Wegdwood Group1

ESTABLISHING A COZY AND THEMATIC CAFETERIA
IN PAETE, LAGUNA
A Business Plan
Presented to the Faculty of Senior High School Department
Paete Science and Business College, Inc.
In Partial Fulfillment of the Requirements for the Subject
Entrepreneurship And Work Immersion of ABM
Accountancy, Business and Management Track
FULLER, DEARLYN JEAN S.

FULLER, JEARYLL APRIL C.
JAVIER, JEMA MARIE D
DELOS REYES, JARAH MAY B.
MAGTIBAY,TRICIA MAE A.
SARRION, ANGELLA A.
SANTOS,KEITH ANNE B.
(February 2021)
DEDICATION
This business plan is lovingly dedicated to ourselves, to the Almighty
God, our foremost inspiration in pursuing this study. Also, to our parents , and
friends who never failed to show their unfailing love and support, who are always
there in times we need motivation, moral and financial support during the time
we developing our business plan.
We also dedicate this:
To our family;
To our closest friends;
To ABM Department;
And to our beloved school PSBC.
To God be the highest Glory!
DJSF
JACF
JMDJ
JMBD
TMAM
KABS
AAS
ACKNOWLEDGEMENT
This study would not have been possible without the help of some valued
people. The researcher would like to extend utmost gratitude to the following:
To our supportive parents for the financial and moral support and who
always give us inspiration to give our best in doing this project.
To our closest friends for the support and who gave us joy at times we
lose hope in preparing the Business Plan.
To our Panelist, Mr. Paulo P. Cajumban, for his effort to share his
knowledge in conducting this study.
To Judge Nicholas Fadul Jr. for the guidance and wisdom to give to us.
To our intelligent teacher, Dr. Aleli I. Magtibay, who has shared her
knowledge with us with patience and diligence in helping us meet the necessary
works for the completion of our Business Plan.
To our subject teacher, Ms. Cindy R. Llanera , for her effort to give us
clear insights, suggestions and recommendations to improve the study.
To our respondents, for their time and effort in answering our survey
questionnaires to gather and to provide needed data.
And Most of all, to our Almighty God who is always been there to gives
us strength and wisdom to accomplished this study.

Introduction
Filipinos grow fondness for foods. Such as rice , soup and even Korean
foods. As the pandemic started and all of the Filipinos are quarantined, a lot of
them rely on different kinds of foods and drinks such as coffee that is hot or even
with ice to relieve stress. Most of the people during this time, develop a hobby of
ordering foods online.
That is why most of the restaurants and cafes offer delivery service which Pinto-
Art
Cafeteria also offers.
Paete is well known for its wood carved products, paper mache and people
who just love art in general. Most teenagers express their emotions and feelings
through art. Pinto- Art is a kind of cafeteria that is a go to place in which artists and
aspirants can spend their free time to eat and do paint activities. It is also a place
where families can
spend their time together doing art activities, enjoy the place or even just eat
together.
There are a lot of famous eating place in laguna, these includes Antidotea
Cafe, Fema’s, higop, Muni Coffee, Vistas, Muchos and many more. Pinto- Art
Cafeteria established a place that is located in Paete, Laguna. This Cafeteria
expects to catch the interest of regular and loyal customers with its lots of options
of foods and drinks and
especially with its art activity.

The ambiance of the cafeteria offers a cozy vibes and also thematic to its
place. This is a place where the customers can enjoy the scene of the palace and
arts that are hanging on the walls, a place where the customers can relax and just
enjoy savoring the foods, creating a work of art and spending time with family,
friends, classmates or co-workers. Also, speaking of drinks, the cafeteria offers
cold and warm brewed coffee.
The cafeteria provides ambrosia, delicious freshly cooked foods that the customers
of different ages can enjoy. The owners chose this business not just to satisfy the
customer’s cravings for foods but also to welcome and give a place for those artists
out there who want and love to do painting activities along with eating foods and
also to those people who want to satisfy their cravings and try new things such as
painting.
SECTION 1
Executive Summary
Executive Summary
Pinto-Art is a corporation type of business that deals to offers a
variety of rice meals, pasta , bread and beverages. The business also offers
painting activity that can enhances the potential customers painting skill.
Moreover, the cafeteria shall be located at Manila East Road. Baranggay
Quinale. Paete , Laguna and expected to start the operation by January
2023.
The entrepreneurs shall state a very clear objective and purposes in
establishing the business. It aims to provide a high quality products in its
affordable price. As expect the firm to fulfill for the next three years
operation. This ground motives inspire them to see the bigger picture of the
development of the business.
The market stated its target market as well as its competitors;
directly and indirectly. It is also stated the distribution promotion and other
strategies on how will they introduced the business in the market by using
the social media platforms such as Facebook, Instagram and Twitter and
also soft/hard flyers.

Furthermore, the section 4 includes the management team of the
business as well as the investors, employees; qualification and its job
description and their salary scheme . The business shall hired skilled and
well-manner employees with enough knowledge to operate the business.
Moreover, upon establishing the business all of the legal
requirements and documents shall be complete , as well as the business
agreements. However, all the start up fee shall be included as well as
equipment, tools , furniture and utilities in order to calculate the total
expenses of the business . However, the corporation shall plan every step
and action that they will conduct and accomplished on a given period of
time.
In the financial projection such as Income Statement, Statement of
Retained Earnings, Statement of Cash Flow , Statement of Financial
Position, Cost of Good Sold and Monthly Amortization shall be calculated
in order to foresee the sustainability and profitability of the business for the
next three years.
Regardless, the proposed business would be beneficial to the
community, customers, the environment, and the government. It not only
conforms with firm’s continues growth, but it also relies on social
responsibility in creating community development.

SECTION 2
Business Description
MANAGEMENT INFORMATION
A. Form of the Business
The proposed business is a corporation type that will be
managed by seven (7) people namely Dearlyn Jean S. Fuller,
Jearyll April C. Fuller, Jema Marie D. Javier, Jarah May B. Delos
Reyes, Tricia Mae A. Magtibay, Angella Sarrion and Keith Anne B.
Santos. A corporation could be a lawful entity that's partitioned and
particular from its proprietors. Under the law, organizations have
numerous of the same rights and obligations as people. They can
enter contracts, credit and borrow cash, sue and be sued, hire
workers, possess assets, and pay charges.
Corporation is usually done lawfully. The members are known
as shareholders, and each of their shares within the proprietorship,
control, and benefits of the enterprise is decided by the portion of
shares within the company that they own.

B. Location
Figure 1. Vicinity Map

The business proposed shall be located at Manila
East Road. Barangay 4-Quinale, Across Paete Landmark
(Highway Side), Near Sea oil Gasoline Station, Paete, Laguna.
The business can be easily spotted because it is beside Museo
Ac-ac where possible tourists and customers from the museum
will notice the café and it is also beside the highway road where
many vehicles are passing through.

C. Name of the Business
Coffee is not only popular in the Philippines but it is also
popular worldwide. It is an essential part of anyone to start their day,
it helps people to feel less tired and it also increases the energy levels
and helps to improve the brains' function. According to A. Djurovic
(2021) Over 1 billion people all over the world drink coffee daily.
“Pinto - Art Cafeteria" is the name of the business that the
team wants to establish. The business name is a mix of a late Latin
word “pinctus” which means “painted” that if it is going to be
translated, it will become “Painted Art Cafeteria”. The specialty of the
business are different types of beverages including hot and cold
drinks. Customers can also order rice meals, pasta, and bread.
Pinto –Art Cafeteria is pertinacious that it will become a
necessity to everyone. Also, it is a suitable place to express their
emotions and relieve stress. On top of that it is also a comfortable
place to spend time with friends and family.
D. Business Mission
"The purpose of this cafeteria business is to benefit people who
need a place to relax and feel comfortable, and to provide a high-
quality product by sourcing ingredients locally."

E. Business Vision
"This company's vision is to be known in our community as a
place that provides comfort and aids in the creation of a peaceful
environment for human learning and working, and be the leading
cafeteria in the community.
F. Objectives
● To provide an outstanding service of the business is the top

priority.
● To serve an excellent quality of products that customers can

savor.
● To give high-quality tools and equipment in doing artworks.
● To take responsibility for any wrongdoings of the employees

and complaints of the customers.
● To make sure to follow the safety protocols.
● To make sure that the order will be given on the right time.
● To have good communication with the customers, clients and

government institutions.
● To achieve and maintain the loyalty of the customers and

clients.
G. Business Logo
Figure 3. Business Logo
The researchers have chosen the name “Pinto-Art Cafeteria". The
word “Pinto” derives from the late Latin word “Pinctus” and Classical
Latin “Pictus” which means “colored” or “painted”. So, if the name of
the business is translated, it will become “Painted Art Cafeteria".
The researchers want the logo to be simple and classic but
also conveys a lot of meaning. The plate like obscure circle
represents as the paint palette which is used to mix the color of the
acrylic paints that will be used to create an art piece, it is also the
foundation of the whole logo which signifies that from a plain and dark
7plate came an outstanding piece of art from the mind of an inspired
artist. The cup simply means the business is about a cafeteria

restaurant, and the small pink and blue color from the near part of the
cup holder is a paint stain that represents that it’s been used by an
artist. Also, heed to the rainbow smoke color coming out from the cup
of coffee, it denotes and signifies a painting, ideas, emotions and
experiences that will be used to design a work of art.
H. Tagline
“Espresso your creations”
The reason behind the tagline is based on the activity that
you will experience inside the cafeteria. Wherein, you can express
yourself by painting your ideas, thoughts, or emotions while having
food or drinks. The word “Espresso” means express, Also espresso
is one of the main ingredient in making a coffee wherein it is one the
products of the cafeteria.

I.Unique Selling Point
A cafeteria is a restaurant selling main course meals and
drinks. It is usually a canteen in which customers serve themselves
or are served from a counter and pay before eating. That is the
meaning of a cafeteria, but not the meaning of Pinto-Art Cafeteria.
The Pinto-Art Cafeteria is a business that offers rice meal, bread,
pasta and different types of beverages. It also gives anyone a chance
to be an artist. Pinto-Art Cafeteria is a place where anyone can paint
their own experiences, paint their enthusiasm for something and
release their intense and passionate feelings. Pinto-art Cafeteria is a
cafeteria not only for people who just want to eat but also for artists
and anyone who wants to be an artist, also a place to relax, bond with
friends and family and to relieve stress.

J. Packaging
Figure 4. Packaging
In order to ensure the product’s safety, as required by the
market research on the project. Pinto- Art Cafeteria will use a plastic
cup for cold beverages, with matching lids to avoid spilling. For the hot
beverages, we will use disposable cups, to be more eco-friendly. We
were also using coffee sleeves to keep the customer’s fingers from
getting burned. Additionally for our bread, we will use pastry box
packaging material to ensure its safety. Lastly, for our rice meal and
pasta we will use paper meal box.

K. Capital Computation
Table 1. Capital Computation
INVESTOR PERCENTAGE OF CAPITAL
HOLDING
Dearlyn Fuller 18.75% P 1,500,000
Chief Executive Officer
Jearyll Fuller 15% P 1,200,000
Operations Manager
Jema Javier 11.25% P 900,000
Finance Officer
Jarah Delos Reyes 11.25% P 900,000
Marketing Officer
Keith Santos 7.5% P 600,000
Assistant Operations
Manager
Tricia Magtibay 7.5% P 600,000
Human Resource
Officer
Angela Sarrion P 300,000
Assistant Finance Officer

3.75%
SUBTOTAL: P 6,000,000
20%
Other Source of Capital
25%
Bank Loan P 2,000,000
(Banco De Oro)
-
TOTAL CAPITAL: 100% P 8,000,000
The highest percentage of holding will be coming from the chief executive
officer of the business which is 18.75% percent of the capital. While the operations
manager has 15% of the capital. The finance officer and marketing officer share
an equal percentage of holding having 11.25%. Also, the assistant operations
officer and human resource officer having 7.5 % of the capital and the assistant
finance officer having 3.75% shares of the holding. The company also applied a
loan with 25% of the total capital. Seemingly, the total capital contributions of the
investors enable to fund the needed pre-operating cost of the corporation and are
expected to return investments within the projected time.

L. Organizational Structure
Figure 5. Organizational Chart

M. Rules and Regulation
1. Each employee must be treated as fair, tipped and non-tipped

employees should be paid.
2. Employees must wear proper uniform and keep in good hygiene while
working.
3. Each worker of the cafe should be shifted on time.
4. Employees must greet customers when they enter and leave the cafe.
5. Due to the health protocols, workers should wear masks during work
especially when serving the customer, and sanitize several times.
6. Workers are not allowed to smoke during their duties.
7. Employees aren't allowed to use phones while working, they can only
use phones during break-time.
8. The kitchen staff must keep their nails short and clean, also wear
gloves and hair net while working in the kitchen.
9. The waiter should stand near the customer and be active when they’re
being
called.
10. Staff members of the cafe should have a good communication skill to
interact with customers verbally and nonverbally.

