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    Online Reputation Management

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    yagmur
    Online reputation management (ORM) involves managing online information about a brand, company, or person to control what people see when searching for them. The priority is establishing an accurate online presence through monitoring social media and engaging with consumers to boost brand awareness and reputation long-term. ORM tactics are important because 54% of people use social media to research products and 79% say user-generated content significantly impacts purchasing decisions. Companies benefit from a well-managed ORM plan as an additional one-star rating on Yelp can increase ROI by 9%.

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    Online Reputation Management

    Uploaded by

    yagmur
    121 views6 pages
    Online reputation management (ORM) involves managing online information about a brand, company, or person to control what people see when searching for them. The priority is establishing an accurate online presence through monitoring social media and engaging with consumers to boost brand awareness and reputation long-term. ORM tactics are important because 54% of people use social media to research products and 79% say user-generated content significantly impacts purchasing decisions. Companies benefit from a well-managed ORM plan as an additional one-star rating on Yelp can increase ROI by 9%.

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    online reputation management on social media

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    Online reputation management (ORM) involves managing online information about a brand, company, or person to control what people see when searching for them. The priority is establishing an accurate online presence through monitoring social media and engaging with consumers to boost brand awareness and reputation long-term. ORM tactics are important because 54% of people use social media to research products and 79% say user-generated content significantly impacts purchasing decisions. Companies benefit from a well-managed ORM plan as an additional one-star rating on Yelp can increase ROI by 9%.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    121 views6 pages

    Online Reputation Management

    Uploaded by

    yagmur
    Online reputation management (ORM) involves managing online information about a brand, company, or person to control what people see when searching for them. The priority is establishing an accurate online presence through monitoring social media and engaging with consumers to boost brand awareness and reputation long-term. ORM tactics are important because 54% of people use social media to research products and 79% say user-generated content significantly impacts purchasing decisions. Companies benefit from a well-managed ORM plan as an additional one-star rating on Yelp can increase ROI by 9%.

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    Online Reputation

    on Social Media
    (ORM)
    Yagmur Unal
    What is Online
    Reputation
    Management? Why?
    Process of managing online information about a

    brand , company or a person. Brands in every industry can benefit.

    Priority is the control of what people see when Consumers today makes purchase
    they search your brand. decisions based on companies online
    reputation on social media and
    Establishing controllable ,accurate search business review sites.
    landscapes for consumers in long term
    Today, there is more digital ground to
    Variety of tactics marketers use to boost brand cover ,so its one of the best way to
    awareness and reputation. preserve your brands image.
    (monitoring social media channels , and
    engaging with consumers on those channels )
    ·54% of people use social media to research
    products. (GWI)

    Gündem According to online reviews statistics, 76% of


    all reviews are spread between two sites:
    Google and Facebook.

    ·79% of people say that user-generated


    content on social media significantly impacts
    their purchasing decisions. (Stackla)

    The most common filter applied is ;only


    companies with 4-star ratings and higher.
    (Online Reviews Statistics)
    A well-managed social media reputation management plan can be a difference-maker.

    According to Harvard Business School’s research, an additional one-star rating in Yelp increases the
    ROI by 9%.

    Companies like Yelp ;


    especially uses negative customer
    comments to not only help the original
    commenter, also to show that they value
    and respect the opinions of consumers.
    usually on the side of the reviewer and
    will not likely to delete a bad review.
    responses quick, shows that consumers
    can establish a long-term relationship.
    LEGO - associated with "family
    and community" also as, "creative,
    desirable and educational play".

    High-value brand ;good ethics


    and progressive social values.

    Products are seen valuable


    enough that they can charge
    high prices and still dominate
    the market.

    Patagonia Nike support -Nike


    their focus on social has a separate
    responsibility, corporate Twitter account
    culture, and environmental known as
    sustainability are what set @NikeSupport
    -only dedicated to
    them apart.
    handling customer
    Their values and ethics
    interrogations.
    reflects on the customers,
    employees, and their
    stakeholders.
    5 ORM Techniques for Brands
    1. Perform a brand audit
    2. Monitor brand mentions
    3. Respond to negative reviews
    4. Leverage public relations (Live
    streams ,Interviews of company
    executives, charitable events) 5 Online Reputation Tools
    5. Promote positive content BrandMentions
    Buzzsumo
    Mention
    Google Alerts
    Reputology.

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