SYMBIOSIS UNIVERSITY OF APPLIED SCIENCES

INDORE

ACKNOWLEDGEMENT

The successful completion of any work is generally not an individual effort. It

is an outcome of dedicated and cumulative efforts of a number of person, each having
its own importance to the objective. This section is a value of thanks and gratitude
towards all those persons who have implicitly or explicitly contributed in their own
unique way towards the completion of the project. For their invaluable comments and
suggestions, I wish to thank them all.
Positive inspiration and right guidance are must in every aspect of life. Especially,
when we arrive at academic stage for instance. For the success of our project a number
of obligations have been taken. We have performed solemn duty of expressing a
heartfelt thanks to all who have endowed us with their precious perpetual guidance,
suggestions and information. Any kind of help directly or indirectly has proved
importance to us.
 Abstract

Green computing is the study and practice of using computing resources

efficiently. The goals are similar to green chemistry; that is reduce the use

of hazardous materials, maximize energy efficiency during the product's

lifetime, and promote recyclability or biodegradability of defunct products

and factory waste. Taking into consideration the popular use of information

technology industry, it has to lead a revolution of sorts by turning green in

a manner no industry has ever done before. It is worth emphasizing that

this “green technology” should not be just about sound bytes to impress

activists but concrete action and organizational policy. Opportunities lie in

green technology like never before in history and organizations are seeing

it as a way to create new profit centers while trying to help the

environmental cause. The plan towards green IT should include new

electronic products and services with optimum efficiency and all possible

options towards energy savings.

 Table of Contents

1.Introduction
2.Approaches to Green Computing
i Virtualization

ii Power Management
iii Power supply
iv Storage
v Video Card

vi Display
vii Materials recycling
viii Telecommuting
3.Future of Green Computing
4.Ways of Implementation
5.GREEN IT: Next burning issue for business
6.Conclusion
7.References

i
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1. Introduction

Green computing is the study and practice of using computing resources efficiently.
The primary objective of such a program is to account for the triple bottom line, an
expanded spectrum of values and criteria for measuring organizational (and societal)
success. The goals are similar to green chemistry; reduce the use of hazardous materials,
maximize energy efficiency during the product's lifetime, and promote recyclability or
biodegradability of defunct products and factory waste.

Modern IT systems rely upon a complicated mix of people, networks and hardware; as
such, a green computing initiative must be systemic in nature, and address increasingly
sophisticated problems. Elements of such as solution may comprise items such as end
user satisfaction, management restructuring, regulatory compliance, disposal of
electronic waste, telecommuting, virtualization of server resources, energy use, thin
client solutions, and return on investment (ROI).

As 21st century belongs to computers, gizmos and electronic items, energy issues will
get a serious ring in the coming days, as the public debate on carbon emissions, global
warming and climate change gets hotter. Taking into consideration the popular use of
information technology industry, it has to lead a revolution of sorts by turning green in
a manner no industry has ever done before.

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2. Approaches to Green Computing

2.1 Virtualization:

Computer virtualization is the process of running two or more logical computer

systems on one set of physical hardware. The concept originated with the IBM
mainframe operating systems of the 1960s, but was commercialized for x86compatible
computers only in the 1990s. With virtualization, a system administrator could combine
several physical systems into virtual machines on one single, powerful system, thereby
unplugging the original hardware and reducing power and cooling consumption.
Several commercial companies and open-source projects now offer software packages
to enable a transition to virtual computing. Intel Corporation and AMD have also built
proprietary virtualization enhancements to the x86 instruction set into each of their CPU
product lines, in order to facilitate virtualized computing.

One of the primary goals of almost all forms of virtualization is making the most
efficient use of available system resources. With energy and power costs increasing as
the size of IT infrastructures grow, holding expenses to a minimum is quickly becoming
a top priority for many IT pros. Virtualization has helped in that respect by allowing
organizations to consolidate their servers onto fewer pieces of hardware, which can
result in sizable cost savings. The datacenter is where virtualization can have the
greatest impact, and it’s there where many of the largest companies in the virtualization
space are investing their resources.

Virtualization also fits in very nicely with the idea of “Green Computing”; by
consolidating servers and maximizing CPU processing power on other servers, you are
cutting costs (saving money) and taking less of a toll on our environment Storage
virtualization uses hardware and software to break the link between an application,
application component, system service or whole stack of software and the storage
subsystem. This allows the storage to be located just about anywhere, on just about any
type of device, replicated for performance reasons, replicated for reliability reasons or
for any combination of the above.

