Conduction Pitch For Byjus Neo 8-10
Conduction Pitch For Byjus Neo 8-10
Conduction Pitch For Byjus Neo 8-10
Classes
Comprehensive post BYJU’S -
Superior Conceptual Doubt Clarification & meticulously
class experience: The
Clarity by expert personal attention from designed:
PTMs - Homework - Learning
teachers 2nd teacher Learn - Practice -
Reporting - Testing App
Revise
Helping you significantly improve your
Child’s Academic Performance
Lifecycle of BYJU'S Classes Neo Lead
● Do they attend the online classes? ● How does the child study the
● Feedback after attending the
concepts? By understanding or by
trial classes?
● How are the classes going on so memorizing?
far?
● Why did they register? Any
● Does the child ask doubts ? If so,
particular reason?
● Is the child going for any tuitions at who clears the doubts?
present or earlier?
● Child’s standard and
● Are all the doubts cleared in the
syllabus?
● Is the child preparing for any session that is attended in school
olympiads or any competitive or at tuitions?
● Aware about the app
exams?
download or not?
● Does the child get regular
○ If yes, ask them what
feedback on the performance
they know about
from teachers or parents?
Byju’s?
○ If no, give an
introduction about
Byju’s
Rapport Building - Question to understand the child’s requirement
Rapport Questions
Already going for The Child has been going
Yes for tuitions
Tuitions
RAPPORT FOR
Good Syllabus has been less
GOOD STUDENTS
Any specific and manageable till now
Pitch BYJU'S Classes Neo
May think from reason why the but will increase next
next academic parent has not year onward
year sent the child for Want his competitive
tuition till now exam prep to start next
year onward
Ask if the parent
RAPPORT FOR Not putting pressure now
How is your Average AVERAGE
is looking for
is good but how do you
tuitions for their Do not want extra
child in STUDENTS
child or already
ensure child never feels
Pitch Byju's App only
pressure on child pressure. Explain learning
studies? have been by understanding Vs
sending them learning by repetition.
Explain importance of
strong foundation and
Not Required Child is doing
how conceptual learning Pitch Byju's App only
well. No need. creates foundation. Imp
RAPPORT FOR for competitive exams
Bad
BAD STUDENTS Explain important of
Too young. Will strong foundation. Learn
think about it the right way to learn but Pitch Byju's App only
later without putting extra
pressure on child
Rapport Building - Question to understand the child’s requirement
Type of child as per
Question Probable issues that a parent might state Probable Root Cause for reference
parent perception
Parents may say that the kid doesn't understand everything in
school
Ample practice that is required in subjects like Math and For better concept clarity and practice
Science is not provided
Want to prepare my kid for competitive exams
School just tries to complete the syllabus without much focus
on individuals. School is not worried whether my kid has Less personal attention is possible in
Good
understood or not school owing to big class size. Doubts
No process to track the kid’s performance. Marks is the only doesn't always get resolved in school
Ask why do you send your indicator
child to tuitions No mechanism other than marks to
Interaction with teachers to understand kid's performance is
understand and track student's progress in
not possible. Parent teacher meet is not frequently done and
school and then it becomes tough for
that's just a formality
parents to understand child's progress
Kid doesn't want to study
He/She doesnt get good marks Kid doesn't get good marks and parent
Kid doesn't understand topics unless someone sits and make feels the need of reinforcement
Average
him/her understand
Parent want someone else to ensure that
Kid says that all those who go to tuition get good marks
kid studies and does well
Need Generation
Once we understand that there is a requirement for BYJU'S Classes Neo, we start with the need
generation. While generating the need for BYJU'S Classes Neo, we need to focus on customers
who are looking for tuitions for their child or are already sending the child for tuition classes. We
then establish need by talking about two important pillars for effective academic performance.
● Conceptual clarity
○ Quality of Teachers (Good Teachers)
○ Method of learning
● Effective Doubt resolution
Need Generation
Importance of Concept Clarity
Conceptual clarity is a major requirement to understand any particular topic in depth.
The main challenge is to find :
Method of Learning -
Verbatim : “As an education counsellor at BYJU’s, I have seen that parents generally face two major problems with their
child’s education: First, that children often don’t completely understand concepts due to non relatable examples and complex
methods of learning. Second, they are not able to find the right teachers to teach these concepts in an effective and simplified
manner. There is no doubt that children understand concepts easily and effectively when they are taught by the best teachers
who have the best resources and methods to get the concepts conveyed.
