Zero Hunger

Business and Impact Planning for
Social Enterprises
By:
Name: Kriti Singh
Roll No: 22F711
Batch of 2022-24
Under the guidance of

Prof. Muneza Kagzi
Zero Hunger
Introduction
Zero Hunger is an app that is used as a platform where people who have a lot of leftover food
at their party or function can list that and address and on the other side NGOs that provide
free food to the needy people can contact them and utilize that food. The app will be a free
platform and will generate revenues through In-app advertising revenue model. This way the
business would be able to generate revenues. In the later stages of business, the app could
generate revenue through sponsorship as bigger brands like Zomato are also working towards
feeding India.
Impact Opportunity
Over 20 crore people go to sleep with empty stomach in India. It is the aim of the government
to eradicate hunger till 2030. There is enough food in India to feed them but the problem is
that privileged people have excess food and poor people are not able to afford food for
themselves. So, the idea of this app is based on the fact that food worth Rs.92000 crores is
wasted every year in India whereas on the other side 15% of the population goes hungry
every day in India, 1 out of 4 children are malnourished. The app will help the food being
wasted in parties, canteens, meetings, and many other places be used for feeding the poor
people. NGOs like Annakshetra(Rajasthan), Double Roti(Delhi) All India Roti Bank
Trust(Uttar Pradesh, Bihar, Delhi, Jharkhand, West Bengal, Chhattisgarh) channel surplus
food from everywhere and then distribute it, there work will be made easier if an application
would list all the places that have surplus food. Many people are conscious about wasting
food and with the save food campaigns run by different organisations, people will list about
surplus food.
Theory of Change
The goal of this business is to eliminate hunger in India. The long-term goal is to work with
larger businesses and work towards greater good of the poor people. The app is a mobile app
which can be downloaded from Play Store as well as from App Store, Android and iOS users
both can use the application. The app is based on Augmented GPS technology that will use
cell ID and geolocation which in turn will provide the accurate location of the person who has
surplus food. Then the NGOs who need this food can easily reach the person. The person
installing the app has to first create a basic ID that would provide his or her name, mobile
number and email ID. There are two sections in the app, one for the needy and one for the
provider, user can switch between these two sections according to their need. The app also
consists of an option to donate, this amount will go to the NGOs who work for feeding the
poor people. The immediate change because of this app will be that the people who want to
save food will get a way of donating food and the organisations and individuals who want to
help the poor people will get a platform where they can get free food as well as donations.
Both the parties can interact through mobile number as their contact details will be available
on the app and then discuss about when to come to get the excess food. The app has a feature
of filtering the radius area in which one wants to check about the surplus food available. The
app will be a cause for greater good as everyone whether individual or organisations could to
their bit in feeding the poor people and saving food if they have surplus food. The app could
even collaborate with the NGO’s that they use this app to collect food, by this way they could
locate and procure the food easily and the reach of the app would also increase. The NGO’s
can also post about the app to increase the awareness about the app and encourage people to
use it in case they have surplus food. This could be like an advertisement campaign for the
app, so that more and more people get to know about the existence of this app.
Strategy for Scale
The number of people impacted by this app will be around 190 million (the figure for
undernourished people in India) because this app can be used by the people all over India, so
anyone whether a restaurant, an event planner or even an individual can help their surplus
food to reach a needy person. Many people do not want to take the pain of finding and going
to a place where they can donate the food. So, this app will be a way where they can just
update their location and the NGO’s will contact them and take away the extra food. This
would also help eliminate food wastage as well as save someone from hunger. The app would
impact a large number of people with the same impact. I would only need around 6000
rupees to develop the app which is the fees of developers, charged on the hourly basis and
1800 rupees to publish the app on the Google play store. I could the business by my own self
as the application development does not need a lot of money to run. Mobile apps are a huge
business, as it is expected that mobile apps will generate a revenue of around 613 billion
dollars by the year 2025. The app is just a medium to work for a greater cause. The logistic
service would be arranged by the NGO or the person with surplus food, the app will not be
involved with the logistics. Maybe in the later stages of the business the app could work in
collaboration with delivering partner like Zomato and Swiggy because even they are working
for eradicating hunger and they have a wide network of delivery partners already working for
them. In addition to that they also already have contacts with the restaurants who could
provide the surplus food which eventually gets wasted if nit sold or consumed by the end of
the day. In this way the app could extend its reach and achieve its basic two goals of
eradicating hunger and stop food wastage.

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Business and Impact Planning for

Under the guidance of

Strategy for Scale

eradicating hunger and stop food wastage.

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