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In the past, it was necessary for each computer system to have its own storage
to function. Storage virtualization makes it possible for systems to access a shared
storage subsystem that is somewhere out on the net. It also means that copies of data
that used to be stored on every computer’s disks can now be stored once in the shared
storage subsystem. It’s clear that this approach would reduce the number of storage
devices needed, the amount of power required, the heat produced and, as a wonderful
side effect, would reduce the operational and administrative costs of back up, archival
storage and the like.

Since the link between the application and the actual storage device is broken
by storage virtualization software, the device can be selected based upon what’s most
appropriate. Applications and data that are accessed frequently can be stored on high
speed, expensive devices that consume more power. Applications and data that are
accessed less frequently can be stored on lower speed, less expensive devices that
consume less power. Rarely accessed applications and data can be migrated to archival
storage devices that result in the lowest cost and require the lowest power consumption.

2.2 Power Management:

Power management for computer systems are desired for many reasons,
particularly:

• Prolong battery life for portable and embedded systems.

• Reduce cooling requirements.
• Reduce noise.
• Reduce operating costs for energy and cooling.

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• Lower power consumption also means lower heat dissipation, which increases
system stability, and less energy use, which saves money and reduces the impact
on the environment.
• The Advanced Configuration and Power Interface (ACPI), an open industry
standard, allows an operating system to directly control the power saving
aspects of its underlying hardware. This allows a system to automatically turn
off components such as monitors and hard drives after set periods of inactivity.
In addition, a system may hibernate, where most components (including the
CPU and the system RAM) are turned off. ACPI is a successor to an earlier
Intel-Microsoft standard called Advanced Power Management, which allows a
computer's BIOS to control power management functions.
• Some programs allow the user to manually adjust the voltages supplied to the
CPU, which reduces both the amount of heat produced and electricity
consumed. This process is called undervolting. Some CPUs can automatically
undervolt the processor depending on the workload; this technology is called
"SpeedStep" on Intel processors, "PowerNow!"/"Cool'n'Quiet" on AMD chips,
LongHaul on VIA CPUs, and LongRun with Transmeta processors.

The power management for microprocessors can be done over the whole processor, or
in specific areas.With dynamic voltage scaling and dynamic frequency scaling, the CPU
core voltage, clock rate, or both, can be altered to decrease power consumption at the
price of slower performance. This is sometimes done in real time to optimize the power-
performance tradeoff.

Examples:

• Intel SpeedStep • AMD Cool'n'Quiet

• AMD PowerNow!
• VIA LongHaul (PowerSaver)
• Transmeta LongRun and LongRun2

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Newer Intel Core processors support ultra-fine power control over the function units
within the processors.

2.3 Power Supply:

Power supplies in most computers (PSUs for short) aren't designed for energy
efficiency. In fact, most computers drain more power than they need during normal
operation, leading to higher electrical bills and a more dire environmental impact.

The 80 Plus program is a voluntary certification system for power-supply

manufacturers. The term "80 Plus" is a little complicated, so bear with me for a moment.
If a PSU meets the certification, it will use only the power it needs at a given load: In
other words, it won't use more power than it needs. For example, if your PC requires
only 20 percent of the total power of a 500-watt PSU, the system will consume no more
than 100 watts. Only when the PC requires full power will the PSU run at the full
wattage load. An 80 Plus power supply can save about 85 kilowatt hours per PC, per
year. In many ways, it's the heart of a green PC, since it manages the power for all the
other components. It also has the most dramatic effect on your energy bill. Of course,
all 80 Plus power supplies are also lead-free and RoHS compliant.

Desktop computer power supplies (PSUs) are generally 70–75% efficient, dissipating
the remaining energy as heat. An industry initiative called 80 PLUS certifies PSUs that
are at least 80% efficient; typically these models are drop-in replacements for older,
less efficient PSUs of the same form factor. As of July 20, 2007, all new Energy Star
4.0-certified desktop PSUs must be at least 80% efficient. Various initiatives are
underway to improve the efficiency of computer power supplies. Climate savers
computing initiative promotes energy saving and reduction of greenhouse gas emissions
by encouraging development and use of more efficient power supplies

2.4 Storage:

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There are three routes available, all of which vary in cost, performance, and
capacity.

The most conventional route is the the 3.5" desktop hard drive. Recently, major drive
manufacturers have begun to focus on reduced power consumption, resulting in such
features as the reduced RPM low-power idle mode with fixed rotation speed for reduced
power consumption. The advantages of this route are the highest possible capacity, the
best performance (out of the highest-end solid-state drives).

