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    HomePlus Project

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    Abhishek Chowdhury
    The document provides an overview of executive summary reports. It explains that an executive summary summarizes key points from larger documents to provide readers with the main ideas. It is concise but covers all important topics. The summary should be 10% of the original document's length and use a tone fitting the target audience. It includes an introduction, synthesis of evidence and data, recommendations, and conclusion. The summary stands alone without needing the original document for context.

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    HomePlus Project

    Uploaded by

    Abhishek Chowdhury
    44 views6 pages
    The document provides an overview of executive summary reports. It explains that an executive summary summarizes key points from larger documents to provide readers with the main ideas. It is concise but covers all important topics. The summary should be 10% of the original document's length and use a tone fitting the target audience. It includes an introduction, synthesis of evidence and data, recommendations, and conclusion. The summary stands alone without needing the original document for context.

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    Homeplus Project

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    The document provides an overview of executive summary reports. It explains that an executive summary summarizes key points from larger documents to provide readers with the main ideas. It is concise but covers all important topics. The summary should be 10% of the original document's length and use a tone fitting the target audience. It includes an introduction, synthesis of evidence and data, recommendations, and conclusion. The summary stands alone without needing the original document for context.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    44 views6 pages

    HomePlus Project

    Uploaded by

    Abhishek Chowdhury
    The document provides an overview of executive summary reports. It explains that an executive summary summarizes key points from larger documents to provide readers with the main ideas. It is concise but covers all important topics. The summary should be 10% of the original document's length and use a tone fitting the target audience. It includes an introduction, synthesis of evidence and data, recommendations, and conclusion. The summary stands alone without needing the original document for context.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    Idea - An executive report is a concise version of a lengthier document or documents.

    Write it in a way that summarizes those other documents, and convinces the audience to
    keep reading.

    Purpose of a summary report - A report provides an overview of the main points of a


    larger report. It is often written to share with individuals who may not have time to review
    the entire report. The reader should be able to make a decision based only on reading the
    executive summary.

    Keywords - Summarise, collate, communicate, structure

    Important -
    ● The report should be concise but all the points should be covered
    ● Ideally the report should be no longer than 10 percent of the length of the
    document(s) you're summarizing.
    ● The report should strike the right tone for the audience you are reaching out to.
    ● It should begin with a summary of the project.
    ● It should systematically answer a question or questions, backed up by evidence and
    data points.
    ● It may involve making recommendations, but will definitely involve synthesizing
    and evaluating information.
    ● The report should have a clear conclusion.
    ● It should be readable independently of the main document(s).
    ● It should consist of short, concise paragraphs or bullet points.
    ● It should only include material that is present in the main project documents. It
    should not include new material.

    Communicating to the new MD to understand the Homeplus as a company its


    challenges over the years, the strategies implemented by you, new challenges that
    could occur by implementing these strategies and the possible solutions for them.

    Template -
    HOMEPLUS – The Retailing Juggernaut
    Table of Contents
    Sr.no Content Pg.no
    1. Executive Summary
    2. Introduction
    3. The Story Within
    4. Conclusion
    Executive Summary
    Being the CEO of Homeplus I will be introducing you to a few important junctures in the history of
    TESCO and Homeplus and will be discussing the obstacles it has come across. What has been the
    strategies we have implemented to overcome those challenges through the below paragraphs.
    a. The TESCO Story – How TESCO started its business and the strategies it has been
    implementing to continue its success story.
    b. Birth of Homeplus – The journey of TESCO and Samsung together which led to the
    foundation of Homeplus and how it has excelled as a retail giant in the Korean market.
    c. The Success Story of Homeplus – The challenges Homeplus came across since its inception
    and how the different strategies led to its current position as the 2nd most successful retail
    company in Korea.
    d. What is in Store – What the future holds for Homeplus and the challenges it will come
    across and ways to overcome them.

    Introduction

    I will give a brief background about TESCO and Homeplus. The way they have been growing since
    their inception. The strategies put into place to win over the challenges Homeplus came across in
    the past and the challenges which are in store for Homeplus and what steps it will be taking to
    overcome and their side-effects.

    The Story Within

    TESCO was founded by Jack Cohen in 1919 and the brand name Tesco came into being when it
    started selling tea called Tesco Tea. Later on, Tesco became the biggest retail store in UK with a
    market share of about 30 per cent in the 2000s. It was one of the fastest growing retailers in the
    world due to its excellent international business. Its strategy to grow its products in high growth
    markets along with diversification of its products and businesses led it to become the fourth largest
    retailer in the world with a CAGR of 10.9 per cent which was highest among the top ten retailers
    between 2004 to 2009. In addition to UK, Tesco had operations in countries such as Ireland,
    Hungary, Poland, Czech Republic, Turkey, U.S., Thailand, Malaysia, Japan, India, China and Korea.

    In 1999 Tesco decided to invest in the Korean market due to Korean government allowing foreign
    players investing into the Korean economy because of the Asian financial crisis. Lot of foreign retail
    players got into the Korean market like Wal-Mart and others. This also led to the birth of Homeplus-
    a collaboration, between Korean behemoth Samsung and Tesco, though Tesco had the majority of
    the shares. This collaboration between local and foreign player was extremely beneficial as Tesco
    had huge profits by implementing strategies and measures that the local Koreans loved. The
    strategy of local employees, local beliefs and tastes had a magical effect on the population and
    Homeplus turned to be hugely successful in future. While most of the foreign players left the Korean
    market, Homeplus turned out to be the 2nd largest retailer in Korea and had already had won over
    the hearts of the Koreans.

    But the scenario has changed over the years and the start of Super super markets have started
    protests from small business owners all over Korea which led to important bills to be placed in the
    Korean parliament. These bills if passed could majorly hamper the growth Homeplus and other
    major retailers in Korea. A law which forces big retail outlets to be shut down on second and fourth
    Sunday of every month have already been implemented. There are other two bills one which
    disallows any outlets to be opened around 500m of small business owners. The other bill which is
    more disputable can close an outlet if it is proven they affect small business owners. Apart from
    these the tastes of marketing of Koreans are changing fast. They are going for online and mobile
    shopping more. So this is the future of the retail market and we have to deal very cautiously to
    make sure we carve our way out in the right manner to be come out trumps as one of the bests in
    the business.

    Conclusion

    We have discussed about our humble beginnings and the heights we have reached so far. The future
    is exciting though we are facing a few challenges as we had in the past. I am sure we will come up
    trumps this time around also and we need the strong support from TESCO as we had been getting
    for all these years. Looking forward to the future with optimism and cautiousness.
    EMAIL TO MD TESCO

    To – Christopher Joseph
    Subject – HOMEPLUS – CEO Business Report

    Hi Christopher,

    Welcome aboard and my heartfelt wishes for your success in the new role you have taken up.

    I, being the CEO of Homeplus Korea, have come up with the business report of the performance of
    the company. The report speaks about the successful relationship of Homeplus and TESCO over the
    years. How it has accomplished its place as a retailing giant in Korea and what are the obstacles in
    near future. I have attached the report with this mail

    I hope this report will be a nice read for you and will instill the required knowledge required from
    my side. I will be more than glad to help you and your team to with this report in any way it’s
    possible.

    Thanks & Regards,


    Seung-han Lee
    CEO - Homeplus

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