IELTS Book - 12-Nov-18
IELTS Book - 12-Nov-18
IELTS Book - 12-Nov-18
You probably know the meaning of individual words like ‘flight’, ‘tour’ and ‘view’. However,
the key to showcasing your advanced English is to show you are able to use these individual
words in combination with other words to form set phrases and expressions.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
Sally: A few years ago I went on a long weekend to the Lake District in the UK … it’s a very
popular holiday destination in the north of England … I went on my own and had a wonderful
time … I stayed in a youth hostel and met some really nice people … but the most memorable
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thing about the holiday were the breathtaking views … and lovely picturesque villages … it
can get very busy with hordes of tourists so I decided to go out of season in the autumn … the
weather was fantastic and the shops were full of local crafts … a really great holiday … it’s
certainly not the kind of short break for someone looking for a busy nightlife but if you want to
relax in the middle of stunning landscape I would certainly recommend a holiday to the Lake
District.
Examiner: What do you think has led to the growth in the tourism industry?
Miguel: It’s much easier and affordable to travel now … nowadays you can get cheap charter-
flights or all-in packages … to somewhere near or to a far-off destination.
Examiner: People sometimes say flying is the most glamorous form of travel. Do you agree?
Amy: I’m not so sure really … flying can be quite boring … queuing up at the check-in desk …
going through passport control … sitting for ages in the departure lounge … then the flight
itself can be quite uncomfortable … no … I’m not sure I agree.
Definitions
all-in package/package holiday: a holiday where you purchase the travel and
accommodation together
breathtaking view: an extremely beautiful view
charter-flight: a cheaper form of flying than a scheduled flight
check-in desk: the place at the airport where you register for your flight and deposit your
luggage
departure lounge: where you wait for your flight to be called
far-off destination: somewhere a long way away
to get away from it all: to take a holiday to escape a busy or stressful lifestyle
guided tour: an organised group shown around a place of interest by an expert
holiday brochure: a glossy publication with details of holiday packages
holiday destination: where you go for a holiday
holiday of a lifetime: a special holiday that you are unlikely to repeat
holiday resort: a place where lots of people go for a holiday
hordes of tourists: crowds of tourists
local crafts: objects produced locally
long weekend: an extended weekend holiday including Friday or Monday
out of season: outside of the main holiday period
picturesque village: very pretty village
passport control: the place where your passport is checked
places of interest: sites of interest to tourists
wildlife safari: a holiday, often in Africa, to observe wild animals
self-catering: a holiday where you supply your own food
short break: a short holiday
to go sightseeing: to look around the tourist sites
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stunning landscape: extremely beautiful countryside
travel agent: a shop that specialises in booking holidays
tourist trap: somewhere where too many tourists go
youth hostel: a cheap form of accommodation
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
Describe a person you are very close to. You should say:
Reiko: I’d like to talk about my boyfriend … Jose … we got to know each other at University
almost 4 years ago … we were in the same department … initially we were just good
friends and used to go out in a group with our other friends … when Jose went back to Spain for
the holidays we would keep in touch with each other … then one year he invited me to come to
Spain with him … and that’s when we fell for each other I think … so you couldn’t really say it
was love at first sight as it had been over a year since we’d met … but we really hit it off and
by the time we got back to university in September we were able to tell all our friends that we
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were in a relationship… what do I like about Jose … well he’s very kind … very funny … and
very supportive … and we’re really well matched in our interests … he hasn’t popped the
question yet though … we’ve talked about getting married and I think we’re both ready to settle
down and have children … we’ll just have to wait and see …
Examiner: Is it important to keep in contact with our friends when we’re in a relationship?
Maria: Absolutely … it’s so easy to drift apart from your friends when you fall in love … but I
think both partners should try not to lose touch with their friends … that’s the best way to have
a healthy relationship with your partner.
Definitions
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to work at a relationship: to try to maintain a positive relationship with someone
The subject of ‘Technology’ frequently comes up in the IELTS Speaking exam. You may be
asked to talk about something you own, your favourite websites, how technology has impacted
on education etc. You’ll need to show the examiner your ability to express yourself using as
wide a range of vocabulary as possible.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
Describe an item of technology you have that is very important. You should say:
and say how different your daily life would be without it.
Mattie: I don’t have many gadgets … just a computer … a laptop and my mobile phone … but
I’ll talk about my computer as it’s so useful … it’s funny really … 2 years ago I was still
learning to use computers … how to use email … send attachments how to access websites …
then I decided to do a digital editing course for video and photography … and so I bought the
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laptop when I started the course … my husband had a desktop PC but it was very slow so I
decided to upgrade to a powerful one because we do a lot of video editing on the course … it’s
a high-spec laptop … very fast … the latest operating system … it boots up really quickly and
it’s fun to use so it makes working a pleasure … I’ve become a competent computer user now
… if I didn’t have it I daresay I’d have to spend more time at college using their computers …
but on the positive side I suppose I’d read a lot more if I didn’t have it … I probably waste a lot
of time surfing the web … but hopefully I won’t have to be without it …
Examiner: What do you think are the important things people need to learn when they start using
computers?
Alejandro: Well … there are things like how to use the Internet … how to enter a web
address … how to navigate websites … that kind of thing but it’s also important to know
how to back upyour files in case your computer crashes … and all about Internet security.
Examiner: What kind of technological developments have made the biggest impact on our lives?
Faydene: In my lifetime it has to be the Internet of course but I also think wifi has made a huge
difference to how we interact with the Internet … wireless networks at home and public wifi
hotspots mean we can go online easily … access our mail … log into our work intranet and
basically be connected wherever we are.
Definitions
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intranet: a network of connected computers within an organisation that is not accessible
by unauthorised visitors
to navigate a website: to find your way around a website
operating system: the software that tells the computer how to work
send an attachment: send an email with an accompanying file
social media: media used to interact with other people such as Facebook or Twitter
to surf the web: to look at a series of websites one after the other
a techie: somebody who has an interest in technology
to upgrade: to obtain a more powerful or feature-rich computer or piece of software
video conferencing: to see and hear people from different locations using the Internet
wireless hotspot: a public place where you can access the Internet
wireless network: a network where users can access the Internet without the use of fixed
cables
word processing; producing written texts on a computer
We all have a relationship with sport: we might watch it, play it or try our best to avoid it.