The second option, which also lends itself to affordability, is to use a 2.5" laptop hard
drive. These consume less power than larger disks as a result of their smaller platters,
smaller motors, and firmware that is already optimized for power consumption versus
most 3.5" harddisks. With capacities up to 320GB, reasonable capacity is well within
reach, although the price is substantially higher than an equivalent 3.5" disk. With a
green system aimed at light use, a 120GB or 160GB laptop drive is a very affordable,
lower-power alternative to a 3.5" disk.

The lowest-power option is to use a solid state hard drive (SSD), which typically draw
less than one-third the power of a 2.5" disk. The latest, highest-performance SSDs are
very fast but extremely expensive, and currently top out at only 64GB. That's adequate
for light use, but wholly inadequate for gamers, video editing, and other heavy uses.
More affordable SSDs are available in larger capacities, but are not cheap and typically
have slow write performance, which limits their practical utility.

Smaller form factor (e.g. 2.5 inch) hard disk drives often consume less power than
physically larger drives. Unlike hard disk drives, solid-state drives store data in flash
memory or DRAM. With no moving parts, power consumption may be reduced
somewhat for low capacity flash based devices. Even at modest sizes, DRAM based
SSDs may use more power than hard disks, (e.g., 4GB i-RAM uses more power and
space than laptop drives). Flash based drives are generally slower for writing than hard
disks.

2.5 Video Card:

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A fast GPU may be the largest power consumer in a computer.

Energy efficient display options include:

• No video card - use a shared terminal, shared thin client, or desktop sharing
software if display required.
• Use motherboard video output - typically low 3D performance and low power.
• Reuse an older video card that uses little power; many do not require heatsinks
or fans.
• Select a GPU based on average wattage or performance per watt

The easiest way to conserve power is to go with integrated video. This is the
lowestperformance option, but for office users, casual browsing, and pure 2D use, it's
more than adequate—and well worth saving the 10W, 20W, or even 35W from a
discrete video card. Motherboards spitting out integrated video via DVI or HDMI aren't
that hard to find, so power-users with their massive LCDs don't have to suffer.

2.6 Displays:

LCD monitors typically use a cold-cathode fluorescent bulb to provide light for
the display. Some newer displays use an array of light-emitting diodes (LEDs) in place
of the fluorescent bulb, which reduces the amount of electricity used by the display.
LCD monitors uses three times less when active, and ten times less energy when in
sleep mode. LCDs are up to 66% more energy efficient than CRTs, LCDs are also
upwards of 80% smaller in size and weight, leading to fuel savings in shipping. LCDs
produce less heat, meaning you'll need less AC to keep cool.LCD screens are also easier
on the eyes. Their lower intensity and steady light pattern result in less fatigue versus
CRTs.

A newer LCD draws 40-60W maximum in a modest 19", 20", or 22" size. That number
grows close to 85W or 100W maximum for a 24" unit. Drop them down to standby or
turn them off entirely when not using them to minimize power consumption. By

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comparison, a 21" CRT typically uses more than 120W, more than double the power of
a typical 22" LCD.

2.7 Materials Recycling:

Computer recycling refers to recycling or reuse of a computer or electronic

waste. This can include finding another use for the system (i. e. donated to charity), or
having the system dismantled in a manner that allows for the safe extraction of the
constituent materials for reuse in other products. Additionally, parts from outdated
systems may be salvaged and recycled through certain retail outlets and municipal or
private recycling centers.

Recycling computing equipment can keep harmful materials such as lead, mercury, and
hexavalent chromium out of landfills, but often computers gathered through recycling
drives are shipped to developing countries where environmental standards are less strict
than in North America and Europe. The Silicon Valley Toxics Coalition estimates that
80% of the post-consumer e-waste collected for recycling is shipped abroad to countries
such as China, India, and Pakistan. Computing supplies, such as printer cartridges,
paper, and batteries may be recycled as well.

Obsolete computers are a valuable source for secondary raw materials, if treated
properly, however if not treated properly they are a major source of toxins and
carcinogens. Rapid technology change, low initial cost and even planned obsolescence
have resulted in a fast growing problem around the globe. Technical solutions are
available but in most cases a legal framework, a collection system, logistics and other
services need to be implemented before a technical solution can be applied. Electronic
devices, including audio-visual components (televisions, VCRs, stereo equipment),
mobile phones and other hand-held devices, and computer components,
contain valuable elements and substances suitable for reclamation, including lead,
copper, and gold. They also contain a plethora of toxic substances, such as dioxins,
PCBs, cadmium, chromium, radioactive isotopes, and mercury. Additionally, the

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processing required to reclaim the precious substances (including incineration and acid
treatments) release, generate and synthesize further toxic byproducts

Most major computer manufacturers offer some form of recycling, often as a free
replacement service when purchasing a new PC. At the user's request they may mail in
their old computer, or arrange for pickup from the manufacturer. Individuals looking
for environmentally-friendly ways in which to dispose of electronics can find corporate
electronic take-back and recycling programs across the country. Open to the public (in
most cases), corporations nationwide have begun to offer low-cost to nocost recycling,
and have opened centers nationally and in some cases internationally. Such programs
frequently offer services to take-back and recycle electronics including mobile phones,
laptop and desktop computers, digital cameras, and home and auto electronics.
Companies offer what are called “take-back” programs that provide monetary
incentives for recyclable and/or working technologies.

