6

English
Quarter 2 - Module 2
Detecting Biases and Propaganda
Devices

AIRs - LM
LU_Q2_English6_Module2
ENGLISH 6
Quarter 2 - Module 2: Detecting Biases and Propaganda Devices
Second Edition, 2021

Copyright © 2021
La Union Schools Division
Region I

All rights reserved. No part of this module may be reproduced in any form without written
permission from the copyright owners.

Development Team of the Module

Author: Jovelyn L. Lucio

Joel B. Dumasing
Editor: SDO La Union, Learning Resource Quality Assurance Team
Content Reviewer: Joel B. Dumasing
Language Reviewer: Belen C. Aquino, PhD, EPS in Charge of English
Illustrator: Ernesto F. Ramos Jr.
Design and Layout: Eloiza L. Ribad

Management Team:

Atty. Donato D. Balderas Jr.

Schools Division Superintendent
Vivian Luz S. Pagatpatan, PhD
Assistant Schools Division Superintendent
German E. Flora, PhD, CID Chief
Virgilio C. Boado, PhD, EPS in Charge of LRMS
Belen C. Aquino, PhD, EPS in Charge of English
Michael Jason D. Morales, PDO II
Claire P. Toluyen, Librarian II

Printed in the Philippines by: _________________________

Department of Education – SDO La Union

Office Address: Flores St. Catbangen, San Fernando City, La Union
Telefax: 072 – 205 – 0046
Email Address: [email protected]
 6
English
Quarter 2 - Module 2
Detecting Biases and Propaganda
Devices
Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear
learners, can continue your studies and learn while at home. Activities,
questions, directions, exercises, and discussions are carefully stated for you
to understand each lesson.

Each SLM is composed of different parts. Each part shall guide you
step-by-step as you discover and understand the lesson prepared for you.

Pre-tests are provided to measure your prior knowledge on lessons in

each SLM. This will tell you if you need to proceed on completing this module
or if you need to ask your facilitator or your teacher’s assistance for better
understanding of the lesson. At the end of each module, you need to answer
the post-test to self-check your learning. Answer keys are provided for each
activity and test. We trust that you will be honest in using these.

In addition to the material in the main text, Notes to the Teacher are
also provided to our facilitators and parents for strategies and reminders on
how they can best help you on your home-based learning.

Please use this module with care. Do not put unnecessary marks on
any part of this SLM. Use a separate sheet of paper in answering the exercises
and tests. And read the instructions carefully before performing each task.

If you have any questions in using this SLM or any difficulty in

answering the tasks in this module, do not hesitate to consult your teacher
or facilitator.

Thank you.
 Target

Hello, children! Welcome to the World of English 6! Have fun in leaning

the lessons integrated in the activities of Quarter 2 English 6 Module 1!

In this module, you will be working on different activities that will develop
your literacy skills. Developing your literacy skills is important in order for
you to understand clearly the lessons that you will be facing in your journey
of learning.

This module will help you become familiar with the biases and
propaganda of expository texts / discourse. With the activities integrated in
this module, you will be able to detect biases and propagandas that is helpful
in making relevant decision.

Hope you will enjoy learning kids.

Learning Competency:
• Recognize evaluative word choices to detect biases and propaganda
devices used by speakers
EN6LC-IIIb3.1.12

Subtasks:
1. Identify biased statements
2. Distinguish propaganda devices used by speakers
3. Create an advertisement using propaganda devices

LU_Q2_English6_Module2
 Jumpstart

PRETEST
Direction: Read and understand the question. Write the letter of the correct
answer on the space provided before the number.

______ 1. The biases and propagandas in an expository text or in discourse

are intended to __________________.
A. persuade
B. entertain
C. ceased or stop
D. compare and contrast
______ 2. The opinion that influences a person's thoughts, feelings, or
actions and characterized by not being neutral is called a
____________________.
A. bias
B. truth
C. reason
D. propaganda
______ 3. It refers to the spreading of information, ideas, or rumors and is
meant to make people accept them is called ____________________.
A. bias
B. truth
C. reason
D. propaganda
______ 4. A Facebook user is posting / sharing negative comments to ruin
the reputation of a presidential aspirant in this coming election.
This is an example of _____________________.
A. bias
B. truth
C. reason
D. propaganda
______ 5. A politician spreads rumors that his opponent has an illegal
business to lessen his chance of winning in an election. This is
an example of _______________________.
A. bias
B. truth
C. reason
D. propaganda

LU_Q2_English6_Module2
ACTIVITY 1: BIAS OR NOT!
Directions: Read and understand the sentences below. Write B on the blank
if the statement is biased, and UB if it is not.