N. SWOT Analysis
Table 2. SWOT Analysis
Strengths Weaknesses
Offers Coffee and Sweets Preferences of Customers
The cafeteria offers light meals such as Pinto- Art Cafeteria offers coffee and
coffee and delicious sweets for those who sweets, so it is considered a weakness
prefer pastries, desserts anddrinks like for some people who do not prefer
Cappuccino, Iced latte, Creamy Iced sweet foods and drinks.
coffee, and more.
Financing
High Quality Service
Pinto- Art Cafeteria business needs a
A place with neat and clean and higher capital than a normal Cafeteria,
approachable staff to make customers and also needs to rely on the supplies
feel comfortable and feel good. of suppliers to keep on providing the
ingredients and painting materials on
time at a cheap price.
Opportunities Threats
Continuous Sale Health Hazards
People would like to go out with friends Using paintings can lead to accidental
or with loved ones to have coffee and ingestion of pigments due to eating or
to relax at some outdoor drinking.
place. That is why the customers keep
coming whenever they have the time.
Highly Competitive
Increasing Population
Competitors can easily enter in the
An increasing population can lead to a market and the business has no option
growing and greater number of buyers but to share profit with the competitors.
and customers to gain more profit.
O. Products Offered
Iced/ Hot Black Coffee
It has a strong flavor, with a balance of sweetness and acidity. It can be
served as iced or hot according to the customer's preference.
Figure 6. Iced/ Hot Black Coffee
Iced/ Hot Latte
A very milk-heavy drink. It can be served as iced or hot. A latte will contain
two shots of espresso, steamed milk and foam at the top.
Figure 7. Iced/ Hot Latte

Iced/ Hot Cappuccino
It has a bold coffee taste and some sweetness from the naturally occuring
lactose sugar in milk. It contains an equal measurement of espresso shots and
steamed milk and a foam at the top.
Figure 8. Iced/ Hot Cappuccino
Iced/ Hot Macchiato
It has a bolder flavor. It contains a small amount of steamed milk with a
lot of espresso shots.
Figure 9. Iced/ Hot Macchiato

Iced/ Hot Café Mocha
It is made by first combining cocoa with a little bit of hot water to make a
syrup, then combining that with a shot of espresso, followed by steamed milk.
Figure 10. Iced/ Hot Café Mocha
Iced/ Hot Chocolate
It tastes like you’re drinking a chocolate bar. It contains cocoa, sugar,
and a little splash of milk
Figure 11. Iced/ Hot Chocolate

Iced/ Hot Tea
It has a refreshing taste. It is a combination of black tea, honey, lemon
and water.
Orange Juice
It is made with fresh orange extract and sugar, to add sweetness and it is best
to serve with ice.
Figure 12. Orange Juice

Carbonated Soft Drink
A best refreshment for hot weather. Its main ingredient is carbonated water.
Figure 13. Carbonated Soft Drink
Cheese Bread
The bread is prepared using cheese as the primary ingredient and typical
bread ingredients. At the top of the bread, it is coated with a combination of
cheese, powdered sugar, softened butter and milk.
Figure 14. Cheese Brea

Ensaymada
It has a soft texture. It is made from flour, milk, butter and other baking
ingredients. To make it more special, a lot of grated cheese will be added on
the top of the bread and cream cheese inside of it.
Figure 15. Ensaymada
French Toast
It is basically made from thick slices of bread, soaked in a mixture of
beaten eggs with milk and cinnamon, toasted in a frying pan and it is served
with butter and maple syrup.
Figure 16. French Toast

Garlic Bread
The bread is made from thick slices of bread and the mixture of minced
garlic, salted softened butter and parmesan cheese.
Figure 17. Garlic Bread

Garlic Butter Chicken with Rice
It is a tender juicy chicken bathed in a rich garlic butter sauce with a
splash of wine for extra flavor. It has a taste of butter with plenty of garlic to
give that extra punch of flavor, best partnered with fried rice made in soy
sauce and spring onions.
Figure 18. Garlic Butter Chicken with Rice

Black Bean Chicken
A chicken breast marinated in a little bit of soy sauce, sesame oil and
cornstarch and smothered in a sauce of salty, ginger, garlic, red pepper,
Mexican-style corn and made with the goodness of fermented black beans.
Figure 19. Black Bean Chicken

Bibimbap
It is a traditional Korean mixed rice bowl made with white rice topped with
vegetables like cucumber, fresh spinach, carrots with a thinly-sliced beef
and a whole egg, sesame seeds and gochujang (red chilli pepper paste) on
top. It is crunchy, luscious, sweet and spicy when it mixed.
Figure 20. Bibimbap

Korean Sweet and Spicy Crispy Chicken
A famous Korean boneless crispy chicken with a taste of spiciness with
a little bit of sweetness with hints of spices like garlic, ginger, and onion.
Figure 21.
Korean Sweet and Spicy Crispy Chicken

Filipino Lechon Kawali
It is a popular Filipino dish of crispy chopped deep-fried pork belly with
white rice on the side plus dipping sauce. The pork is juicy and tender, while
the skin is brown and crispy, and always a hit no matter what dipping sauce
you use, it even works without any sauce at all.
Figure 22. Filipino Lechon Kawali

Spaghetti Bolognese
It is one of the most popular pasta in Italy, it is made of long string pasta
with an Italian ragu (meat sauce) made with minced beef, bacon and tomatoes,
served with Parmesan cheese. Its sauce is rich, thick and has a beautiful depth of
flavour.
Figure 23. Spaghetti Bolognese

Carbonara Italiana
It is Italian hot pasta tossed with a creamy sauce of raw beaten eggs,
accentuated with crisp bits of guanciale, and finished with a shower of
grated aged Pecorino Romano Cheese plus freshly ground black pepper.
Figure 24. Carbonara Italiana

Art Materials
Paint Brush
A paintbrush is a brush utilized to apply paint or now and then ink. A paintbrush
is as a rule made by clamping the bristles to a handle with a ferrule.
Figure 25. Paint Brush
Paint Palette Tray
A paint palette is a must to an artist. It has a wide flat surface and is used to mix
the colors of paint
Figure 26. Paint Palette Tray

Pencil
It is long and has sharp tips used to create lines and images.
Figure 27. Pencil
Eraser
It is a piece of rubber used to rub out marks made by pencils.
Figure 28. Eraser

Paint
It is a pigmented liquid matter which is spread to a surface and dries to leave a
thin layer of decorative coating.
Figure 29. Paint
Canvas
It is a strong course of unbleached cloth, hemp, cotton or yarn and uses as a
surface for painting.
Figure 30. Canvas

Jar
It is made of glass and used to store water where paintbrushes can be washed.
Figure 31. Jar
Apron
It can be made of plastic or cloth and is used to protect clothes from getting dirty
or painted.
Figure 32. Apron

P. Suppliers
Table 3. List of Suppliers
Name Of Location Description

Supplier
1.Tanego Unit 11 Second This Bakery provides

Baking Level, Desmark affordable and high-
Supply Building, J.P. quality baking
Store Laurel supplies for the
Highway, business.
Barangay
Darasa. 4234
Tanauan,
Philippines
2.Mar-Lyn E. Jacinto St, This Bakery offers

Bakery Paete, Laguna and provides an
excellent quality of
baked products. It
ensures convenience
and smooth
transaction.
3.Everlasting 229 A. Mabini This store offers a lot of

options for baking. This
Grocery St, Santa Cruz, store has an affordable
and wide variety of
4009 Laguna baking products.
4. Golden Paint 4023 National
Center Highway, Santa
Cruz, Laguna
Golden paint center

supplies high quality
artmaterials.Like
odorless paint andwater
based paint.
5. Paete Paint J.P. Rizal St, This store has a lot

ofoptions. It can surely
Center Paete, Laguna supply a lot of products.
It is alsotheclosest
supply store to the
cafe.
6. Pinoy Brew Quezon City, Coffee andMilk

Supplier that
Metro Manila supplies fresh
and Legit
affordable
products.
Lumban,
Laguna
7. Sally Bentley/
Minerva
A supplier that
Softdrinks supplies affordable
and refreshing
Dealer softdrinks.
8. PureGold Pagsanjan,
Pagsanjan Laguna
This supplier supplies
the grocery of
the
business and also
offers delivery.
Pinto-Art Cafeteria is sure that it can give high-quality service,
it ensures that the tools and equipment that will be used to make
products are clean and new. Also, it guarantees that the products are
of the best quality and affordable. It is also certain that the cafeteria
s Department of industry (DTI) and Food and Drugs Administration
(FDA) approved.
Furthermore, the company will make sure to avoid the problems
of having scarcity of raw products. Having enough options of

products supplies are highly guaranteed and will compare the prices
of products to ensure the affordability of the products that the
cafeteria offers.
Q. Products Prices
Table 4. List of Products and Prices
PRODUCTS PRICES
Beverages:
Black Coffee
• Iced 50.00
• Hot 45.00
Latte
• Iced 80.00
• Hot 75.00
Cappuccino
• Iced 60.00
• Hot 55.00
Macchiato
• Iced 75.00
• Hot 70.00
Mocha
• Iced 90.00
• Hot 85.00
Choco
• Iced 55.00
• Hot 50.00
Tea
• Iced 55.00
• Hot 50.00
Iced Orange Juice 45.00
Carbonated Soft Drink 35.00
Breads:
Cheese Bread
• Per order 20.00
Ensaymada
• Per order 30.00
French Toast
• Per order 50.00
Garlic Bread
•Per order 90.00
Pasta:
Spaghetti Bolognese 75.00
Carbonara Italiana 75. 00
Rice Meal:
Garlic Butter Chicken 119.00
Black Bean Chicken 119.00
Bibimbap 119.00
Korean Sweet and Spicy Chicken 119.00
Lechon Kawali 199.00
Painting Activity Bundle Offer 499.00

Including:
Canvas (20×30)
Paint Brushes
Paint
Pencil
Pallet
Apron
Pinto-Art Cafeteria determines the most affordable prices that the
customers will have based on the competitor’s prices and bundle-pricing
strategy, wherein the company sets its price based on the competitor’s price
which comes up with the product prices listed above. Meanwhile, the
corporation set a bundle- price to make it more affordable for the customer and
profitable for the business. Furthermore, the business makes certain about the
products’ prices by which it will not be overpriced and have an advantage
towards competitors.
R. Pricing Strategies
A. Competitors-Based Pricing Strategy
Competitors-Based Pricing Strategy is a strategy in which a
corporation determines the price for its products after observing the
competition. However, this strategy excludes starting cost and simply
considers the selling price of competitor’s product. In setting the price of a
product the company must find the rival product that is exactly the same.
Thus, the corporation must be sure to know which are the competing
products.
B. Bundle Pricing Strategy
Bundle Pricing is a business strategy where some products are put
together into a bundle and sell at a single price, this means that a bundle is
now an individual product and the customer believes that they received a
good deal.
Bundling is also based on the idea that the consumer saves more on
the value of the grouped package than the individual product when
purchased separately and most of the consumer usually compares
the prices before deciding on a purchase, and this is also a strategy to
attract a large number of buyers looking for a deal.

SECTION 3
The Market, Demand, Supply,
Marketing and Promotion
A. Industry Overview
The food and beverages industry covers all aspects of food
production.It is a large industry in and of itself, as it encompasses just about a
ny
business involved in transporting,preparing, and serving food or beverage, fro
m suppliers to distributors to restaurants and cafeterias.
● TARGET MARKET
Pinto- Art Cafeteria are mainly for tourists, artists, coffee lovers, children,
students and adults. Based on the survey, 80.9 % of the respondents were
mainly students and 19.1 % were adults who are employed (12.5%) and
unemployed (6.6%).
● MARKET SIZE
Based on the conducted census in 2015, the population of Paete was
about 25,096 people that had an approximately 5,425 households with a
monthly income of Php 10,000 to Php 30,000 per household.
● COMPETITORS
Pinto- Art Cafeteria has 4 direct competitors and 4 indirect competitors.
Listing all the competitors is crucial because it recognizes and enlarge the
competitive advantage of the business.

