Luminate Midyear Report US 2022 Final

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U N I T E D S TAT E S 2 0 2 2

Luminate
Midyear
Music Report
Introduction
Luminate is pleased to share our Midyear Report for 2022, presenting
the most noteworthy music industry trends and insights. We’re especially
excited to share this report for the first time ever under our new brand, which
we revealed to the world in March. Having operated previously as MRC Data
and before that Nielsen Music, we now cast our identity as Luminate, a name
that reflects the innovation and energy of a new and capable perspective,
steeped in experience and designed to serve the entertainment industry at
the very moment virtually every question’s answer depends on data.
The 2022 music story, so far, has been defined by the evolutions and
continuations — both predictable and unexpected — of consumption trends
that have dominated the industry’s attention over the past few years.
The following report includes the latest updates on these topics,
from the increase in catalog streams to continued growth of vinyl sales,
from Latin music’s ever-growing influence to the ways in which music is
traveling and connecting across global markets, breaking down the data in
a way that best reflects where the music industry stands, and where we think
it is headed.

2
Buying And Selling
Music “As It Was”
There’s no denying that on-demand streaming is dominating the music
marketplace right now, but the increase in vinyl sales continues to be a
major story, especially with the increasing number of high impacting new
releases from the industry’s biggest stars. That trend reached new
heights during the first half of this year, as evident by Harry Styles's
impressive record-breaking week for vinyl sales of his third studio album Harry’s
House in May, contributing to the vinyl format’s slight increase in sales so far this year.
On the retailer end, Mass Merchant stores have doubled their share of the vinyl
universe since 2019, from 6% up to 12% through the midyear of 2022. While
Independent stores and online retailers still dominate the market, responsible for
52% and 31% of all vinyl sales respectively, this can certainly be looked at as an
indication of retailers like Target and Walmart more aggressively stocking and
marketing vinyl products, especially with their own exclusive variants. It’s yet another
reflection of vinyl’s increasing value within the consumption landscape.

“Running Up“ Those


Catalog Streams
While Current releases are making a significant increase in their share of
vinyl sales, the overall consumption of Current* music is down 1.4%
over this point last year. This trend is evident in the measurable decline
in high impacting new releases overall, which are defined as an album
that debuts on the Billboard 200. In Q2 of 2021, there were 126 high
impacting releases. By the end of Q2 of 2022, there were only 102.
By contrast, Catalog** consumption continues to rise, with a 19% increase
over this time last year. One of the biggest cases of catalog’s continued growth
this year has been the massive Kate Bush resurgence thanks to the appearance of
her song “Running Up That Hill (A Deal with God)” in season 4 of Netflix’s hit series
“Stranger Things.” The song saw a 16,867% streaming increase between the season
premiere on May 27, 2022 and the tracking week ending June 16, 2022, which led to
it becoming the most audio streamed song, both within the U.S. and globally at the
end of that week. It ranked No. 1 on the Billboard Global 200 and No. 4 on the Billboard
Hot 100, for the chart week dated June 18, 2022. While songs from decades past
are being discovered by younger audiences in the streaming era, it’s also important
to note that ⅓ of Catalog streams so far in 2022 have been for songs released
between 2017 and 2019.
A reaction to the rise in catalog consumption that can’t be ignored is the high
amounts of money investment and management firms are paying to acquire A-list
legacy and contemporary artist career catalogs. This year’s most notable examples
include the sale of Justin Timberlake’s catalog to a fund backed by private- equity
firm Blackstone, Inc, Universal Music’s purchase of both Sting and Neil Diamond’s
catalogs, and Bob Dylan’s catalog sale to Sony Music.

* C U R R E N T - M U S I C R E L E A S E S T H AT A R E L E S S T H A N 1 8 M O N T H S O L D .
* * C A TA L O G - M U S I C R E L E A S E S T H A T A R E 1 8 M O N T H S O L D O R O L D E R . 3
Collaboration
Generation
Another creative technique/artist marketing tool that has amped
up since the start of the pandemic in 2020, and has been
growing consistently overall since the streaming era of the last
decade began, is artist collaborations. The number of collabs
amongst the top 10,000 most streamed songs has been
gradually increasing across most genres each year, with Dance/Electronic
and Latin leading the way. In fact, nearly 1 in 4 Latin songs within the top
10,000 most streamed songs across the industry this year were
collaborations. Notably, Pop is the only genre that saw a decrease in
collaborations released from the same time last year.
Cross-artist marketing has been utilized as an effective artist development
tool for decades in the touring space. But, with live events taken away, and
then scaled back, over the past two years, artists, managers and labels
appear to have become more focused on using this tool in their release
strategies as well.

Bad Bunny Gives Latin


A Very Good Year
The genre that has had the biggest victory so far in 2022 is Latin.
The genre had its highest streaming week ever in May, largely
driven by the release of Bad Bunny's album Un Verano Sin Ti.
During the tracking week ending May 12, 2022, Latin music
garnered 1.82 billion weekly on-demand audio streams, which
surpassed Country for the first time, making Latin the 4th most popular
genre in the U.S., behind pop, rock, and R&B/hip-hop that week. Those 1.82
billion audio streams also gave Latin a greater weekly total than any weekly
total for the Country genre to date. Bad Bunny’s share of all U.S. Latin
Streaming consumption is 5% so far in 2022 and his album Un Verano Sin
Ti held 16% U.S. Latin Streaming consumption share during its release
week in May.
Latin and Country audio streaming growth have both been generally
outpacing the larger industry over the last five years, but Latin’s growth
has outpaced Country’s growth so far in 2022, with Latin showing a 33%
increase and Country a 9% increase.