______ 1. Jed’s mother is the best cook in town.

______ 2. Rey said, “I don’t want Mario to be my teammate. He is not good
with computers.”
______ 3. Rhyna practices singing and dancing with her sister.
______ 4. A company prefers to hire female workers over males.
______ 5. Rayven only eats pizza from Shake Me’s because it’s the tastiest
pizza.

ACTIVITY 2: DETECT THE PROPAGANDA!

Directions: Read the advertisement below. Then, answer the questions that
follow.

Safecare is the best anti-bacterial

soap. The unbeatable family germ-fighting
soap for 24 hours. It washes away bacteria
and kills 99.9% of germs.
Be safe and protected! Use Safecare
soap!

Comprehension Questions:

1. What is the advertisement about?

______________________________________________________________________

2. What details in the advertisement attracted you? Why?

______________________________________________________________________

3. Which details are realistic? Why?

______________________________________________________________________

4. Which ones are not realistic? Why?

_____________________________________________________________________

LU_Q2_English6_Module2
 Discover

UNDERSTANDING BIAS

A bias is an opinion that influences a person's thoughts, feelings, or

actions. A person can be biased against something or have a bias for
something.
An author's bias is an opinion or prejudice that affects his/her writing
and prevents him/her from being completely neutral about the topic or issue
about which he/she is writing.

How to determine what an author’s bias is:

The author may state directly some of his/her biases by telling the
reader his/her opinions on certain topics or admitting that she/he has a
conflict of interest or preference.
But when an author does not acknowledge his/her own bias, a skilled
reader can infer what an author's bias maybe by looking at the author's choice
of words and use of evidence.

When looking at the author’s use of evidence, ask yourself:

• Does the author present more positive evidence for one side of an
issue than the other?
• Does the author present more negative evidence for one side of an
issue than the other?
These are both clues that the author may be biased for or against a
particular side.

When looking at the author’s choice of words, ask yourself:

• Does the author use word with more negative connotations when
referring to one side of an issue or particular people?
• Does the author use word with more positive connotations when
referring to one side of an issue or particular people?
These connotations are another clue to what or whom the author may
be biased for or against.

LU_Q2_English6_Module2
UNDERSTANDING PROPAGANDA

Propaganda refers to the spreading of information, ideas, or rumor. It

is meant to make people accept them. It is always biased and can be negative
or positive. It makes use of a collection of devices and tricks. The ideas are
usually false or misleading.
Propaganda, like biases, are used to influence people to believe, buy, or
do something.
An advertisement is a persuasive message in print or broadcast form.
It may be used for selling a product or spreading a specific view.
There are a variety of propaganda devices that can sway your opinion.
These are commonly used in advertisements, texts, passages, and messages
that you have watched, read, or heard.

7 MAJOR TYPES OF PROPAGANDA DEVICES

(Classified by: Alfred M. Lee and Elizabeth B. Lee)

a. Bandwagon
- You are attracted to use a product or join an activity because
"everyone" is doing it.
Example:

Source:
https://i.pinimg.com/474x/73/bd/ff/73bdff1b52332
e17ced8e4a0733d1fb4--dentists-wagon.jpg

b. Plain Folks
- This uses ordinary people as endorsers. You are encouraged to use a
product because it is what “folks at home” are using.
Example:

Source:
https://i.ytimg.com/vi/dIjZImAyoKs/maxresdefault.j
pg
5

LU_Q2_English6_Module2
c. Testimonial
- You are convinced to use a product because it is endorsed or confirmed
by a well-known personality.
Example:

Source:
https://i.pinimg.com/originals/f1/e1/59/f1e1592595b27c1ca
3dacb1f100b3bf8.jpg

d. Name-calling
- This causes you to create a negative opinion about someone or
something because of bad opinions you hear of the person or things.
You conclude without basis.
Example:

Source:
https://propagandacritic.com/wpcontent/uploads/2018/08/deco
ding-namecalling.png

LU_Q2_English6_Module2
e. Glittering Generality
- Attractive or impressive words or ideas are used which mislead the
people.
- You give in because you are overwhelmed by vague, sweeping
statements that usually come in slogans or simple catchphrases.
Example:
This Subway advertisement, next to a
picture of a delicious-looking
sandwich carries a message saying
"eat fresh". The two words mean
nothing, nor prove or describe
anything about the sandwiches
themselves. But it promotes a healthy
and nutritious feeling that is
Source: associated with the sandwich when
http://julienchloefoodpropagandahaha. aligned next to a group of words in the
weebly.com/glittering-generality.html
commercial. Because they use words
that don't mean anything but make
the audience feel good about the
product, this advertisement is an
example of glittering generality.

f. Transfer
- This is a technique in which an advertiser tries to 'transfer' the good
or bad feelings you have associated with something to their brand,
product, or service.
- You go for the product or idea if this is connected with another to
create the impression that they share positive attributes.
Example:

This advertisement by the

Netherlands Burger King is
an example of transfer
because it connects beauty
with fast food.