● MARKETING STRATEGY
The technology will play a big role in advertising the cafeteria. By using
social media platforms such as Facebook, Instagram and Twitter it will be a great
help to boost the popularity of the business and it will be easy to communicate the
products to its customers. Also, the cafeteria wants to capture the heart of every
customer through excellent service and what they will experience inside the
cafeteria. By doing that, the customers will surely come back again and they will
tell their friends, family and colleagues the unforgettable moments they’ve
experienced in the cafeteria.
B. Target Market
Pinto- Art Cafeteria are mainly for students, children and adults who are
interested in painting but also for those who are not. Also, the potential
customers can be tourists who travel to visit the Carving Capital of the
Philippines which is Paete, Laguna where the cafeteria is located. The
suggested age of customers to consume the products ranges from 3- 75 years
old. Meanwhile, the suggested age to avail the painting activity is range from 7
years old to 75 years old. The painting activity can be fun and creative so that
it can catch customers' attention by spreading it by word of mouth or in social
media.
● Typical Customer’s Profile
Since the business is a cafeteria our ideal customers will be students and
adults. The proponents conduct a market survey through Google Form for the
potential customers and out of 152 respondents there are 133 students having
80.9 % of the total percentage of the respondents while there are remaining 19
adults having 19.1% of the total percentage who are employed (11.5%) and
unemployed (6.6%). Most of the respondents have visited a cafeteria 5 times in
a month (67.8%), they also prefer a cafeteria with aesthetically pleasing
concepts ( 94.1%). In addition, the potential customers are willing to spend Php
56-75 for beverages and Php 70-200 for food. They are also likely to dine in a
cafeteria with a good atmosphere and a friendly and hospitable staff.
C. Market Research
The proponents conducted a market survey through Google Form having
152 respondents to statically evaluate the target market and market demand
for the cafeteria within the proximity of Paete, Laguna and its nearby areas.
Seemingly, Pinto- Art Cafeteria used specific questions from the market survey
to analyze how the target market’s demand and preference can be used to
understand if the cafeteria can be feasible to meet the customer’s needs and
wants.
Demographic Profile
GENDER OF THE RESPONDENTS
According to the demographic profile of the respondent under gender
category, the proponents classified their target market into Male and Female.
Thus, this will enable the company to identify the percentage of the respondents
based on their gender that can be useful for the company’s analysis in their
target market demographic profile specifically in gender category.
Evidently, the result was based on the conducted survey. It manifested
that Female has the highest percentage for the respondents having 60.5% of
the total percentage while the Male respondent having the remaining 39.5%.
The result can be concluded that most of the respondents are mostly female.
EMPLOYMENT STATUS
Evidently, as the proponents would further analyze and determine the target
market’s demographic profile. The employment status category is included in the
market survey that was classified into Student, Employed and Unemployed. This
will enable the company to find out the employment status of their potential
customers.
As stated in the graph above, it shows the percentage of the respondents
which they classified themselves into their employment status category. The result
manifested that most of the respondents are Students having 80.9 % of the total
percentage while there are about 11.8 % who categorized themselves as
Employed and lastly, the remaining 6.6 % are Unemployed. Apparently, the
company can conclude that their potential customers will be mostly students.
MONTHLY INCOME OF EMPLOYED RESPONDENTS
As the respondents categorized themselves with their employment status,
the company would like to determine the monthly income of employed
respondents that is designated into different ranges. ( Php 7,000-15,000, Php
15,001-30,000, Php 30,001-70,000, Php 70,001 and above ). Hence, the result
will be a great help to the company for their pricing strategy.
According to graph above, the result manifested that the most of the
income of the respondents are ranging from Php 7,000-15,000 which 70.7% of
the total percentage while there are about 19 % of the respondents who have
an income ranging from Php 15,001- Php 30,000 followed by the respondents
with Php 30,001- Php 70,000 income having 5.2% of the total percentage and
lastly, the remaining percentage of the total result are the respondents with Php
70,000 above income. Furthermore, the result will enable the company to
evaluate the capability of the potential customers to avail the company’s
products based on their monthly income.

DAILY ALLOWANCE OF STUDENTS
Since most of the respondents classified themselves as Students in
employment status category, the company also wants to know the allowance of
the students that is categorized into different ranges. ( Below 100, Php 101 – 150,
Php 151 – 200, Php 201 – 250, Php 251 and above) . Thus, the result will be a
great help for the company to evaluate the buying capability of the students.
In accordance to the graph above, as the result manifested that most of the
respondents daily allowance are below 100 having 50.7 % of the total percentage
while there are about 22.4% respondents have an allowance of Php 101- 150 per
day followed by the respondents who have a daily allowance ranging from Php 251
and above having 11.2% of the total result and lastly, there are about 10.4 % who
have a daily allowance of Php 151- 200. Hence, the result can help the proponents
to analyze the possible products prices of the company.

Question 1: Are you familiar with a cafeteria with painting activities?
FAMILIARITY OF THE RESPONDENTS
As the company would like to determine the familiarity of their target
market, they include a question in the survey to find out whether the potential
customers were aware of a cafeteria with a painting activity or not.
It can be identified in the graph above that the result showed that most
of the respondents are familiar with the cafeteria having a 74.3 % of the total
result while the remaining 25.7 % are unfamiliar with it. Thus, the result can
have a great impact on the company’s decision on how they will execute the
idea of having a painting activity inside the cafeteria.

Question 2: On a scale of 1-10, how much more attractive to you if the
cafeteria has activities to offer?
CUSTOMER’S RATING TO THE CAFETERIA
Meanwhile, the company wants to determine how attractive their target
market is if the cafeteria has activities to offer. In relation to this, the proponent
uses a scale of 1-10 to find out how the cafeteria is attractive to its potential
customer. With that, they can figure out its feasibility and if the target market will
patronize it.
Furthermore, it can be seen in the graph above the attractiveness of the
cafeteria to its potential customer. The result showed that on a scale of 1-10,
ten has the highest choice which means that most of the respondents want a
cafeteria that has an activity to offer. Seemingly, the graph above can also be
concluded that it is a great idea to have a painting activity. Also, in the Baybay
area the business will be the first ever cafeteria that has an activity inside of it.
Question 3: How often do you visit a Cafeteria in a month?
CUSTOMER’S MONTHLY VISIT IN THE CAFETERIA
On the other hand, to help the business evaluate the feasibility of their
products to the market, they also include questions determining how often their
potential customers visit a Cafeteria in a month. The frequency of visiting a
Cafeteria of the respondents was categorized as: 5 times, 10-15 times, More
than 15 times, and Never to identify how often they visit a Cafeteria in a month.
Based on the survey results, the graph shows that the largest
percentage (67.8%) is 5 times of how often they visit a Cafeteria in a month,
followed by Never having 17.1%, while 10-15 times having 9.2% and lastly the
remaining percentage visited a cafeteria More than 15 times . As shown in the
graph, the result of each category shows the market demand for visiting a
Cafeteria in a month; most of the customers are visiting a Cafeteria 5 times a
month. Furthermore, the largest percentage is 5 times of how often they visit a
Cafeteria in a month can be a good indication for the target market of Cafeteria.
Question 4: On a scale of 1-5, with 5 being the highest, how important are
the following qualities to you when choosing a Cafeteria?
CUSTOMER’S RATING FOR CAFETERIA’S QUALITIES
The proponents use a survey rating scale to measure the responses and
to gather the information about how important the qualities are to customers
when choosing a Cafeteria. The rating scale was categorized as: Atmosphere,
Noise Level, Price, Quality of Food, and Friendly Staff to determine the
importance of quality when choosing a Cafeteria.
Based on the graph above, it is stated that on the scale of 1 to 5 with 5
being the highest, in terms of Atmosphere 5 is the highest which means that
most of the respondents prefer a good atmosphere when it comes on choosing
where to eat, followed by Noise Level having 5 is the highest which means noise
level is also important to respondents, when it comes to Price 5 is also the
highest which means most of the respondents are looking at the price when it
comes on choosing where to eat, in terms of Quality of Food 5 is the highest

which means it is also important to respondents to eat a quality food in a
Cafeteria and lastly Friendly Staff 5 is also the highest which means most of the
respondents prefer a friendly staff in a Cafeteria. Furthermore, the rating scale
helps the business to figure out which qualities are important to potential
customers and helps the business to provide better service to customers.
Question 5: Will you visit a cafeteria that has an aesthetically pleasing
concept?
WILL YOU VISIT A CAFETERIA THAT HAS AN

AESTHETICALLY PLEASING CONCEPT?
To help the business evaluate the aesthetic concept of their cafeteria, the
proponents also include questions determining will their potential customers
visit a Cafeteria that has an aesthetically pleasing concept. The question was
answered by respondents with yes or no to identify if they will visit a cafeteria
that has an aesthetic concept.

Based on the 152 respondents on the graph above, it shows that Yes
has 94.1% total of answers from respondents, which means that most of the
respondents will visit a cafeteria that has an aesthetically pleasing concept and
likes the aesthetic concept of cafeteria. On the other hand, No has 5.9% total of
answers from respondents, it means that the respondents who answered No
will not visit a cafeteria that has an aesthetically pleasing concept.
Question 6: What factors do you consider in advertising the cafeteria?
CUSTOMER’S PREFERENCE: FACTORS
IN ADVERTISING THE CAFETERIA
The company also includes questions determining what factors
customers consider in advertising the cafeteria to help and improve the quality
of their business. The factors in advertising the cafeteria were categorized as:
Taste, Quality of Service, Ambiance of the restaurant, and Price.
Based on the chart and responses above, the most considered factor
from respondents in advertising the cafeteria is Taste having 122 responses

(80.3%) which means most of the respondents consider the taste in advertising
a cafeteria, followed by Quality of Service having 113 responses (74.3%) which
means the respondents also consider the quality of service of a cafeteria, in
terms of Ambiance of the restaurant it has 96 responses (63.2%) which means
most of the respondents prefer a cafeteria with ambiance, and lastly Price
having 90 responses (59.2%) which means it is the least considered factor by
respondents.
Question 7: If you were in a cafeteria, how often would you order food with
beverages?
HOW OFTEN THE CUSTOMER ORDER FOOD WITH BEVERAGES
On the other hand, to help the business evaluate the feasibility of their
products to the market, they also include questions determining how often their
potential customers order food with beverages if they were in a cafeteria. The
graph was categorized as: Occasionally, Sometimes, Every time, and Never to
determine how often the potential customers order food with beverages.
Based on the graph above, it shows that based on the 152 respondents
that Sometimes have the largest percentage (48.7%) which means most of the
respondents order food with beverages sometimes, followed by Occasionally
having the second largest percentage (27%) it also means that most of the
respondents order food with beverages, while Every time having 23% of
responses who order food with beverages and lastly Never having the remaining
percentage of the responses who order food with beverages. As shown in the
graph, the result of each category shows how often the potential customers
order food with beverages.

Question 8: What beverages do you typically order at the cafeteria?
CUSTOMER’S PREFERENCE: TYPE OF BEVERAGES
This question is included in the survey in order for the cafeteria to know the
beverages that possible consumers may order in the future. This question gives
the cafeteria an idea on what type of beverages may be included in the menu and
also to stock supplies to avoid having shortage.
As shown in the graph above, most of the respondents chose chocolate
drink with 43.4% of votes and followed by the latte which had 42.1% votes from
the respondents. This indicates that most of the respondents have more interest in
buying chocolate drinks, juice, carbonated drinks, tea and coffee ( Black Coffee,
Latte, Mocha, Macchiato and cappuccino).

Question 9: In addition to beverages, what food would you prefer to order?
CUSTOMER’S PREFERENCE: TYPE OF FOOD
Beverages will not be enough for some customers, foods are also
included in the survey in order to know if most of the respondents have interest
in purchasing foods along with their choice of drinks. The questions help the
business to know more about what food that may hook the respondents. This
will also determine what type of meal the respondents and possible customers
may be into. Also, it gives more information on what food may be included in
the menu with the help of the comments and suggestions from the respondents.
The result of the graph above shows that the respondents are more
interested in buying pasta along with their drinks then followed by rice meal and
bread. While, some of the respondents chose not to order foods along with their
drinks.
Question 10: How much are you willing to spend on beverages?
CUSTOMER’S WILLINGNESS WHEN BUYING BEVERAGES
In addition, the question about the price that the respondents are willing to
spend is also included in the survey. This helps the business in knowing how much
the possible customers are willing to spend their money on the products that are
offered in the cafeteria.
Seemingly, most of the respondents were much willing to spend their money
at the price range of 56 to 75 having the rate of 40.1% then followed by 45 to 55
and last will be 76 to 90. This indicates that most of the respondents are willing to
spend their money on prices that range at least from 45 pesos to 90 pesos.
Question 11: How much are you willing to spend in food?
CUSTOMER’S WILLINGNESS WHEN BUYING FOOD
The company added a question to determine how much the potential
customers are willing to spend on their food. In relation to this, the proponents
can easily evaluate and analyze the products prices based on the buying
capability or the willingness of the respondent.
Seemingly, as stated in the graph above, it shows that 77.6% of the total
percentage of the respondents are willing to spend a money ranging from Php
70-200 while there are respondents that are willing to spend their Php 201- 400
for food. (17.1%) And lastly, the remaining percentage are willing to spend Php
401 and above for their food. Thus, it will help the company in decision making
when it comes to their product’s prices.