While there are several health hazards when it comes to dealing with computer recycling
some of the substances you should be aware of:

• Lead common in CRTs, older solder, some batteries and to some formulations
of PVC. Can be harmful if not disposed of properly.
• Mercury in fluorescent tubes. With new technologies arising the elimination of
mercury in many new model computers is taking place.
• Cadmium in some rechargeable batteries. It can be hazardous to your skin if
exposed for too long. Although many people are exposed to it everyday it just
depends on the amount of exposure.
• Liquid crystals are another health hazard that should be taken into consideration
although they do not have the nearly the same effects as the other chemicals

Businesses seeking a cost-effective way to responsibly recycle large amounts of

computer equipment face a more complicated process. They also have the option of
contacting the manufacturers and arranging recycling options. However, in cases where
the computer equipment comes from a wide variety of manufacturers, it may be more
efficient to hire a third-party contractor to handle the recycling arrangements. There

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exist companies that specialize in corporate computer disposal services both offer
disposal and recycling services in compliance with local laws and regulations.
Such companies frequently also offer secure data elimination services.

2.8 Telecommuting:

Teleconferencing and telepresence technologies are often implemented in green

computing initiatives. The advantages are many; increased worker satisfaction,
reduction of greenhouse gas emissions related to travel, and increased profit margins as
a result of lower overhead costs for office space, heat, lighting, etc. The savings are
significant; the average annual energy consumption for U.S. office buildings is over 23
kilowatt hours per square foot, with heat, air conditioning and lighting accounting for
70% of all energy consumed. Other related initiatives, such as hotelling, reduce the
square footage per employee as workers reserve space only when they need it. Many
types of jobs -- sales, consulting, and field service -- integrate well with this technique.

Rather than traveling great distances, in order to have a face-face meeting, it is now
possible to teleconference instead, using a multiway video phone. Each member of the
meeting, or each party, can see every other member on a screen or screens, and can talk
to them as if they were in the same room. This brings enormous time and cost benefits,
as well as a reduced impact on the environment by lessening the need for travel - a
damaging source of carbon emissions.

Voice over IP (VoIP) reduces the telephony wiring infrastructure by sharing the existing
Ethernet copper (a toxic metal). VoIP and phone extension mobility also made Hot
desking and more practical.

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3. Future of Green Computing

As 21st century belongs to computers, gizmos and electronic items, energy issues will
get a serious ring in the coming days, as the public debate on carbon emissions, global
warming and climate change gets hotter. If we think computers are nonpolluting and
consume very little energy we need to think again. It is estimated that out of $250 billion
per year spent on powering computers worldwide only about 15% of that power is spent
computing- the rest is wasted idling. Thus, energy saved on computer hardware and
computing will equate tonnes of carbon emissions saved per year. Taking into
consideration the popular use of information technology industry, it has to lead a
revolution of sorts by turning green in a manner no industry has ever done before.
Opportunities lie in green technology like never before in history and organizations are
seeing it as a way to create new profit centers while trying to help the environmental
cause. The plan towards green IT should include new electronic products and services
with optimum efficiency and all possible options towards energy savings. Faster
processors historically use more power. Inefficient CPU's are a double hit because they
both use too much power themselves and their waste heat increases air conditioning
needs, especially in server farms--between the computers and the HVAC. The waste
heat also causes reliability problems, as CPU's crash much more often at higher
temperatures. Many people have been working for years to slice this inefficiency out of
computers. Similarly, power supplies are notoriously bad, generally as little as 47%
efficient. And since everything in a computer runs off the power supply, nothing can be
efficient without a good power supply. Recent inventions of power supply are helping
fix this by running at 80% efficiency or better.

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4. Ways of implementation

Power management softwares help the computers to sleep or hibernate when not in
use. Reversible computing (which also includes quantum computing) promises to
reduce power consumption by a factor of several thousand, but such systems are still
very much in the laboratories. Reversible computing includes any computational
process that is (at least to some close approximation) reversible, i.e., time-invertible,
meaning that a time-reversed version of the process could exist within the same general
dynamical framework as the original process.Reversible computing's efficient use of
heat could make it possible to come up with 3-D chip designs, Bennett said. This would
push all of the circuitry closer together and ultimately increase performance.

