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    Asignment Questions 1

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    kausal santhosh
    The document outlines 12 questions for a consumer behavior assignment related to topics like qualitative vs quantitative research, the consumer research process, societal marketing, promotional violations, diffusion of innovation, types of gifting, brand extensions, issues with foreign market research, the Baby Boomer market, and generational attitudes. Students are instructed to answer all questions in 6 pages or less by September 28th.

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    Asignment Questions 1

    Uploaded by

    kausal santhosh
    13 views1 page
    The document outlines 12 questions for a consumer behavior assignment related to topics like qualitative vs quantitative research, the consumer research process, societal marketing, promotional violations, diffusion of innovation, types of gifting, brand extensions, issues with foreign market research, the Baby Boomer market, and generational attitudes. Students are instructed to answer all questions in 6 pages or less by September 28th.

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    The document outlines 12 questions for a consumer behavior assignment related to topics like qualitative vs quantitative research, the consumer research process, societal marketing, promotional violations, diffusion of innovation, types of gifting, brand extensions, issues with foreign market research, the Baby Boomer market, and generational attitudes. Students are instructed to answer all questions in 6 pages or less by September 28th.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13 views1 page

    Asignment Questions 1

    Uploaded by

    kausal santhosh
    The document outlines 12 questions for a consumer behavior assignment related to topics like qualitative vs quantitative research, the consumer research process, societal marketing, promotional violations, diffusion of innovation, types of gifting, brand extensions, issues with foreign market research, the Baby Boomer market, and generational attitudes. Students are instructed to answer all questions in 6 pages or less by September 28th.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Amrita School of Business

    Consumer Behaviour
    Assignment Questions

    Tips:
    a) Please answer the questions with examples wherever possible
    b) Please keep the font and font size as Times New Roman and size 12 respectively
    c) Please do answer all the questions in maximum of 6 pages
    d) Date of Submission: 28- Sep-2022 Untill 6 Pm

    Answer the following in brief from Consumer Behaviour Perspectives

    1. Differentiate between qualitative and quantitative research designs. What are the
    differences between the two in terms of study purpose, data collection methods, and
    sampling methods?
    2. Identify and discuss the major steps in the consumer research process. Why is each
    step important to the success of the process as a whole?
    3. How does the societal marketing concept differ from the marketing concept?
    4. Identify and briefly describe the three major categories of promotional violations that
    occur in the marketing of drugs?
    5. Define and give examples of the five product characteristics that influence the
    diffusion of innovation?
    6. Differentiate between the types of gifting and provide an example of each?
    7. Do all consumers, internationally, respond similarly to brand extensions from global
    brands?
    8. What are three of the issues that might deter researchers from conducting marketing
    research in foreign countries?
    9. What makes the Baby Boomer market so attractive to marketers?
    10. Compare Baby Boomers and Generation X ers in terms of attitudes toward brands and
    price-quality attitudes?
    11. In identifying the core values of a society, three criteria must be met. Identify and
    explain these three criteria?
    12. Differentiate between formal learning, informal learning, and technical learning?

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