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    Marketing Plan TRO FIX

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    Hidul wintoro
    Padang Wulan is a culinary company with a vision to modernize the culinary industry in 2023. The document discusses Padang Wulan's SWOT analysis, competitor analysis, buyer personas, marketing strategy, key performance indicators, and annual marketing budget. The marketing strategy will involve awareness campaigns on social media and messaging platforms, as well as appeals through digital menus and subscriptions. The budget allocates funds for freelancers, servers, social media posts and ads, web seminars, endorsements, and acquisition costs.

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    Marketing Plan TRO FIX

    Uploaded by

    Hidul wintoro
    34 views10 pages
    Padang Wulan is a culinary company with a vision to modernize the culinary industry in 2023. The document discusses Padang Wulan's SWOT analysis, competitor analysis, buyer personas, marketing strategy, key performance indicators, and annual marketing budget. The marketing strategy will involve awareness campaigns on social media and messaging platforms, as well as appeals through digital menus and subscriptions. The budget allocates funds for freelancers, servers, social media posts and ads, web seminars, endorsements, and acquisition costs.

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    Padang Wulan is a culinary company with a vision to modernize the culinary industry in 2023. The document discusses Padang Wulan's SWOT analysis, competitor analysis, buyer personas, marketing strategy, key performance indicators, and annual marketing budget. The marketing strategy will involve awareness campaigns on social media and messaging platforms, as well as appeals through digital menus and subscriptions. The budget allocates funds for freelancers, servers, social media posts and ads, web seminars, endorsements, and acquisition costs.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    34 views10 pages

    Marketing Plan TRO FIX

    Uploaded by

    Hidul wintoro
    Padang Wulan is a culinary company with a vision to modernize the culinary industry in 2023. The document discusses Padang Wulan's SWOT analysis, competitor analysis, buyer personas, marketing strategy, key performance indicators, and annual marketing budget. The marketing strategy will involve awareness campaigns on social media and messaging platforms, as well as appeals through digital menus and subscriptions. The budget allocates funds for freelancers, servers, social media posts and ads, web seminars, endorsements, and acquisition costs.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 10

    Tahun: 2023

    Name Perusahaan: Padang Wulan


    Visi: Membuat Inovasi Untuk
    Modernisasi Industri Kuliner
    di 2023

    SWOT ANALISIS

    STRENGTH WEAKNESS
    xxx xxx

    COMPETITOR ANALYSIS

    Product Price
    SWOT ANALISIS

    OPPORTUNITY THREAT
    xxx xxxx

    COMPETITOR ANALYSIS

    Place Promotion
    BRAND A

    BRAND B

    BRAND C

    BRAND D
    BUYER PERSONA

    Nama
    Usia
    Penghasilan
    Domisili
    Hobi
    ERSONA

    xxx
    xxx
    xxx
    xxx
    xxx
    MARKETING STRATEGY PADANG WULAN

    Stage Channel Strategy


    AWARE Food Community, Video campaign, Endorsement, WA
    Tiktok broadcast, seminar
    LIVE, DM/komen/QnA sticker,
    APPEAL Instagram, WA CS
    robochat, CS
    Email Marketing,
    ASK Website Newsletter, menu digital trial mode
    ACT Website Free Subscription
    ADVOCATE Social Media, WA Refferal Code
    EGY PADANG WULAN

    Title PIC
    XXX Arin

    XXX Nafisa

    XXX Thomas
    XXX Nurul
    XXX Hidul
    KEY PERFORMANCE INDICATOR
    Metrics Period Qty
    Landing Page Visitor Bulan 500
    Instagram Followers Bulan 300
    WhatsApp Leads Bulan 50
    Sales / Subscription Bulan 5
    OR
    Expected Result
    100%
    120%
    90%
    80%
    ANNUAL MARKETING BUDGET

    ITEM PERIOD QTY PRICE


    Biaya Freelancer Bulanan 8 IDR 750,000.00
    Biaya Tetap
    Server & Domain Tahunan 1 IDR 550,000.00
    IG Post Bulanan 30 IDR 10,000.00
    Biaya Tidak IG Ads Bulanan 30 IDR 30,000.00
    Tetap Aktivitas Webminar Tahunan 3 IDR 1,500,000.00
    Endorsement Tahunan 6 IDR 500,000.00

    Perhitungan:
    Biaya Akuisisi
    Pengembalian Investasi
    TOTAL
    IDR 6,000,000.00
    IDR 550,000.00
    IDR 300,000.00
    IDR 900,000.00
    IDR 4,500,000.00
    IDR 3,000,000.00

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