Marketing Strategy

SPECTACLES Post Session Assignment format

Name : Aditya Rohatgi

PRN : 22020841041
 SPECTACLES Factor Brand/Product Content Justification for mapping Data Points Remarks (Links of the
Explanation data source)
Social Haldiram’s has been a Rising need for healthier 1. Increase in protein https://
flagbearer of producing & food products has been a consumption from 55.3 gm www.financialexpress.com
selling packaged Indian trend in the society and as in 2000-02 to 63 gm in /lifestyle/fuure-of-food-
snacks and sweets. With a result a lot of popular 2015-17. indian-consumers-turn-
the Indian society’s food manufacturing 2. Rising demand for focus-on-health-
distinguish love for such companies are getting into fruits, vegetables, green convenience-amid-covid-
food items, Haldiram’s has healthier segment. This is tea etc. 19-emission-concerns/
done a good job in terms an area that Haldiram’s 3. CAGR of 21% by 2026 2371147/
of catering to its can try to engage into as in Indian organic food
consumers. However, eventually the consumers market.
there is a scope for will start demanding for My Rating: 8/10
producing healthier healthier products.
products to consume.
Political Political Environment is a Having a good relationship In 2019-20, Bhartiya https://
crucial aspect of a with the political party in Janata Party received www.thehindu.com/
company’s workings. power can make workings 785.77 crore rupees in news/national/bjp-
Favourable government for a company favourable. donations out of which received-785-crore-in-
policies, political stability, Haldiram’s was also one of donations-in-2019-20/
company’s influence play a the donators. article34772075.ece
key role in the fortunes of
a company. My Rating: 7/10

Economic One of the key areas, The growth and size of 1. Haldiram’s continued 1. https://
economic environment of a food industry will play a its investment economictimes.indi
company affects the way a massive role in how strategies by investing atimes.com/tech/
company stands in the Haldiram’s perform in the 100 crore rupees in a funding/venture-
market. Haldiram’s being a Industry. startup- Venture catalysts-9unicorns-
mammoth company in the Looking for ventures to Catalyst’s raises-rs-100-crore-
Indian food Industry needs invest in will play a key 2. Indian food processing from-haldirams/
to assess the interest role in generating returns market with a CAGR of articleshow/
rates, industry etc. to plan to increase sources of 12% annual growth in 80740946.cms
its economies. funding. 2021-26. 2. https://
 www.imarcgroup.c
My Rating: 9/10 om/indian-food-
processing-market
Cultural India is a country of Haldiram’s produces My Rating: 9/10 https://
diverse cultures and sweets and snacks from www.haldirams.com/
therefore has to shape its different regions of India. sweets- 73/packed-
products keeping in mind Covering the savoured sweet.html
the varying cultures in the sweets from Rajasthan to
country. Karnataka, it offers
products catering to
almost every corner of the
country.

Technological The Indian food Industry is Cheap Internet and has CAGR of 13.5% in the https://
seeing a lot of innovations exploded the e- commerce global cloud kitchen finance.yahoo.com/
and Haldiram’s need to and quick commerce market for the period news/glo bal-cloud-
find innovative solutions to market. Haldiram’s need 2021- 27. kitchen-market-2021-
keep up with the trends. to innovate themselves to 142200144.html
meet this trend. Cloud My Rating: 6/10
kitchens, ready-to-eat
food products etc. are the
norms that are rising.

Aesthetic One of the important As the business Haldiram’s started a https://www.afaqs.com/

things is how Haldiram’s environment rapidly campaign encouraging its news/advertising/
connects with its changes, haldiram’s need consumers to maintain haldiramscare-campaign-
consumers. Throughout its to cater to the changing social distancing at its for-a-safe-customer-
journey, it has evoked requirements of its restaurants. The campaign experience
emotions of Indian consumers. was named HaldiramsCare.
consumers due to its
offering of Indian sweets My Rating: 8/10
and savories.

Customer Haldiram’s customer base The needs and desires of 1. CAGR of 21% by https://
is mainly Indian consumers is dynamic and 2026 in Indian www.financialexpress.com
consumers. Throughout its Haldriam’s need to organic food /lifestyle/fuure-of-food-
 operations, Haldiram’s has identify such desires. One market. indian-consumers-turn-
meet the requirement and of the key desire has been 2. Increase in protein focus-on-health-
tastes of the Indian the demand for healthier consumption from convenience-amid-covid-
consumers. food alternatives. 55.3 gm in 2000-02 19-emission-concerns/
to 63 gm in 2015- 2371147/
17.

My Rating: 7/10
Legal Being a food processing Haldiram’s constantly need 1. Withdrawal of farm 1. https://
company, Haldiram’s has to monitor its workings laws may increase www.cnbctv18.com
to follow a strict legal and maintain in line with input costs for food /retail/fssai-to-
conduct in the country. the law of India. Any processing introduce- warning-
Any changes in laws and policy, or code can affect companies like label-on-packaged-
rules directly or Indirectly its workings. Haldiram’s foods-to-curb-junk-
affects them. food-consumption-
2. Food authority
10821331.htm
FSSAI asked food
2. https://
processing
companies economictimes.indi
manufacturin g atimes.com/
junk foods to put news/economy/
warning label on its agriculture/farm-
packaging. law-rollback-move-
may-hit-sourcing-
My Rating: 8/10 and-expansion-
plans-of-food-
processing-
companies/
articleshow/8780
9474.cms

Environmental Haldiram’s despite of its 1. Haldiram’s along My Rating: 4/10 https://

grand status often with Parle, ITC etc. science.thewire.in/
have been ranked environment/civil-society-
comes under scrutiny for
amongst India’s top audit-identifies-india-top-
over usage of plastic in plastic polluters. plastic-polluters/
 its packaging. 2. 61% of such plastic
wastes comes from
packaging material.

Sectoral Haldiram’s majorly plays Haldiram has been one of Haldiram’s engaged itself https://
in restaurant sector, food the major players in the in savories snacks market www.einnews.com/
processing industry etc. food processing industry. which is expected to grow pr_news/560071180/
Operations in sectors must There are rising sectors in at a CAGR of 5% in 2021- savory-snacks-market-
be continued by assessing which haldiram’s can 26. growth-top-brands-
players and growth of such engage itself into such as analysis-share-sales-
sectors. savories snacks, ready-to- My Rating: 7/10 revenue-and-forecast-by-
eat food segment etc. 2026