For example, when a teacher is teaching about the flow of electrons to a class of 40 individuals, it would be difficult for the
students to understand the concept if it is taught just as a theory without any visual representation or examples to illustrate the
flow of electrons. Every student irrespective of their learning capacities can understand the most complex of topics if it is
relatable and represented with real-life examples through visualisation. When we use the right resources and methods to
communicate a concept, we can effectively enable them to remember the concepts for years to come.”
Need Generation
Quality of Teachers (Good Teachers)
• Good teachers teach high volume of students
• Lack of access to experienced teachers
• Quality of delivery and approach is what drives interest in a student.
Verbatim : “Mr. Sharma, to find an experienced teacher for a particular subject is difficult. The only way you can get access to
these teachers is by joining a reputed institution, but even after that your child would have to be in the best batch as best
teachers only teach the best batch having a very high volume of students due to limited time.
If we were to observe, in a physical setup we can only get access to the best teachers available in and around our locality but if
we were to equip the child with simplified and relatable methods of learning we would require experienced teachers.
Experienced teachers usually have a unique teaching methodology which generates interest towards studies.
If we were to ask a child about his/her favourite teacher, we would observe that more often than not their favourite teacher
would be the teaching their favorite subject. This clearly indicates that the approach of teaching can easily drive the interest or
disinterest a student might have for a subject.
Mr. Sharma, It is an obvious challenge to find these experienced teachers who are good with all the concepts and have an
engaging way to cover the entire curriculum.”
Need Generation
Effective Personal Doubt resolution
Effective and timely doubt resolution is by far one of the toughest challenges all schools and tuitions face. As a counsellor, if
you ask me I would say effective doubt resolution requires Personal Attention. If a child gets personal attention, it becomes
easy to identify problems like :
● If the child has understood all the concepts. (More concepts which are interlinked as they move to higher grades )
● If a child’s doubts have been resolved timely (reduces time to learn the concepts and be more efficient in time
management)
Verbatim : “As a counsellor, if you really ask me i would say effective doubt resolution requires personal attention. If a child
gets personal attention, it becomes easy to identify problems. Mr. Sharma, as we saw, Rahul had some doubts in certain
concepts. While answering, he took a decent amount of time despite the fact that those concepts were the ones that were
already taught. Even after taking tuitions Rahul happens to face these doubts. This is a clear indication of the fact that theses
doubts were not cleared in time and were left unresolved. If we were to see further, we would realise that it is the quality of
doubt resolution which is the key factor behind a doubt being resolved or unresolved. The quality of doubt resolution not only
drives the interest but also reduces the time taken to learn a particular concept.
Need Generation
Balance in delivering the conceptual clarity and effective doubt resolution
● Teachers who deliver the concepts and the ones who clear out doubts might not have same teaching styles.
● Lack of sync between these two teachers may lead to further doubts.
● Need for teachers who can deliver the same quality of content for both - concepts and doubt clearance.
Verbatim: “Mr. Sharma, one of the challenges Rahul faces is that the concepts taught to Rahul from his class
and tuitions are communicated in two different teaching styles. This leads to a lack of clarity of the concepts
and creates further doubts about these concepts.
If we further talk about the quality of doubt resolution, we would understand that it is driven by the quality of
the teacher responsible for doubt resolution and the methodology used by those teachers. Mr. Sharma, the
real gap is often between the methodology used to teach a particular concept in a class Vs the one used
during doubt resolution, as the quality of teachers as well as the methodology varies at both places. To solve
this issue of difference in learning methods, the solution is to have the same pattern for teaching as well as
doubt clearance for Rahul.”
Need Generation
Effective Personal Doubt resolution
● Classes 8th to 10th have interrelated topics and form the foundation, hence personal attention in doubt clearance is
important
Verbatim :
“Mr Sharma, as you know the basics of Maths and Science of class 8th to 10th is the foundation for the public exams or
any competitive exams the child will appear for. When your child starts learning these concepts he will come to
understand that these are a bit complex compared to the topics he has seen in the previous years. This leads to a lot of
doubts in students and if these doubts are not sorted out in a timely manner, it carries forward to the next concept
which in turn makes the next topic confusing as well.