Because it’s such an important subject you may find yourself being asked questions about sport
in the IELTS Speaking exam.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
Theo: Yes … I’m really keen on sports … I do judo once a week and play tennis in the summer
… I think it’s really important to keep fit … it makes you feel good and energised for work and
your studies ….
Describe a place you like going to in your leisure time. You should say:
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what this place is
when you go there
what you do there
Maurice: I’d like to talk about my local sports centre … it’s a place I spend a lot of time in …
it’s a new building with all the latest sports facilities … I probably go there at least twice a week
… sometimes more often … it’s a huge place … there’s an outdoor athletics track and
some football pitches … I play football so I’m often out there … there are several
indoor squash and tennis courts that I use occasionally … a big swimming pool … although I
don’t use that very often … I’m not a very strong swimmer … there’s a gym … lots of things
really … why do I enjoy going there … it’s just a really fun place to be … there’s a good social
side to it all … you can enter competitions … meet up with other people who want to do the
same sports … and because there are so many activities on offer it gets you interested in different
things … for example I was listening to some people talking about training to run the
marathon and I’ve decided I might even think about that … I go jogging a couple of times a
week so it would give me something to aim for … so yes … the sports centre … that’s the place
I really like to visit …
Examiner: Why do some people enjoy participating in sport more than others?
Florrie: That’s a good question … I suppose some people are more concerned about their health
… they can’t stand the thought of being out of condition … other people might be driven to
excel … they want to set records or get personal bests …
Examiner: Which sports do you think are best for people who aren’t used to physical activity?
Julie: Well … I think people like this should avoid strenuous exercise so things like circuit
training are definitely out of the question … maybe just doing a brisk walk every day … or
swimming is always a good way to get started …
Definitions
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a football pitch: the surface on which you play football (as opposed to a stadium, which
is the building)
a football season: a period in the year when football is played
to get into shape: to become fit
to go jogging: to run around the streets
a home game: a football match played in the teams own stadium
to keep fit: to stay in good physically condition
to be out of condition: to not be physically fit
a personal best: to achieve the best personal result so far in a sport
a personal trainer: a sports coach that helps you on a one-to-one basis
to play tennis/football: (not do or go)
to run the marathon: to run a distance of 42.195 Kilometres
a season ticket: a ticket that gives you entry to most of a team’s home games during the
sporting year.
to set a record: to achieve the best result in a sport
a sports centre: a public building where people can do various sports
sports facilities: the equipment and services needed to do a sport
a squash/tennis/badminton court: the surface where you play these sports
strenuous exercise: exercise that needs a lot of physical effort
a strong swimmer: a good swimmer
a swimming pool: the place where you swim
to take up exercise: to start doing exercise
to train hard: to train with a lot of effort
The topic of food often comes up in the IELTS Speaking exam. You might be asked questions
about what you like to eat, your favourite restaurants or about a popular dish in your country.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
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Lionel: No not really … I’m not a fussy eater at all … actually I eat like a horse … I do a lot of
sport and work up quite an appetite …
Howard: OK … this is a nice topic to talk about … there’s a restaurant just around the corner
from where I live … it’s an Italian restaurant so as you’d expect you can eat various pasta dishes
and pizzas and I usually go there with my family for a slap-up meal if we have anything to
celebrate … it’s quite a posh restaurant … the kind of place you would take someone if you
wanted to wine and dine them … we usually order a 3-course meal … a light starter then a
main dish … and I have quite a sweet tooth so I always look forward to the dessert … I usually
order Tiramisu … it makes my mouth water just to think about it … I’m always totally full
up by the end … why do I enjoy it there … well … it’s not cheap … my parents always foot the
bill and we couldn’t afford to go there regularly so it’s always a nice treat …
Examiner: Do you think people enjoy their food as much as they should?
Florrie: I don’t know really … I suppose it’s true that people will often eat a quick
snack because they’re bored not because they’re dying of hunger … and often they just bolt it
down and don’t savour it … so yes … perhaps we could take more time over our food …
Examiner: Do you think cooking is a pleasure or a chore for people who have busy lives?
Julie: Well … whether you follow a recipe or make something up as you go along … I think
cooking is a very creative process … and cooking for other people is a particular pleasure …
there’s nothing more satisfying than seeing people you love tucking into something you’ve
cooked yourself …
Definitions
to be full up: to eat to the point that you can no longer eat any more
to be starving hungry: an exaggerated way of saying you are very hungry
to bolt something down: to eat something very quickly
to be dying of hunger: an exaggerated way of saying you are hungry
to eat a balanced diet: to eat the correct types and amounts of food
to eat like a horse: to eat a lot
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to follow a recipe: to cook a meal using instructions
to foot the bill: to pay the bill
a fussy eater: somebody who has their own very high standards about what to eat
to grab a bite to eat: to eat something quickly (when you’re in a rush)
to have a sweet tooth: to enjoy sugary food
home-cooked food: food cooked at home from individual ingredients
the main meal: the most important meal of the day, usually eaten in the evening
to make your mouth water: to make you feel very hungry for something
to play with your food: to push food around the plate to avoid eating it
processed food: commercially prepared food bought for convenience
a quick snack: to eat a small amount of food between meals
a ready meal: see ‘processed food’
a slap up meal: a large meal
to spoil your appetite: to eat something that will stop you feeling hungry when it’s meal-
time.
a take away: a cooked meal prepared in a restaurant and eaten at home
to tuck into: to eat something with pleasure
to wine and dine: to entertain someone by treating them to food and drink
to work up an appetite: to do physical work that leads to you becoming hungry
You’re likely to be asked questions about your studies during Part 1, you might have to talk
about a class, a teacher or a school memory in Part 2 or give your opinions on education in Part
3. Therefore, being able to call on a wide range of vocabulary to talk about education is very
important.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
Examiner: When you were younger did you enjoy your time at school?
