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    Neha Prasad - Copywriter Assignment - Fynd

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    Neha Prasad
    Neha Prasad was assigned the task of revamping Fynd Academy's homepage to communicate key information more effectively. The revised homepage would highlight the range of courses offered, that they are free and online, placement opportunities, and student testimonials. It would include headers, subheaders, and descriptions for the 6 main courses covering topics like game development, product design, and blockchain development. The homepage would also feature logos of companies that hire Fynd Academy graduates and a call to action for users to start the certification courses. Neha was also tasked with drafting two email templates to potential clients to promote Fynd Academy graduates as a solution for tech talent needs and that about 10% of Fynd

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    Neha Prasad - Copywriter Assignment - Fynd

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    Neha Prasad
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    Neha Prasad was assigned the task of revamping Fynd Academy's homepage to communicate key information more effectively. The revised homepage would highlight the range of courses offered, that they are free and online, placement opportunities, and student testimonials. It would include headers, subheaders, and descriptions for the 6 main courses covering topics like game development, product design, and blockchain development. The homepage would also feature logos of companies that hire Fynd Academy graduates and a call to action for users to start the certification courses. Neha was also tasked with drafting two email templates to potential clients to promote Fynd Academy graduates as a solution for tech talent needs and that about 10% of Fynd

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    Neha Prasad- Copywriter Assignment- Fynd

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    Neha Prasad was assigned the task of revamping Fynd Academy's homepage to communicate key information more effectively. The revised homepage would highlight the range of courses offered, that they are free and online, placement opportunities, and student testimonials. It would include headers, subheaders, and descriptions for the 6 main courses covering topics like game development, product design, and blockchain development. The homepage would also feature logos of companies that hire Fynd Academy graduates and a call to action for users to start the certification courses. Neha was also tasked with drafting two email templates to potential clients to promote Fynd Academy graduates as a solution for tech talent needs and that about 10% of Fynd

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    26 views5 pages

    Neha Prasad - Copywriter Assignment - Fynd

    Uploaded by

    Neha Prasad
    Neha Prasad was assigned the task of revamping Fynd Academy's homepage to communicate key information more effectively. The revised homepage would highlight the range of courses offered, that they are free and online, placement opportunities, and student testimonials. It would include headers, subheaders, and descriptions for the 6 main courses covering topics like game development, product design, and blockchain development. The homepage would also feature logos of companies that hire Fynd Academy graduates and a call to action for users to start the certification courses. Neha was also tasked with drafting two email templates to potential clients to promote Fynd Academy graduates as a solution for tech talent needs and that about 10% of Fynd

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Neha Prasad- Copywriter Assignment

    Fynd Academy

    Task 1- Homepage Revamp

    The idea: Creating a user-friendly and concise homepage that communicates the following
    key points-
    a) Range of courses offered
    b) The fact that the courses are free and online
    c) Placement opportunities (key differentiator as certain courses like Coursera, Udemy
    etc. do not provide placements)
    d) Testimonial of students who have been offered a role at Fynd or other companies

    Landing page

    Reference UI:

    Bubble above the header: Free Online Courses

    Header: Your dream tech job is just a course away

    Subheader: Learn & master in-demand skills. Work at the fastest growing start-ups in India

    <scroll>

    Header: Get Placed at


    Logo: Fynd, CRED, Flipkart….

    Reference UI:

    <scroll>

    Header: Courses We Offer


    UI Reference: (All courses should be visible in one glance. Since there are 6 courses in
    total, they can be divided into 2 rows of 3 courses each)

    Header: Game Header: Product Design Header: Full Stack Quality


    Development UI/UX Engineer

    Subheader: Certification Subheader: Certification Subheader: Certification


    Course Course Course
    12 weeks 12 weeks 12 weeks

    Description: Learn Description: Learn the Description: This course


    everything there is to know fundamentals of product will improve your abilities to
    about the fascinating field of design, ideation, information integrate the most recent
    game development from architecture, wireframes, testing methods and tools
    engineers at Fynd . and design principles. into the software
    development life cycle.
    Learn and implement Work on developing
    coding, programming, AI, practical and useful designs Learn and implement the
    and other skills covered in under the direction of some finest techniques, such as
    the course to bring your of Fynd's top UI/UX Agile Scrum, SDLC, STLC,
    dream games to life! designers. and others, firsthand while
    working on projects at Fynd.
    CTA: Start Certification CTA: Start Certification
    CTA: Start Certification

    Header: Full Stack with Header: Full Stack with Header: Blockchain
    Javascript (MEVN Stack) Python Development

    Subheader: Certification Subheader: Certification Subheader: Certification


    Course Course Course
    12 weeks 12 weeks 12 weeks
    Description: Description: Description:
    A thorough introduction to With the help of this course, Learn the basics of
    programming that covers you wll learn how to build blockchain technology with
    frontend, backend, and and manage the most a focus on Solana
    database technology widely used backend Blockchain & its
    technology. architecture. We decode
    Work on live projects while complex topics ranging from
    receiving ongoing direction With practical examples and Smart Contract
    from seasoned engineers competitive coding Development to creating
    and your programme challenges, we open the Decentralized Apps.
    mentor. doors to learning backend
    programming. We will also assist you in
    CTA: Start Certification comprehending and creating
    CTA: Start Certification your DEFI, NFT
    Marketplace, and Wallet
    Management System.

    CTA: Start Certification

    <scroll>

    Header : From Fynd Academy To Their Dream Company

    <Scroll>

    Header: Talk to us

    Reference UI:
    <Footer>

    Task 2- Emailer series

    Objective of the emails-


    Email 1 - To highlight the fact that Fynd Academy graduates are a solution to the increasing
    tech talent shortage

    Email 2 - Establish the fact that Fynd Academy graduates are industry ready by mentioning
    that a large percentage of employees from the Fynd engineering team were selected from
    Fynd Academy.

    Email 1
    Subject: Scouting top tech talent doesn't have to be hard| Fynd Academy

    Hi Ashwin,

    As the HR Head for a rapidly growing unicorn like CRED, scouting for top tech talent must
    be challenging.

    What if I tell you that Fynd Academy has a solution to this problem.

    By creating a variety of courses consisting of live projects and guided mentorship we are
    equipping freshers with the most in-demand tech skills.
    I would be happy to schedule a call to discuss how we can help CRED hire skilled Fynd
    Academy graduates.

    Please feel free to book a slot here: [Calendly link]

    Regards,

    Vijay Rathi,
    Sales Associate
    Fynd Academy
    https://www.fynd.academy/

    Email 2
    Subject: 10% of our engineering team consists of Fynd Academy Graduates| Hire for CRED

    Hi Ashwin,

    Fynd Academy is an accelerated learning program for freshers and experienced


    professionals to build their skills and meaningfully contribute at work from day one.

    This is why about 10% of our engineering team consists of Fynd Academy Graduates

    If you are looking to hire top tech talent for CRED, I would be happy to get on a call to
    explain how you could partner with us.

    Please feel free to book a slot here: [Calendly link]

    Regards,

    Vijay Rathi,
    Sales Associate
    Fynd Academy
    https://www.fynd.academy/

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