30 Marks

Subject Name & Code: Marketing Management (KMBF105) Course Name: MBA
Roll Number/Enrollment No.

BRANCH – MBA
YEAR-First
FIRST SESSIONAL EXAMINATION, 2022-23
Time: 1.30 Hours [Total Marks: 30]
Section A
Q.1 Attempt all thequestions: (2X5=10)
a) Niche marketing
b) Surrogate marketing
c) Difference between sales and marketing
d) Define Need, Wants, And Demands
e) Augmented marketing mix
Section B
Q.2 Attempt any five questions: (4X5=20)
(a) Define Marketing and discuss in brief the various concepts of marketing
(b) Marketing starts with “consumer and end with consumer” explain.
(c) Elaborate the concepts of marketing mix or 4P’s of marketing.
(d) What is consumer behavior? Discuss in brief its importance and application in marketing with illustrations.
(e) Write detailed notes on consumer buying decision making process towards products
(f) What is the basis of segmentation defined in brief?

Subject Name & Code: Managerial Economics (KMBF102) Course Name: MBA

BRANCH – MBA
YEAR-First
Section A
Q.1 Attempt all the questions: (2X5=10)
a) Business
b) Economics
c) Marginal cost
d) Micro Economics
e) Macro Economics
Section B
(a) Briefly explain the role of managerial economics in business decisions
(b) Define cardinal theory of utility and also elaborate its role in business decisions.
(c) “Ordinal theory of utility” is more practical explain in brief.
(d) Differentiate between marginal economics and economics. Please give illustrations.
(e) Define nature and scope of economics?
(f) Define opportunity cost principle in brief.

Subject Name & Code: Banking & Finance (KMBF106) Course Name: MBA

BRANCH – MBA
YEAR-First
Section A
(a) Define in short BFSI
(b) NBFCs
(c) Central Bank
(d) Negotiable instruments
(e) Micro finance
Section B
(a) Briefly describe the functions of commercial banks.
(b) Explain the functions of RBI
(c) List the different types of bank in India.
(d) Define financial inclusion and exclusion.
(e) Give overview of banking products and services.
(f) Define briefly the Indian banking structure

Subject Name & Code: Management Concept and O.B (KMBF101) Course Name: MBA

BRANCH – MBA
YEAR-First
Section A
(a) Define Management
(b) Types of planning
(c) Decision making process
(d) Define Middle level management
(e) Staffing
Section B
(a) Define Manager. Discuss his skills, qualities, roles and responsibilities.
(b) Define Management. Discuss its functions, levels, importance and scope
(c) Management is a science or an art. Explain
(d) What do you mean by management principles?
(e) Define MBO in brief
(f) What is planning and its objectives?

Subject Name & Code: Business Communication (KMBF107) Course Name: MBA

BRANCH – MBA
YEAR-First
Section A
(a) 7C’s of communication
(b) Formal communication
(c) Informal Communication
(d) Encoding
(e) Barriers in Communication
Section B
(a) “Communication means the process of passing information and understanding from one person to
another”. Explain.
(b) What are the characteristics of business communication?
(c) What is importance of communication in management?
(d) Define communication structure in management.
(e) Explain the main barriers of communication and give suggestion to remove them.
(f) Explain the various types of business communication

Subject Name & Code: (KMBF103) Financial Accounting & Analysis Course Name:
MBA

BRANCH – MBA
YEAR-First
Section A
(a) What is the process of accounting?
(b) Explain the primary objective of accounting
(c) Gives the primary rules of debit and credit
(d) Discuss the cash and accrual basis of accounting
(e) What are vouchers?
Section B
(a) How many types of account. Explain.
(b) Explain the nature of accounting standards.
(c) How many types of discount explain?
(d) Distinction between trade and cash discount.
(e) What are books of original entry?
(f) Give advantage of accounting standard.

Subject Name & Code: (KMBF104) Business Statistics & Analytics Course Name:
MBA

BRANCH – MBA
YEAR-First
Section A
(a)Explain any three functions of statistics.
(b) Discuss the importance of statistics.
(c) Define statistics in plural sense. Point out its characteristics.
(d) What do you mean by primary data?
(e) What do you mean by secondary data?
Section B
(a) Discussed the primary sources of secondary data.
(b) Discuss the non random methods of sampling.
(c) Discuss the principles of sampling.
(d) Compute the arithmetic mean
X= 5 15 25 35 45 55 65
F= 4 6 10 20 10 6 4
(e) Compute the arithmetic mean
C.I= 0-10 10-20 20-30 30-40 40-50
F= 4 6 10 20 10
(f) Calculation of missing value X̄=28
C.I =0-10 10-20 20-30 30-40 40-50 50-60
F= 12 18 27 - 17 6

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Subject Name & Code: Marketing Management (KMBF105) Course Name: MBA

Roll Number/Enrollment No.

FIRST SESSIONAL EXAMINATION, 2022-23

Time: 1.30 Hours [Total Marks: 30]

Q.2 Attempt any five questions: (4X5=20)

(c) Elaborate the concepts of marketing mix or 4P’s of marketing.

(f) What is the basis of segmentation defined in brief?

Roll Number/Enrollment No.

FIRST SESSIONAL EXAMINATION, 2022-23

Time: 1.30 Hours [Total Marks: 30]

Q.2 Attempt any five questions: (4X5=20)

(a) Briefly explain the role of managerial economics in business decisions

(c) “Ordinal theory of utility” is more practical explain in brief.

(e) Define nature and scope of economics?

(f) Define opportunity cost principle in brief.

Roll Number/Enrollment No.

FIRST SESSIONAL EXAMINATION, 2022-23

Time: 1.30 Hours [Total Marks: 30]

(a) Define in short BFSI

(c) Central Bank

(d) Negotiable instruments

(e) Micro finance

Q.2 Attempt any five questions: (4X5=20)

(a) Briefly describe the functions of commercial banks.

(b) Explain the functions of RBI

(c) List the different types of bank in India.

(d) Define financial inclusion and exclusion.

(e) Give overview of banking products and services.

(f) Define briefly the Indian banking structure

Roll Number/Enrollment No.

FIRST SESSIONAL EXAMINATION, 2022-23

Time: 1.30 Hours [Total Marks: 30]

(a) Define Management

(b) Types of planning

(c) Decision making process

(d) Define Middle level management

Q.2 Attempt any five questions: (4X5=20)

(c) Management is a science or an art. Explain

(d) What do you mean by management principles?

(e) Define MBO in brief

(f) What is planning and its objectives?

Roll Number/Enrollment No.

FIRST SESSIONAL EXAMINATION, 2022-23

Time: 1.30 Hours [Total Marks: 30]

(a) 7C’s of communication

(b) Formal communication

(c) Informal Communication

(e) Barriers in Communication

Q.2 Attempt any five questions: (4X5=20)

(b) What are the characteristics of business communication?

(c) What is importance of communication in management?

(d) Define communication structure in management.

(f) Explain the various types of business communication

Roll Number/Enrollment No.

FIRST SESSIONAL EXAMINATION, 2022-23

Time: 1.30 Hours [Total Marks: 30]

(a) What is the process of accounting?

(b) Explain the primary objective of accounting

(c) Gives the primary rules of debit and credit