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    Digital Marketing Question Paper

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    Kaleeswari
    This document contains instructions for a first CIA exam in digital marketing for a B.Sc./B.Com degree program. It includes 5 questions testing various levels of understanding of the course outcomes. Section A contains 2 multiple choice questions testing basic knowledge of digital marketing channels and definitions. Section B has 4 questions requiring longer answers, comparing digital and traditional marketing or discussing steps in a digital marketing plan. Section C asks students to critically analyze a statement about content management or reasons for preferring online marketing. The exam aims to evaluate students' mastery of concepts taught in the digital marketing course.

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    Digital Marketing Question Paper

    Uploaded by

    Kaleeswari
    15K views1 page
    This document contains instructions for a first CIA exam in digital marketing for a B.Sc./B.Com degree program. It includes 5 questions testing various levels of understanding of the course outcomes. Section A contains 2 multiple choice questions testing basic knowledge of digital marketing channels and definitions. Section B has 4 questions requiring longer answers, comparing digital and traditional marketing or discussing steps in a digital marketing plan. Section C asks students to critically analyze a statement about content management or reasons for preferring online marketing. The exam aims to evaluate students' mastery of concepts taught in the digital marketing course.

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    This document contains instructions for a first CIA exam in digital marketing for a B.Sc./B.Com degree program. It includes 5 questions testing various levels of understanding of the course outcomes. Section A contains 2 multiple choice questions testing basic knowledge of digital marketing channels and definitions. Section B has 4 questions requiring longer answers, comparing digital and traditional marketing or discussing steps in a digital marketing plan. Section C asks students to critically analyze a statement about content management or reasons for preferring online marketing. The exam aims to evaluate students' mastery of concepts taught in the digital marketing course.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    15K views1 page

    Digital Marketing Question Paper

    Uploaded by

    Kaleeswari
    This document contains instructions for a first CIA exam in digital marketing for a B.Sc./B.Com degree program. It includes 5 questions testing various levels of understanding of the course outcomes. Section A contains 2 multiple choice questions testing basic knowledge of digital marketing channels and definitions. Section B has 4 questions requiring longer answers, comparing digital and traditional marketing or discussing steps in a digital marketing plan. Section C asks students to critically analyze a statement about content management or reasons for preferring online marketing. The exam aims to evaluate students' mastery of concepts taught in the digital marketing course.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 1

    G.

    VENKATASWAMY NAIDU COLLEGE (AUTONOMOUS),


    Re - Accredited with ‘A’ Grade by NAAC|DBT Star College Scheme
    (Affiliated to Manonmaniam Sundaranar University, Tirunelveli)
    Kovilpatti – 628 502.
    ‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗‗

    B.Sc.,/B.COM/DEGREE FIRST CIA EXAMINATIOINS – 2022-23 (ODD SEMESTER)


    Department of Computer Science (PG)
    Title of the Paper and Code: Digital Marketing & P21CS310
    (For those admitted in June 2020 and later)
    Time: 1 hour Maximum: 20 marks
    Outcome

    Qn. SECTION – A(2 X1 = 2 Marks)


    Bloom’s
    K-level
    Course

    No.
    Answer ALL Questions.

    CO 1 K1 1. What do you mean by digital marketing?


    CO 1 K2 2. Classify the Digital Marketing Channels.
    Outcome

    Qn. SECTION – B(3 X4 = 12 Marks)


    Bloom’s
    K-level
    Course

    No.
    Answer ALL Questions choosing either (a) or (b)

    CO 2 K3 3a. Organize the various Digital Marketing tools.


    CO 2 K3 b. Compare Digital marketing with Real marketing and post your views.
    CO 3 K4 4a. Discuss about the steps in digital marketing plan.
    Examine the popular digital marketing channels in India.
    CO 3 K4 b.
    Postulate the best in terms of effectiveness and performance.
    CO 4 K5 5a. Explain the process involved in target group analysis.
    Determine the role of SWOT analysis in improving the
    CO 4 K5 b.
    performance of digital marketing initiatives.

    Qn.
    Outcome

    Bloom’s

    SECTION – C(6 X 1 = 6 Marks)


    K-level
    Course

    No
    Answer a Question choosing either (a) or (b).

    “Content management determines the effectiveness of digital


    CO 5 K6 6 a.
    marketing.” Critically examine the statement.
    People prefer online marketing than offline marketing. Postulate the
    CO 5 K6 b.
    reasons.

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