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Theo: Yes … I liked school … it was an ordinary state school … nothing special … a single-sex
school … which I’m not sure I liked … but the teachers were great … I had lots of friends and I
never played truant like some pupils there …
Describe a time during your education that you really enjoyed. You should say:
Caroline: I’d like to tell you about my time at university … I was a mature student … I didn’t
go to university until I was 25 … and it was my first time away from my parents so it was very
exciting … I was doing a Bachelors Degree and it was a bit of a challenge … some people take
a year out but I’d been away from education for 8 years … plus I had to work my way through
uni so I was very busy … and sitting exams at the end of each year was a new experience for
me as well but I really enjoyed higher education learning about a subject I loved … history …
and the social life was great as well … I don’t think I’ve ever had so many friends … I had
my graduation ceremony last year in the local cathedral and I know my parents were really
proud … so yes … that was a really happy time … I’m thinking of doing a Masters Degree soon
… though that might be through distance learning as I have a full-time job now …
Definitions
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face-to-face classes: as opposed to distance learning the traditional way of studying in a
classroom with colleagues and a teacher
to fall behind with your studies: to progress less quickly than others
to give feedback: to offer guidance on a student’s work
a graduation ceremony: an event where a successful student receives his or her academic
degree
higher education: education, usually in a college or university, that is followed after high
school or secondary school
an intensive course: a course that offers lots of training in order to reach a goal in as
short a time as possible
to keep up with your studies: to not fall behind
to learn something by heart: to memorize it
a mature student: a student who is older than average and who has usually returned to
education after a period at work
masters degree: a period of study which often follows the completion of a bachelors
degree or is undertaken by someone regarded as capable of a higher-level academic
course
to meet a deadline: to finish a job or task in the time allowed or agreed
to play truant: to stay away from classes without permission
private language school: an independent school run as a business concern
public schools: exclusive independent schools in the UK
a single-sex school: a school where only boys or girls attend (as opposed to a mixed-sex
school)
to sit an exam: to take an exam
state school: a school paid for by public funds and available to the general public
subject specialist: a teacher who has a great deal of knowledge about the subject they
teach.
to take a year out: to spend a year working or travelling before starting university
tuition fees: the money paid for a course of study
to work your way through university: to have a paid job whilst studying to support
yourself financially
If you’re employed, getting the necessary qualifications for a job, or still trying to decide what
kind of career you’re interested in, you’ll need to be able to tell the examiner about this if you’re
asked questions about work.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
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… unfortunately it’s only temporary work but one of the perks of the job is I get a discount on
the clothes …
Max: I’ve always loved watching wildlife programmes on TV and often thought how much I’d
enjoy working with animals … perhaps in a safari park … something like that … you’d probably
need a degree to have any chance of being called for an interview and whether there are
many full-time jobs I don’t know … I’m sure a lot of parks rely on voluntary work so it might
not be easy … and it probably wouldn’t be well-paid either but money isn’t everything … I’d
get so muchjob satisfaction … I can’t imagine it being the kind of job where you get stuck in a
rut … and I think I’d be good at it as well … I’d love to work with animals I enjoy manual
work and I’m a good team player … so even though the working conditions might not be the
best I think that would be my ideal job …
Examiner: If there are a limited number of jobs available who should be given priority, young
people or older people with more experience?
Anna: Things are so different these days … a few years ago older employees would often take
early retirement or go onto part-time contracts and there were always opportunities for
younger people but now jobs are so scarce … I think younger people need to be given the chance
whenever possible …
Examiner: What are some of the important things a candidate should find out before accepting a
job?
Ali: Well … you’d need to know about your area of responsibility … and your salary of course
and then there are things like holiday entitlement … maternity or paternity leave … if you’re
thinking of having children … and what the situation is regarding sick leave … that kind of thing
…
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Examiner: What are the advantages of having your own business rather than working for
someone else?
Julie: Well … unfortunately being an employee at the moment is very stressful … people have
very heavy workloads … they’re always under pressure to meet deadlines … running your
own business isn’t easy … but I do think it would be far more satisfying …
Definitions
During the IELTS Speaking exam you may be asked questions to do with health and fitness.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
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Examiner: Have you got a relation you’re particularly fond of?
Sinita: Yes … my granddad … he’s 94 years old but generally he’s as fit as a fiddle … we’re
very close and see each other a lot … whenever he goes down with a cold or is under the
weather I make a point of visiting him …
Pierre: This is a tricky one really as I’m usually quite healthy … I’ve never been seriously ill …
like everyone else I sometimes get a few aches and pains or catch a cold … I can remember a
few months ago I had to have time off work with a heavy cold … I had the usual symptoms … a
blocked nose … sore throat … it lasted quite a while … about 2 weeks I think though I didn’t
have that much time off work … for a few days I remember feeling poorly but I was over the
worst of itafter a few days and went back to work … I always find it’s better to be active when
you feel ill as it keeps your mind off your symptoms … I think my family get a little fed up with
me when I’m ill though … I tend to feel sorry for myself and lie on the sofa all day as if I’m at
death’s door … but as I said earlier … on this occasion it was nothing serious and didn’t really
cause me any problems …
Examiner: What costs are involved when you are ill in your country?
Anya: Well … people have to pay prescription charges which can be quite expensive … but
fortunately general healthcare is free … unless you want to go private of course and then you
can pay a fortune for your treatment …
Examiner: In your experience are people too quick to take time off work when they’re ill?
Alicia: Yes .. I’ve got friends who have a day off work if they wake up with a runny nose …
and in most cases they seem to make a speedy recovery after they’ve phoned in sick …
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my dad always seems to have a very chesty cough but refuses to go to make an appointment to
see the doctor …
Definitions
aches and pains: minor pains that continue over a period of time
to be a bit off colour: to feel a little ill
to be at death’s door: (informal) to be very ill indeed
to be on the mend: to be recovering after an illness
to be over the worst: to have got through the most serious or uncomfortable stage of an
illness
to be under the weather: (informal) to not feel well
a blocked nose: when the nose has excess fluid due to a cold
to catch a cold: to get a cold
a check-up: a physical examination by a doctor
a chesty cough: a cough caused by congestion around the lungs
cuts and bruises: minor injuries
to feel poorly: to feel ill
as fit as a fiddle: to be very healthy
to go down with a cold: to become ill
to go private: to choose to be treated by commercial healthcare rather than by services
offered by the state
GP: General Practitioner (family doctor)
to have a filling: to have a tooth repaired
to have a tooth out: to have a tooth removed
a heavy cold: a bad cold
to make an appointment: to arrange a time to see the doctor
to make a speedy recovery: to recover quickly from an illness
to phone in sick: to call work to explain you won’t be attending work due to illness
prescription charges: money the patient pays for medicine authorised by a doctor
to pull a muscle: to strain a muscle
a runny nose: a nose that has liquid coming out of it
a sore throat: inflammation that causes pain when swallowing
It’s quite possible that the examiner will ask you questions about your reading habits or ask you
to say something about a book you’ve read or a film you’ve seen. Read the following IELTS-
style questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’
section at the bottom of the page to check the meaning of any phrases you don’t understand.
