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    JD Marketing

    Uploaded by

    SHRESTI ANDE

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    JD Marketing

    Uploaded by

    SHRESTI ANDE
    23 views2 pages

    Original Title

    JD_Marketing

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    © © All Rights Reserved

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    Copyright:

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    23 views2 pages

    JD Marketing

    Uploaded by

    SHRESTI ANDE

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    MANAGEMENT

    TRAINEE PROGRAM
    2022-23

    Job Description

    MARKETING

    Role Description:
    Marketing Associates work closely with the Leadership across Corporate and Business verticals, and
    competencies in driving marketing programs and acting as brand custodians for the respective units they are
    mapped to. The Marketing team is responsible for various facets of Marketing including brand messaging and
    narrative, go-to-market, value proposition design, thought leadership and content marketing, website presence,
    digital campaigns and social media.
    Under this profile, roles may be offered in domains like Market research, Network services, Alliances, Customer
    relations, among others.

    Key Responsibilities:
    The role holder will be responsible to directly contribute and be measured in the following areas:

    • Marketing Strategy: Work closely with business and marketing leadership to formulate annual
    marketing plans
    • Brand-building: Build and articulate a consistent brand narrative aligned to business outcomes
    • Digital Marketing : Leverage digital platforms to build brand presence, create brand awareness and
    lead campaigns
    • Content and Thought Leadership: Create and enable high impact content programs
    • Field Marketing: Work closely with sales leadership to provide sales enablement and go-to-market
    support
    • Execution and Governance: Work with external stakeholders and connect with a broader ecosystem
    to enable creative marketing outcomes mapped to unit marketing plans
    Qualification & Experience required:
    • MBA/PGDM degree in Marketing
    • Experience in Marketing / IT Industry would be an added advantage

    Desired Skills:
    • Excellent communication skills; verbal and written with a creative/ innovative mindset
    • Ability to articulate well and connect with internal and external stakeholders and business leadership
    • Strategic thinking, an eye for detailing, and ability to work in a fast-paced environment
    • Outcome-driven with strong ability to analyze and drive program effectiveness with data
    • Strong team player with ability to develop effective and cross-functional working relationships

    Career Progression at Tech Mahindra:


    Tech Mahindra offers a plethora of opportunities and programs for learning, upskilling and evolving year on year
    to boost the career growth of its associates. The Career graph for the role holder will be as follows:

    Cluster Head

    SMT/MT Manager (Team Lead)

    Associate Manager IBU Head


    (Function Head)

    For more information, you may visit us at: www.techmahindra.com

    Copyright © Tech Mahindra 2022. All Rights Reserved.


    Disclaimer. Brand names, logos and trademarks used herein remain the property of their respective owners.

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