Running head: Shippo: Internal and External 1

Shippo: Internal and External Marketing Variables

Q7. Describe and discuss technological changes that have affected the sale of the

product/service.

Q8. Describe and discuss consumer tastes and preferences that affect the sale of the

product/service.

Iva White

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Shippo: Internal and External Marketing Variables

Q7. Describe and discuss technological changes that have affected the sale of the

product/service.

“Our current forms of commerce are very much a function of yesterday’s communication

techniques” [Ste99]. This could very well be an article written in 2018, but it was written in

1999. Each year, technology seems to grow at an exponential speed. In 2018, companies interact

with customers, suppliers, shipping carriers, and customers at the click of a button…instantly.

Instant gratification, on most accounts, is possible. People want what they want, and they want it

right now. Some experts call it this the Amazon effect. [Lin]. Customers expect a technological

experience when shopping online or even in a brick and mortar store.

Ecommerce businesses are not strangers to the idea of how fast technology changes. It

hasn’t been that long ago that Etsy became a common vocabulary word, but there are now 1.93

sellers who have shops on this eCommerce site. Choosing which carrier to carry your purchase

or merchandise can still be daunting, though. There are multiple shipping carriers in the Unites

States. Some of these include DHL, United Parcel Service (UPS), Federal Express (FedEx), and

United States Postal Service (USPS). Shippo removes the need to go on each website to check

options and prices of shipping to choose the right carrier for the customer’s needs.

Today, people have unlimited information available to them at touch of a button. While

this can be comforting, it is sometimes overwhelming. “Science and technology are the driving

forces increasing the global standards of living” [Wil16]. As technology has grown over the

years, so too has the amount of multitasking that a person or company has to do. Technology is

definitely driving force behind companies like Priceline, Hotels.com and Shippo. Technology

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that provides a customer or business owner the ability to do all of the comparisons on one

website is in high demand. Add to that the ability to print labels, packing slips and track

packages all from one interface, and that is technology that is sure to be a success with small

businesses that have trouble shipping out a large number of parcels, each day. Improving the

customer experience should be a priority for all businesses.

Q8. Describe and discuss consumer tastes and preferences that affect the sale of the

product/service.

At the current time, people love the convenience of being able to shop online and have

their purchases delivered to their door without ever leaving the house. Online, the customers

expect to have a seamless buying experience. They expect shipping, delivery, returns to be easy

and able to be done entirely online. Customers also want the cheapest shipping option that will

get to them in a hurry. Shipping speed has been listed as one of the most important buying

factors by patrons. They also want to be able to track their purchase from the time it leaves the

store until it reaches their door. Shipping insurance can be a valuable asset for retailers and

customers. Shippo offers shipping insurance that includes a paperless claims process and a

choice of compensation options.

Shippo simplifies everything that is included in shipping for the retailer and the customer.

The customer can choose which carrier and with what speed the parcel is delivered. They are

able to see the tracking from the moment the label is created. Retailers and customers receive

discounted shipping rates from some carriers. Shippo will give their customers, and their

customers, an up-to-date tracking and estimated delivery on all packages. They also have an easy

return process by including return labels inside your shipment. Free return shipment is another

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 Shippo: Internal and External Marketing Variables 4

important buying factor when customers are choosing an online retailer. The good news for the

retailer, in this option, is that they are only charged if the return label is used[Shi18].

Choosing the right carrier to ship your merchandise is one of the keys to giving great

customer service. Customers want their purchase quick, but don’t want to spend a ton on

shipping. Small, online businesses rely on the technology that Shippo provides. They are able to

provide their customers with an exact shipping cost and allow them to view real-time tracking,

including delivery estimate, and offer easy return shipping.

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References

Bradley, W., II, B. Z., Williams, C., & Pletcher, G. (2016). Technology creates 21st century wealth -

Processes, problems, and prognosis. Marketing of Scientific and Research Organisations, 20(2),

17-38. Retrieved from https://doaj.org/article/5409012238c047abb2b56a6c524e1bf3

Grosman, L. (n.d.). What the amazon effect means for retailers. Retrieved from Forbes:

https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/22/what-the-amazon-

effect-means-for-retailers/#2babb8a92ded

Shipping Software Reviews. (2018). Retrieved from Merchant Maverick:

https://www.merchantmaverick.com/reviews/shippo-review/

Shippo. (2018). Retrieved from BIGCOMMERCE: https://www.bigcommerce.com/apps/shippo/

Steward, S., Callaghan, J., & Rea, T. (1999). The eCommerce revolution. BT Technology Journal, 17(3),

124. Retrieved from https://search-proquest-com.ezproxy.liberty.edu/docview/215204651?

accountid=12085&pq-origsite=summon

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