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regularly take out books from the library and usually read them from cover to cover in no time
… and I can’t go to sleep at night without some good bedtime reading …
Describe a book you have read or a film you have seen. You should say:
Pauline I like reading … especially English novels … it’s a great way to improve your
vocabulary and there are so many fantastic authors to choose from … one book that came highly
recommended by my teacher was The Mayor of Casterbridge … I was studying at a school in
The UK at the time and she said it would give me a picture of what life was like years ago in the
area I was living … well I have to say I absolutely loved it … it was a real page-turner … it’s
a historical novel and the setting was a fictional town called Casterbridge … but actually it
was based on a town near where I was studying called Dorchester … it had such a great plot …
to cut a long story short it tells the story of the downfall of a man called Henchard the central
character who lives during a period of great social change around the time of the industrial
revolution … the reason I enjoyed it so much … apart from the great story … it gave me a
picture of what life had been like in the place I was studying at the time … I really couldn’t put
it down … a fantastic story …
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Examiner: Statistics show that visits to the cinema are up despite the availability of DVDs and
online downloads. Why do you think this might be?
Jamie: I think it’s the whole experience that the cinema offers … going out to see a film when
it goes on general release … and seeing it on the big screen is more exciting than watching the
filmat home on TV … especially if it’s an action movie … and watching it with others makes it
even more special …
Definitions
an action movie: a film with fast moving scenes, often containing violence
to be engrossed in: to be completely focused on one thing
bedtime reading: something to read in bed before you go to sleep
to be a big reader: someone who reads a lot
to be based on: to use as a modal
a box office hit: a financially successful film
to be heavy-going: difficult to read
a blockbuster: a film that is a big commercial success
to catch the latest movie: to see a film that has just come out
the central character: the main person in a film or book
a classic: of the highest quality
to come highly recommended: to be praised by another person
couldn’t put it down: wasn’t able to stop reading a book
an e-book: a digital book
an e-reader: a device for reading e-books
to flick through: to look quickly through a book
to get a good/bad review: to receive positive or negative feedback
to go on general release: when a film can be seen by the general public
hardback: a book with a rigid cover (see ‘paperback’ below)
a historical novel: a story set in the past
a low budget film: a film made with a small amount of money
on the big screen: at the cinema
a page turner: a book that you want to keep reading
paperback: a book with a flexible cover (see ‘hardback’ above)
plot: the main events in a film or book
to read something from cover to cover: to read a book from the first page to the last
sci-fi: science fiction
to see a film: to see a film at the cinema (see ‘watch a film’ below)
the setting: where the action takes place
showings: performances of a film
soundtrack: the music that accompanies a film
special effects: the visuals or sounds that are added to a film which are difficult to
produce naturally
to take out (a book from the library): to borrow a book from the library
to tell the story of: to outline the details of someone’s life or an event
to watch a film: to watch a film on TV (see ‘to see a film’ above)
The examiner may ask you to talk about the place you live or would like to live in the exam.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
Describe a house or an apartment you would like to live in. You should say
Paolo: I think most people when answering this question would say they’d like to live in a
big detached house with spacious rooms … views of the countryside and so on … but actually
my ideal home would be a lot different … I’ve always loved the idea of having a mobile
home … a really expensive one with all the mod cons … so I could live wherever I wanted or at
least have lots of holidays and be able to take all my home comforts with me whenever I
travelled … I realise this would have to be a second home as I’d need a base … a permanent
address … but the mobile home would be the accommodation I’d find it exciting to live in … I
suppose once I settle down and have children I’ll want to get on the property ladder … I’ll be
like everyone else … saving up to put down a deposit on a house or an apartment … I don’t
think my family would want to live in a mobile home … but I like to think I’ll still keep
that dream home in mind …
Examiner: What options are available to young couples looking for accommodation in your
country?
Toni: If they want to buy their own home it isn’t easy for first-time buyers … mortgages are
hard to get so most people live with their parents or in rented accommodation … but that can
also be very expensive … you often have to pay rent in advance … and if the accommodation
isn’t fully furnished you have the expense of buying furniture …
Examiner: What are some of the pleasures involved in making a home for ourselves?
Suki: I suppose it starts with house-hunting … finding your ideal home … some people
enjoy doing up an old property … giving a property that’s old and tired a new lease of life …
others like making wherever they live feel like home with some home comforts …
Definitions
(all the) mod cons: technology at home that makes jobs easier such as a washing
machine, dishwasher etc.
apartment block: a large building made up of smaller units of apartments
back garden: a garden at the rear of the house
detached house: a house that is not physically connected to another property
to do up a property: to repair an old building
dream home: a home you regard as perfect
first-time buyer: someone buying a property for the first time, especially when taking out
a loan (mortgage)
fully-furnished: a rented property with all furniture included
to get on the property ladder: to buy a property with the aim of buying another bigger or
more expensive one later in life
hall of residence: a college or university building where students live
home comforts: things that make a home feel comfortable to live in
house-hunting: looking for a property to live in
house-warming party: a party to celebrate moving into a new home
ideal home: a perfect home
to live on campus: to live on the university or college grounds
mobile home: a home that can be moved by a vehicle or one that has its own engine
to move into: to begin to live in a property
to own your own home: to have bought the property you live in
to pay rent in advance: weekly or monthly rent paid at the beginning of the week or
month
permanent address: a fixed address
property market: the buying and selling of land or buildings
to put down a deposit: to pay an amount of money as the first in a series of future
payments
rented accommodation: property owned by someone else and for which a person pays a
fixed amount to live in
single room: a room for one person
spacious room: a large room
student digs: student accommodation
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the suburbs: a residential area on the edge of towns or cities
to take out a mortgage: to borrow a large amount of money, paid back over several years,
in order to buy a house
terraced house: a house connected on both sides by other properties
The examiner may ask you to talk about the clothes you like to wear or your attitude towards
fashion. Read the following IELTS-style questions and answers below and pay attention to the
phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of
any phrases you don’t understand.
