Self Learning Module MIL Week 2

WEEK The Evolution of Traditional
2 to New Media
I Lesson
Good day, learners! Our lesson for today focuses on the evolution of
traditional to new media. At the end of this lesson, you should be able to explain
how the evolution of media from traditional to new media shaped the values and
norms of people and society and make a timeline or historical record of your
interaction with and exposure to traditional and new media. Enjoy!
Learning Task 1: Study the picture of the maiden voyage or sinking of RMS
(Royal Mail Ship) Titanic. Answer the following questions in your notebook:
By Willy Stöwer, died on 31st May 1931 - Magazine Die Gartenlaube, en:Die Gartenlaube and de:Die
Gartenlaube, Public Domain, https://commons.wikimedia.org/w/index.php?curid=97646
1. What is the famous world event that happened on April 14, 1912?
2. If the Titanic sank somewhere in the Atlantic Ocean, how do you think the
news reached people in England and New York at that time?”
3. If the Titanic sank today, in what format would people receive or read the
news?
D
Take a look at the timetables shown in the succeeding pages. Trace the early
beginnings of media and information throughout history and how it has evolved
over the years.
The photos that you will see were taken from a Sutori presentation by Ms.
Ann Rosenin Aranas found online.
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The Evolution of Media through Ages
1. Pre-Industrial Age (Before 1700's)
In the Pre-Industrial Age, people had discovered the following
developments:
 creating fire
 making paper out of plants
 forging weapons and tools with stone, bronze, copper and iron
Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved https://www.sutori.com/story/the-evolution-
of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2
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2. Industrial Age (1700s-1930s)
The Industrial Age is when people discovered the following:
 using power steam,
 developing machine tools,
 establishing iron production,
 manufacturing various products, and
 publishing books through printing press.
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3. Electronic Age (1930s-1980s)
In the Electronic Age, people paved way for the following developments:
 inventing the transistor
 harnessing the power of transistors that led to the invention of:
 transistor radio
 electronic circuits
 early computers
 improvement of the efficiency of the long distance communication
Source: Aranas, A. R. (n.d.). The Evolution of Media through Ages. Sutori. Retrieved https://www.sutori.com/story/the-
evolution-of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2
4. Information Age (1900s-2000s)
The era where we now live in, the Information Age, is when the Internet has
opened more opportunities for faster, real-time communication, including the
advent of social network.
Technology users have enjoyed the benefits of microelectronics with the
invention of the following:
 personal computers,
 mobile devices, and
 wearable technology.
Moreover, digitization of voice, images, sound and data is prevalent in this
age with the help of technology advancements and artificial intelligence (AI).
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Learning Task 2: Complete the table with necessary information. Do this in your
notebook.
Learning Task 3: Below is a timetable created by Ms. Shania Sambaan available

online via website named Timetoast. Analyze the content of the timetable and
share your insights about it. Write your 50-word insight in your notebook.
Source: Sambaan, S. (2007). The evolution of media in the Philippines timeline. Timetoast. Retrieved https://www.timetoast.com/
timelines/the-evolution-of-media-in-the-philippines-2a6e8df1-0455-4873-b9ea-1da1a1b0ea56
E
Learning Task 4: In your notebook, create a timeline of your exposure to
traditional and new media. For each item, include a short description and
personal insight.
A
Learning Task 5: Fill in the blanks with the correct terminology. Choose your
answers from the word bank. Write your answers in your notebook.
Word Bank
telegraph, computer and machines oral language electronic age
radio and the internet
telephones
1. During prehistoric times, the medium of communication was primarily

through ____________.
2. The Industrial Age started in England and other European countries in the
18th century. This period started the shift from agricultural and handicraft
economy to one that is dominated by _____________.
3. In the Industrial Age, communication channels like _____________ were
developed.
4. The ______________ made great contribution in the development of radio,
television, films and telephone as media of communication.
5. In the Information Age, the ______________ become part of the everyday life of
an individual.
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Self Learning Module MIL Week 2

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WEEK The Evolution of Traditional

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Learning Task 3: Below is a timetable created by Ms. Shania Sambaan available

1. During prehistoric times, the medium of communication was primarily

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