If we take the example of a 9th class topic like polynomials, a related topic like Linear Equations which every student
studies in class 8th. Now if the student has not understood Linear Equations, the child will find it difficult to understand
Quadratic Equations. Moreover, when he gets into class 10th, he will again face difficulty when Quadratic Equations are
introduced.”
Need to Program Mapping
Now let us understand the process of how to map the need, by amplifying it and mapping it to the
program.
Verbatim: “Mr. Sharma, as we discussed earlier that quality of teachers is what drives the interest of our
kids in different subjects. When we speak about quality ,we understand that not only experience but
factors like batch size and methodology of teaching also plays a pivotal role in effective learning. To
equip the child with the ‘why’s and ‘How’s behind different concepts, we need to ensure that this quality
is maintained at all phases of his learning process, be it classroom learning , doubt clearance during
coaching or self learning.”
Need to Program Mapping
2) Effective Personalised Doubt Resolution
Verbatim: “Mr Sharma, As we discussed earlier, the importance of personal attention has a direct impact on how
doubts are cleared. Almost all the time students face challenges in academic performance due to a lack of conceptual
clarity and doubt solving.
In a class of 40 students, different kids would have different doubts. When a teacher teaches with a particular flow,
they don’t prefer getting interrupted by those doubts and hence generally tell the students to keep all doubts until
the end, this results in some doubts unresolved due to lack of time. If you see, doubt clearance should be instant and
personalised for a better understanding of the concept. Hence this challenge of instant doubt clearance for every
student can be easily solved if the teacher remains uninterrupted and there can be another tutor taking all the
doubts of each student. This is only possible in a 2 teacher classroom model which ensures two expert teachers are
available , one for teaching the concept and one for resolving the child’s doubt effectively with personal attention he
deserves.
Program Pitch
Once the need for the program has been established and need to program mapping has been done, we can introduce the
product.
● BYJU'S Classes Neo - Two Teacher program
● BYJU'S Master teacher and Byju's Second teacher
Verbatim: “Mr Sharma, Now that I have some understanding about Rahul and how he learns, let me quickly tell you as to how we approach
learning at Byju's. We at BYJU’S strongly believe that concepts are essential, strong concepts come from great teachers and when that is
supplemented with personalised doubt resolution, it makes learning complete and continuous. To cater to all these aspects we have recently come
up with a new program called BYJU'S Classes Neo.
This is a BYJU’S Two Teacher model where we have regular classes for your child by India’s best teachers.
1. The first teacher would be the Master teacher,They are the most famous names in the country and would enable the child with the help of
all their experience and the cutting edge technology of BYJU’s.
2. At the same time,the second teacher would be a tutor,they would provide instant personalised doubt resolution for every child during the
class.
3. Clubbed with these, we provide the personalized BYJU’S App which has engaging videos to make your child understand every concept.
4. Finally, we complete the learning with a comprehensive post class experience by equipping you with parent teachers meeting, giving reports
and giving the child homeworks and tests.
Since there are two teachers, conceptual clarity and doubt clearance get done in the best way possible making learning complex topics from
subjects like Maths and Science easy and enjoyable”
Program Pitch - Byju’s 360° learning
BYJU'S Classes Neo 360° ensures that the kids get the four types of approach to make sure the child becomes the master of
the concepts that has been covered using LEARN , DOUBTS , PRACTICE and REVISION.
Verbatim: “Mr Sharma, we at BYJU’s are focussed on providing a 360° learning solution for the student and guide the parent
with the feedback on the progress of their child through regular Practice, Tests and Revision.
At first we teach the student by using high-quality videos which ensures that student gets conceptual clarity at the first
instance itself.
Doubt Clarification and personal attention from the second teacher will help the student to instantly clear their doubts in a
particular concept or topic. This helps the students to understand the concepts effectively and is better than the approach of
resolving the doubts at a later point.
In the segment known as Practice, we make ensure that the student go through the Byju’s learning app and take the available
tests in subjective as well as the objective patterns. This will help the student to make sure he has mastered the concepts.
All the content videos are available on the Byju’s app as an offline program in order to revise for the student.”
Program Pitch - BYJU'S Classes Neo
The BYJU'S Classes Neo 360° teaching and learning system aims to build a consistent study pattern by regularly monitoring and by giving feedbacks
which consists of
● Homeworks/Assignments
● Testing
● Reporting
● PTA’s(Parent Teacher Meeting)
Verbatim: “Each chapter in the program is broken into Learn, Practice and Revise. It also provides a comprehensive after class support
through our Byju's learning app which has videos for every concept for the students to revise, Practice questions, Tests which are sometimes
given as assignments and also comes with the personalised learn journeys.