4
Music Is Global,
But Language Matters
While many cultural and technological factors impact the way a
song moves from one market to the next, our 2022 data shows a
clear link between countries that share language and a bias
towards local music. In order to make these complex factors
visible, we have created the Luminate Similarity Score. The
score, introduced in this report, is a measure of streaming similarity to help
identify the crossover between the popular songs in one country to other
countries around the world. Our goal in using the score is to more accurately
illustrate the similarity or uniqueness of music markets.
For example, our current global data for the first half of 2022 shows that
Canada had the most similarity with the U.S. streaming market, followed by
Australia and New Zealand with both countries respectively seeing 61.8%
and 60.9% of their respective Top 10,000 songs being the same as those
in the U.S. Top 10,000. Other English-speaking countries followed closely
with the UK having 54%, Ireland having 53% and South Africa having 50%
similarity to the U.S Top 10k. The key factor proves true with other languages
during the same time frame, as the top seven countries with most similarity
to Mexico’s streaming market were all Spanish-speaking: Bolivia at 58%,
Ecuador at 58%, Chile at 56%, Peru at 55%, Colombia at 54%, Argentina at
49%, Spain at 42%.

Conclusion
In the following pages of this report, we offer a deeper look into the
trends outlined above. This year, our aim was to showcase a fuller visual
representation of our midyear music data and insights, so we created a
number of infographics that we hope you’ll find useful. These graphics are
presented alongside the Midyear Music Charts, which you’ll find at the end of
the report. Should you have any questions, or need further clarifications on
these findings, please don’t hesitate to reach out to us. We are here to help
you navigate this ever-evolving music marketplace.

5
Contents
Midyear in Metrics ������������������������������������������������������������������������������������������������� 7
Trend 1: Buying and Selling Music ”As It Was” ������������������������������� 9
Trend 2: ”Running Up” Those Catalog Streams �������������������������� 12
Trend 3: Collaboration Generation �������������������������������������������������������� 17
Trend 4: Bad Bunny Gives Latin a Very Good Year ������������������� 20
Trend 5: Music Is Global, But Language Matters ����������������������� 23
Midyear Charts ������������������������������������������������������������������������������������������������������ 27
U.S. 2022

Midyear
in Metrics
12/31/21-6/30/22 (As Compared To 1/1/2021-7/1/2021)
Midyear in Metrics
GLOBAL ME TRIC S 2021† 2022†

On-Demand Audio Song Streams On-Demand Video Song Streams


1.3T
1.6T
+24.7% Vol. Change
703.7B
901.5B
+28.1% Vol. Change

U. S. ME TRIC S 2021 2022 Total Album Sales


Physical + Digital
Total Album Consumption
Album + TEA + On-Demand SEA*
51.3M
46.9M
-8.4%
+9.3%
Vol. Change

435.0M Digital Album Sales

Total Digital Music Consumption


475.4M Vol. Change
12.9M
10.4M
-19.6%Vol. Change
Digital Albums + TEA + On-Demand SEA*
396.7M
438.9M
+10.6% Vol. Change
Physical Album Sales
38.3M -4.7%
36.5M Vol. Change

On-Demand Song Streaming CD Album Sales


Audio + Video
555.9B +11.6%
18.9M
16.9M
-10.7%Vol. Change
620.2B Vol. Change
Vinyl LP Sales
On-Demand Streaming: Audio
484.4B +12.4%
19.2M
19.4M
+1.0%
Vol. Change
543.2B Vol. Change

On-Demand Streaming: Video Digital Track Sales


72.5B
77.0B
+6.3%Vol. Change 80.0M
101.8M -21.4%
Vol. Change

U . S . C ATA L O G ** V S . C U R R E N T C O N S U M P T I O N 2021 2022

Catalog Share Current Share


69.4% 30.6%
72.4% 27.6%
Catalog Total Album Consumption Current Total Album Consumption
301.9M
344.1M
+14.0% Vol. Change
133.1M
131.3M
-1.4%
Vol. Change

† 1 2 / 3 1 / 2 1 - 6 / 3 0 / 2 2 ( A S C O M PA R E D T O 1 / 1 / 2 0 2 1 - 7 / 1 / 2 0 2 1 )
* SE A (STRE A M-EQU IVA L E NT A LB U MS): 1 , 2 5 0 P R E M I U M S T R E A M S = O N E A L B U M / / 3 , 7 5 0 A D - S U P P O R T E D S T R E A M S = O N E
A L B U M ; TE A ( TR ACK- EQ UI VA LE NT A LB UMS ): 1 0 D I G I TA L T R A C K S = O N E A L B U M 8
* * C AT A L O G = 1 8 M O N T H S O R O L D E R A N D H A V E F A L L E N B E L O W N O . 1 0 0 O N T H E B I L L B O A R D 2 0 0 C H A R T A N D D O N ’ T
H A V E A S I N G L E F R O M T H E A L B U M T H A T I S C U R R E N T O N A N Y O F B I L L B O A R D ’ S R A D I O A I R P L AY C H A R T S
TREND 1

