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    Related - Lit - Alvarez Sheira

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    Alvarez Hazel
    This document summarizes an academic paper from 2008 about targeted online advertising and how it persuades users in an era of mass communication. It discusses how the internet has become a major channel for commerce and how companies can most effectively use it. The paper also examines metrics for targeted ads and innovation in online advertising, and considers how concepts of relevance and utility for consumers may evolve in the future.

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    Related - Lit - Alvarez Sheira

    Uploaded by

    Alvarez Hazel
    28 views1 page
    This document summarizes an academic paper from 2008 about targeted online advertising and how it persuades users in an era of mass communication. It discusses how the internet has become a major channel for commerce and how companies can most effectively use it. The paper also examines metrics for targeted ads and innovation in online advertising, and considers how concepts of relevance and utility for consumers may evolve in the future.

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    RELATED_LIT_ALVAREZ SHEIRA

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    This document summarizes an academic paper from 2008 about targeted online advertising and how it persuades users in an era of mass communication. It discusses how the internet has become a major channel for commerce and how companies can most effectively use it. The paper also examines metrics for targeted ads and innovation in online advertising, and considers how concepts of relevance and utility for consumers may evolve in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    28 views1 page

    Related - Lit - Alvarez Sheira

    Uploaded by

    Alvarez Hazel
    This document summarizes an academic paper from 2008 about targeted online advertising and how it persuades users in an era of mass communication. It discusses how the internet has become a major channel for commerce and how companies can most effectively use it. The paper also examines metrics for targeted ads and innovation in online advertising, and considers how concepts of relevance and utility for consumers may evolve in the future.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Alvarez, Sheira Claire L.

    12 ABM Drucker

    Online Advertising
    Title : Targeted Online Advertising : Persuasion in an Era Massless
    Communication .
    Authors : Baired, Eleanor Coumont
    Year Publication : June 2008
    LInks : https://dspace.mit.edu/handle/1721.1/44213?fbclid=IwAR3NfZA-
    L1YmlfYb8Eyt7gICV6I8mY3_jWd8RV2fYhYfTITs8Sj8EbkEPJM
    Important Information : How to make the most effective use of the web as a channel for
    commerce and communication has proven to be more elusive. This
    paper investigates the implications of this shift for consumers and
    industry; meaningful metrics for targeted ads; and the how, where and
    why of innovation in this field. Using this data, it also looks ahead to the
    future, and how evolving concepts of relevance and utility for consumers

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