak Securities Limited has Rs. 4,78,873 crores of Assets Under Management
(AUM) as of 31st Dec 2021.
Innovator:
We have been the pioneers in providing many products and services which have
now become industry standards for stock broking in India. Some of them include:
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Research Expertise:
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KOTAK GROUP PRODUCTS AND SERVICES:
Bank
Life Insurance
Mutual Fund
Car Finance
Securities
Institutional Equities
Investment Banking
Kotak Mahindra International
Kotak Private Equity
Kotak Realty Fund
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• Uday Kotak has been ranked #2 in Best CEO Kotak Mahindra
Bank has been ranked #4 in the Best Managed Company
• Kotak Mahindra Bank was featured in Asia money 30 - The 30 key
Asian financial institutions shaping Asia’s financial system
• Kotak 811 – India Invited Campaign wins “Silver” under the Integrated
Campaign category at MADDYS 2019 held by the Madras Advertising
Club
• Infosys Finacle Client Innovation Awards 2019 recogised Kotak
Mahindra Bank for:
• API-led innovations for Open Banking
• Runner Up: IAMAI 9th India Digital Awards for Best Digital API – Open
Banking
• The Asset Triple a Treasury, Trade, Supply Chain and Risk Management
Awards 2019 wards
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• Depository services
• Online trading
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Kotak Securities has a comprehensive retail distribution network, comprising about
7000 agents, 13 branches and over 20 franchisees across India. This network is
used for the distribution and placements of a range of financial products that
includes company fixed deposits, mutual funds initial public offerings, equity, and
small saving schemes.
Depository services: -
Kotak Securities is a depository participant with national securities depository
limited for trading and settlement of dematerialized shares. Since it is also in the
broking business investors who use its depository services get dual benefit.
Online trading: -
Kotak Securities online broking service Kotaksecurities.com offers services for
retail investors who like to trade on net its unique product offering securities as
margins and its market watch facility with real time prices combined in an order
facility not offered by and another web site at present
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CHAPTER 4
The title of the study undertaken by the researcher is “operation and services
offered by Kotak Securities Ltd. and the procedure involved in online equity
trading with more emphasis on customer preference.
From stock market to Options trading to Mutual funds, each of our modules
systematically explain investment related Terms and concepts that form the basis
of winning investment Strategies. So, select the modules of your choice and give
Your portfolio the edge of knowledge.
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CHAPTER 5
The study helps to know about the market position of Kotak securities as compared
to other market players, through the opinion of customers and promoting the
products of Kotak securities. Opinion of customers and promoting the products of
Kotak securities.
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on how new join his e‐trading account, Demat account with his saving
account.
At the same time, handling back-office work, which included solving the
client’s quarries, to place orders, giving daily recommendation to the
existing clients?
Also giving the demonstration of the software K.E.A.T. (Kotak E – trading)
Assess Terminal) through which the clients can buy and sell his shares and
can do all the trading online only.
CHAPTER 6
AREA ASSIGNED AND TARGET ASSIGNED
Area assigned
Area assigned to me was Gwalior city only. Where mainly I have surveyed the investors of City
centre and Lashkar area.
Target assigned
As my work was mainly generating leads and converting them into the clients, and I was also
handling back-office work, so the target given to me was 2 accounts in two months.
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DAY TO DAY JOB EXPERIENCE
Also, about the ups and downs of the market how NIFTY and SENSEX
moves, what are the main scripts on which they moves and complete
knowledge of the software K.E.A.T.
After the training of the ten days, I was very familiar to all the products, the
account opening process and about the software and Kotak securities
products and various accounts that can be opened in Kotak Securities.
I used to do telemarketing to generate leads and converting them into the
clients of Kotak Securities also use to put canopies in front of banks,
commercial places, entertainment places for promoting the products of
Kotak Securities online division.
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I was handling the back-office work which included giving daily
recommendations to the existing clients, solving the client’s queries, placing
the orders of clients through call and trade, fillings account opening forms.
During my training period I was the one to generate maximum leads, for
which my regional manager and the executive appreciated me.
During the last seven to ten days, I have done a survey of the investors of
Gwalior city and found that still people are not aware of Kotak Securities
and those who are aware are mainly above the age of 50 as they have a deep
knowledge of share market.
CHAPTER 7
SUGGESTIONS AND RECOMMENDATIONS
Some of the Suggestions and recommendations for improving the present image as
well as the Services of Kotak securities Ltd. are as follows:
More Branches:
Customer awareness:
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The people should be updated with the new issues and the schemes started by the
organizations to the existing customers. The customers should be informed about
the newly issued scrip’s as well as be given daily basis tips/news for profitable
transactions. Regular contact with the customers through telephone can be
maintained for smooth running of the business.
Feedback:
For satisfactory handling queries to establish more good standards in trading can
be done through outstanding performance, courteous services and a high ethical
benchmark
Approaching all the potential clients, making them aware that various instruments
and convincing them.
Newspaper and agents are most effective tools for awareness, so Kotak Securities
Ltd should use these tools more for advertisement.
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Others:
1. According to the analysis the investor above the age of 50 years must be
taken into consideration as they are having great potential regarding
investment.
2. Kotak Securities must use marketing tools like point of purchase,
advertisement through mass media, like newspapers, magazines, televisions,
fairs, and advertisements on Internet.
3. Documents required for an account opening are too unique and confusing.
Voters ID or driving license should be taken both as identity proof as well as
address proof.
5. Kotak must lay some sound strategies to trap more customers by providing
CHAPTER 8
DIFFICULTIES FACED
• Call and trade: ‐ Call and trade facility is payable which is not convenient for
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all the clients.
• Saving Accounts: ‐ saving account with Kotak Mahindra Bank, AXIS, HDFC,
HSBC and CITI bank is mandatory.
• Lack of Awareness: ‐ in Gwalior city, though Kotak is well known but still
there is lack of awareness regarding Kotak Securities and its online division i.e.,
Kotaksecurities.com and its products.
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CHAPTER 9
MAJOR LIMITATIONS
Uncertainty of market
Tough Competition
Due to the large number of local brokers investors are confused that where to
invest and where not to invest. Local brokers are ready to give the same investment
plan in very least brokerage.
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The people believe investing in bank FD’s and post office saving and are reluctant
to invest in mutual fund. People like to secure money in terms of leading to the
people on high interest, the meant there is safe.
Socio‐economic factors
Most of the people of the country are agriculture dependent. So they invest less in
the capital in the market.
CHAPTER 10
CONCLUSION
From the analysis of the responses receive from the investors in Chennai city, most
investors are found to be conscious and enlightened regarding their investment,
returns and growth.
We have very good market in Chennai which comprises potential investors but due
to lack of basic promotion and publicity these investors are not fully aware of our
company and who so ever is aware of the company their investment decisions are
done based on security, analysis of risk yield and return few parameters like
demographic, physiological, income etc.
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CHAPTER 11
BIBLIOGRAPHY
NEWSPAPERS
Economic Times
Business Standard
Times Of India
Hindustan Times
MAGAZINES
Capital Market
Mutual funds
Business Today
Business India
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WEBSITES
www.kotaksecurities.com
www.kotakstreet.com
www.kotak.com
www.goggle.com
www.businesstoday.com
www.nseindia.com
www.bseindia.coM
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