Buying and
Selling Music
”As It Was“
+27.4% -8.4%
Current* vinyl album sales are
up over this time last year
Catalog** vinyl album sales are
down over this time last year

182K
Harry Styles broke the
modern-era1 record for the most
vinyl album sales in a single week
with the release of his third studio
album Harry’s House in May

+361%
Mass Merchant stores, like Target and
Walmart, have doubled their share of the
250K
BTS had the biggest single week of CD
sales so far in 2022 with their album
vinyl album universe since before the Proof in June.
pandemic due to a 361% increase in vinyl
sales since 2019.

* C U R R E N T - M U S I C R E L E A S E S T H AT A R E L E S S T H A N 1 8 M O N T H S O L D. * * C ATA LO G - M U S I C R E L E A S E S T H AT
A R E 1 8 M O N T H S O L D O R O L D E R . A N D H AV E FA L L E N B E LO W N O. 1 0 0 O N T H E B I L L B O A R D 2 0 0 C H A R T A N D D O N ’ T
H AV E A S I N G L E F R O M T H E A L B U M T H AT I S C U R R E N T O N A N Y O F B I L L B O A R D ’ S R A D I O A I R P L AY C H A R T S
1
M O D E R N - E R A : S I N C E L U M I N AT E B E G A N T R A C K I N G M U S I C S A L E S I N 1 9 9 1
10
S T Y L E S : D AV E J H O G A N / G E T T Y I M A G E S
50K
Tyler, the Creator released a vinyl
version of CALL ME IF YOU GET
LOST for the first time nearly 10
months after its initial release. The
move resulted in 50K vinyl sales
and a return to #1 on the Billboard
Tyler, the
Creator

200 during week ending 4/21/22,


indicating vinyl’s increasing
relevance, and newfound reach from
a genre perspective.

WHO IS BUYING
VINYL , BY
G E N E R AT I O N
Profiling U.S.
Vinyl Buyers:
WOMEN 34%
Gen Z
MEN 31%
Millennial
Younger Women
and Older Men
31% Gen X

U.S MU SIC 360, FEB 2022


T Y L E R , T H E C R E AT O R : B U R A K C I N G I / R E D F E R N S 11
TREND 2

”Running Up“
Those Catalog
Streams
+19%
Meanwhile, Digital Consumption of
Current Titles Continues to Decline*
Increase
in Catalog
streaming
so far in 2022

-2.6% Audio Streams

-10.4% Video Streams

-15.7% Digital Album Sales

-26.0% Digital Track Sales

2 0 2 2 C ATA L O G O N - D E M A N D A U D I O S T R E A M S S O F A R ( U . S . )
The most recent three years (2017-2019) of releases were 14%
responsible for over 1/3 of all U.S. Catalog streaming in 2022 so far
11%
9%
1970s

2000

2001

2002

2004

2003

2005

2007

2006

2008

2009

2010

2012

2011

2015

2013

1980s

2014

2016

2017

1990s

2018

2019

C U R R E N T - M U S I C R E L E A S E S T H AT A R E L E S S T H A N 1 8 M O N T H S O L D .
C A TA L O G - M U S I C R E L E A S E S T H A T A R E 1 8 M O N T H S O L D O R O L D E R .
*MU SIC CONNECT U.S. 13
U.S. ARTIST & GENRE TR ACKER , 2022
How Catalog Fans Listen to Music

56% 55% 27% 10%


Music Video
Streaming
AM/FM
Radio
CDs (+17% more
than avg. listener)
Vinyl (+25% more
than avg. listener)

Decade of Preference (Monthly Listenership)


2020s 2010s 2000s 1990s 1980s 1970s 1960s 1950s & Earlier

73% 72% 72% 71%


60%

T O TA L U . S . GEN Z MILLENNIALS GEN X BOOMERS

Catalog Listeners' Top Genres (Monthly Listenership)

60%
Rock
45%
Oldies
38%
Country
35%
Hip-Hop/Rap
34%Pop
34%
R&B
21%
Classical
(+15% more than (+18% more than (+6% more than (-15% less than (-6% less than (Same as the (+11% more than
the avg listener) the avg listener) the avg listener) the avg listener) the avg listener) avg listener) the avg listener)

H O W C ATA LO G FA N S . . . : U . S . A R T I S T & G E N R E T R A C K E R , 2 0 2 2 | Survey Q: In a typical month, which of the following ways do you listen to music?
D E C A D E O F P R E F E R E N C E : U . S . M U S I C 3 6 0 , F E B 2 0 2 2 | Survey Q: Which of the following decades of music do you listen to in a typical month?
T O P G E N R E S : U . S . A R T I S T & G E N R E T R A C K E R , 2 0 2 2 | Survey Q: Which of the following genres, if any, do you listen to in a typical month?
14
Stranger Things Season 4 Leads to Exponential Streaming Growth for Catalog Song
Kate Bush "Running Up That Hill (A Deal with God)" U.S. On-Demand Daily Streaming Levels
"Running Up That Hill"
Remaining Kate Bush Catalog