Describe someone you know who dresses well. You should say
Tomoko: I’d like to talk about one of my teachers … Miss Evans … she teaches us English in
the school I go to … we always look forward to seeing what she’s going to wear when our
lessons start … she’s always very well dressed and takes a lot of pride in her appearance …
it’s not that she dresses in very smart clothes … she doesn’t come to school dressed to kill or
anything like that … but what she wears really suits her … and she has a great sense of style as
well … we often ask her where she gets some of her clothes and most of the time they’re just off
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the peg … and she says she’s not interested in designer labels or anything like that … she
doesn’t seem too concerned about keeping up with the latest fashion … she just wears clothes
that are timeless … yes … Miss Evans is the person I think looks great in the clothes she wears
…
Examiner: What factors do you think affect the clothes we choose to wear?
Maki: It depends … where we are or where we’re going is a big factor … if you are going out to
a club or party you’re going to dress for the occasion … and then there are those who think it’s
important to look like they’re on trend … they’ll want to wear the latest fashions … there are
lots of factors really …
Examiner: What kind of things determine what is in fashion and what we should be wearing?
Martin: I suppose the big fashion houses and fashion shows must have an effect but the clothes
you see on the catwalk don’t always reflect what normal people wear … so I suppose it will be
things like what singers are wearing in videos or models are wearing in magazines … that kind
of thing …
Definitions
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off the peg: clothing that is ready made
old fashioned: not in fashion any more
on the catwalk: the stage that modals walk along to show off the latest fashions
a slave to fashion: someone who always feel the need to wear the latest fashions
smart clothes: the kind of clothes worn for a formal event
to suit someone: to look good on someone
to take pride in one’s appearance: to pay attention to how one looks
timeless: something that doesn’t go out of fashion
vintage clothes: clothes from an earlier period
well-dressed: to be dressed attractively
During the IELTS Speaking exam you may be asked to talk about someone’s personality or
character. Read the following IELTS-style questions and answers below and pay attention to the
phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of
any phrases you don’t understand.
Describe a teacher you once had who you enjoyed being taught by. You should say
and describe what it was about their character that you liked.
Carolina: I’d like to describe my English teacher from school … Miss Thomas … this was a few
years ago now and she was my teacher at a time when I was getting a little bored with being at
school … unlike some of the other teachers Miss Thomas never lost her temper … she was very
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calm and easy-going … she was also very broad-minded … we were able to ask her questions
about lots of subjects that some other teachers would refuse to discuss which made us respect her
even more … she had a great sense of humour too … she’d laugh at our jokes as well as making
us laugh … and she would also bend over backwards to help us with our work … she
always put us first and often stayed around at the end of class to talk with anyone who needed
help … apparently she was highly respected within her field but you would never know as she
was the type that hid her light under a bushel … she was very modest and self-effacing … so
yes … Miss Thomas was a teacher I have fond memories of …
Examiner: Which personal qualities do you think we most want to pass on to our children?
Martin: I certainly would want my children to be self-confident and self-assured … I really
believe that people who feel good about themselves are in a good position to face what life has to
offer them … and I’d hope they wouldn’t be self-centred … but remembered to think about
others …
Examiner: Which characteristics do you think are the least appealing in a person?
Marianne: Well … people who are very narrow-minded are difficult to get on with … it’s nice
when someone is open to other people’s opinion and willing to think about their own views …
and people who are two-faced can be a little irritating … relationships are built on trust and
without honesty there’s not much left …
Examiner: Which personality types do you think are less likely to suffer from stress or anxiety?
Sol: Probably people who are thick-skinned … who don’t let people or problems affect them
too much … and if you are fair-minded you’ ll be less likely to overreact to situations or
be quick-tempered …
Definitions
to be the life and soul of the party: a fun person, someone who is the centre of activity
to bend over backwards: to try very hard to help someone
broad-minded: prepared to accept other views or behaviours
easy-going: relaxed and not easily worried about anything
extrovert: an energetic person who likes the company of others
fair-minded: to treat people equally
fun-loving: to enjoy having fun
to hide one’s light under a bushel: to hide one’s talents and skills
good company: enjoyable to socialise with
good sense of humour: the ability to understand what is funny
introvert: someone who is shy
laid-back: see ‘easy-going’
to lose one’s temper: to suddenly become angry
narrow minded: opposite of ‘broad-minded’ (see above)
painfully shy: very shy
to put others first: to think of others before yourself
quick-tempered: to become angry quickly
reserved: shy
self-assured: confident
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self-centred: thinks only of oneself
self-confident: believes in one’s own ability or knowledge
self-effacing: to not try to get the attention of others (especially in terms of hiding one’s
skills or abilities)
to take after: to be like (often another member of the family)
thick-skinned: not easily affected by criticism
trustworthy: can be trusted
two-faced: not honest or sincere. Will say one thing to someone to their face and another
when they are not present.
During the IELTS Speaking exam you may be asked to talk about the subject of business. This
might involve describing a business you know well or talking about your own ambitions. Read
the following IELTS-style questions and answers below and pay attention to the phrases in bold.
Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you
don’t understand.
Describe a business you know that you admire. You should say
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Magda: Actually I discovered a business very recently that I like so much I’d like to do
something similar in the future … it’s a small niche business that runs courses in how to cook …
especially bread … the owner uses his kitchen for the courses and went into business with a
local community shop and sells a lot of the bread and cakes they make in the shop … I first got
to hear about the business last year … my wife paid for me to do one of the baking courses and I
got to know the owner during the training … it’s a lifestyle business really … he doesn’t have
plans to take on employees or expand into new areas … he’s happy earning a living doing the
thing he loves … I really admire what he does and I’m sure a lot of people would love to do
something similar … he has a web presence … in fact that’s how we got to find out about his
company … and he uses social media to raise the company profile … but he’s the only person
involved in running the business so he’s in complete control of where the business goes …
that’s something that must make it really satisfying … as long as he’s managing to balance the
books and the cash flow is healthy I’m sure he must be very pleased with what he has achieved
…
Examiner: What are some of things you have to do when running your own business that might
not appeal to everyone?
