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    Loreal Advertising Techniques

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    Maira
    Maryum Sajid submitted an assignment on L'Oréal's pricing and promotion strategies for their BCOM Hons. 5th Semester B Section course. L'Oréal uses premium pricing for their luxury products but prices most products competitively. They price products comparably worldwide and offer quality at a marginal premium over local brands in India. L'Oréal promotes through celebrity brand ambassadors, the slogan "Because we’re Worth It", word-of-mouth marketing, and CSR programs in education, health and women's empowerment. These strategies have helped L'Oréal acquire a huge global market share.

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    Loreal Advertising Techniques

    Uploaded by

    Maira
    24 views3 pages
    Maryum Sajid submitted an assignment on L'Oréal's pricing and promotion strategies for their BCOM Hons. 5th Semester B Section course. L'Oréal uses premium pricing for their luxury products but prices most products competitively. They price products comparably worldwide and offer quality at a marginal premium over local brands in India. L'Oréal promotes through celebrity brand ambassadors, the slogan "Because we’re Worth It", word-of-mouth marketing, and CSR programs in education, health and women's empowerment. These strategies have helped L'Oréal acquire a huge global market share.

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    Maryum Sajid submitted an assignment on L'Oréal's pricing and promotion strategies for their BCOM Hons. 5th Semester B Section course. L'Oréal uses premium pricing for their luxury products but prices most products competitively. They price products comparably worldwide and offer quality at a marginal premium over local brands in India. L'Oréal promotes through celebrity brand ambassadors, the slogan "Because we’re Worth It", word-of-mouth marketing, and CSR programs in education, health and women's empowerment. These strategies have helped L'Oréal acquire a huge global market share.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    24 views3 pages

    Loreal Advertising Techniques

    Uploaded by

    Maira
    Maryum Sajid submitted an assignment on L'Oréal's pricing and promotion strategies for their BCOM Hons. 5th Semester B Section course. L'Oréal uses premium pricing for their luxury products but prices most products competitively. They price products comparably worldwide and offer quality at a marginal premium over local brands in India. L'Oréal promotes through celebrity brand ambassadors, the slogan "Because we’re Worth It", word-of-mouth marketing, and CSR programs in education, health and women's empowerment. These strategies have helped L'Oréal acquire a huge global market share.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Assignment of Principles of Marketing

    Submitted by: Maryum Sajid


    Roll No: BC19-084
    BCOM Hons. 5th Semester B Section Morning
    Topic: L'Oréal
    Submitted to: Sir Usman Yousaf
    L’Oréal Pricing Techniques:
    L'Oréal is one of the leading global cosmetic brands.
    The consumer products division brands are distributed in retail channels making it
    available to the mass market. As a result, they earn huge profits from this division.
    The professional products are available at salons worldwide so when a customer
    visits these salons they are ready to pay for these products as they are not priced
    very high. The Luxe division products are available at supermarkets, cosmetics
    stores, own brand outlets and even online. However, these products have a
    premium price and customers are even ready to pay a premium for these
    products owing to quality and reliability over competitors. L'Oréal prefers to
    maintain value based pricing strategies for most of their products. L'Oréal is trying
    to price the products in India comparable to those worldwide by increasing the
    number of stock keeping units. The brand offers high quality products at a
    marginal premium as compared to the local brands. L'Oréal always brings about
    innovations across their various product divisions thereby penetrating the market
    with different price levels. Thus, the pricing strategy in the marketing mix
    of L'Oréal is based on premium pricing, competition, geography served and
    product demand.

    L'Oréal Promotion & Advertising Strategy:


    The promotional and advertising strategy in the L'Oréal marketing strategy is as
    follows:
    L'Oréal being an international brand has its promotions done at various levels in
    different countries. They also have a very strong ad slogan “Because we’re Worth
    It” with a strong message to attract customers. The brand has an aggressive
    marketing mix promotional strategy. It focuses on powerful, independent, young
    achiever women globally. Attractive & talented women are their brand
    ambassadors like Jennifer Lopez, Naomi Watts, Cheryl etc. for various campaigns
    all over the world. In India, Aishwarya Rai Bacchan, Sonam Kapoor and Katrina
    Kaif are L'Oréal brand ambassadors and international face for most of their TV,
    print and digital advertisements. L'Oréal even use word-of-mouth marketing
    strategy which has become viral especially in India. L'Oréal also have various CSR
    commitments like:
    • Project CARE which cultivates citizenship by performing various social welfare
    activities in areas like Child Education, Health, Safety and Environment.
    • YOUNG WOMEN IN SCIENCE in partnership with UNESCO to help young women
    to achieve their dreams and aspirations of pursuing careers in science.
    • BEAUTIFUL BEGINNINGS with the objective of providing skilled training to
    uneducated young women from disadvantaged sections of society to help them
    either start their own salons or be a part of existing beauty salons thus making
    them more economically secure
    With all these promotional activities and campaigns L'Oréal has managed to
    acquire a huge market in the world. Hence, this covers the marketing mix
    of L'Oréal.

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