5M
5.1M
4M

3M

2M
5/27
Stranger
Things
Season 4
release
+20,995%
increase in daily on-demand total streams
1M
22K
5/22/22
5/23/22
5/24/22
5/25/22
5/26/22
5/27/22
5/28/22
5/29/22
5/30/22
5/31/22
6/01/22
6/02/22
6/03/22
6/04/22
6/05/22
6/06/22
6/07/22
6/08/22
6/09/22
6/10/22
6/11/22
6/12/22
6/13/22
6/14/22
6/15/22
6/16/22
6/17/22
6/18/22
6/19/22
6/20/22
6/21/22
6/22/22
6/23/22
6/24/22
6/25/22
6/26/22
6/27/22
6/28/22
6/29/22
6/30/22
Kate Bush

T I K T O K D I S C O V E R Y / A M P L I F I C A T I O N O F P O P C U LT U R E M O M E N T S

66%
Gen Z TikTok users discover new
2.3M+
Number of fan creations using
music via Short Video Clips, making official "Running Up That Hill"
it the #1 source for this group overall sounds on TikTok

U.S MU SIC 360, FEB 2022


B U S H : C H R I S W A LT E R / W I R E I M A G E 15
5M
10M
15M

1M
2M
3M
4M
5M
1M
2M
3M
4M
5M
5/22/22

Ex-U.S.
3 Days Prior 3 Days Prior 5/23/22
5/24/22
2 Days Prior 2 Days Prior 5/25/22
U.S.

5/26/22
1 Day Prior 1 Day Prior
5/27/22

"Running Up That Hill"


Release Day Release Day 5/28/22
5/29/22
Day 2 Day 2 5/30/22

Kate Bush "Running Up That Hill"


5/31/22
Day 3 Day 3
6/01/22

Day 4 Day 4 6/02/22


6/03/22
Day 5 Day 5 6/04/22

Audio On-Demand Daily Streaming Levels


Audio On-Demand Daily Streaming Levels
6/05/22
Day 6 Day 6
6/06/22

Day 7 Day 7 6/07/22


6/08/22
Day 8 Day 8 6/09/22
6/10/22

Season 4 (Minus "Running Up That Hill")


Day 9 Day 9

Nirvana "Something in the Way"


6/11/22

Day 10 Day 10 6/12/22


6/13/22
Day 11 Day 11
Kate Bush Streaming Levels Explode Globally, As Well

Season 3 6/14/22
6/15/22
Day 12 Day 12
6/16/22

Day 13 Day 13 6/17/22


6/18/22
Season 2

Day 14 Day 14 6/19/22


6/20/22

Fleetwood Mac "Dreams"


Day 15 Day 15
No Impacts From Previous Stranger Things Season Syncs Compare

6/21/22
Kate Bush "Running Up That Hill" On-Demand Daily Streaming Levels, Ex-U.S. vs U.S.

Day 16 Day 16 6/22/22


6/23/22

Also More Significant Than The Batman Sync and TikTok Virality Impacts
Day 17 Day 17 6/24/22
6/25/22
Day 18 Day 18
6/26/22

Day 19 Day 19 6/27/22


6/28/22
Day 20 Day 20 6/29/22
6/30/22

16
Day 21 Day 21
TREND 3

Collaboration
Generation
71%
T H E A P P E A L A N D E F F E C T I V E N E S S O F C O L L A B O R AT I O N S

of music listeners
like it when their
favorite artists
release new music
or collaborate with
others
Top Music Listener Groups That Like When Their Favorite Artists Release New Music or Collaborate
Hip-Hop/Rap Fans 83%
Latin Fans 79%
Electronic/Dance Fans 78%
Pop/Top 40 Fans 78%
Gen Z 78%
Hispanic 76%
Millennials 76%
Country Fans 74%
Rock Fans 72%
Gen X 71%
Boomers 63%

With the Exception of Pop, Collaborations are Growing More and More Prevalent
Count of Collaborations by Major Genre by Year, Based on the Top 10,000 Songs 2020 2021 2022

2,000

1,500

1,000

500

Dance/Electronic Latin All Genres Pop R&B/Hip-Hop Country Rock

U.S. ARTIST & GENRE TR ACKER , 2022 18


T O P U . S . C O L L A B O R AT I O N S

Jack Harlow
& Lil Nas X

508.3M
Total Streams so far this year of
“Industry Baby” by Lil Nas X &
Jack Harlow

286M
Gunna
& Future

Total Streaming of song released


in 2022: “Pushin P” by Gunna &
Future, feat. Young Thug

Top Streamed Collabs (U.S.) for Each Genre


For YTD 2022

Hip-Hop/Rap Rock/Alternative Pop


"Industry Baby" “Enemy” by Imagine "Stay" by The Kid
by Lil Nas X & Dragons X JID LAROI & Justin
Jack Harlow Bieber

Latin Country Dance/Electronic


"MAMIII" by "Buy Dirt" by Elton John & Dua
Karol G & Jordan Davis Lipa, “Cold Heart”
Becky G feat. Luke Bryan (PNAU Remix)

