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Saint Michael College of Caraga

Atupan St., Brgy. 4 Poblacion, Nasipit, Agusan del Norte


Tel. Nos. (085) 343-3251 / (085) 283-3113
COLLEGE OF ARTS AND SCIENCES

COURSE OUTLINE
GEC 3/ 4/ 6 PURPOSIVE COMMUNICATION

I. Subject Code: GEC 6


II. Subject Title: Purposive Communication
III. Subject Description: This course develops students’ communicative competence and enhances
their cultural and intercultural awareness through multimodal tasks that provide them opportunities
for communicating effectively and appropriately to a multicultural audience in a local and global
context. It equips students with tools for critical evaluation of a variety of texts and focuses on the
power of language and the impact of images to emphasize the importance of conveying messages
responsibly. The knowledge, skills, and insights that students gain from this course may be used in
their other academic endeavors, their chosen disciplines, and their future careers as they compose
and produce relevant oral, written, audio-visual and/or web-based output for various purposes (as
per CMO-35-s-2017).

IV. Unit/Hours: 54 hrs./ Sem


V. Pre-Requisite: N/A
VI. Content/Topic
PRELIM
1. SMCC VMGO and IDENTITY
2. I. Communication Processes, Principles, and Ethics
a. Components of the Communication Process
b. Principles of Effective Communication: Oral and Written
c. Ethical Consideration in Communication
3. II. Communication and Globalization
4. III. Communication in Multicultural Contexts
a. Developmental Model of Cultural Sensitivity
b. Intercultural Communication Skills
c. Improving Communication in a Multicultural Context
d. Sexist Language and How to Avoid the Usage
5. IV. Evaluating Messages and/ or Images of Different Types of Texts Reflecting
Different Cultures
a. Qualities of s Critical Reader
b. General Guide Questions in Evaluating Texts and Images
c. Key Concepts of Media Literacy
MIDTERM
6. V. Communication Aids and Strategies Using Tools of Technology
a. Microsoft Power Point
b. Canva
c. Blogging
7. VI. Communication for Various Purposes
a. Principles & Types of Speeches
- Essentials of Oral Communication
- Material
- Message Goals
- Methods of Delivery
- Manners of speech
- Components of a Speech
b. Non-verbal Communication
Saint Michael College of Caraga
Atupan St., Brgy. 4 Poblacion, Nasipit, Agusan del Norte
Tel. Nos. (085) 343-3251 / (085) 283-3113
COLLEGE OF ARTS AND SCIENCES

c. Connecting with the Audience


d. Informative, Persuasive, Argumentative Communication
PRE-FINAL
8. VII. Communication for Work Purposes
FOR CTEAS
a. Communication for Teacher: Storytelling
FOR BSCRIM
a. Communication for Incidental Report
FOR BSBA
a. Communication for Business and Trade
FOR BSTM, DTMT
a. Communication for HRM: Customer Service & Front Office
FOR BPA, BSE
a. Writing Business and Technical Report
FOR BSIT, BSCS, BLIS, DIT
a. Communication in social media: Blogging
Across All Courses
b. Communication for Employment:
- Cover Letter
- Resume
FINAL
7. VIII. Communication for Academic Purposes
a. Quoting, Paraphrasing, and Summarizing
b. Citations
- In-text Citations
- Reference List
c. Writing Literary Analysis
d. Writing a Political Analysis Paper
e. Academic Presentations

VII. Expected Outcomes:


1. Reflective Essay
2. E-Slogan
3. Oral Presentation
4. Essay Writing
5. Picture Analysis
6. Collaborative Technology Use
7. 30-second Collaborative Public Announcement
8. Free-write
9. Performance Task: Text Analysis Essay

VIII. References
A. Balgoa, Nelia G. (2018). Purposive Communication: Understanding the Multicultural World
through Language. Mutya Publishing House, Inc. Microsoft Powerpoint Tutorial at
https://www.youtube.com/watch?v=XF34-Wu6qWU
B. Barrot, Jessie S. et.al. (2018). Purposive Communication in the 21st Century. C & E Publishing:
Quezon City.
C. Blogging at https://www.youtube.com/watch?v=5n-ZpBo7cHI
Saint Michael College of Caraga
Atupan St., Brgy. 4 Poblacion, Nasipit, Agusan del Norte
Tel. Nos. (085) 343-3251 / (085) 283-3113
COLLEGE OF ARTS AND SCIENCES

D. Canva Tutorial at https://www.youtube.com/watch?v=un50Bs4BvZ


E. Cover Letter and Resume Guide. Downloaded at https://www.uwec.edu/files/1526/Cover-
Letter-and-Resume-Guide.pdf
F. Daniel Murphy’s Anatomy of a Blog Post. Downloaded at
https://www.sjsu.edu/aanapisi/docs/danielmurphylessonplan.pdf
G. How to Write a Blog Post: A Step-by-Step Guide at https://blog.hubspot.com/marketing/how-
to-start-a-blog
H. Incident Report: Examples, Form Templates & Writing Guide at
https://www.formpl.us/blog/incident-report
I. Madrunio, M. & Martin, I. (2018). Purposive Communication Using English in Multilingual
Contexts. C&E Publishing: Quezon City.
J. Roldan, Amelia Samson (2008). Introduction to Hotel and Front Desk Office Operations. AR
SKILLS DEVELOPMENT & MANAGEMENT SERVICES, INC.
K. Shona McCombes’ APA vs MLA | The Key Differences in Format & Citation at
https://app.bitly.com/Bkac2CWOka8/bitlinks/3k0pFHA?actions=edit
L. Vizconde, Angelie Marie L. et.al. (2021). Tour Guiding. EDRIC Publishing House: Sta. Cruz,
Manila.
M. Wakat, Geraldine S. (2018). Purposive Communication. LORIMAR PUBLISHING, INC.: Cubao,
Quezon City.

IX. Grading System

Criteria Percentage
WRITTEN WORKS

 10% Quizzes 30%


 5% Assignments
 15% Written Outputs
PERFORMANCE TASK

 25% Product/Performance
 10% Mini Task 40%
 5% Attendance
- Behavior
- Class Participation
QUARTERLY ASSESSMENTS
(The average of all major examinations) 30%
TOTAL Grade Percentage 100%

PREPARED BY: CHECKED BY:

KAREEN P. BETARMOS, MACDDS WENDELL B. GONZAGA, MACDDS


Subject Teacher Subject Coordinator

NOTED BY:

PRINCESS L. VARONA, MAED-SST


OIC-CAS DEAN

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