Question 12: Do you consider drinking coffee while painting?
DO YOU CONSIDER DRINKING COFFEE WHILE PAINTING?
Some people drink coffee or do painting to relieve their stress. In relation
to this, the proponents add a question that will help them to determine if the
potential customers wants to drink their coffee while painting.
Evidently, as the graph stated above, most of the respondents are
considering to drink coffee while painting having the 81.6 % of the total
percentage while there are about 18.4 % of the total percentage of the
respondents doesn’t want to painting while drinking coffee. However, the result
will help the company to know the preference of the potential customers.
Question 13: Do you consider eating meals while painting?
DO YOU CONSIDER EATING MEALS WHILE PAINTING?
Furthermore, the company would like to determine the preference of the
respondents. The proponents add a question that will help them to analyze if
they will serve a meal to the potential customers while painting.
As shown in the graph above, most of the half of the respondents are
considering eating meals while painting, having 51.3% of the total percentage.
While there are about 48.7 % of the total respondents that don't want to do
painting while eating their meals.

Question 14: Do you use painting as a medium or way to cope up with
stress?
DO YOU USE PAINTING AS MEDIUM OR WAY TO COPE UP WITH
STRESS?
As the COVID-19 hits the Philippines, many citizens are finding a way on
how they will cope up in these trying times. Since most of the huge gatherings
are restricted nowadays, the company would like to determine if the potential
customers include painting to cope up with their daily stress.
Furthermore, as it indicates in the graph above, it shows the interest of
the respondents when it comes to painting. The result showed that most of the
respondents are likely using painting to cope up with their stress, having 69.7%
of the total percentage while 30.3% of the result don’t do painting. Thus, it can
be a great help for the company’s analysis if their painting activity will work out
successfully.
Question 15: Does it help you concentrate and relieve stress if there’s a
good scenery?
DOES IT HELP YOU CONCENTRATE AND

RELIEVE STRESS IF THERE’S A GOOD SCENERY?
In addition, the business would like to determine and analyze if most of the
respondents want to have a great view to help them relax and concentrate. The
question included in the survey also helps to determine the preference of the
respondents for potential consumers.
Seemingly, the result of the graph above illustrates that 92.8% of the
respondents agreed. That means, most of all the respondents indicate that
beautiful scenery would be a great help for concentration and relieving stress.
While, focusing on the red color of the chart that represents the 7.2% of the
respondents. The red piece of the pie chart indicates that a good scenery would
not have a great impact and does not really matter or does not mean so much help
for them to concentrate and relieve stress.

Question 16: Which bundle of art materials do you prefer to use?
CUSTOMER’S PREFERENCE: BUNDLE OF ART MATERIALS
Furthermore, it is also included in the survey questionnaire the types of
bundles for different genres of painting and sketching. The question helps to
determine if the respondents want more types of bundle for art materials. This
also helps to analyze what style of painting most people perform and are
interested in. It also gives an idea of what kind of activity the business will offer
to potential customers.
As shown in the graph above, the choices seem to have a tie but the first
choice is most likely to have a lot of chosen votes from the respondents. The
graph above indicates that more respondents have chosen the first choice and
have more interest in sketching than painting.

Suggestions/ Comment
After the proponents compiled and analyzed all the comments and
suggestions of the respondents from the conducted market. Most of the
respondents' comments and suggestions are pertaining to the ambiance of the
cafeteria to make it more visually pleasing, to add some snacks in the products
and to have a painting display inside the cafeteria. Furthermore, all the
comments/ suggestions of the respondents will be used in improving the
business concepts of the company.

D. Market Size
Figure 33. Map of Paete
The figure 33 above shows the Map of the Town of Paete and where the
businesses and the target market are located. The Map above is a visual
presentation of the location of the town. Additionally, the company would also
want to determine the market size to figure out the possible range of their
potential customers.
In the 2015 census, the population of Paete was about 25,096 people,
the aged 14 and below having a population of 31.31% (7,858), the aged 15 up
to 64 having a population of 63.76% (16,002), and those aged 65 and over is
having a population of 4.93% (1,236) in all. The population of Paete had
approximately 5,425 households with a monthly income of Php 10,000 to Php
30,000 per household. As the data was conducted 7 years ago, the business
can assume that there are some changes in the population reported, and the
potential market size in the current year would also change. Hence, in the
25,096 population of Paete, the business’s target market is primarily students
and especially those people who love art and coffee, the business will not
consider that all of them are their customers which can either be from Paete and
its nearby areas.
E. Supply Analysis
Figure 34. Distribution Channel

Pinto-Art Cafeteria has been able to have a marketing scheme and
understand how the business will meet the possible demand of products through
some period of time. The survey questionnaire has been a great help on
understanding and knowing the projected quantity of product demand of the
business. It also helps the business to have knowledge over the price preference
of the possible customers.
Furthermore, the business also included the distribution channel to help in
understanding and maintaining the supply. The business ensures that the products
will be complete and meet its demand. Briefly, Pinto-Art cafeteria consistently
ensures that there will be no product scarcity. As seen on the figure above, the
products always begin with the suppliers. The products will then be made in the
cafeteria then distributed to the customers. While the products that are already
made will then be distributed in the cafeteria as well.
In addition, Pinto-Art Cafeteria always ensures that the products that the
business will be selling are in its best condition. Also the Cafeteria includes safety
and specific guidelines to ensure the high quality of the products that the business
offers.
F. Demand Analysis
A process of identifying the consumers’ demand for a product or service
in a business is a great way for the company to determine the expected profit,
how the company will successfully enter the market and expand the business
operations. The objective of Pinto-Art Cafeteria is to identify the target market’s
demand based on purchasing food and beverages; they conducted a market
survey through Google Form to statistically evaluate the demand of market for
food and beverages within Paete, Laguna and its nearby areas. The company
used precise questions in the market survey to evaluate the demand and
preference of the target market that can be used to understand if the Cafeteria
can be achievable to meet the consumer’s needs and wants.
Additionally, as the results show, the possible quantities projected by
each product are classified as Daily, Monthly and Yearly to simply identify the
estimated demand of the products that can greatly help to evaluate how many
numbers of supply needed in a specific time. Seemingly, the projected demand
for each product was calculated using the estimated demand for a regular and
special day.
Table 6. Projected Demand of Garlic Butter Chicken with Rice
Projected Demand (Garlic Butter Chicken with Rice)
Products Daily Monthly Yearly
Garlic Butter Chicken with Rice 10 280 3,360
Total 10 280 3,360
Table 7. Projected Demand of Black Bean Chicken
Projected Demand (Black Bean Chicken)
Black Bean Chicken 8 224 2,688
Total 8 224 2,688

Table 8. Projected Demand of Bibimbap
Projected Demand (Bibimbap)
Bibimbap 7 196 2,352
Total 7 196 2,352
Table 9. Projected Demand of Korean Sweet and Spicy Crispy Chicken
Projected Demand (Korean Sweet and Spicy Crispy Chicken)
Korean Sweet and Spicy 10 280 3,360

Crispy Chicken
Total 10 280 3,360
Table 10. Projected Demand of Filipino Lechon Kawali
Projected Demand (Filipino Lechon Kawali)
Filipino Lechon Kawali 8 224 2,688
Total 8 224 2,688

Table 11. Projected Demand of Spaghetti Bolognese
Projected Demand (Spaghetti Bolognese)
Spaghetti Bolognese 9 252 3,024
Total 9 252 3,024
Table 12. Projected Demand of Carbonara Italiana
Projected Demand (Carbonara Italiana)
Carbonara Italiana 12 336 4,032
Total 12 336 4,032
Table 13. Projected Demand of Cheese Bread
Projected Demand (Cheese Bread Per Piece)
Cheese Bread 15 390 4,680
Total 15 390 4,680

Table 13. Projected Demand of Ensaymada
Projected Demand (Ensaymada Per Piece/Per Box)
Ensaymada 20 520 6,240
Total 20 520 6,240
Table 14. Projected Demand of French Toast
Projected Demand (French Toast Per Order)
French Toast 15 390 4,680
Total 15 390 4,680
Table 15. Projected Demand of Garlic Bread
Projected Demand (Garlic Bread Per Order)
Garlic Bread 18 468 5,616
Total 18 468 5,616

Table 16. Projected Demand of Iced/Hot Black Coffee
Projected Demand (Iced/Hot Black Coffee)
Iced Black Coffee 8 208 2,496
Hot Black Coffee 6 156 1,872
Total 14 364 4,368
Table 17. Projected Demand of Iced/Hot Latte
Projected Demand (Iced/Hot Iced Latte)
Iced Latte 35 910 10,920
Hot Latte 29 754 9,048
Total 64 1,664 19,968
Table 18. Projected Demand of Iced/Hot Iced Cappuccino
Projected Demand (Iced/Hot Iced Cappuccino)
Iced Cappuccino 30 780 9,360
Hot Cappuccino 25 650 7,800
Total 55 1,430 17,160

Table 19. Projected Demand of Iced/Hot Macchiato
Projected Demand (Iced/Hot Macchiato)
Iced Macchiato 14 364 4,368
Hot 12 312 3,744

Macchiato
Total 26 676 8,112
Table 20. Projected Demand of Iced/Hot Café Mocha
Projected Demand (Iced/Hot Café Mocha)
Iced Café Mocha 17 442 5,304
Hot Café Mocha 13 338 4,056
Total 30 780 9,360
Table 21. Projected Demand of Iced/Hot Chocolate
Projected Demand (Iced/Hot Chocolate)
Iced Chocolate 37 962 11,544
Hot 30 780 9,360

Chocolate
Total 67 1,742 20,904
Table 22. Projected Demand of Iced/Hot Tea
Projected Demand (Iced/Hot Tea)
Iced Tea 7 182 2,184
Hot Tea 6 156 1,872
Total 13 338 4,056
Table 23. Projected Demand of Orange Juice
Projected Demand (Orange Juice)
Orange Juice 29 754 9,048
Total 29 754 9,048
Table 24. Projected Demand of Carbonated Soft Drink
Projected Demand (Carbonated Soft Drink)

Carbonated Soft Drink 30 780 9,360
Total 30 780 9,360
Table 25. Projected Demand of Painting Activity
Projected Demand (Painting Activity Per Bundle)
Painting Activity 22 572 6,864
Total 22 572 6,864

R. Competitor Analysis
Table 26. Strength and Weaknesses of Direct Competitors
Business Point of Comparison

Name
Price Features Location Category
Fema's Php 55.00- Variety of Paete, Restaurant

Php 300.00 Laguna
food
choices
Antidotea Cafe Php 298.00 Good Paete, Café

Laguna
Ambiance
Higop Php 45.00- Variety of Paete, Coffee Shop

Php 140.00 Laguna
flavors in
coffee and
visually
pleasing.
Muni Coffee Php 50.00- Variety of Kalayaan, Coffee Shop

Php 85.00 Laguna
flavors in
coffee and
convenient
location
Table 27. Strength and Weaknesses of Indirect Competitors
Point of Comparison
Business
Name Categor
Price Features Location
y
7 Eleven Depends Brand Paete, Laguna Conveni

Paete on the Equity and ence
Product Open 24/7 Store
Mama Php Affordable Paete, Laguna Eatery

Neneng’s 85.00- Price and
Eatery 15.00 Open 24/7
Kento Ramen Php Convenient Paete, Laguna Restaur

House 45.00- Location ant
Php
1020.00
NaYumi’s Php Fast Paete, Laguna Restaur
Food Stop 15.00- Delivery ant/
Php Service Food
750.00 Delivery
Pinto- Art Cafeteria is located in Manila East Road. Barangay 4- Quinale,
Across Paete Landmark (Highway Side) Paete, Laguna. There are currently
several restaurants that also provide similar goods and services. However, none
of those have the same activity that Pinto- Art Cafeteria offers. The cafeteria is well
aware of its direct and indirect competitors. Listing a lot of information about the
competition in the competitor’s analysis would be a great help in expanding
competitive advantage.
Competitive Edge
Pinto- Art Cafeteria will offer a painting activity to its customers and it will
serve as their competitive advantage. They will make the cafeteria comfortable
and a room full of creations. In addition, the cafeteria has a variety of food
choices such as Korean, Italian, and Filipino dishes. And since it is along the
highway, it is easy to notice compared to the other businesses, especially to
motorists and drivers that are passing through the highway road because the
cafeteria can attract more customers. Moreover, with the overlooking view of
the mountain of sierra madre, the customer will feel at ease while having their
meals. The view can also help with the creativity and ideas of the customers on
their painting activity.