GUNNA & FUTURE : PRINCE WILLIAMS/ WIREIMAGE


H A R LOW & L I L N AS X : A X E L L E / BAU E R- G R I F F I N / F I L M M AG I C 19
TREND 4

Bad Bunny
Gives Latin a
Very Good Year
Latin Weekly Audio Streaming Levels Approaching Country Genre in 2022
Bad Bunny Drives Highest Weekly Audio Streaming to Date Between the Genres Country Latin

2B

1.5B
WE 5/12
Bad Bunny
Un Verano Sin Ti
release week
1B

38%
W1

W2

W3

W4

W5

W6

W7

W8

W9

W10

W11

W12

W13

W14

W15

W16

W17

W18

W19

W20

W21

W22

W23

W24

W25

W26
of those who know Bad Bunny
consider him to be influential
and 39% say he's a trendsetter
Bad Bunny’s share of all U.S. Latin Streaming
consumption is 5% so far in 2022 and his album
Un Verano Sin Ti held 16% U.S. Latin Streaming
consumption share during its release week in May.

Awareness of Latin Artists Among the General Population


Shakira 72%
Selena 64%
Bad Bunny 28%
Vicente Fernandez 17%
Maluma 15%
Karol G 13%
Grupo Firme 9%
Rauw Alejandro 6%

U.S. ARTIST & GENRE TR ACKER , 2022


B A D B U N N Y: J A S O N KO E R N E R /G E T T Y I M AG E S 21
L AT I N M U S I C L I S T E N E R I N S I G H T S F O R T H E U . S .

40% 69
of Latin
Music Latin Music
Listeners Listeners spend
are not 69 hrs a month
Hispanic/ with music (+25%
Hispanic more than the
origin average)

Latin Listeners by Age

25% Gen Z 30% Millennials 23% Gen X

Latin Music Listeners enjoy live events. In a typical month,


they spend $84 on live events (+25% more than average)

Top Latin Subgenres among Non-Hispanic Latin Music Listeners

41% 36% 31% 30%


Salsa Reggaeton Latin Rock Latin Urban

U.S MU SIC 360, FEB 2022 & U.S. ARTIST & GENRE TR ACKER , 2022 22
TREND 5

Music Is Global,
But Language
Matters
In our Global Music 360 research survey, which now covers 30
unique markets around the world, we asked a sample of the General
Population from each of the below countries to answer questions
about their streaming usage, across premium music streaming
services that have a cost or fee associated, as well as those that are
free to use. The below chart reflects the responses from each country,
providing a current snapshot of overall global streaming usage.

TRE NDS BY REGION (AMONG MU SIC LISTE NE RS)


Streaming has eclipsed physical and other forms of digital music in all markets surveyed and
continues to outperform both physical and digital music sales in all markets surveyed.

North America Europe APAC Middle East & North Africa

Nether- Turkey Egypt UAE Saudi


U.S. Canada Spain Portugal Ireland Poland France Australia Japan
lands Arabia

Music
Streaming 94% 87% 95% 94% 92% 92% 90% 85% 88% 81% 99% 95% 94% 94%

Free
Streaming 82% 75% 88% 90% 80% 84% 77% 78% 74% 73% 87% 91% 88% 88%

Paid
Streaming 57% 44% 45% 23% 54% 40% 49% 34% 47% 30% 57% 47% 48% 56%

SO U RC E : G LO BA L M U S I C 3 6 0 , 2 0 2 2 24
I N T R O D U C I N G T H E L U M I N AT E S I M I L A R I T Y S C O R E

A measure of streaming similarity to help identify the cross over between


popular songs in one country and different countries around the world

United States Similarity Scores


Canada, Australia & New Zealand Have the Largest Similarity With Popular Songs in the U.S.

Base Country
of Comparison
76-100
51-75
26-50
1-25

Canada 75% Belgium 41% Philippines 35% Colombia 27%


Australia 62% Sweden 40% Romania 35% Ecuador 27%
New Zealand 61% Slovakia 40% Poland 33% Hong Kong 25%
United Kingdom 54% Switzerland 40% Italy33% Brazil 25%
Ireland53% Austria 39% Chile 32% Indonesia22%
Iceland52% Finland 38% Spain31% Turkey 19%
South Africa 50% Hungary 37% France30% Korea 19%
Luxembourg 45% Singapore 37% Mexico 30% Thailand 19%
Norway 44% Czech Republic 37% Malaysia 28% Vietnam 18%
Denmark 44% Croatia 36% Argentina 28% Taiwan 18%
Portugal 43% Greece 36% Peru 27% Japan 14%
Netherlands 43% Germany 36% Bolivia 27% India12%

SOURCE : TOP 10,000 STRE AMED SONG S DEC. 31/21-J UNE 30/22 25
Mexico Similarity Scores
Mexico Has a Language Connection with Latin America —But U.S. Also Shares Hits