Source:
http://julienchloefoodpropagandahaha.weebly.co
m/transfer.html

LU_Q2_English6_Module2
g. Card Stacking
- This exaggerates the positive facts and figures and hides negative
information.
Example: Although the sign claims
"40 percent less fat" and "30
percent fewer calories,"
there might be a hidden
unhealthy factor that
contributes to the huge
taste. This propaganda
employs card stacking by
omitting details, providing
only parts of the truth, and
emphasizing the Satisfries'
Source: https://bit.ly/3DoAT0L
benefits.

Explore

ACTIVITY 3: THUMBS IN, THUMBS OUT!

Directions: Shade thumbs up if the statement has no biases and
propaganda. Shade thumbs down if the statement has
biases and propaganda.

1. Jerico is the best doctor.

2. Filipino health workers are the friendliest.

3. Only non-Covid patients are admitted to the

hospital.

4. Covid-19 is a disease that spreads quickly.

5. Fight Covid-19! Boost your immune system. Take

Immuno-C…the best vitamin C!

LU_Q2_English6_Module2
ACTIVITY 4: THE REARRANGER!
Directions: Arrange the jumbled letters to identify the propaganda technique
described in each item. Write your answer on the blank before
each number.

__________________ 1. A public figure or celebrity endorses an idea or

product.
NIALTIMOTES
__________________ 2. It convinces the target audience to do something or
buy something because everyone is doing it.
WABADNGON
__________________ 3. It is also called stereotyping or labeling.
EMAN INGCALL
__________________ 4. This device selects only what is favorable to present to
the audience.
DACR KIGNSTAC
__________________ 5. An idea, product, or person is associated with
normal, everyday people and activities.
LKSOF INPLA

Deepen

ACTIVITY 5: CATCH AND MATCH!

Direction: Match the advertisement line in Column A with its correct
propaganda in column B. Write the letter of the correct answer
on the blank before each number.

COLUMN A COLUMN B
________ 1. Getting tired of your slow A. Testimonial
internet connection while paying
a high bill? Now is the time to get B. Card Stacking
your Fonverge home WiFi!
________ 2. Try our new Healthy Juice drink. C. Name-Calling
It’s calorie-free and made with
real lemon juice!
________ 3. A celebrity said, "Use Hena D. Bandwagon
Shampoo for stronger and
shinier hair!”

LU_Q2_English6_Module2
________ 4. Choose Fresh toothpaste! Try it E. Plain folks
now. It’s everybody’s toothpaste!
________ 5. Turn your coffee from plain to F. Glittering Generality
perfect!

ACTIVITY 6: COMPLETE THE TABLE!

Direction: Complete the table below. Write the necessary information needed
for each column.

Advertisement Bias/Propaganda Evaluative Words

Technique Used Used / Tag Lines
1.

Things go better
with Coke.
Source:
http://propagandafoodcomms9.weebly.com/
uploads/1/3/8/1/13812749/1786899.jpg?
638
2.

Card Stacking

Source:
https://i.pinimg.com/originals/c6/15/ea/
c615ead 90604e1cd6fcf0be87946b6ee.jpg

3.

Everyone else did!

Source:
https://thedecisionlab.com/wpcontent/uplo
ads/2019/08/Untitled_Artwork-1.jpg

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LU_Q2_English6_Module2
4.

Glittering Generality

Source:
https://pbs.twimg.com/media/BlKw7IUCYA
AHLKq.png

5.

Hidilyn Diaz:
Dream High

Source:
https://img.youtube.com/vi/ZtTHYLH2anQ
/0.jpg

ACTIVITY 7: MAKE AN ADVERTISEMENT

Directions:
1. Create an advertisement or campaign poster for a product. Choose
powerful and convincing words to catch the attention of your target
audience.

2. Include the following in your poster: name of the product, cost of the
product, place where to buy the product, and the benefits that the
product can provide. Use the rubric below as your guide.

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LU_Q2_English6_Module2
Rubric for Assessment
CATEGORY 4 3 2 1
Attractiveness The poster is The poster is The poster is
The poster is
exceptionally attractive in acceptably
distractingly
attractive in terms of attractive
messy,
terms of design, though it
poorly
design, layout, and may be a bit
designed,
layout, and neatness. messy. and
neatness. unattractive.
Required All required One of the Two of the Most
Elements elements required required required
are included elements is elements are elements are
on the not included not included not included.
poster. on the in the poster.
poster.
Grammar There are no There is one There are two There are
grammatical grammatical grammatical many
errors on the error on the errors on the grammatical
poster. poster. poster. errors on the
poster.
Content All facts One fact Two facts Most facts
Accuracy displayed on displayed on displayed on displayed on
the poster the poster is the poster the poster
are accurate. not accurate. are not are not
accurate. accurate.
Source: http://findfrindle.weebly.com/gallery.html

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LU_Q2_English6_Module2
 Gauge

ACTIVITY 8: BEST CHOICE!