H. Marketing Mix
Marketing strategy is a course of action to execute an effective and efficient
business. In order to achieve the positioning in the market and
organizational goals. Pinto- Art Cafeteria should do the following:
Product
Pinto- Art Cafeteria offers drinks and foods that could satisfy the customers'
carvings. It provides appetizing and delectable foods like french toast and
cheese bread. For the coffee, it furnishes a strong creamy smelling coffee that
offers to open the customers senses in the morning, but also it helps one to
open more ideas. Pinto- Art Cafeteria also offers dine-in, take -outs and even
delivery service that will depend on the decision of the customer. The thing that
Pinto - Art Cafeteria is different from the other cafe business is that it also
provides art material that will depend on the customers decision on which
bundles to choose. The packaging is also eco-friendly, durable, strong and will
surely secure the product.
Price
Pricing is the most important part of the marketing mix. This is the part
where the income and the sale will depend on. The price will determine and
focus on how to increase the business’s revenue. It is the most vital aspect in
setting out a business progress, for product’s charge has a great effect on
growing the business profits. Furthermore, since Pinto - Art Cafeteria is still new
in the market, using Bundle-Pricing Strategy and Competitors-Base Pricing to
be a great fit for the business. By using this technique, there will surely be an
increase in business income and this will also attract customers to relish the
business.
Place
Impressing the customers and potential buyers is not that easy. The
business should first put up a good impression and show a good reputation. For
Pinto- Art cafeteria that is still new in the market, creating a reputation and
excellent image for the customers is always a great challenge. Having a great
product and an excellent review is one of the best ways to build a sturdy
reputation for the market. The logo design and the name of the business also
serve a great deal in impressing the customers and potential buyers. The logo
and the name must also convey information about the business and show how
these designs and names are related to each other and also the business itself.
A place is one of the greatest factors to consider in creating and building a
business. It is important to consider the customers in choosing a place for the
business. That is why Pinto -Art Cafeteria chose a place that is accessible for
the customers such as workers, regular people, senior citizens and most
especially the students or teenagers. It is also important that the business is
related to the place, so Pinto- Art Cafeteria considers the place should be
relaxing, stress relieving and give the feeling of inspiration to the customers.
Promotion
Innovation is a process of creating and introducing new ideas, methods and
establishing new processes. Building a business only means creating
everything, from the name, logo, meaning of the name and logo, menu and other
stuff that make a business as a whole. Innovating is about new products and
foods or simply thinking of a way of creating a product different from others, in
short making a unique product.
Promoting a business means promoting their products. Creating good and
sturdy products and ideas may create a good impression on possible customers
in the future. Pinto-Art Cafeteria is a restaurant that offers beverages, snacks
and foods. But it also offers an activity such as painting activity. The cafeteria is
open for dine- in, take out and even delivery service. The introduction of goods
and services is a must in a business. Introducing the goods and services creates
a place in the market.
In addition, communication with the market is obviously a must from a business.
Having a good relationship with the customer will help to boost the reputation
and income of the business. Nowadays, technology has an excellent role for
everyone. Technology and the internet helps the people to communicate, share
their thoughts and especially, promoting business in the market. Having a good
social media strategy will help to raise awareness to possible consumers that a
certain business is offering certain activities, goods and services.
Also,Pinto-Art Cafeteria does not only offer foods and beverages but also
an activity that an artist or an aspirant will enjoy doing. The uniqueness about
Pinto-Art Cafeteria is, the business offers painting activity that can be enjoyed
by a whole family, friends or simply a single person who wants relaxing vibes
and wants to relieve stress.
Pinto-Art Cafeteria uses identity brand marketing which means creating
visual components that represent the business ideas and it allows the
customers to remember the brand by distinguishing a great impression to the
people. This includes the contact information of the business, such as name,
email address, title, phone number, websites and the address or location of the
business. Using identity brand marketing will assist the business to distinguish
an impression and exposure of the overall image of the business from the
possible customers. This also serves as a marketing tool in building the name
of the business in the market and also establishing trust between the customers.
Figure 35. Facebook Account

It is undeniably obvious that Facebook has had a great influence on society.
It changes things such as how people communicate and how it is used to run a
business. Facebook is a website that is hypothesized to exert potential influence
over the user’s emotion, attitudes and behavior. This also serves as a platform
to share the thoughts and reviews of a customer to a certain business. With the
business’ Facebook Page, Pinto-Art Cafeteria will also put up information and
details about the business’ products and activity. During the selling stage, the
business will be asking the customer’s feedback about the product of the
business and how the service was. The page will be used as a platform where
future customers can send their views and opinions about the product, activity
and service. The positive feedback will be posted not only to have great reviews
but also to inform others about what the business offers. Through the use of the
business’ Facebook Account, Pinto-Art Cafeteria will be able to update their
customers and the current status of the business. This will also help to gain trust
and good relationships between the customers.

Figure 36. Twitter Account
Twitter is a microblogging website where people usually share their thoughts
and opinions about a certain topic. It is commonly used to be updated about
current news and also a way to communicate with people through direct
messages and tweets. Twitter has been used to raise awareness about political
topics, news about the music industry and most especially in promoting a
business. Considering that most of the users of twitter are teenagers and ages
about twenties and above, it is important for a business to have an account on
twitter to cope up with the customers. Grabbing this kind of opportunity will
surely give a business and impression to people by using twitter as a platform
to inform the customers what kind of foods, beverages, activity and services
they offer. This account will give an idea on why customers should buy from this
business and also a place where customers are able to share their experiences
about the business’ products and services.
Figure 37. Instagram Account
Instagram has one core feature which allows the users to post different types of
photos and share it to a lot of friends. It is used to share information using only
a picture. Considering that instagram has more focus on the pictures, the
business will use this opportunity to flex the foods,beverages and activity of the
business. This will also serve as a platform where customers can have access
to seeing what the products looks like, how an activity is being performed and
how to order. Seeking for the help of others on gaining followers to be able to
have a wide range of target markets. Through the use of this account, the
business will be able to sell products in different places. This will have a huge
help to boost the reputation and popularity of the business.

I. Services
The Pinto-Art Cafeteria is a place where customers can feel relaxed and
relieve stress. The Cafeteria also added some paintings to look at and entertain
the customers while waiting for their orders. Pinto-Art Cafeteria also offers a
painting activity where customers can choose bundles of art materials to paint
and sketch the ideas they have. The business also added some music to the
cafeteria to set the mood and bring ideas.
J. Marketing strategy
Pinto-Art Cafeteria aims to capture the inner self of every customer through
excellent service, Relaxing view and unforgettable experience by offering an
entertainment activity which is painting activity that the customers will surely
enjoy doing. The activity is not only for people who have an experience on
painting ventures but also those aspirants and people who just want to relax
and release their emotions and share their ideas. The business focuses on
coffee, food and art enthusiasts.
Using social media platforms such as Facebook, Instagram and Twitter will help
to boost the popularity of the business and have a wide range of target markets.
This will easily help the possible customers and the current customers to identify
the products and have more information about the business. The social media
accounts will also serve as a way of communication between the customers.

SECTION 4
People, Qualifications and

Experiences
A. Investors/ Management Team
Table 28. Investors/ Management Team
Position Duties and Responsibilities
Position:
• Making decisions and being

responsible for those decisions.
Salary:
• Responsible for maintaining capital
₱30,160.00
for their business.
• This position is the one that guides

Educational Attainment:
the business towards the vision.
Graduated of Bachelor of Science
in Entrepreneurship or any other
business related course.
Position:
• Should oversee the operational

Operations Manager activities of the business.
Salary:
• Responsible for hiring, training and

₱26,780.00
managing employees.
Graduated of Bachelor of Science • Strategizes process improvements
to ensure everyone completes their
in Entrepreneurship or Bachelor of
tasks on schedule.
Science in Business and Management
Position:
● Making plans to repair the

Marketing Officer
company.
Salary: ● He/She is in charge of media
marketing for the company.

₱26,780.00
● Organizing and participating in
Educational Attainment: marketing events or activities to
enhance brand awareness.

Graduated of Bachelor of Science
in Business and Management Major in
Marketing
Position:
• Assisting coach and train

Assistant Operations Manager
employees and staffs.
Salary:
• Managing daily activities,
scheduling and customer
₱23,500.00
interactions.
• Responsible in auditing and
Graduated of Bachelor of
placing orders for equipment,
Science in Entrepreneurship or
supplies and materials.
Bachelor of Science in Business and
Management
Position:
● Coordination of
Finance Officer
production,supervision of
Salary: production staff,inventory control,
order fulfillment from sales agents,

₱22,500.00
and equipment maintenance.
Educational Attainment: ● Planning and monitoring the flow of
money into and out of the

Graduated Bachelor of Science
company.
in Accounting or Bachelor of Science in
Business and Management Major in
Finance.
Position:
● The person who employs,interview

Human Resources Officer
and trains new employees
Salary: ● Plan, coordinate, and direct the
administrative functions of an
₱22,000.00
organization.
Graduate of Bachelor of Science in

Human Resource Management
Position: • Should track and reconcile the
financial bank statements of the
Assistant Finance Officer business.
• Preparing the balance sheets and
Salary: process tax payments.
• Should update the financial
₱20,500.00 spreadsheets with daily
transactions.
• Record the accounts payable and
Educational Attainment: receivable.
Graduated Bachelor of Science
in Accounting or Bachelor of Science in
Finance.
B. Hiring Qualified Employee
Table 28. Hiring Qualified Employee
Qualifications Duties and
Responsibilities
Position: ● Friendly, polite, ● Is a professional who
helpful and has a lot makes and serves
Barista of drink ideas to beverages such as
offer to the coffee, tea and
Salary: customers. specialty beverages.
● Has good customer ● Creates high quality
P9,520.00 per month service skills, has drinks for the
strong customers.
Educational communication and ● Also clean and
Attainment: Planning skills. sanitize their work
● Has the ability to areas and tools/
At Least 2nd Year accept criticism and equipment.
College work well under ● Good in describing
pressure. menu items and can
● Possess the ability to suggest products to
work well on their customers.

own and to work well ● Has mental
with others. Arithmetic and is
● Aware of the foods good at handling
and drinks safety for cash.
the customers and
employees.
Position: ● Possess the ability to ● He/she can prepare,
pay attention to small plan and cook the
Cook details. food items.
● Has a knowledge ● Ensures the high
Salary: about food quality service and
productions. experience for
P9620.00 a month ● Has the ability to customers.
accept criticism and ● Can also bake, grill,
Educational work well under steam and boil
Attainment: pressure. meats, vegetables
● Also has the ability to and other foods.
At least High school work well with their ● Keeps the kitchen
Graduate hands. organized and clean
● Can do and has for the safety of the
knowledge about customers.
mathematics for ● Also ensures proper

simple food handling and
measurements. sanitation to avoid
any incident such as
food poisoning.
Position: ● Has knowledge ● Manages
about basic transactions with the
Cashier computers, good at customers using
mathematics and cash registers.
Salary: has experience as a ● Ensures that the
retail cashier or any pricing of the product
P7,600.00 a month similar roles. is accurate.
● Familiar with ● Always issue
Educational electronic receipts to the
Attainment: equipments such as customers.
cash register and ● Ensures to record
At least 2nd year Point of sales (POS) purchases,
college ● Strong processing returns
communication and and scanning items.
time management
skills.
● Can work with others

and calm under
pressure.
Position: ● Strong customer ● Welcoming and
service skills and is suggesting seats for
Waiter excellent verbal customers.
communication skills ● Taking customers
Salary: ● Can work under orders and is
pressure and is good effective at
P7,600.00 a month at memorizing orders communicating.
and instructions. ● Strong memorization
Educational ● Strong ability for of the menus and
Attainment: active listening skills. orders.
● Thorough and pay ● Thorough and pay
At least High School attention to detail. attention to detail.
Graduate ● Ability to work as a ● Recommends other
team or even foods and drinks to
individually. upsell appetizers,
desserts and drinks.
Position: ● Proven working ● Can plan efficient
experience as a delivery routes.
Delivery Rider delivery driver. ● Can also adjust
● Has a valid routes to meet

Salary: professional driver’s customer needs.
license. ● Always confirms
P7,600.00 ● Ability to operate orders and collects
tractors in a variety the right amount of
Educational of weather and traffic payment at time of
Attainment: conditions. delivery.
● Has good driving ● Has good
At least High School records with no communication skills
Graduate violations. and assisting with
● Has their own kitchen operations.
motorcycle.
C. Compensation
The salaries of employees are based on the daily minimum wage rate
and the job description they shall perform in the business.
Table 29. Compensation
Chief Executive Officer Barista
1,160.00 x 26 working days 370.00 x 26 working days
Operations Manager Cook
1,030.00 x 26 working days 500.00 x 26 working days
Finance Officer Cashier
866.00 x 26 working days 350.00 x 26 working days
Marketing Officer Waiter
Assistant Operations Manager Delivery Rider
Human Resources Officer Assistant Finance Officer
850.00 x 26 working days 790.00 x 26 working day

D. Salary and Wages Scheme
Table 30. Salaries and Wages Scheme

Position No. of Daily No. Monthl Annual
Of y
Employe Salaries Salaries
es Days Salaries
in
Months
Chief 1 1,160.00 26 30,160.00 360,048.