Base Country of
Comparison
76-100
51-75
26-50
1-25

Bolivia 58% Canada 26% United Kingdom 24% Denmark 23%


Ecuador 58% Slovakia 25% Australia 24% Malaysia 22%
Chile 56% Switzerland 25% Finland 24% South Africa 22%
Peru 55% Belgium 25% New Zealand 24% Indonesia20%
Colombia 54% Greece 25% France 24% Hong Kong 19%
Argentina 49% Romania 25% Singapore23% Turkey 18%
Spain 43% Czech Republic 25% Iceland23% Vietnam 17%
United States 30% Poland 25% Brazil 23% Thailand 17%
Portugal 29% Croatia 24% Philippines 23% Korea 17%
Italy 27% Ireland 24% Norway23% Taiwan15%
Luxembourg 26% Netherlands 24% Germany 23% Japan 13%
Hungary 26% Austria 24% Sweden23% India12%

SOURCE : TOP 10,000 STRE AMED SONG S DEC. 31/21-J UNE 30/22 26
U.S. 2022

Midyear
Charts
Top Albums
Album sales + TEA + On-Demand SEA*

Total Album- On-Demand On-Demand


Artist Album Song
Title Equivalent Audio Video
Sales Sales
Consumption Streams Streams

1 Soundtrack Encanto 1.516 million 202,000 344,000 1.509 billion 366.6 million

Un Verano
2 Bad Bunny 1.287 million 19,000 46,000 1.599 billion 155.0 million
Sin Ti

Dangerous:
3 Morgan Wallen The Double 1.216 million 41,000 218,000 1.478 billion 111.7 million
Album

Harry's
4 Harry Styles 1.180 million 484,000 147,000 871.7 million 35.9 million
House

5 Gunna DS4Ever 0.926 million 8,000 23,000 1.193 billion 64.0 million

The
6 The Weeknd 0.873 million 34,000 131,000 1.077 billion 116.5 million
Highlights

7 Olivia Rodrigo SOUR 0.866 million 217,000 73,000 877.5 million 51.5 million

8 Lil Durk 7220 0.831 million 5,000 65,000 1.042 billion 153.4 million

I Never
9 Future 0.810 million 12,000 45,000 1.014 billion 69.1 million
Liked You

Certified
10 Drake 0.790 million 2,000 36,000 1.033 billion 55.4 million
Lover Boy

* TOP 10 ALB UMS (ALB UM SALES + TE A + ON-DEMAND SE A): R ANKED BY EQUIVALENT ALB UM UNIT S, COMPRISING ALB UM SALES, TR ACK
EQUIVALENT ALB UMS ( TE A) AND STRE AMING EQUIVALENT ALB UMS (SE A). E ACH UNIT = ONE ALB UM SALE , OR 10 TR ACKS SOLD FROM AN
ALB UM, OR 1,250 PREMIUM ON-DEMAND OFFICIAL STRE AMS // 3,750 AD -SUPPORTED ON-DEMAND OFFICIAL STRE AMS BY SONG S FROM AN 28
ALB UM. (U SER GENER ATED CONTENT [UGC] ON-DEMAND STRE AMS ARE NOT INCLUDED.)
Top Albums
Total Sales
Artist Title Sales

1 Harry Styles Harry's House 484,000

2 BTS Proof 335,000

3 Olivia Rodrigo SOUR 217,000

4 Adele 30 203,000

5 Soundtrack Encanto 202,000

6 Stray Kids Oddinary 173,000

7 The Weeknd Dawn FM 156,000

8 Red Hot Chili Peppers Unlimited Love 153,000

9 Fleetwood Mac Rumours 152,000

10 TOMORROW X TOGETHER Minisode 2: Thursday’s Child 152,000

Top Digital Album Sales


Artist Title Sales

1 Soundtrack Encanto 122,000

2 Kendrick Lamar Mr. Morale & The Big Steppers 43,000

3 Harry Styles Harry's House 35,000

4 Soundtrack Sing 2 30,000

5 The Weeknd Dawn FM 25,000

6 Morgan Wallen Dangerous: The Double Album 23,000

7 Adele 30 23,000

8 Tom MacDonald & Adam Calhoun The Brave 22,000

9 Walker Hayes Country Stuff: The Album 22,000

10 Red Hot Chili Peppers Unlimited Love 21,000

29
Top CD Album Sales
Artist Title Sales

1 BTS Proof 328,000

2 Stray Kids Oddinary 171,000

3 Harry Styles Harry's House 159,000

4 TOMORROW X TOGETHER Minisode 2: Thursday's Child 150,000

5 Adele 30 115,000

6 Soundtrack Encanto 80,000

7 The Weeknd Dawn FM 77,000

8 Seventeen SEVENTEEN 4th Album: Face the Sun 74,000

9 NCT 127 Sticker: The 3rd Album 66,000

10 ENHYPEN DIMENSION: ANSWER 57,000

Top Vinyl Album Sales


Artist Title Sales

1 Harry Styles Harry's House 279,000

2 Olivia Rodrigo SOUR 155,000

3 Kendrick Lamar good kid, m.A.A.d city 121,000

4 Fleetwood Mac Rumours 121,000

5 Nirvana Nevermind 84,000

6 Tyler, The Creator Call Me If You Get Lost 76,000

7 Prince and The Revolution Purple Rain (Soundtrack) 76,000

8 Red Hot Chili Peppers Unlimited Love 75,000

9 Childish Gambino Awaken, My Love! 75,000

10 Taylor Swift folklore 74,000

30
Top Digital Song Consumption
Song Sales + On-Demand SES*
Song Sales + On-Demand On-Demand
Artist Song SES On-Demand Audio Video Song Sales
Streams Streams Streams

