Aluminium Extrusion Industry in India

Q1. Bhoruka Aluminium is a industry leader in extrusion. Can you give a brief profile of your company's various activities?
Continuous innovation and a dedicated culture of putting our customers interest first have helped us in being one of the leading extrusion companies in India. All our systems and processes are designed to enable us to make quick decisions and be responsive to the needs of our customers worldwide. Our company has developed a significant presence not only in India but also in the international market. Our products are distinguished for their comprehensive range of standard and custom offerings as well as their internationally accepted quality. For the last 28 years, we have been supplying wide range of aluminium extrusions to meet the requirements of end users in areas like, architecture, transport, textile, electrical/electronic and receiving recognition from agencies such as ISO 9001: 2008. Our Companys production facilities are located on a 16.5-acre site in Mysore. Our integrated production facilities include 3 fully-automated extrusion presses with monthly production capacity of 2000 metric tonnes. To complement the aesthetics finishing, we have - a modernized PLC controlled anodizing/electro colouring plant from Italtecno, Italy. A fully integrated powder coating line with powder coating spray system supplied by the global leaders from ITW Gema, Switzerland. Our fabrication unit for aluminium profiles is also equipped with CNC precision machines from Emmegi, Italy which ensure great results for angle cutting, sawing, drilling and counter sinking etc. Q2. In your opinion at what rate is the extrusion business growing in India, and which sector is driving the growth? The estimated ambitious future growth of general industries in India is at 12%. This will take aluminium extrusion business also with it, to grow at a rate of 12%. Over the last few years there has been tremendous growth in Construction and housing, Automotive, Power/Electricity. Whilst construction and housing consume almost 60%, other sectors are consuming the rest. The YoY growth in construction and housing could be 15-20%, power and electrical at 10-15%, with more and more overseas engineering companies entering India, the demand for aluminium extrusion can be safely assumed to be on positive side. Q3. With Government emphasis on infrastructural development, at what rate is the aluminium demand growing in the country? We expect that the industry will grow reasonably in the coming years with huge demands for aluminium extrusions in the construction of new airports and metro rail projects. Solar power and telecom sector would contribute for 9-10 % of demand for aluminium
extrusion with the kind of infrastructure investment the country is making across these sectors. Q4. What is the total installed capacity of the company's product, and is the company looking to further ramp up production activities? Currently, total installed capacity is 2000 metric tones per month. We have plans to augment capacity further by installing fourth production line for aluminium extrusions to increase capacity to 2,600 tonnes per month. Besides, another anodising plant and a hightech PVDF plant would be installed in the next two years. We are actively marketing the benefits of using aluminium over steel. We have added new facilities and introduced a range of stronger alloys to the market at competitive prices. Also, recently we have introduced pink color anodizing. The business processes have been streamlined with implementation of SAP to get our products to market faster while maintaining high quality standards. Order tracking and CRM system implementation is also in pipe line. Q5. Of the company's total business, what percentage do exports contribute? 12% Q6. Which is the biggest export market for Bhoruka Aluminium? European Union Q7. Which are the other business ventures of Bhoruka Aluminium? Bhoruka Fabcons is a brand new initiative from the Bhoruka group and is located at Mysore. Since our company is considered to be among the worlds most trusted supplier of Aluminium products, through this new venture, we intend to add more value to our offerings, to deliver products that are finished to the next level and offer significant cost savings including a number of other facilities. The overall capability of Bhoruka Fabcons includes CNC machining/programming, cut-to-length sawing, mitrecutting/ compound mitre, drilling/chamfering, counter sinking, tapping, milling, assembling, vibratory deburring and packing. Bhoruka Agro Greens Limited is one of the leading floriculture companies of the country. It is a public limited company with a hitech anthurium cut-flower floriculture project at Madikeri Taluk, in the Coorg District of Karnataka. The project is assisted by the National Horticultural Board. Besides planting, various nursery plants brought from flower exporting countries such as Holland and different varieties of anthurium cut-
flowers are also being grown to meet the demands of both the domestic and the international markets. Maverick Infotec began its operation in 2008 as a leading ERP consulting service fi rm. With an impressive track record of 5 years in the realm of ERP consulting service industry, it offers high quality consulting in ERP products especially in SAP. Mavericks expertise in SAP is backed by an expert team of highly experienced and trained SAP professionals, armed with the best professional project management tools and systems, and a highly skilled documentation team. Q8. What are the future projects the company has lined up in the coming years? Given the pace of growth of aluminium sector worldwide, we are foraying to invest on installing fourth production line for aluminium extrusions to increase capacity to 2,600 tonnes per month. In addition, we are setting up anodizing and PVDF coating plants close to Mumbai in couple of years. We are looking at aluminium market with broader horizon for inorganic growth by acquisition and partnership opportunities with in India and across the world. In addition, we are planning to install wind mills for meeting captive power requirements. Initially the capacity would be 2 MW and it would be doubled later.

Aluminium Extrusion Industry in India

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What are the major sectors driving growth in the aluminium extrusion business in India?

At what estimated rate is the demand for aluminium growing in India with the government's emphasis on infrastructural development?

Q1. Bhoruka Aluminium is a industry leader in extrusion. Can you give a brief profile of your company's various activities?

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