00
Executive
Officer
Operatio 1 1,030.00 26 26,780.00 321,3

ns 60.00
Manager
Finance 1 866.00 26 22,516.00 270,1

92.00
Officer
Marketi 1 866.00 26 22,516.00 270,1

92.00
ng Officer
Assistant 1 866.00 26 22,516.00 270,1

92.00
Operations
Manager
Human 1 850.00 26 22,100.00 265,2

00.00
Resource
Officer
Assistant 1 790.00 26 20.540.00 246,4

80.00
Finance
Officer
Barista 1 370.00 26 9,620.00 115,4

40.00
Cook 1 500.00 26 13,000.00 156,0
00.00
Cashier 2 350.00 26 9,100.00 109,2

00.00
Waiter 2 350.00 26 9,100.00 109,2

00.00
Delivery 1 400.00 26 10,400.00 124,8

00.00
Rider
Total 14 9,098.00 236,548.00 2,838

,576
Table 31. Salaries of the Employee with Benefits

Employee Monthly PHILHEALTH SSS
s
Salaries
Employer Employe Emplo Employ

es yer ees
Chief 30,160.00 603.20 603.20 1,630 800.00

.00
Executiv
e
Officer
General 26,780.00 535.60 535.60 1,630 800.00

.00
Manager
Finance 22,516.00 450.32 450.32 1,630 800.00

.00
Officer
Marketin 22,516.00 450.32 450.32 1,630 800.00

g .00
Officer
Producti 22,516.00 450.32 450.32 1,630 800.00
on .00
Officer
Human 22,100.00 442.00 442.00 1,630 800.00

.00
Resourc
e
Officer
Purcha 20.540.00 410.80 410.80 1,630 800.00

.00
sing
Personne
l
Barista 9,620.00 192.40 192.40 770.0 380.00

0
Cook 13,000.00 260.00 260.00 1,050 520.00

.00
Cashier 9,100.00 182.00 182.00 730.0 360.00

0
Waiter 9,100.00 182.00 182.00 730.0 360.00

0
Delivery 10,400.00 208.00 208.00 890.0 440.00

0
Rider
Pinto-Art Cafeteria ensures to set an acceptable and standard
salary for its employee having Php 350.00 a day for the two cashiers and
two waiters, delivery rider having Php 400.00 a day salary, cook having
Php 500.00 a day salary and barista having Php 370.00 a day salary.
Meanwhile, the higher employees such as Chief Executive Officer have

Php 1,160.00 per day salary, Operations Manager has Php 1,030 per
day salary, while the Marketing Officer, Finance Officer and Assistant
Operations Manager have Php 866.00 same per day salary. Also, Human
Resource Officer having Php 850.00 per day salary and lastly, Assistant
Finance Officer having Php 790.00 per day salary. The company also
provides benefits for its employee such as PhilHealth wherein the
employer and the employee will equally share the total monthly premium
in PhilHealth Premium Contribution Table of the employees’ monthly
salary and SSS, wherein the 12% of the monthly salary of the employee
will be contributed (8%) will come from the employer and the remaining
4% from the employee. The amount of salary given to each employee is
based on their job description and the level of work they are engaged in.
E. Work Schedule
Table 32. Work Schedule

Position Work Hours
Chief Executive Officer Every Thursday- Tuesday
10:00 AM-2:00 PM
3:00 PM- 7:00 PM
Operations Manager Every Thursday- Tuesday
10:00 AM-3:00 PM
4:00 PM- 7:00 PM
Finance Officer Every Thursday- Tuesday
10:00 AM-2:00 PM
3:00 PM- 7:00 PM
Marketing Officer Every Thursday- Tuesday
10:00 AM-3:00 PM
4:00 PM- 7:00 PM
Assistant Operations Manager Every Thursday- Tuesday
10:00 AM-2:00 PM
3:00 PM- 7:00 PM
Human Resource Officer Every Thursday- Tuesday
10:00 AM-3:00 PM
4:00 PM-7:00 PM
Assistant Finance Officer Every Thursday- Tuesday
10:00 AM-2:00 PM
3:00PM-7:00PM
Barista
Every Thursday- Tuesday
10:00 AM-2:00 PM
3:00 PM-7:00 PM
Cook
Every Thursday- Tuesday
10:00 AM-1:00 PM
2:00 PM- 7:00 PM
Cashier Cashier 1 Cashier 2
Every Thursday- Every Thursday-

Tuesday Tuesday
10:00 AM- 10:00 AM-
3:00 PM 2:00 PM
4:00 PM- 3:00 PM-
7:00 PM 7:00 PM
Waiter Waiter 1 Waiter 2
Every Thursday- Every Thursday-

Tuesday Tuesday
10:00 AM- 10:00 AM-
3:00 PM 4:00 2:00 PM 3:00
PM- 10:00 PM PM- 10:00 PM
Delivery Rider Every Thursday- Tuesday
10:00 AM-2:00 PM
3:00 PM- 10:00 PM
The business has one (1) hour meal break everyday for each
employee and employer. And the cafeteria shall open every Thursday-
Tuesday.
F. Benefits for Regular Employees
A. Social Security System
By law, employees are required to be covered by the Social Security
System (SSS). Both the company and the employee contribute to the SSS
monthly based on each employee’s gross monthly wage. An SSS benefit
covers maternity, retirement, sickness, disability, death, and pension

benefits, among other things.
B. PhilHealth
This is a health insurance system for employees that provide financial
assistance as well as health-care service privileges. PhilHealth benefits
include: Inpatient benefits (hospitalization, facility fees, and
physician/surgeon fees), Outpatient benefits (day surgeries, radiotherapy,
hemodialysis, outpatient blood transfusion, primary care benefits), Z
benefits (financial/medical aid for the patients with cancer and in need of
surgeries), SDG related (Malaria package, HIV-AIDS package, anti-
Tuberculosis treatment, voluntary surgical contraception procedures, and
animal bites treatment).
C. Pag-IBIG
Pag-IBIG FUND, also known as the Home Development Mutual Fund
(HDMF), Pag-IBIG is another form of national savings program that also
serves as a financing office for affordable housing. Pag-IBIG FUND have
the following benefits: Housing Loan, Multi-purpose Loan, Calamity Loan,
and Secured Savings.
D. 13th Month Pay
Every year, all rank-and-file employees are paid for the 13th month.
This incentive is required by law to be paid before December 24 th.

Employees who have resigned or have been severed from the company
before the payment of the 13th month salary pay are still entitled to it in
proportion to the time they worked during that year. The 13 th month salary
must be at least 1/12th of each employee’s total basic wage for the calendar
year.
E. Service Incentive Leave
Every employee with at least one year of service is entitled to a five
day paid Service Incentive Leave (SIL). Sick and vacation leave can be
taken with SIL. The SIL that is left over at the end of the year can be
converted into cash at the current pay rate. It is up to the employer to give
additional vacation leave.
F. Meals and Rest Periods
The employee is allowed to have a 1 hour meal break when on duty
for 8 hours straight duty. Day off or rest day is entitled to each employee.
SECTION 5
Operation, Facilities, Insurances,
Taxation, and Legal Requirements
A. Licenses and Registration
1. Barangay Clearance
Step and procedures for Barangay Clearance.
Step 1. Go to your local barangay hall.
Step 2. Inform the Barangay Secretary or the office in charge that you
need a Barangay Clearance. State your purpose for getting the document.
Step 3. Fill out the Application Form that was provided to you. Fill it out
and submit it to the officer along with the other requirements.
Step 4. Pay the Barangay Clearance Fee.
Step 5. When the officer determines that your name is “clear,” or that
you have no negative records, he or she will print out your Barangay
Clearance. You must sign the document and place your thumbprint on it.
Step 6. Wait for the representative to sign it and have it sealed with the
official seal of the Barangay.
Step 7. Claim your Barangay Clearance.
2. Mayor’s Permit
Requirements for Mayor’s permit:
a. Application form
b. Certificate of Registration
c. Barangay Business Clearance

d. Community Tax Certificate
e. Contract of lease
f. Sketch of the business location
g. Public Liability Insurance
h. Locational Clearance
i. Certificate of Occupancy
j. Building Permit and Electrical Inspection Certificate
k. Sanitary Permit
l. Fire Safety Inspection Permit
3. Registration with the Securities and Exchange Commission (SEC)
Requirements for Registration
1. Reserve and Register your business name in SEC
2. Acquire Barangay Clearance
3. Acquire for business permit in Mayor’s Office
4. Register with the Bureau of Internal Revenue
4. Registration with Food and Drug Administration (FDA)
Requirements for Registration of License to Operate (LTO):
1. Petition form.
2. Joint Affidavit of Undertaking.
3. Certificate of Attendance to an FDA-sponsored seminar on licensing of
establishments.
4. Proof of occupancy or business address.
Requirements for Registration:
1. Valid license to operate from the FDA.
2. Product labels.
The company must provide copies of the product's labels in all packaging
sizes.
3. Product documents.
4. Certificate of analysis.
5. Product sample
5. Registration with Bureau of Internal Revenue (BIR)
Step and Requirements for Registration:
1. Go to the Regional District Office (RDO) where your business is located.
2. Fill-up registration from form as follows:
● BIR form 1903
3. Submit completed registration form together with the following:
● Barangay Business Clearance
● Mayor’s Permit
● Certificate of Lease (if the place is rented) or Certificate of Land Title
(if owned)
● Government-issued Identification (Passport, Driver’s License, Birth
Certificate, etc.)
4. Pay the registration form (BIR Form 0605) and also Documentary Stamp
Tax (BIR Form 2000), if applicable only.
5. Book accounts and receipt/invoices should be registered.
6. Claim your Certificate of Registration (BIR Form 1303).
Private sector employers (including household workers) that are already
registered to SSS before July 01, 1999 will be automatically registered. However,
they are required to update the records with PhilHealth.
Procedures and Requirements
Employees can register through the Philippine Business Registry (PBR).
Once this system is registered, they no longer need to submit documents. But, if
the employer does not register or failed to to register through PBR, the following
shall be submitted.
B. Acquisition of Assets
A cafeteria will not continue to operate properly without the following:
1. Machine and equipment like coffee machine and refrigerator.
2. Utensils like fork, spoon, plates, coffee cups and other kitchen utensils
that are used to cook and make coffee.