”We Don't Talk


1 Encanto Cast1 3.616 million 342.5 million 285.7 million 126,000
About Bruno”

2 Glass Animals "Heat Waves" 2.780 million 326.0 million 119.5 million 75,000

3 Kodak Black "Super Gremlin" 2.742 million 338.4 million 105.7 million 27,000

4 Harry Styles "As It Was" 2.735 million 315.7 million 78.8 million 106,000

Lil Nas X &


5 "Industry Baby" 2.449 million 211.5 million 296.8 million 39,000
Jack Harlow

6 Jack Harlow "First Class" 2.291 million 273.3 million 47.1 million 85,000

Imagine
7 "Enemy" 2.146 million 213.5 million 192.8 million 69,000
Dragons X JID

The Kid LAROI


8 & Justin "Stay" 2.126 million 229.9 million 132.8 million 43,000
Bieber

Jessica "Surface
9 2.097 million 216.3 million 116.4 million 74,000
Darrow Pressure"

10 GAYLE "abcdefu" 1.998 million 222.4 million 83.9 million 117,000

* TOP 10 DIGITAL SONG CONSUMPTION: R ANKED BY TR ADITIONAL DIGITAL SONG SALES + SES UNIT S, WHERE
125 PREMIUM STRE AMS = ONE SONG // 375 AD -SUPPORTED STRE AMS = ONE SONG .
1
CAROLINA GAITAN, MAURO CASTILLO, ADAS SA , RHENZ Y FELIZ , DIANE GUERRERO, 31
STEPHANIE BE ATRIZ & ENCANTO CAST
Top Songs: On-Demand Streaming
Audio + Video
Artist Song Audio + Video Streams

1 Encanto Cast1 "We Don't Talk About Bruno" 628.2 million

2 Lil Nas X & Jack Harlow "Industry Baby" 508.3 million

3 Glass Animals "Heat Waves" 445.5 million

4 Kodak Black "Super Gremlin" 444.1 million

5 Imagine Dragons X JID "Enemy" 406.4 million

6 Harry Styles "As It Was" 394.5 million

7 The Kid LAROI & Justin Bieber "Stay" 362.7 million

8 Jessica Darrow "Surface Pressure" 332.7 million

9 Jack Harlow "First Class" 320.4 million

10 GAYLE "abcdefu" 306.3 million

Top Songs: On-Demand Streaming


Audio
Artist Song Audio Streams

1 Encanto Cast1 "We Don't Talk About Bruno" 342.5 million

2 Kodak Black "Super Gremlin" 338.4 million

3 Glass Animals "Heat Waves" 326.0 million

4 Harry Styles "As It Was" 315.7 million

5 Jack Harlow "First Class" 273.3 million

6 Gunna & Future feat. Young Thug "Pushin P" 246.0 million

7 The Kid LAROI & Justin Bieber "Stay" 229.9 million

8 Future feat. Drake & Tems "Wait For U" 227.2 million

9 GAYLE "abcdefu" 222.5 million

10 Jessica Darrow "Surface Pressure" 216.3 million

1
CAROLINA GAITAN, MAURO CASTILLO, ADAS SA , RHENZ Y FELIZ , DIANE GUERRERO, STEPHANIE BE ATRIZ & ENCANTO CAST 32
Top Songs: On-Demand Streaming
Video
Artistw Song Video Streams

1 Lil Nas X & Jack Harlow "Industry Baby" 296.8 million

2 Encanto Cast1 "We Don't Talk About Bruno" 285.7 million

3 Coldplay "Hymn For the Weekend" 260.5 million

4 Imagine Dragons X JID "Enemy" 192.8 million

5 Witt Lowry feat. Ava Max "Into Your Arms" 184.0 million

6 Maneskin "Beggin" 137.8 million

7 Duncan Laurence "Arcade" 135.0 million

8 The Kid LAROI & Justin Bieber "Stay" 132.8 million

9 Ckay "Love Nwantiti (Ah Ah Ah)" 129.8 million

10 Glass Animals "Heat Waves" 119.5 million

Top Songs: Programmed


Audio Streams*
Artist Programmed Audio
Song Streams

1 Chris Stapleton "Tennessee Whiskey" 83.8 million

2 Chris Stapleton "You Should Probably Leave" 65.1 million

3 Ed Sheeran "Shivers" 54.6 million

4 Lynyrd Skynyrd "Sweet Home Alabama" 54.0 million

5 Creedence Clearwater Revivial "Have You Ever Seen the Rain?" 51.4 million

6 Fleetwood Mac "Dreams" 49.8 million

7 Walker Hayes "Fancy Like" 49.2 million

8 GAYLE "abcdefu" 48.8 million

9 Elton John & Dua Lipa "Cold Heart" (PNAU Remix) 48.8 million

10 Ryan Hurd w/Maren Morris "Chasing After You" 48.6 million

CAROLINA GAITAN, MAURO CASTILLO, ADAS SA , RHENZ Y FELIZ , DIANE GUERRERO, STEPHANIE BE ATRIZ & ENCANTO CAST
33
1

* PROGR AMMED STRE AMS ARE THOSE FROM DMCA- COMPLIANT SERVICES.
Top Digital Song Sales
Artist Song Sales

