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    Market Research Plan

    Uploaded by

    Letitia Varney
    This document contains a market research plan with questionnaires for various stakeholders in the clothing industry. It includes questions about shopping preferences for customers, operations details from suppliers, priorities for distributors, and opinions on challenges from industry leaders. The goal is to gather input from across the industry supply chain to better understand customer needs and pain points.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Market Research Plan

    Uploaded by

    Letitia Varney
    26 views5 pages
    This document contains a market research plan with questionnaires for various stakeholders in the clothing industry. It includes questions about shopping preferences for customers, operations details from suppliers, priorities for distributors, and opinions on challenges from industry leaders. The goal is to gather input from across the industry supply chain to better understand customer needs and pain points.

    Original Description:

    Questionnaire for Primary Market Study

    Original Title

    MARKET RESEARCH PLAN

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    This document contains a market research plan with questionnaires for various stakeholders in the clothing industry. It includes questions about shopping preferences for customers, operations details from suppliers, priorities for distributors, and opinions on challenges from industry leaders. The goal is to gather input from across the industry supply chain to better understand customer needs and pain points.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views5 pages

    Market Research Plan

    Uploaded by

    Letitia Varney
    This document contains a market research plan with questionnaires for various stakeholders in the clothing industry. It includes questions about shopping preferences for customers, operations details from suppliers, priorities for distributors, and opinions on challenges from industry leaders. The goal is to gather input from across the industry supply chain to better understand customer needs and pain points.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 5

    MARKET RESEARCH PLAN - QUESTIONNAIRE

    Visionary Customers

    1. Which of these clothing brands/designers are you most likely to shop clothes/outfits from?

    Zara/H&M

    My go-to seamstress across the street

    High-end brands

    Fairly used clothing (Any brand)

    Ghanaian brands/designers

    Other

    Please specify ___________________________________

    2. Explain why you made the choice from Question 1?

    ____________________________________________________________________________________

    3. What is the first thing you look out for when shopping for clothes?

    Quality

    Price

    Fit

    Manufacturer

    Design

    Other

    Please specify ___________________________________

    4. How much are you willing to pay for a complete outfit made with high quality African fabric?
    Choose a range.

    Less than GH¢150

    GH¢ 150 – GH¢200

    GH¢ 250 – GH¢300

    Above GH¢300
    5. Which of the following clothing shopping experiences do you prefer?

    Visiting the shop, looking at products, interacting with sales person then making a purchase

    Visiting the website, making a selection, paying online and waiting for delivery

    Visiting the website, making a selection and paying upon delivery

    6. If your clothes had to be altered, how long would you be willing to wait to get them?

    A few hours

    A few days

    A week

    7. Name one essential problem that you believe most clothes designers/brands overlook.

    ____________________________________________________________________________________
    Suppliers

    1. Who are your main customers?

    Wholesalers

    Retailers

    Individuals

    Clothes Manufacturers

    Other

    Please specify ___________________________________

    2. Are you willing to adjust your prices to suite small business that would purchase frequently but not
    in wholesale quantities?

    Yes

    No

    3. How long have you been in operations for?

    Less than 5 years

    Between 5 and 10 years

    Over 10 years

    4. Which of the following payment terms do you offer?

    Full payment 30 days after delivery

    Full payment upon delivery

    Partial (down payment) upon delivery and balance paid within agreed timeline

    Other

    Please specify ___________________________________


    Distributors

    1. Rank the following from most important factor (1) in your operations to least important (4)

    Timely delivery

    Consistency

    Serving clients with high turn over

    Building rapport with clients


    Industry Opinion Leaders

    1. In your opinion what is hurting the “Made in Ghana Industry” most?

    Inferior quality of products

    Competition with foreign products

    Lack of originality/creativity in product design

    Lack of awareness

    Lack of financial support for businesses

    Lack of technical support for businesses

    Regulations

    Other

    Please specify ___________________________________

    2. In your opinion is the Government doing enough to support the industry?

    Yes

    No

    Please explain _______________________________________________________________________

    3. If you could change anything about the industry, what would it be?

    ____________________________________________________________________________________

    4. On a scale of 1 to 10, how ethical are businesses in the industry. (1) meaning very ethical and (10)
    meaning will break rules and make compromises in order to make sales.

    1 2 3 4 5 6 7 8 9 10

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