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    1.1 8 Miniso Profile

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    nafilkhan

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    1.1 8 Miniso Profile

    Uploaded by

    nafilkhan
    95 views32 pages

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    1.1 8 Miniso profile - Copy

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    95 views32 pages

    1.1 8 Miniso Profile

    Uploaded by

    nafilkhan

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 32

    品牌介绍

    Brand Profile

    MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake
    Junya and Chinese young entrepreneur Mr. Ye Guofu in Tokyo, Japan. It is the promoter of global
    “intelligent consumer products”.
    Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of
    “returning to the nature”, MINISO gains popularity among consumers with its core brand edges of
    updating products every seven days, pricing at a low level, and targeting at intelligent consumer product
    chains. At the same time, it sets the trend of "personalized intelligent consumption" in the frontier
    market of household consumption. MINISO was run by MINISO Industries Co., Ltd. in 2013 and
    entered the Chinese market in September of the same year to comprehensively come into the market of
    intelligent consumer products in China.
    品牌创始人
    Brand Founders

    Global co-founder and chief designer Global co-founder and CEO


    Mr. Miyake Junya Mr. Ye Guofu
    发展历程
    Milestones 2016
    n
    2014
    On May 6, two MINISO flagship stores were opened in Malaysia.
    n On June 17, the Philippines' first MINISO flagship store was opened at Robinson Square in Manila.
    n On July 19, MINISO settled in Beijing, and opened in CapitalLand n On August 22, the opening ceremony of MINISO's first Korea flagship store was held in Seoul.
    Mall on Xizhimen. n On August 30, MINISO's first Thailand store was opened.
    n On December 31, the number of MINISO stores exceeded 300. n On October 28, MINISO settled in Australia.
    n On December 16, two flagship stores were opened in Mexico. MINISO began to expand in Latin America.

    1 2 3 4 5

    2013 2015 2017年


    n MINISO was established in Tokyo, Japan. n On May 21, MINISO opened its first Hong Kong flagship store. n On January 1, MINISO Taipei flagship store was opened in Taipei Ximending.
    n On September 1, MINISO was introduced into China. n On December 31, the number of MINISO stores exceeded 1,000. n On February 24, MINISO opened seven stores in five countries on the same day, settling in
    n On November 15, the first MINISO store was opened at China Indonesia, Nepal, Singapore, the United Arab Emirates and the Philippines.
    Plaza in Guangzhou. n On February 28, MINISO opened three stores in Turkey on the same day, spurring
    shopping spree.
    n On April 1, the first MINISO America store was opened.
    n On April 15, two MINISO stores were opened in Canada.
    n On April 24, the MINISO Iraq AJIDA MALL store was opened officially.
    全球版图
    Business Map

    ★ Nearly 2000 stores set up globally


    ★ Developed in 54 countries
    ★ Successfully opened stores in 26 countries
    ★ 267 stores were opened in the overseas
    markets
    ★ 300 stores are under construction
    国内版图
    Business Map
    3年战略规划

    2018
    3-year Strategic Plan

    Openning stores in
    a hundred countries

    2017 2019
    Flourishing across
    Following “the Belt & the world
    Road Initiative”
    3年战略目标
    3-year Strategic Objective
    门店展示

    “
    Store Photos

    Let global consumers buy products of high quality with low price.
    ”
    —— MINISO's Mission
    • 开业视频
    产品体系
    Product System

    “
    Adhering to the simple style, the development of every MINISO product is user-
    oriented. To offer consumers with products of competitive price and quality,

    ”
    MINISO attaches importance to the utility and durability of all products.
    Collaborative Copyright
    Products
    供应链系统
    Supply System
    国际合作
    Global Co-operation
    “ “
    We share quality life with global consumers!

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