1 Latto "Big Energy" 161,000

2 Elton John & Dua Lipa "Cold Heart" (PNAU Remix) 152,000

3 Encanto Cast1 "We Don't Talk About Bruno" 126,000

4 Walker Hayes "AA" 118,000

5 GAYLE "abcdefu" 117,000

6 Lizzo "About Damn Time" 114,000

7 Harry Styles "As It Was" 106,000

8 Cody Johnson "Til You Can't" 106,000

9 Ed Sheeran "Shivers" 94,000

10 Walker Hayes "Fancy Like" 91,000

Top Radio Songs


Based on Audience Impressions*
Artist Song Audience

1 Glass Animals "Heat Waves" 1.676 billion

2 The Kid LAROI & Justin Bieber ”Stay” 1.668 billion

3 Adele "Easy On Me" 1.456 billion

4 Justin Bieber "Ghost" 1.440 billion

5 Lil Nas X "That's What I Want" 1.378 billion

6 Latto "Big Energy" 1.339 billion

7 Ed Sheeran "Bad Habits" 1.244 billion

8 Ed Sheeran "Shivers" 1.144 billion

9 Doja Cat "Woman" 1.062 billion

10 Doja Cat "Need to Know" 1.055 billion

1
CAROLINA GAITAN, MAURO CASTILLO, ADAS SA , RHENZ Y FELIZ , DIANE GUERRERO, STEPHANIE BE ATRIZ & ENCANTO CAST
* R ANKED BY AUDIENCE IMPRES SIONS ACROS S ALL MONITORED FORMAT S OF R ADIO, ARRIVED AT BY CROS S -REFERENCING MRC DATA SONG
R ADIO PL AYS WITH LISTENER INFORMATION COMPILED BY THE NIELSEN AUDIO R ATING S SYSTEM TO DE TERMINE THE APPROXIMATE NUMBER
OF AUDIENCE IMPRES SIONS MADE FOR E ACH PL AY. AUDIENCE TOTALS ARE DERIVED, IN PART, U SING CERTAIN NIELSEN AUDIO - COPYRIGHTED 34
PERSONS 12+ AUDIENCE ESTIMATES (UNDER LICENSE [C] 2020, NIELSEN AUDIO).
Share of Total Volume by
Format and Genre
Selected Top Genres
Albums On- On-
Total On- Total Physical Digital Digital
Genre + TEA + Demand Demand
Demand Album Album Album Song
SEA On- Audio Video
Streams Sales Sales Sales Sales
Demand Streams Streams

R&B /
1 27.6% 29.4% 29.5% 28.9% 14.2% 14.8% 12.1% 17.3%
Hip-Hop

2 Rock 20.0% 16.7% 17.3% 12.2% 44.0% 46.8% 34.3% 23.6%

3 Pop 12.8% 13.3% 12.8% 16.9% 9.1% 9.7% 6.7% 17.3%

4 Country 7.8% 7.3% 7.8% 4.3% 7.5% 7.0% 9.1% 12.3%

5 Latin 6.3% 7.7% 7.1% 11.7% 0.8% 0.6% 1.3% 3.0%

Dance /
6 3.4% 3.5% 3.4% 3.9% 1.7% 1.5% 2.3% 5.0%
Electronic

7 World Music 2.2% 2.1% 1.9% 2.9% 4.6% 5.4% 1.8% 2.1%

Christian /
8 1.8% 1.7% 1.7% 1.7% 2.1% 1.90% 3.0% 3.6%
Gospel

9 Children 1.5% 1.5% 1.5% 2.1% 1.5% 1.1% 2.8% 1.2%

10 Jazz 1.0% 0.7% 0.8% 0.3% 3.1% 3.2% 2.7% 1.2%

11 Classical 1.0% 0.9% 1.0% 0.5% 1.7% 1.3% 2.8% 0.8%

35
Share of Total Album-Equivalent
Consumption by Format
On-Demand Video On-Demand Audio Digital Track Digital Physical
Streams (SEA) Streams (SEA) Sales (TEA) Albums Albums

4.8% 5.1% 3.0% 6.4% 2.7% 8.9% 5.6% 4.6% 6.7% 6.8% 1.4% 2.2%

83.6% 88.8% 73.4% 84.3% 85.2% 89.0% 87.0% 80.1% 71.7% 82.2% 67.4% 80.7%

1.9%
5.7%
2.0% 1.6% 23.5%
3.8% 1.8%
17.8% 18.2% 1.3%
3.4% 6.1%
1.7% 2.3% 2.6% 3.7% 1.3%
2.2% 1.1% 1.2% 2.5% 0.8% 2.5% 3.9% 9.8%
7.7% 1.0% 7.0% 1.5% 8.2%
5.8% 0.5% 5.7%
4.0% 0.8% 3.5%
Children

Classical
Dance/
Electronic

World
Music

Jazz
Pop

Latin

Christian/
Gospel
Industry
Total

Rock

Country
R&B/
Hip-Hop

36
About Luminate
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with data compiled from hundreds of verified
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comprehensive, independent, and foundational
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Corporation and MRC.
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