C. Management during Innovation Period
The corporation would lease a commercial space for the proposed
business. The business shall undergo renovations, which will cost P600,000.
The members of the company would prepare the design and layout. To make
sure that everything will be according to plan and to ensure that the materials to
be used are in good condition.
D. Permit and Licenses
Table 33. Permit and Licenses
Permit and Licenses Total amount
Barangay Clearance ₱200
Mayor’s Permit and Community Tax 1,000
Certificate
Processing Payments for SEC 1,000
Bureau of Internal Revenue (BIR) 500
Food And Drug Administration 6700
Department of Trade and Industry 500
(DTI)
Total ₱10,100
E. Equipment, tools, furniture and fixtures.
Table 34. Equipment, Furniture and Fixtures
Equipment Item Price
Hot/ Cold Water 2 ₱6,000.00
Dispenser
Coffee Grinder 1 1,500.00
Double Burner Gas stove 1 2,000.00
Oven 1 15,000.00
Refrigerator 1 30,000.00
Food Processor 1 5,000.00
Mixer 1 8,000.00
Weighing Scale 1 2,000.00
Meat Grinder 1 2,000.00
Display Case Freezer 1 80,000.00
Coffee Maker 1 5,000.00
Countertop Ice Machine 1 5,000.00
Trolley 1 3,500.00
Working Table 1 2,000.00
Counter Table 1 4,000.00
Table 10 20,000.00
Shelf Rack 3 8,400.00
Wall 9 2,700.00
Cabinets/Shelves
/Drawers
Chair 60 18,000.00
Electric Fan 9 6,300.00
Air Conditioner 2 15,000.00
Total 109 ₱ 254,400.00
Table 35. Tools
Tools Item Price
Tea Maker 1 ₱450.00
Coffee Cup and Saucer 20 3,800.00
Glassware 30 720.00
Plates 30 1,500.00
Spoon 30 1,050.00
Fork 30 1,050.00
Knife Set 2 1,500.00
4 pieces kitchen utensil 1 400.00
set (Spatula, Pasta
Server, Ladle and Spoon)
Scissors 2 50.00
Tongs 1 50.00
Pasta Strainer 1 100.00
Kitchenware set 1 5,000.00
Chopping Board 2 300.00
Pot Holders 10 200.00
Grater 1 50.00
Can Opener 1 50.00
Measuring Cups 1 50.00
Measuring Spoons 1 40.00
Whisk 1 30.00
Stainless Pitcher 3 450.00
Serving Trays 30 1,500.00
Total 199 ₱ 18,340.00

F. Depreciation Schedule
Table 36. Depreciation Schedule of Equipment
Numbe
r Of Useful Depreciatio
Item Items Cost Salvage Life n
Value
10%
Double 1
Burner Gas
stove 2,000.00 200 5 years 360
Oven 1 15,000.00 1,500.00 5 years 2,700.00
Refrigerator 1 30,000.00 3,000.00 5 years 5,400.00
Coffee 1
Grinder 1,500.00 150 5 years 270
Hot/Cold 2
Water
Dispenser 4,000.00 400 5 years 720
Food 1
Processor 5,000.00 500 5 years 900
Mixer 1 8,000.00 800 5 years 1,440.00
Weighing 1
Scale 2,000.00 200 5 years 360
Meat 1
Grinder 2,000.00 200 5 years 360
Display 1
Case
Freezer 80,000.00 8,000.00 5 years 14,400.00
Coffee 1
Maker 5,000.00 500 5 years 900
Countertop 1
Ice Machine 5,000.00 500 5 years 900
Trolley 1 3,500.00 350 5 years 630
163,000.0
Total 0 16,300.00 29,340.00
Table 37. Depreciation Schedule of Furniture and Fixtures
Salva
Num Use
ge Deprecia
Item ber Cost ful
Value tion
Of Life
(10%)
Items
1 5
Working ₱15,000 ₱1,500
year ₱2,700.00
Table .00 .00
s
Counter 1 4,000.0 400.00 5 720.00
Table 0 year
s
Table 10 20,000. 2,000.0 5 3,600.00
00 0 year
s
3 8,400.0 840.00 5 1512.00
Shelf Rack 0 year
s
Wall 60 7,500.0 750.00 5 1,350.00
Cabinets/Sh 0 year
elves s
/Drawers
Chair 18,000. 1,800.0 5 3,240.00
00 0 year
s
9 5
6,300.0
Electric Fan 630.00 year 2,700.00
0
s
Air 2 15,000. 1,500.0 5 2,700.00
Conditioner 00 0 yea
rs
₱ ₱
₱
Total 94,200. 9,420.
16,956.00
00 00
G. Cost to Produce our Product
Table 38. Cost to Produce our Product
PRODUCT EXPENSES
GARLIC BUTTER CHICKEN
PRODUCT ITEMS PRICE (for a week)
Chicken Breasts 7 kg ₱1,750.00
Oil 15 kg 1,839.00
Salt 1 kg 100.00
Pepper 1 kg 110.00
Butter 227g 226.00
Garlic 1 kg 94.71
Parsley 250 g 129.00
BLACK BEAN CHICKEN
Chicken Breasts 7 kg ₱1,750.00
Soy Sauce 1 liter 254.00
Oil 15 kg 1,839.00
Pepper 1 kg 110.00
White Sugar 1 kg 78.00
Cornstarch 1 kg 145.00
Ginger 1 kg 125.75
Garlic 1 kg 94.71
Black Beans 1 kg 139.00
Green Bell Pepper 1 kg 258.09
Red Bell Pepper 1 kg 258.09
Onion 1 kg 280.00
Carrot 1 kg 80.00
BIBIMBAP
Beef 2 kg ₱638.05
Oil 15 kg 1,839.00
Brown Sugar 1 kg 78.00
Garlic 1 kg 94.71
Mushrooms 1 kg 120.00
Carrot 1 kg 80.00
Salt 1 kg 100.00
Egg 10 trays 1,500.00
Gochujang 1 kg 397.00
Sesame seeds 500 g 88.00
KOREAN SWEET AND SPICY CRISPY CHICKEN

Chicken 7 kg ₱1,750.00
Garlic Powder 1 kg 98.50
Salt 1 kg 100.00
Pepper 1 kg 110.00
Cornstarch 1 kg 145.00
Rice Flour 1 kg 165.00
Oil 15 kg 1,839.00
Gochujang 1 kg 397.00
Ketchup 4 kg 213.25
Garlic 1 kg 94.71
Ginger 1 kg 125.75
Walnuts 200 g 294.00
FILIPINO LECHON KAWALI
Pork Belly 2 kg ₱630.00
Salt 1 kg 100.00
Pepper 500 g 55.00
Oil 15 kg 1,839.00
SPAGHETTI BOLOGNESE
Garlic 1 kg ₱94.71
Onion 1 kg 280.00
Oil 15 kg 1,839.00
Pork 1 kg 315.00
Tomato Sauce 1k 106.00
Ketchup 4 kg 213.25
Hotdog 1 kg 185.00
Spaghetti Pasta 1.6 kg 130.00
CARBONARA ITALIANA
Pasta 1.6 kg ₱130.00
Egg 2 trays 300.00
Cheese 430 g 125.00
Pepper 500 g 55.00
Salt 1 kg 100.00
Oil 15 kg 1,839.00
Guanciale 150 g 438.00
CHEESE BREAD
Cheese Bread 90 pieces ₱1,200.00
ENSAYMADA
Ensaymada 120 pieces ₱1,800.00
FRENCH TOAST
White Sliced Bread 2 packs ₱156.05
Egg 5 trays 750.00
Milk 1 gallon 345.43
Vanilla 1 liter 85.00
Cinnamon 250 g 109.00
Salt 500 g 50.00
Butter 227g 226.00
GARLIC BREAD
Butter 227g ₱226.00
Garlic 500 g 47.36
Bread 2 packs 156.05

Parsley 250 g 129.00
ICED/HOT BLACK COFFEE
Black Coffee Powder 375 g ₱289.00
ICED/HOT LATTE
Milk 1 gallon ₱345.43
Coffee 500 g 379.00
Espresso 100 g 250.00
ICED/HOT CAPPUCCINO
Coffee 500 g ₱379.00
Milk 500 g 172.00
ICED/HOT MACCHIATO
Espresso 100 g ₱250.00
Milk 500 g 172.00

ICED/HOT CAFÉ MOCHA
Coffee 500 g ₱379.00
Unsweetened Cocoa 500 g 212.00
Powder
Sugar 1 kg 78.00
Milk 500 g 172.00
ICED/HOT CHOCOLATE
Sugar 1 kg ₱78.00
Unsweetened Cocoa 500 g 212.00
Powder
Chocolate Extract 60 ml 88.00
Milk 500 g 172.00
ICED/HOT TEA
Tea Bags 25 pcs. ₱99.30
Lemon 35 pcs. 545.00
Mint Leaves 100 g 69.00

ORANGE JUICE
Oranges 1 kl ₱40.00
CARBONATED SOFT DRINKS
Soft Drinks 36 cans/320 ml ₱990.00
PAINTING MATERIALS BUNDLE
Painting Material Canvas and Paint ₱625.00
Set
H. Utilities Expense
Table 39. Utilities Expenses
Utilities First Year Budget
Category Monthly Yearly
Electricity Bill 10,000.00 120,000.00
Water Bill 500.00 6,000.00
Internet 1,599.00 19,188.00
Total: 12,099.00 145,188.00

I. First Year Budget
Table 40. First Year Budget
First Year Budget
Category Cost
Salaries 2,838,576.00
Utilities 145,188.00
Advertising 40,000.00
Equipment 165,000.00
Rent 180,000.00
Store Renovations 600,00.00
Office Supplies Expense 15,000.00
Insurance 20,000.00
Regulatory Expenses 15,000.00
Waste Disposal Expense 12,000.00
Total ₱4,010,764.00
J. Plan/ Office Layout
Figure 38. Store Layout
The figure above shows the first and second floor. The first floor consists
of a Dining Area, Garage, Cashier, Kitchen and two separate comfort rooms for
different genders. While the second floor consists of an office, painting area and
balcony where the customers can enjoy doing painting activities.

SECTION 6
Start Cost, Funding and
Financial Projections
A. Basic Assumption
a.Income Statement
• The projected demand was based on the data gathered
through surveys
• Cost of Good Sold is 50% of gross sale
• Salaries increase every year.
• In the 2nd year sales increase by 5% and 10% in 3rd year.
b. Balance Sheet
• The accounts payable is 10% of Net Purchases.
• The changes in share premium are due to changes in the
market price of shares on similar securities.
c. Statement of Facts
• The capital of the business shall be amounting to P
6,000,000.00 to fund and operate the business.
• The bank loan shall be P2,000,000.00 on the start of the
business with a long term loan.
• The Rent shall be in three (3) years amounting to
P120,000.00 annually.
• The fixed asset shall have an estimated life span of five (5)
years.
d. Loan Assumption
• The corporation loaned P 2,000,000.00 from the bank with
6.75% annual interest as external financing and;
• The long term loan is payable in 3 years amounting to P 738,
310.08
Pinto-Art Corporation
Projected Income Statement
For the Year Enders 2023,2024,2025
2023 2024 2025
Sales 9,710,586 10,196,115 11,215,726.83
Other Income 3,425,136 3,596,393 5,394,589.20
Sales Discount 171,256.80 179,819.64 180,247.78
Net Sales 12,964,465.20 13,972,327.74 16,790,563.81
COGS 6,567,861 6,896,254 8,305,158.02
Gross Income 6,396,604.20 7,076,073.69 8,485,405.80
Operating Expenses:
Salary 3,430,964.00 3,533,892.92 3,639,909.71
Rent 120,000.00 120,000.00 120,000.00
Utility 145,188.00 159,706.80 175,677.48
Advertising 40,000.00 44,000.00 48,400.00
Waste Disposal 12,000.00 13,200.00 14,520.00
Store Renovations 600,000.00
Office Supplies 15,000.00 16,500.00 18,150.00
Regulatory Expense 15,000.00 5,000.00 5,000.00
Total Operating Expense 4,378,152.00 3,892,299.72 4,021,657.19
EBITDA 2,018,452.20 3,183,773.97 4,463,748.61
Less: Depreciation/ Amortization 46,296.00 46,296.00 46,296.00
EBIT 1,972,156.20 3,137,477.97 4,417,452.61
Less: Interest 115,980.66 72,649.14 26,300.54
EBT 1,856,175.54 3,064,828.83 4,391,152
Less: Tax 556,852.66 919,448.65 1,317,345.62
Net Income 1,299,322.88 2,145,380.18 3,073,806.45
Pinto-Art Cafeteria
Projected Statement of Retained Earnings
For the Year Enders 2023, 2024, 2025
2023 2024 2025
Retained Earnings Beginning 1,039,458.30 2,755,762.45
Net Income 1,299,322.88 2,145,380.18 3,073,806.45

Dividends Paid 259,864.58 429,076.04 614,761.29
Retained Earnings End 1,039,458.30 2,755,762.45 5,214,807.61
Projected Statement of Cash Flow
2023 2024 2025
Cash provided by OA
Net Income 1,299,322.88 2,145,380.18 3,073,806.45
Depreciation 46,296.00 46,296.00 46,296.00
Prepaid Rent 120,000.00 120,000.00 120,000.00
Inventories 656,786.10 689,625.40 830,515.80
Accounts Payable 591,107.49 620,662.86 747,464.22
Cash provided by OA 1,399,940.27 2,242,713.64 3,157,050.87
Cash provide by IA
Equipment and Machineries -165,000.00
Furnitures and Fixtures -89,400.00
Cash used in IA -36,630.00
Cash provide by FA
Proceeds from Long Term Loan 2,000,000.00
Proceeds from issuance
of Shared Capital 6,000,000.00
Payment of Interest in Long Term 115,980.66 72,649.14 26,300.54
Payment of Dividends 259,864.58 429,076.04 614,761.29
Cash Provide by FA 7,624,154.76 -501,725.18 -641,061.83
Net Increase in Cash 8,987,465.03 1,740,988.46 2,515,989.04
Cash beg. 8,987,465.03 10,728,453.49
Cash end. 8,987,465.03 10,728,453.49 13,244,442.53
Project Statement of Financial Position
2023 2024 2025
Current Asset
Cash 8,987,465.03 10,728,453.49 13,244,442.53
Inventories 656,786.10 689,625.40 830,515.80
Total 9,644,251.13 11,418,078.89 14,074,958.33
Non Current Asset
Furnitures and Fixtures 133,660.00 104,320.00 74,980.00
Equipment and Machineries 72,444.00 60,288.00 43,332.00
Total 206,104.00 164,608.00 118,312.00
Total Asset 9,850,355.13 11,582,686.89 14,193,270.33
Liabilities
Accounts Payable 591,107.49 620,662.86 747,464.22
Long Term Loan 2,000,000.00 1,377,670.58 712,009.64
Total Liabilities 2,591,107.49 1,998,333.44 1,459,473.86
Share Capital 6,000,000.00 6,000,000.00 6,000,000.00