Katy: Personally i don’t like being in debt so taking out a business loan wouldn’t suit me at all
… and I know a lot of companies do cold calling to try and drum up business … that’s
something I’d hate to do … and laying people off if the business gets into trouble … that would
be horrible …
Definitions
to balance the books: to not spend more money than you are earning
to be self-employed: to work for yourself/to not work for an employer
to cold call: to make a sales call to someone without asking them for permission first
cut throat competition: when one company lowers its prices, forcing other companies to
do the same, sometimes to a point where business becomes unprofitable
to do market research: to do research into what potential customers would or wouldn’t
buy
to draw up a business plan: to write a plan for a new business
to drum up business: to try to get customers
to earn a living: to earn money
to go bust: when a business is forced to close because it is unsuccessful
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cash flow: the money coming in and going out of a business
to go into business with: to join another person to start or expand a business
to go it alone: to start your own business
to go under: (see ‘to go bust’)
to have a web presence: to have a website or social media profile that showcases your
business
to launch a product: to start selling and promoting a new product
to lay someone off: when a company ends an employee’s contract of employment
lifestyle business: a business that is set up to bring in a sufficient income and no more
to make a profit: to earn more money than it costs to run the business
niche business: a business that serves a small, particular market
to raise a company profile: to make more people aware of a business
to run your own business: to have a business of your own
sales figures: a report of the income a company generates through sales of products or
services
to set up a business: to start a business
stiff competition: strong competition from other companies in the same area of work
to take on employees: to employ people
to take out a loan: to borrow money
to win a contract: when a business gets legally-binding work with an individual or
company
to work for yourself: (see ‘to be self-employed’)
During the IELTS Speaking exam you may want to talk about what people look like. This might
involve describing their physical appearance or the type of clothes they like to wear. Read the
following IELTS-style questions and answers below and pay attention to the phrases in bold.
Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you
don’t understand.
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Describe a person whose appearance you like. You should say
Monique: OK … I’d like to talk about my aunt … her name’s Marta and she’s quite a character
… she’s middle-aged but has a very youthful appearance … she’s a little overweight I
suppose but not too much … she has a friendly round face framed by thick blonde hair … she
has a lovely complexion and she’s always well-turned out … she actually always looks like
she’s going out for the evening to somewhere special … there’s never a hair out of place …
I’ve always thought she bears a striking resemblance to someone on TV … I can’t remember
the name now … she wears glasses and always seems to have a different pair on every time I see
her … I like the way she looks because she wears clothes that are right for her age and manages
to look glamorous without it looking like she’s too done up … yes … I’ll be happy if I look like
her when I’m her age …
Examiner: Do people worry too much about their appearance as they get older?
Mira: I’m sure they do … yes … but it happens to all of us doesn’t it … we all go
grey eventually and get hard of hearing … we start to lose our figure … that’s why plastic
surgery is so popular … personally I think we just need to grow old gracefully and not worry
too much about how we look …
Definitions
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to be good looking: to be attractive
to grow old gracefully: to act in a way that embraces the fact you are getting older
to be hard of hearing: to find it difficult to hear
in his/her 30s/40s: to be 20/30 something
scruffy: dressed untidily
to look young for your age: to look younger than you are
to lose one’s figure: to have a figure that has lost its toned shape
complexion: natural skin colour and texture
make up: cosmetics
medium height: average height
middle-aged: approximately between 45-65
to never have a hair out of place: perfectly styled hair
to be overweight: to weigh more than is regarded as healthy
pointed face: the opposite of a round face
shoulder-length hair: hair that comes down to the shoulders and no further
slender figure: a figue that is tall and slim
slim figure: attractively thin
thick hair: a lot of hair
to wear glasses: to use spectacles
to be well-built: to be muscular
to be well-turned out: to look smart
youthful appearance: to look young
In the IELTS Speaking exam you may be called upon to showcase your vocabulary to describe
towns and cities. Read the following IELTS-style questions and answers below and pay attention
to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the
meaning of any phrases you don’t understand.
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Part 2-style task
Describe an interesting town or city in your country that visitors might enjoy. You should say
Monique: Anyone who comes to my country really should spend some time in Barcelona … it’s
a beautiful place … it’s not what you would call a sprawling city … it’s quite compact really
and you could walk across the city in a couple of hours … but there’s no need to do that as we
have a fantastic public transport system so it’s easy to get around … there are various districts
all with their own character … you have the upmarket shops in the centre … you’ll find lots
of chain stores you’ll recognise from your own country but also local brands as well … we have
the narrow streets in the Gothic district with lots of fashionable boutiques and tourist
attractions … there’s the Olympic area and the beaches along the coast … and dotted around the
city are some lovely public spaces … parks and squares in the city centre and on the
outskirts of Barcelona where people relax with their friends and family … and of
course pavement cafes everywhere … all that and some great historical places of interest … so
a great destination for tourists …
Examiner: What are some of the challenges facing towns and cities?
Penny: I suppose traffic congestion is a major problem … and the growth in out-of-town
supermarkets and retail parks mean lots of town centre shops are closing down … plus a
shortage of good quality housing … I think these are the major challenges …
Definitions
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inner-city: the central part of a city where people live and where conditions are often
poor
in the suburbs: the outer area of large towns and cities where people live
lively bars/restaurants: bars or restaurants with a good atmosphere
local facilities: local buildings or services serving the public
multi-story car parks: car parks on several floors
office block: a large building that contains offices
out of town shopping centre/retail park: large shopping centres outside of the town or
city
pavement cafe: cafes with tables outside on the pavement
places of interest: buildings that have a particular interest for visitors
poor housing: housing that is not in good condition
public spaces: areas in a town or city that are open to the public
public transport system: public vehicles such as buses and trains that operate at regular
times on fixed routes
residential area: an area where people live
run down: old and of a poor standard
shopping centre: an area consisting of multiple shops
shopping malls: large indoor shopping centres
sprawling city: a city that has grown over time and which covers a wide area
tourist attraction: a place of interest to tourists
traffic congestion: heavy traffic making it difficult to move around a town or city
upmarket shops: expensive fashionable shops
In the IELTS Speaking exam you may be asked questions about the music you listen to or
instruments you play. Read the following IELTS-style questions and answers below and pay
attention to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check
the meaning of any phrases you don’t understand.
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Part 2-style task
Millie: Well … I’m a little older than most students and when I was young Abba the
Swedish pop group were very famous … I don’t think it was cool to like them even though they
had a huge following but I think now people have realised what wonderful songs they wrote …
one piece of music in particular is called ‘Slipping through my fingers’ … it wasn’t a massive
hit but I love it … it’s a song for parents and it’s all about how quickly our children grow up …
it’s a slow number and like a lot of their songs it’s a very catchy tune … the two women in
Abba had great voices and it’s the kind of music you can also sing along to easily … even if you
don’t have a great voice … I listen to Abba when I feel like a sing-song … and I especially like
to listen when I’m doing the housework … it stops me thinking about the hard work …
Examiner: Is the Internet a good or bad thing for the music industry?