Directions: Read each statement carefully. Choose and write the letter of the
correct answer on the blank before each number.

_________1. “Immuki Island is the best tourist spot in La Union.” Which

word shows bias in this statement?
A. Island B. best C. tourist D. spot

_________2. Which of the following statements is biased?

A. Claire enjoys singing and dancing.
B. Claire’s father and mother are singers too.
C. Claire is the most talented performer in the group.
D. Claire starts singing when she was three years old.

_________3. "Boys are generally sporty, resilient, smart, confident, strong,

athletic, bold, and good leaders. Girls are found to be passive,
gentle, quiet, often shy, timid, and easy to control." What does
this statement express?
A. Bias B. fact C. reason D. testimony

_________4. “Join the crowd. Everyone who likes music eats here.” Which
propaganda technique is used in this statement?
A. bandwagon B. transfer
C. testimonial D. glittering generality

_________5. An ordinary man in jeans and a t-shirt appears in an

advertisement for a car. Which technique is used in this
scenario?
A. bandwagon B. plain folks
C. name-calling D. glittering generality

_________6. A famous actress appears in a commercial and talks about how

great a product is. This is an example of the _____ technique.
A. testimonial B. plain folks
C. transfer D. glittering generality

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LU_Q2_English6_Module2
_________7. “Try our new Fresh Fruit Shake. It's made with real fruit juice,
unlike the Super Fruit Smoothie, which is made with artificial
ingredients.” This statement is an example of which type of
technique?
A. bandwagon B. plain folks
B. name-calling D. glittering generality

_________8. A commercial show a happy family gathered around a bowl of

soup. It aims for the target audience to associate a feeling of
comfort and security with their product. What propaganda
technique is used in this advertisement?
A. testimonial B. plain folks
C. transfer D. glittering generality

_________9. Which propaganda uses negative words or feelings against an

idea, product, or person?
A. bandwagon B. plain folks
C. name-calling D. glittering generality

_________10. What kind of propaganda is being used?

Source: https://tinyurl.com/4md5esn9

A. bandwagon B. name-calling
C. plain folks D. glittering generality

Great job! You are done with this module.

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LU_Q2_English6_Module2
 LU_Q2_English6_Module2
15
GUAGE
Activity 8
1. B
2. C
3. A
4. A
5. C
6. A
7. B
8. B
9. B
10. A
DEEPEN EXPLORE JUMPSTART
Activity 5 Activity 3 Pretest
1. C 1. Thumbs down 1. A
2. B 2. Thumbs down 2. A
3. A 3. Thumbs down 3. D
4. D 4. Thumbs up 4. A
5. F 5. Thumbs down 5. D
Activity 6 Activity 4 Activity 1
1. Glittering 1. Testimonial 1. B
generality 2. Bandwagon 2. B
2. Sugar-free 3. Name-Calling 3. UB
3. Bandwagon 4. Card stacking 4. B
4. Crispylicious, 5. Plain Folks 5. B
Juicylicious
5. Testimonial Activity 2
*Answers may vary
Activity 7
*Answers may vary
Answer Key
References

A. BOOKS
• Maria Fe Garcia-Eusebio et al. 2015 Essential English 6 Worktext in
Language and Reading Revised Edition. REX Book Store, Inc.
• Agnes P. Galapon, et. al. 2016 Joy in Learning English 6 Textbook.
Quezon City, Philippines. Vibal Group, Inc
• Maria Emerita C. Ruz et. al 2016 Joy in Learning English 6 Teacher’s
Manual. Quezon City, Philippines. Vibal Group, Inc
• Evelyn B. Angeles, et. al. 2010 English Expressways Language 5
Textbook. Quezon City Philippines. SD Publications, Inc.

B. ONLINE AND OTHER SOURCES

• https://tinyurl.com/5cc6rn9s

• https://kidskonnect.com/language/bias/

• https://tinyurl.com/32dyyxfr

• Propaganda Quiz | Other - Quizizz

• http://findfrindle.weebly.com/gallery.html

• https://tinyurl.com/4murfect

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 For inquiries or feedback, please write or call:

Department of Education – SDO La Union

Curriculum Implementation Division
Learning Resource Management Section
Flores St. Catbangen, San Fernando City La Union 2500
Telephone: (072) 607 - 8127
Telefax: (072) 205 - 0046
Email Address:
[email protected]
[email protected]

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LU_Q2_English6_Module2