The best way to recycle a computer, however, is to keep it and upgrade it. Further, it is
important to design computers which can be powered with low power obtained from
non-conventional energy sources like solar energy, pedaling a bike, turning a hand-
crank etc.

The electric utility industry is in an unprecedented era of change to meet increasing

customer demand for greater reliability and different services in the face of substantial
regulation and volatile energy costs. This requires new approaches and business models
to allow greater network reliability, efficiency, flexibility and transparency. At the same
time, the utility industry is digitizing, transforming from an electromechanical
environment to a digitized one.

New Internet Protocol-enabled networks now allow for network integration along the
entire supply chain – from generation, transmission, to end-use and metering -- and
create the opportunity for Intelligent Utility Networks (IUN) which applies sensors and

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other technologies to sense and respond in real-time to changes throughout the supply
chain. The IP-enabled network connects all parts of the utility grid equipment,

control systems, applications, and employees. It also enables automatic data collection
and storage from across the utility based on a common information model and service-
oriented architecture (SOA), which enables a flexible use of information technology.
This in turn allows utilities to continuously analyze data so that they can better manage
assets and operations.

Electronics giants are about to roll out eco-friendly range of computers (like desktops
and laptops) that aim at reducing the e-waste in the environment. Besides desktops and
laptops, other electronic hardware products should also be strictly adhering to the
restricted use of hazardous substances. In other words, they should be free of hazardous
materials such as brominated flame retardants, PVCs and heavy metals such as lead,
cadmium and mercury, which are commonly used in computer
manufacturing. Reliability about the use of green materials in computer is perhaps the
biggest single challenge facing the electronics industry. Lead-tin solder in use today is
very malleable making it an ideal shock absorber. So far, more brittle replacement
solders have yet to show the same reliability in arduous real-world applications.

• Energy-intensive manufacturing of computer parts can be minimized by

making manufacturing process more energy efficient by replacing
petroleumfilled plastic with bioplastics—plant-based polymers— require less
oil and energy to produce than traditional plastics with a challenge to keep
these bioplastic computers cool so that electronics won't melt them.

• Power-sucking displays can be replaced with green light displays made of

OLEDs, or organic light-emitting diodes.

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• Use of toxic materials like lead can be replaced by silver and copper.

• Making recycling of computers (which is expensive and time consuming at

present) more effective by recycling computer parts separately with an option
of reuse or resale.
• Future computers could knock 10 percent off their energy use just by replacing
hard drives with solid-state, or flash, memory, which has no watt-hungry
moving parts.
• Buy and use a low power desktop or a laptop computer (40-90 watts) rather a
higher power desktop (e.g. 300 watts).
• Find out the normal operating power (watts) required.
• The maximum power supply (up to 1kW in some modern gaming PCs) is not
as important as the normal operating power, but note that power supply
efficiency generally peaks at about 50-75% load.
• Idle state represents 69 to 97% of total annual energy use, even if power
management is enabled.
• Computer power supplies are generally about 70–75% efficient; to produce 75
W of DC output they require 100 W of AC input and dissipate the remaining
25 W in heat.
• Higher-quality power supplies can be over 80% efficient; higher energy
efficiency uses less power directly, and requires less power to cool as well. As
of 2007, 93% efficient power supplies are available.
• Thin clients can use only 4 to 8 watts of power at the desktop as the processing
is done by a server.
• For desktops, buy a low power central processing unit (CPU). This reduces
both power consumption and cooling requirements.
• Buy hardware from manufacturers that have a hardware recycling scheme, and
recycle your old computer equipment rather than sending it to landfill.
• Turn your computer and monitor off when you are not using it.
• Enable hibernation using the power management settings. Standby does not
save as much power.

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• Replace your CRT screen with an LCD screen.

• Keep your PC or laptop for at least 5 years. If you're leasing, shift to a 5 year
period. This reduces resource and energy consumption associated with the
manufacture and distribution of PCs by 40%, compared to replacing PCs every
3 years which is current corporate practice.
• Avoid an unnecessary operating system version upgrade which requires a
hardware upgrade.
• Use Linux (such as Ubuntu), which requires less resources than many other
operating systems on an older computer as a spare or a file server.
• Use server virtualization to aggregate multiple under-utilized servers onto
more energy efficient server infrastructure.
• Use blade servers instead of rack or standalone servers to reduce power
consumption.
• Specify low energy consumption level in Request for Tender documents.
• Measure your data centre power usage.
• Use server and/or web-based applications where possible to extend desktop
service life and reduce desktop software maintenance.
• Establish policies governing the acquisition, usage and disposal of computer
hardware to minimize energy consumption and environmental impact.