Thomas: On the one hand it’s good for marketing new musical talent or particular bands but it’s
so easy to share and download tracks for free I think it is costing the industry a lot of money …
Examiner: Should music be treated as seriously as subjects like maths or sciences at school?
Carla: I think it should … I don’t think it should be taught in a boring way … I mean making
children read music … but I do think they should be encouraged to play instruments and to play
things by ear perhaps … to keep the lessons fun …
Definitions
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a music festival: music performances at a venue often over several days
musical talent: skilled at music
to be/sing out of tune: to not be in harmony/to sing the wrong notes
a piece of music: an item of music
to play by ear: to play without reading the musical notes
a pop group: a small group of people who play or sing pop music together
to read music: to understand and follow written musical notes
a rock band: a group of musicians that play rock music
to sing along to: to join in singing
a sing-song: to sing informally, often with other people
a slow number: a song with a slow tempo
to take up a musical instrument: to begin learning a musical instrument
taste in music: the music someone likes
to be tone deaf: to be unable to distinguish the different notes in music
In the IELTS Speaking exam you may be asked questions about the topic of ‘the weather’,
perhaps the weather in your country or when you’ve travelled to other countries. Read the
following IELTS-style questions and answers below and pay attention to the phrases in bold.
Use the ‘Definitions’ section at the bottom of the page to check the meaning of any phrases you
don’t understand.
Describe a time when you experienced extreme weather conditions. You should say
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and say how you felt about the experience.
I was studying English in a language school a few years ago … we were in Cornwall in the UK
… we’d been enjoying lovely sunny days … not a cloud in the sky … when all of a sudden
there was a change in the weather … we were in town walking around the shops when it
started to pour down … I’d never seen such heavy rain before … within about 10 minutes the
roads were full of water … I think they call it a flash flood … it was like being in the middle of
a tropical storm … the water was almost up to my knees … the weather forecast hadn’t
predicted it so everyone was taken by surprise … I’m not sure you could call it ‘extreme’
weather as a few hours later it started to clear up … the sun came out and slowly the water
level went down … but a lot of people’s houses were flooded so it would have been extreme for
them … I found it all quite exciting … in my country we generally have a very mild climate and
don’t often get floods like this so it was quite an experience for me.
Definitions
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a drop of rain: a little bit of rain
a flash flood: a sudden and severe flood
freezing cold: very cold (informal)
to get caught in the rain: to be outside when it rains unexpectedly
to get drenched: to get very wet
heatstroke: a serious condition caused by being too long in hot weather
a heatwave: a period of very hot weather
heavy rain: intense rainfall
long-range forecast: the weather forecast for several days or weeks ahead
mild climate: a climate without extreme weather conditions
mild winter: a winter that isn’t particularly cold
not a cloud in the sky: see ‘clear blue skies’ above
to pour down: to rain heavily
to be rained off: to be cancelled or postponed due to poor weather
sunny spells: short periods of sunny weather
thick fog: a dense fog that makes visibility very poor
torrential rain: see ‘heavy rain’ above
tropical storm: a storm typical of ones that you find in tropical climates
weather forecast: a TV/radio programme or section in a newspaper/magazine which
predicts weather conditions
It’s possible the examiner may ask you questions about your shopping habits in the IELTS
Speaking exam. Read the following IELTS-style questions and answers below and pay attention
to the phrases in bold. Use the ‘Definitions’ section at the bottom of the page to check the
meaning of any phrases you don’t understand.
Describe a time when you bought something for someone. You should say
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when this was
what is was you bought
who you bought it for
Coleen: I’d like to tell you about the time … about four years ago … my husband and I bought a
computer for our daughter … she was about to go to university and we’d promised her we
would treat her to one … at the time there had been a big advertising campaign for the latest
Apple Macbook and our daughter was very keen to have one … she kept telling us they
were value for money … even though they seemed very expensive to us … anyway we tried to
shop around to see if we could pick up a bargain … this was in the middle of the summer
sales and wherever you went prices were being slashed on big brand names … but
unfortunately not Apple products … we ended up having to pay the full price … I remember
my daughter justifying the cost by pointing out how nice the Apple carrier bag was … but it
was lovely to see her so excited and the customer service she’s received during the four years
she’s had it has been excellent … so it was value for money after all …
Examiner: Do you think we will stop using paper money in the future?
Louisa: I think it’s almost certain … at the moment it’s still possible to pay in cash but I’m sure
this will change … the problem is people are more likely to get into debt and run up a credit
card billwhen this happens.
Examiner: What do you think shops need to do to create a positive shopping experience?
Tania: The main thing for me is not being pressurised to buy … I appreciate that shop assistants
are probably on commission but if I’m looking for clothes for example I like to take my time
… to try something on … and to ask for help if I need it …
Definitions
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loyalty card: a card issued by a shop to allow customers to save money on the basis of
what they spend
must-have product: a product that is very popular that a lot of people want to have
to be on a tight budget: to have a limited amount of money to spend
to be on commission: to pay someone in relation to the amount they sell
a pay in cash: to pay for something using coins or paper money
to pay the full price: to pay the full amount for something
to pick up a bargain: to buy something much cheaper than the normal price
to run up a credit card bill: to owe money on a credit card
to shop around: to try different shops to find the best deal
shop assistant: the person who serves customers
to shop until you drop: to do a lot of shopping
to slash prices: to reduce prices a great deal
to snap up a bargain: to buy something quickly that is being sold cheaply
summer sales: a period in the year when things are sold cheaply
to try something on: to see if an item of clothing fits or is suitable
to be value for money: to be worth the cost
window shopping: to visit a store to look at items without the intention of buying
anything
You may be asked questions about the environment or environmental problems in your country.
Read the following IELTS-style questions and answers below and pay attention to the phrases
in bold. Use the ‘Definitions’ section at the bottom of the page to check the meaning of any
phrases you don’t understand.