Shared Premium 219,789.34 828,591.00 1,518,988.86
Retained Earnings 1,039,458.30 2,755,762.45 5,214,807.61
Total Equity 7,259,247.64 9,584,353.45 12,733,796.47
Total Liability and Equity 9,850,355.13 11,582,686.89 14,193,270.33
B. Notes to Financial Statements
Schedule No. 1 Computation Cost of Good Sold
Cost of Good Sold
2023 2024 2025
Beginning Inventories 656,786.10 689,625.40
Net Purchases 5,911,074.90 6,206,628.60 7,474,642.20
Less: Ending Inventory 656,786.10 689,625.40 830,515.80
COGS 6,567,861.00 6,896,254.00 8,305,158.00

Schedule No. 2 Computation Interest Expense
Amount Borrowed 2,000,000.00
Period 36
Rate 3.375% semi-annual
Payment 369,155.04
Months Beginning Payment Interest Principal Ending Balance
June 11,240,182.42 369,155.04 63,226.02 305,929.02 10,934,253.39
December 9,378,601.06 369,155.04 52,754.64 316,400.40 9,062,200.63
June 7,453,301.15 369,155.04 41,924.82 327,230.22 7,126,070.92
December 6,567,848.06 369,155.04 30,724.32 338,430.72 5,123,670.99
June 3,402,747.14 369,155.04 19,140.45 350,014.59 3,052,732.54
December 1,272,904.63 369,155.04 7,160.09 361,994.95 910,909.66
The interest expense was based from amortization computed from the bank.
SECTION 7
Socio-Economic Desirability
CUSTOMERS
COMMUNITY ENVIRONMENT
GOVERNMENT
Figure 31. Socio-Economic Desirability
The objective of every business is to make a profit. The proposed business,
on the other hand, is concerned with corporate social responsibility. This is
concerned with the community's continuing growth and improvement in several
areas.
COMMUNITY
The community can profit from the business since the proprietors can fund
community projects or provide scholarship grants. The proposed business offers
goods, services, and jobs. Increasing local companies means producing more
jobs, which will encourage more people to remain in the area. This not only allows
people to work closer to home, but it also improves the town's quality of life by
raising city revenue, producing a more self-sustaining community, and uniting the
community.
GOVERNMENT
Businesses pay a large share of all taxes, including income tax, property tax,
and employment tax. More enterprises in the local economy can increase tax
revenue for local governments, providing more funds to repair roads, build schools,
and improve public services.
ENVIRONMENT
Running an ecologically friendly business allows you to lessen your
environmental effect and protect natural resources by using items created from
recycled materials. Promoting your environmentally friendly practices can set your
company apart from the competition and attract new clients who want to acquire
products and services from a company that cares about the environment.
CUSTOMER
The proposed business customers expect a successful cafeteria to offer
high-quality drinks and products, as well as welcoming service and atmosphere.
While quality gives buyers a reason to buy the goods, accommodation makes them
feel welcome and makes them more likely to return.

SECTION 8
Timetable and Action Plan

Timetable
Table 41. Timetable
Activity Feb. March April May June July Aug. Sept. Oct. Nov. Dec. Jan.
2022 2023
Business Plan
Negotiation
Financing
Legal
Requirements
Store
Renovation
Canvassing
and
Purchasing of
Material,
Equipment
and
Machineries
Hiring of
Employees
Start of
Operation
Table 42. Action Plan
Action Strategic / Tactics Resources Personal Expected Time

Responsibilities
To increase Increase the Extra materials Marketing Officer January – April

profit quantity of and a 2023
Chief Executive
products customer’s
Officer
produced every satisfaction
day and launch survey.
new lines.
To increase Gain sales Unique Marketing Officer January – April

sales insights to help approach in 2023
the business sell customers
more effectively. about their
business
difficulties and
needs.
To present Internet and print Fliers, Marketing Officer January 2023

product advertisements brochures,
awareness are used to tarpaulin, and
market and access to
advertise the internet.
goods.
To introduce Identify the ideal Conduct market Marketing Officer December

new product customer and research. 2022
encourage them
to learn more
about the
product.
To target new Market and Fliers, Marketing Officer January 2023
customers advertise on the brochures, Chief Executive Officer
internet and in tarpaulin, and
print. access to
internet.
To enhance Increases Give a lot of Operations Manager January 2023
customer customer effort to the Assistant Operations
relationship satisfaction by product for the Manager
improving the customers’ Marketing Officer
product and satisfaction and Chef
allowing expectations. Waiter
customers to Barista
satisfy their Delivery Rider
expectations.
To increase Provide a high- Give extra value Operations Manager. February 2023
rate of growth quality product to the product Assistant Operations
and service to a or service in a Manager
large number of different way. Marketing Officer
customers.
To grow market Boost the number Market to a Chief Executive Officer April 2023
share of possible different group
Marketing Officer
customers. of people.
Sales Quotas Employees must Produce items Chief Executive Officer April 2023
work and service with a lot of Financing Officer
faster to reach effort. Assistant Finance
sales objectives. Officer
Cashier
SECTION 9
Bibliography
➢ Google Map
➢ https://www.sss.gov.ph/
➢ https://www.philhealth.gov.ph/
➢ https://pagibigfund.gov.ph/
➢ https://bwc.dole.gov.ph/faqs-on-13th-month-pay
➢ https://emerhub.com/philippines/processing-fda-certificate/
SECTION 10
Appendices
Survey Questionairre
Good day! We, the Grade 12 ABM students of Paete Science and Business
College, Inc. are conducting a survey entitled Establishing a Cozy and Balmy
Cafeteria in Paete, Laguna in preparation for our business plan.
All the information you provided in this form will be collected by the students who
are currently preparing for their business plan. This survey and your provided
information will be used for academic purposes only.
Thank you and God bless! ☺
PART I: Demographic Profile
Name (Optional):________________
1. Gender
o Male
o Female
2. Employment Status
o Student
o Employed
o Unemployed
o Other:
3. Income per month (If employee)
o Php 7, 000 – 15, 000
o Php 15, 001 – 30, 000
o Php 30, 001 – 70, 000
o Php 70, 001 above
4. Allowance per day (If student)
o Php 50.00 – 100.000
o Php 101.00 – 200.00
o Php 201.00 – 500.00
o Php 501.00 above
Part II:
5. Are you familiar with a cafeteria with painting activities?

o Yes
o No
6. On a scale of 1-10, how much more attractive to you if the cafeteria
has activities to offer?
□ □ □ □ □ □ □ □ □ □
1 2 3 4 5 6 7 8 9 10
7. How often do you visit a cafeteria in a month?

o 5 times
o 10 – 15 times
o More than 15 times
o Never
8. On a scale of 1–5, with 5 being the highest, how important are the
following qualities to you when choosing a cafeteria?
1 2 3 4 5
Atmosphere
Noise Level
Price
Quality of
Food
Friendly Staff
9. Will you visit a cafeteria that has an aesthetically pleasing concept?

o Yes
o No
10. What factors do you consider in advertising the cafeteria?

o Taste
o Quality of service
o Ambiance
o Price
11. If you were in a cafeteria, how often would you order food with
beverages?
o Occasionally
o Sometimes
o Every time
o Never
12. What beverages do you typically order at the cafeteria?

o Black Coffee
o Mocha
o Latte
o Macchiato
o Tea
o Chocolate
o Cappuccino
o Orange Juice
o Carbonated Soft Drinks
13. In addition to beverages, what food would you prefer to order?
o Bread
o Pasta
o Rice Meal
o Nothing at all
14. How much are you willing to spend on beverages?
o ₱ 45 – 55
o ₱ 56 – 75
o ₱ 76 – 90
o Others: _________
15. How much are you willing to spend on food?

o ₱ 70 – 200
o ₱ 201 – 400
o ₱ 401 – 600
o Others: _________
16. Do you consider drinking coffee while painting?
o Yes
o No
17. Do you consider eating meals while painting?
o Yes
o No
18. Do you use painting as a medium or way to cope with stress?
o Yes
o No
19. Does it help you concentrate and relieve stress if there's good
scenery?
o Yes, it helps.
o No, not much.
20. Which bundle of art materials do you prefer to use?
o Sketchpad, Monggol 2 pencil, charcoal 2b and 4b pencil,
eraser, pencil, black ink pen, and white ink pen
o Cloth canvas, Monggol 2 pencil, eraser, acrylic paint
(primary colors), color wheel, paper and cardboard, and 6
pieces of a paintbrush
Suggestions and Comments:
___________________________________________________________
___________________________________________________________
___________________________________________________________
Market Survey Results
SSS Contribution Table
HMDF Contribution Table
PhilHealth Contribution Table
Minimum Wage Rate
DTI Permit
PINTO-ART CAFETERIA
DEARLYN JEAN SALCEDA FULLER
18 August 2022 to 18 August
18 August
No.651956
Fire Safety Certificate
Aug 14,
2022
Pinto- Art Cafeteria
Dearlyn Jean S. Fuller
Cajumban St. Brgy
Quinale
August
10,2023
August
10,2022
Business Permit
Fuller, Dearlyn
Pinto-Art Jean Salceda
Cafeteria
27 Dec Corporat
2022 ion
Manila. East Road Brgy New Food Business
Quinale Paete,Laguna
31 Dec
2023
BIR Permit
PINTO-ART CAFETERIA
(Name of the Business Establishment)
Flyers (Back)
(Front)
Business Card (Front)
SECTION 10
CURICULLUM VITAE

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ESTABLISHING A COZY AND THEMATIC CAFETERIA

Presented to the Faculty of Senior High School Department

Paete Science and Business College, Inc.

In Partial Fulfillment of the Requirements for the Subject

Entrepreneurship And Work Immersion of ABM

Accountancy, Business and Management Track

FULLER, DEARLYN JEAN S.

This business plan is lovingly dedicated to ourselves, to the Almighty

we developing our business plan.

We also dedicate this:

To our closest friends;

And to our beloved school PSBC.

To God be the highest Glory!

always give us inspiration to give our best in doing this project.

lose hope in preparing the Business Plan.

knowledge in conducting this study.

works for the completion of our Business Plan.

clear insights, suggestions and recommendations to improve the study.

questionnaires to gather and to provide needed data.

us strength and wisdom to accomplished this study.

ordering foods online.

Cafeteria also offers.

where families can

Cafeteria established a place that is located in Paete, Laguna. This Cafeteria

of foods and drinks and

especially with its art activity.

friends, classmates or co-workers. Also, speaking of drinks, the cafeteria offers

cold and warm brewed coffee.

Pinto-Art is a corporation type of business that deals to offers a

Moreover, the cafeteria shall be located at Manila East Road. Baranggay

Quinale. Paete , Laguna and expected to start the operation by January

The entrepreneurs shall state a very clear objective and purposes in

establishing the business. It aims to provide a high quality products in its

development of the business.

The market stated its target market as well as its competitors;

also soft/hard flyers.

business as well as the investors, employees; qualification and its job

well-manner employees with enough knowledge to operate the business.

Moreover, upon establishing the business all of the legal

requirements and documents shall be complete , as well as the business

agreements. However, all the start up fee shall be included as well as

equipment, tools , furniture and utilities in order to calculate the total

In the financial projection such as Income Statement, Statement of

Retained Earnings, Statement of Cash Flow , Statement of Financial

Position, Cost of Good Sold and Monthly Amortization shall be calculated

next three years.

Regardless, the proposed business would be beneficial to the

community, customers, the environment, and the government. It not only

conforms with firm’s continues growth, but it also relies on social

responsibility in creating community development.

A. Form of the Business

The proposed business is a corporation type that will be

managed by seven (7) people namely Dearlyn Jean S. Fuller,

Jearyll April C. Fuller, Jema Marie D. Javier, Jarah May B. Delos

Reyes, Tricia Mae A. Magtibay, Angella Sarrion and Keith Anne B.

Santos. A corporation could be a lawful entity that's partitioned and

particular from its proprietors. Under the law, organizations have

numerous of the same rights and obligations as people. They can

workers, possess assets, and pay charges.