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5. GREEN IT: The next burning issue for business

It is becoming widely understood that the way in which we are behaving as a

society is environmentally unsustainable, causing irreparable damage to our planet.
Rising energy prices, together with government-imposed levies on carbon production,
are increasingly impacting on the cost of doing business, making many current business
practices economically unsustainable. It is becoming progressively more important for
all businesses to act (and to be seen to act) in an environmentally responsible manner,
both to fulfill their legal and moral obligations, but also to enhance the brand and to
improve corporate image. Companies are competing in an increasingly ‘green’ market,
and must avoid the real and growing financial penalties that are increasingly being
levied against carbon production.

IT has a large part to play in all this. With the increasing drive towards centralized mega
data centers alongside the huge growth in power hungry blade technologies in some
companies, and with a shift to an equally power-hungry distributed architecture in
others, the IT function of business is driving an exponential increase in demand for
energy, and, along with it, is having to bear the associated cost increases.

The problem:

Rising energy costs will have an impact on all businesses, and all businesses
will increasingly be judged according to their environmental credentials, by legislators,
customers and shareholders. This won’t just affect the obvious, traditionally power-
hungry ‘smoke-belching’ manufacturing and heavy engineering industries, and the
power generators. The IT industry is more vulnerable than most – it has sometimes been
a reckless and profligate consumer of energy. Development and Improvements in
technology have largely been achieved without regard to energy consumption.

The impact:

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Rising energy costs and increasing environmental damage can only become
more important issues, politically and economically. They will continue to drive
significant increases in the cost of living, and will continue to drive up the cost of doing
business. This will make it imperative for businesses to operate as green entities, risking
massive and expensive change. Cost and environmental concern will continue to force
us away from the ‘dirtiest’ forms of energy (coal/oil), though all of the alternatives are
problematic. We may find ourselves facing a greater reliance on gas, which is
economically unstable and whose supply is potentially insecure, or at least unreliable.

It may force greater investment in nuclear power, which is unpopular and expensive,
and it may lead to a massive growth of intrusive alternative energy infrastructure –
including huge wind farms, or the equipment needed to exploit tidal energy. Solving
the related problems of rising energy costs and environmental damage will be extremely
painful and costly, and those perceived as being responsible will be increasingly
expected to shoulder the biggest burden of the cost and blame. It may even prove
impossible to reduce the growth in carbon emissions sufficiently to avoid
environmental catastrophe. Some believe that the spotlight may increasingly point
towards IT as an area to make major energy savings, and some even predict that IT may
even become tomorrow’s 4x4/SUV, or aviation – the next big target for the
environmental lobby, and the next thing to lose public support/consent.

The solution:

A fresh approach to IT and power is now needed, putting power consumption at

the fore in all aspects of IT – from basic hardware design to architectural standards,
from bolt-on point solutions to bottom-up infrastructure build. IBM has a real
appreciation of the issues, thanks to its size, experience and expertise, and can help its
customers to avoid the dozens of ‘wrong ways’ of doing things, by helping to identify
the most appropriate solutions. There is a real, economic imperative to change arising

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now, and it is not just a matter of making gestures simply to improve a company’s
environmental credentials.

The cost of power:

The whole topic of energy consumption is gaining increased prominence in

Western Europe as a consequence of rising energy prices, and as a result of a growing
focus on global warming and the environment.

A history – and the future – of increasing power consumption:

Many of today’s motor cars and car engines are increasingly poorly suited to
today’s demand for economy and fuel efficiency, having been designed when oil prices
were low and when performance, space and comfort were the most important design
drivers. Each new car model since the Model T was therefore designed to outperform
its predecessors. Only now is fuel economy and environmental ‘friendliness’ becoming
more important than speed and horsepower. The situation is similar in the IT industry,
which has seen a concentration on processing power and storage capacity, while power
consumption has been ignored. As in the automotive industry, energy consumption was
regarded as being much less important than performance.

The IT industry has seen a concentration on processing power and storage capacity,
while power consumption has been ignored. As manufacturers competed to create ever-
faster processors, smaller and smaller transistors (running hotter and consuming more
electricity) were used to form the basis of each new generation of processors.
Increased operating temperatures added to the consumption of power, requiring more

and more cooling fans. Modern IT systems provide more computing power per unit of
energy (kWh) and thus reduce energy consumption per unit of

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computing power. Despite this, they are actually responsible for an overall increase in
energy consumption, and for an increase in the cost of energy as a proportion of IT
costs. This is because users are not simply using the same amount of computing power
as before, while using the new technology to reduce their power consumption (or
operating temperatures), nor are they using technology to leverage savings in energy
costs or in CO2 production.