To improve the engagement in the sessions, students are given extra study materials which includes worksheets and assignments which are to
be completed before the session. This acts as a pre work for the students and helps them follow through the session.
To complete the learning process of the students, We provide regular monthly Tests, Practice and Reports which are monitored by mentors
and given as feedbacks in the Parent Teacher Meetings (PTM’s)”
Program Pitch - BYJU'S Classes Neo
How the BYJU'S Classes Neo Program will be conducted
Verbatim: “Mr Sharma, to help your child cope up with his current ongoing schedule, in the BYJU'S Classes
Neo Program, Once your child enrolls into a batch. We provide him with an option for weekday or weekend
sessions.
For each batch of 25 students and a tutor is assigned who clears their doubts once they attend the session
from the master teacher. Which in turn helps the child to master the concepts.”
Master Teacher Second Teacher
Second teacher ensure all doubts are
Your kid gets teaching from the best addressed then and there
teachers in the country being at home BYJU'S Classes Neo
itself. While attending an online class, your
child can ask his/her questions
Teaching using high-quality videos real-time via the “raise hand” function.
ensures that students get conceptual Our teacher facilitating the class will One teacher focused on the
clarity instantly assist and solve your child's Conceptual Clarity
doubts.
Use visualizations & cutting edge Second teacher focused on
technology to deliver engaging and
superior learning Group of 25 students enrolled into a
doubts clearance
batch - Tutor (2nd teacher) gets
Monthly Progress Report of the student allotted for the batch Which results in Improved
including attendance, homework
assessment and test results
Academics
Second teachers ensure interactivity
and participation in the live classes
Multiple batches available for students
to select from to suit their study plan as Class includes interactive quizzes
per the school syllabus. and doubt resolution
Methodology that
focuses on deep
understanding for
conceptual clarity
Practice Revision as well as equipping the
Videos for every concept - for student for doing well in
student to revise
Your child can revise exams!
through classes structured Practice Tests - which are
for revision and access sometimes given as
the resources on the assignments
BYJU'S app
Personalised learn-journeys
Parent Teacher Meetings
Mentor feedback PARENT
& guidance TEACHER
Homework
MEETINGS
Practise on BYJU’S - The Learning App
Worksheets
Class Notes
Reporting
Monthly Report Cards
Attendance
Completion rates
Testing
TESTS Monthly Objective & Subjective
Tests
Full Syllabus tests
● Test Discussions
“
BYJU’S Classes
In -depth (with examples)
Byjus Classes Vision
Our Scalable online Product offers online tuitions enabling students to get delightful
teaching experiences that will give conceptual clarity & personalised attention
Byjus Classes Overview
Tutor
Primary viewing zone
● Students and teachers faces are given more area to
enable quality interaction and recognition and better area for Class
connects.
Class Forum
Grade/
Class 8 Class 9 and 10
Batch Timing
Wed and Fri: 5:30 pm
Slot 1 Mon to Thurs: 3:30 pm
Sun: 11 am
Wed and Fri - 6:30 pm
Slot 2 Mon to Thurs: 4:30 pm
Sun - 12 pm
Slot 3 Tue, Thurs, Sat - 5:30 pm Mon to Thurs: 7:30 pm
Slot 4 Tue, Thurs, Sat - 6:30 pm Mon to Thurs: 8:30 pm
Fri and Sat - 3:30 pm
Slot 5
Sun - 9 am, 10 am
Fri and Sat - 4:30 pm
Slot 6
Sun - 10 am, 11 am
Fri and Sat - 7:30 pm
Slot 7
Sun - 1 pm, 2 pm
Fri and Sat - 8:30 pm
Slot 8
Sun - 2 pm, 3 pm
CHANGE IN SCHEDULE FOR ENROLLMENT FROM
NOVEMBER 1st 2021
In order to make sure that the portions are completed for the students who are enrolling at a
later point of the academic year, we have a different schedule for those students
Classes are conducted Two-teacher model for Learning continues through Regular Monthly Tests
four times in a week BYJU’S The Learning App Tests conducted in Class
each class
Discussed in
Videos for every concept - subsequent classes and
Student can choose Class includes for student to revise doubts resolved
Option based on which interactive quizzes and
timings he/she finds doubt resolution Practice Tests - which are Reports & feedback
convenient sometimes given as Parents receive Monthly
assignments Reports that update on
Students would be
their child’s progress
Group of 25 students assigned homework at Personalised learn-journeys Monitoring by mentors
enrolled into a batch - end of class Students also are given
Tutor (2nd teacher) study material - which Dedicated mentors
Chapters themselves includes worksheets and monitor child’s
gets allotted for the
broken into Learn, assignments performance and keep
batch
Practice & Revise them motivated
Student’s are assigned
home-work which they need PTM’s
to complete Parents get first hand
For some classes, pre-work update on their child’s
is given learning
Closing the Product Offering
Key Points for New BYJU’S Classes:
Move onto the pricing part once the parent is satisfied with the product explanation.