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Describe an environmental problem that has been in the news. You should say
Martin: Well … this is an interesting question … there are so many issues I could think of
… natural disasters like earthquakes and floods seem to be in the news almost every year …
but there was one story recently about some animals that were under threat … it wasn’t focused
on one place in particular … it was looking at various animals that could actually become
extinct in different African countries … if we don’t take steps to protect them … these were
really iconic animals like gorillas … leopards … rhinos … and apparently they’re
now listed as endangered species … what made it really depressing was they were in danger
thanks to us … in some cases it was due to a loss of habitat either because people need more
agricultural production … or even worse I think … because of hunting and poaching … I hate to
think of future generations being robbed of the chance to see creatures like these in
their natural environment … it’s lucky we have lots of organisations that focus on wildlife
conservation … hopefully with their help we can put pressure on those in power to do
something to stop creatures like these dying out …
Examiner: What do you think is the main danger the world faces in terms of the environment?
Spencer: Well … climate change is a real issue … in my country we have flash floods and
heatwaves on a yearly basis … so yes … I think global warming is the biggest issue.
Examiner: What examples are there of how we damage the natural world?
Stella: There are so many examples … there are factories that empty toxic waste into rivers and
oceans … oil spills that damage the coastline … the way we destroy vast areas of land and rain
forests in search of fossil fuels or to increase agricultural production …
Definitions
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energy conservation: the careful management of energy resources to ensure they last as
long as possible
environmentally friendly: behaviour and products that do not harm the environment
exhaust fumes: the toxic gases given off by vehicles powered by petrol
flash floods: floods that happen quickly
fossil fuels: energy resources like gas and oil that are produced deep below the ground
over millions of years
future generations: the people who live after us
to get back to nature: to live a life that is closer to nature
global warming: the increasing temperature of the world brought about by gases such as
carbon dioxide
heavy industry: the manufacture of heavy articles and materials in large numbers
humanitarian aid: the act of showing support to people struggling to survive
impact on: the effect on
loss of habitat: the decline in areas of land where animals and plants would normally
exist
man-made disaster: widespread damage or loss of life brought about by the action of
humans
natural disaster: an event such as an earthquake, flood or hurricane which causes
widespread damage or loss of life
natural environment: the place where animals and plants would normally be found in
nature
the natural world: the world of nature
oil spill: waste usually deposited in the seas and oceans after an accident at sea
poaching: to hunt and kill wild animals illegally
pollution levels: the amount of toxic waste
pressure group: a group of people who try to raise awareness of issues and try to affect
the views and actions of people and organisations
toxic waste: poisonous, unwanted rubbish often produced by industrial processes
wildlife conservation: to protect animals and plants and their habitats
You may be asked questions about advertising in your country. Read the following IELTS-style
questions and answers below and pay attention to the phrases in bold. Use the ‘Definitions’
section at the bottom of the page to check the meaning of any phrases you don’t understand.
Examiner: Are there any TV channels in your country that don’t have adverts?
Loraine: No … they’re all commercial channels and show adverts all day long … too many
really … and there’s also a lot of product placement going on … especially in soap operas
where they place an item just behind the actors.
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and during prime time viewing they seem to squeeze even more ads in than usual … celebrity
endorsements also get on my nerves … everyone knows they’re only doing it because they’re
getting paid.
Examiner: What are the best ways for ordinary people to advertise something they want to sell in
your country?
Marianne: The simplest way is to place an advert in something like the classified ads section of
a local paper … or there’s the Internet of course … there are lots of sites like eBay where you
can buy and sell things online.
Describe an advert you once saw that was very effective. You should say
Max: OK … well this was about 4 years ago … I was looking for some software to create videos
… one day I got an email from a mailing list I’d signed up to … there was a link in it to a press
release … a company had written something about a new product that was similar to what I was
looking for … at the end of the press release there was a link to the sales page … I hadn’t heard
of the company but I was interested and clicked the link to the ad …. what caught my attention
immediately were the number of testimonials from people who had bought the software … I
think testimonials are like the online equivalent of word of mouth advertising and are really
persuasive … anyway … when I got to the bottom of the page there was a great big call to
action button inviting me to buy … I was totally persuaded and ended up making a purchase …
what made it so effective I think was the power of those testimonials … they’d been written by
people very much like me … they’d had a need and the software had obviously turned out to be
just what they were looking for … when you think that this was a newish company they
wouldn’t have had any brand awareness at all … they probably wouldn’t have had much of a
budget for advertising … obviously you wouldn’t advertise a product like this through the mass
media on TV … they probably didn’t even have an advertising agency to support them …and
yet they’d managed to create a great deal of brand loyalty from previous customers … I think
that was really effective.
Examiner: What are the advantages to companies of advertising on the Internet rather than TV?
Stelios: I’d imagine the main advantage is you can reach your target audience much more
effectively … if you bring out a niche product for example … or you have a tight advertising
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budget … you can advertise on particular sites that the people you want to reach visit … that’s
not something you can do on TV.
Examiner: What things do advertising companies do that might give it a bad name?
Raol: For me the most irritating is cold calling … we must get two or three of these every day at
work … then there’s junk mail that gets posted through the letterbox … and of course the online
equivalent of this … spam emails … I think it’s this kind of advertising that tends to annoy
people.
Definitions
call to action: something that encourages someone to take a particular action, such as
making a purchase or clicking a link on a website
celebrity endorsement: to have a well-known person promote a product
classified ads: small advertisements often put in a newspaper or magazine by individuals
to cold call: to call someone with the aim of selling something without them asking you
to do so
commercial break: the short period during TV programmes when advertisements are
shown
commercial channel: TV channels that make money from showing advertisements
to go viral: to quickly become extremely popular on the Internet through social media
junk mail: unwanted promotional leaflets and letters
to launch a product: to introduce a new product
mailing list: a list of names and contact details used by a company to send information
and advertisements
mass media: large media outlets like TV, newspapers and magazines
niche product: a product that is aimed at a distinct group of people
to place an advert: to put an advert somewhere
press release: something written by a company for newspapers and magazines and
websites to share and publish
prime time: the time during the viewing schedule when most people watch TV or listen
to a broadcast
product placement: to advertise a product by using it as a prop in a TV show or film
sales page: a page specifically used to promote a product or service
to show adverts: to display adverts on TV
social media: websites that enable users to create and share content or to participate in
social networking.
spam email: unwanted, promotional email
target audience: the people a company want to sell their product or service to
word of mouth: recommendations made by individuals to other individuals about a
product of service
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