Instead, users are taking and using the increased computing power offered by modern
systems. New software in particular is devouring more and more power every year.
Some software requires almost constant access to the hard drive, draining power much
more rapidly than previous packages did. Tests of the initial version of Microsoft
Windows Vista indicated that it consumed 25% more power than today’s Windows XP,
for example. The advent of faster, smaller chips has also allowed manufacturers to
produce smaller, stackable and rackable servers allowing greater computing power to
be brought to bear (and often shoe-horned into smaller spaces) but with no reduction in
overall energy consumption, and often with a much greater requirement for cooling.

Despite the trend towards server virtualization and consolidation in some companies,
business demand for IT services is increasing, and many companies are still expanding
their data centers, while the number of servers in such data centers is still increasing
annually by about 18%.While the growth in demand for energy did slow down in 2005
(going from a 4.4% rise to just 2.7%, globally) and though the demand for energy
actually fell in the USA, the International Energy Agency has predicted that the world
will need 60% more energy by 2030 than it does today.

Data Centers:

In many companies, there has been a shift away from dedicated data centers, as
part of an attempt to provide all IT requirements by using smaller boxes within the
office environment. Many have found this solution too expensive, experiencing a higher
net spend on staff as well as with higher support costs. Energy consumption of

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distributed IT environments is difficult to audit, but some have also noted a progressive
increase in power consumption with the move from centralized to decentralized, then
to distributed architecture, and finally to mobility-based computing.

Even where distributed computing remains dominant, the problems of escalating energy
prices and environmental concerns are present, albeit at a lower order of magnitude than
in the data centre environment, and even though the problems are rather more diffuse
and more difficult to solve. Some analysts believe that there is already a trend away
from distributed computing back to the data centre, with consolidation and
centralization on the rise again. Within a data centre/server environment, technological
improvement is driving requirements for greater energy into the building, for increased
floor area and for increased cooling capacity.

This may be counter-intuitive, since the emergence of blade servers superficially

promised to allow the more efficient use of data centre floor space, by packing more
high-performance servers into a single rack. However, this increase in computing power
and server numbers for a given floor area multiplies cooling problems, since air is an
inefficient media for cooling computers and empty space alone is insufficient to give
adequate cooling. Air conditioning and other cooling techniques are required to keep
temperatures in check. A typical 1980s server could be cooled quite easily, but though
a modern server takes up much less floor space, it is more difficult to cool, and requires
more space around it. Though it will require less power per unit of computing power,
its overall energy requirement will be considerably higher, and the need for improved
cooling will further increase energy requirements – and environmental impact, of
course. Analysts recently suggested that by the end of 2008, 50% of the data centers
would not have enough power to meet the power and cooling requirements of the new
equipment used in high-density server environments.

The new systems are more compact and of higher density, and can call for more
localized power and cooling than will typically be found in an existing data centre
environment. A blade server system set up in a single rack, can easily weigh more than
a tonne, and can in theory call for more than 30kW of power – more than 10 times what
would have been required a few years ago. According to Sun Microsystems engineers,

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a typical rack of servers installed in data centers just two years ago might have
consumed a modest 2kW of power while producing 40 watts of heat per square foot.
Newer, high-density racks, expected to be in use by the end of the decade, could easily
consume as much as 25kW and give off as much as 500 watts of heat per square foot.
The energy consumed by fans, pumps and other cooling components already accounts
for some 60-70% of the total energy consumption in the data centre, and Gartner
predicts that energy costs will become the second highest cost in 70% of the world’s
data centers by 2009, trailing staff/personnel costs, but well ahead of the cost of the IT
hardware.

It is now believed that in most data centers, particularly those located in single-story
industrial-type buildings, electrical costs are already more than two to three times
greater than real-estate costs, and many existing data centre buildings may be physically
incapable of providing the higher levels of power and cooling that are now required.
Because IT equipment is usually depreciated every two to three years, investment in
new hardware is relatively easy, whereas new data centre equipment (including air
conditioning, universal power supplies and generators) are more usually depreciated
over 20 years, making new investment more difficult. Investing in new buildings may
be more even more problematic. It is thus difficult and costly to build your way out of
power consumption and heat problems. The increasing drive toward Server
consolidation in an effort to improve operating costs and operational efficiency is
further aggravating the problems of increasing energy consumption, and increased heat
generation. Thus, data centre managers must focus on the electrical and cooling issue
as never before.