PRICING FOR NEW ENROLLMENTS
MAX Course MIN Course
No. of Classes/Grades
Fees Fees
1 year BYJU'S Classes Neo 30,000 24,000
Lenovo Wifi - 8 inch Lenovo Wifi/8 inch/2 GB RAM/16GB Internal Memory 7,000
Lenovo Wifi + 4G Data - 8inch Lenovo Wifi + 4G Data/8 inch/2 GB RAM/16GB Internal Memory 10,000
Lenovo Wifi + 4G Data - 10inch Lenovo Wifi + 4G Data/10 inch/2 GB RAM/16GB Internal Memory 13,000
Samsung Wifi + 4G Data - 10 Inch Samsung Wifi + 4G Data/10 inch/3GB RAM/32GB Internal Memory 16,000
FOR EXISTING TABLET LEARNING PROGRAM STUDENT
*Applicable only for classes where BYJU’s APP is active (upto 3 years)
Success
Stories
Outstanding Performance by Our Students
(Class 10 Results 2020)
Bhagesh Mulgalgon Tushar Ranjan Kriti Garg Hrishikesh Tiwari Sanskriti Gupta
State Topper Karnataka State Topper Odisha State Topper Punjab State Topper Uttarakhand State Topper Uttar Pradesh
– BYJU’S
Classes
B.Arindam Das,
father of Souradip
Class 6 | Kolkata
Frequently
Asked
Questions
While attending an online class, your child can ask
his/her questions real-time via the “raise hand”
function. Our teacher facilitating the class will
instantly assist and solve your child's doubts.
FAQ: How can my
child clear his/her
doubts instantly
during the online
class?
FAQ: Is BYJU'S
Classes Neo mapped
to the school
Yes, We have multiple batches
syllabus/curriculum? available for students to select from
to suit their study plan as per the
school syllabus.
1
2
FAQ: Do you give
lesson notes and
Yes, homework will be provided after every
homework? class. Your child can submit their BYJU'S
Classes homework on our platform to get the
teacher's feedback. Additionally, your child
can also access engaging video lessons and
practice tests on the BYJU'S app to revise
and practice anytime anywhere.
BYJU'S Classes Neo is a comprehensive online
tutoring program. It brings together online classes
by expert teachers along with immediate doubt
resolution option by our teachers facilitating the
class. Your child can revise through classes
structured for revision and access the resources
FAQ: How is BYJU'S on the BYJU'S app too. Additionally, BYJU'S
Classes offers monthly objective and subjective
Classes Neo tests along with comprehensive monthly progress
reports.
different from
BYJU'S - The
Learning App?
FAQ: What is different
about BYJU'S Classes
BYJU'S Classes bring you the top teachers in
Neo? How is it better the country, individual attention from second
teachers, and unlimited access to our
than tuition? interactive learning app. All this combined
with the convenience of learning from the
comfort and safety of your home makes
BYJU'S Classes the best online home tuition
program for your child. All these features are
not available in regular tuition classes.
The expert teacher is an education expert who will
teach concepts in-depth with the aid of powerful
visuals - ensuring conceptual clarity. The second
FAQ: What are the teacher will instantly help resolve any doubts the
student might have in the ongoing lesson,
roles of the two conducts test - making learning highly
personalized and interactive.
teachers (expert
teacher and second
teacher) in BYJU’S
Classes?
Send in your queries, doubts or inputs regarding the session to
[email protected]