There are cheap, quick-fix, ‘point’ solutions that provide ‘strap-on’ cooling by
retrofitting blowers and/or water-cooling systems. Installing water jackets on the server
racks allows one to build a much smaller, denser and more efficient data centre. But
although liquid cooling is more efficient than air-conditioning, it is still a shortterm,
stop-gap answer. Much greater efficiencies and greater cost savings can be leveraged
by addressing the underlying problem and by using longer-term solutions.

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This is likely to entail redesigning and reconfiguring the data centre, however, which
obviously requires more long-term investment and a fresh approach to IT, with power
consumption at front of mind.

Strategies for change:

The whole purpose of IT is to make businesses more productive and efficient,

and to save money. Businesses are competitive bodies, used to having to ‘do more with
less’ in order to remain competitive. They will have to learn to use less electricity in
just the same way, using green (sustainable) computing to save money. This will
demand major changes in IT user behaviours and policies. As energy and infrastructure
costs continue to increase exponentially, and as environmental considerations become
more prevalent, there is a real need for a power-based IT optimization strategy, bringing
power right to the fore of IT policy, thereby impacting the end-toned architecture,
hardware and software, and on all of the processes undertaken day-to-day to support a
company’s workflow. This could force the adoption of new infrastructure, and will
increasingly inform decision making when new platforms are procured, or when
decisions are made about IT strategies – whether to centralize or whether to adopt a
more distributed architecture and so on. Other companies will have to take more modest
steps, simply making sure that desktop PCs, monitors and printers are turned off at
night, and/or using more effective powersaving modes on unused equipment. Others
will opt to use more energy-efficient components, such as LCDs rather than CRT
monitors when buying new hardware.

New dual-core processors are faster than traditional chips and yet use less energy, and
the latest generation of dual-core processors (exemplified by Intel’s new ‘Woodcrest’)
promise to consume about one third less power than their predecessors while offering
up to 80% better performance.

Other IT users may need to investigate the use of DC power. Most energy suppliers
provide AC power because it is easier to transport over long distances, although most

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PCs and servers run on DC, so that the AC current from the utility has to be converted
to DC before it reaches the hardware, with inevitable losses of energy in conversion.

Some companies may benefit from moving away from distributed computing based on
individual desktop PCs to small, thin client server architecture. It has been suggested
that a 10-user system could save about 3,200kWh per year in direct electricity costs
(while further energy savings, equivalent to about 11 tonnes of CO2 per year, would be
saved in manufacturing costs). The total production and operating cost savings over the
three-year life span of a 10-user system would be more than 33 tonnes.

In an existing server environment, there are significant cost savings associated with any
reductions in cooling requirements, and keeping server rooms and computer
workspaces at the right temperature is critical.

Virtualization and server consolidation can allow users to ‘do more with less’, allowing
one large server to replace several smaller machines. This can reduce the power
required and the overall heat produced. By reducing the number of servers in use, users
can simplify their IT infrastructure, and reduce the power and cooling requirements.
When Dayton, Ohio overhauled its IT infrastructure, replacing a network of 80 archaic
terminals and numerous ad hoc PCs with thin clients for 60%

of the staff and PCs for the rest, the city saw a corresponding drop in energy used. The
switch saved the city US$700,000 annually from reduced data and software
administration expenses, and especially from lower client maintenance costs, with a
US$60,000-$90,000 reduction in electricity costs. There is also a corresponding
reduction in carbon footprint.

Fortunately, business is getting outside support as it struggles towards greener

computing. The US Environmental Protection Agency’s Energy Star programme is

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already promoting more energy-efficient IT infrastructures and policies, while IBM,
Hewlett-Packard, Sun Microsystems and AMD have joined forces to launch the Green
Grid environmental lobby, aimed at reducing energy consumption at computer data
centers by encouraging and improving power-saving measures.

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6. Conclusion

So far, consumers haven't cared about ecological impact when buying

computers, they've cared only about speed and price. But as Moore's Law marches on
and computers commoditize, consumers will become pickier about being green.
Devices use less and less power while renewable energy gets more and more portable
and effective. New green materials are developed every year, and many toxic ones are
already being replaced by them. The greenest computer will not miraculously fall from
the sky one day, it’ll be the product of years of improvements. The features of a green
computer of tomorrow would be like: efficiency, manufacturing & materials,
recyclability, service model, self-powering, and other trends. Green computer will be
one of the major contributions which will break down the 'digital divide', the electronic
gulf that separates the information rich from the information poor.

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7. References

1. Report of the Green Computing Task Group Green Computing and

the Environment
2. Jones, Ernesta " New Computer Efficiency Requirements". U.S.
EPA.
3. “Green Computing: Whitepaper”
4. ‘Green IT’-IBM technology services

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