Introduction:

The supply of agricultural inputs, the production and transformation of agricultural products, and
the distribution of farm goods to final consumers are all included in the agribusiness ecosystem,
which comprises the business activities carried out from the farm to the fork. This ecosystem has
grown to include new subsectors, such as e-commerce and hyperlocal business, due to several
factors, including the rapid urbanization of previously rural areas, the diversification of dietary
practices, the evolution of consumer preferences, and the expansion of food markets. E-
commerce and hyperlocal markets are two examples. Agritech broadly refers to an ecosystem of
corporations and startup businesses leveraging technological advances to produce goods or
services that increase production, efficiency in terms of time and money, and profitability for
farmers across the agriculture value chain.

In this report, I’m suggesting an application that helps market SHG items in a way that enables
customers to select the products they want to add to their shopping carts. An electronic invoice
will be issued based on the client's chosen goods. Selling their products on an E-commerce
Platform so that the products can be available across the country is the primary objective.

The Self-Help Groups (SHGs) in India adhere to their customary norms and practices concerning
distribution channels. It would appear that they do not have very high aspirations for improving
the effectiveness and efficiency of the distribution system.

Important issues that arise with distribution methods:

1. An inadequate lack of distribution planning and strategy

2. a lack of eagerness and excitement to develop a new pattern of the distribution

system.

3. The absence of information regarding legitimate distributors and middlemen.

4. A high level of expectation is placed on the intermediaries regarding the credit.

5. The prevalence of middlemen in the market is growing.

6. A lack of proper planning and strategy regarding transportation, inventory, storage,
etc.
7. There is almost no evidence of an efficient distribution network in the individual unit.
8. Exploitation by middlemen.
Methodology:

I saw SHG members during my rural living and learning experience who were unable to
market their goods. I wish to suggest a way for businesses to market the goods produced
by SHG groups in E-Rural Mart through their CSR departments. Through this, SHG
organisations will make money and get widespread recognition for their local products.

E-Rural Mart:

E-commerce might be a great way for SHG groups located in different regions of the country to
market and sell the goods they produce in their homes or agricultural operations. This is a
concept that I am putting forward. Rural Mart aims to create a market for handcrafted goods that
women manufacture. This will enable women to better their living standards by earning direct
cash from the goods they produce. They are gaining the ability to provide financially for their
families and become more self-sufficient with the help of Rural Mart. The products are being
sold through E-Rural mart to facilitate the development of a market for rural people capable of
producing similar goods at rates comparable to those of the consumer market. In addition to this,
the mission is to provide people in metropolitan areas with proper, unadulterated food and goods
at prices that are affordable to them. E-marketing has several advantages, such as a broad market
reach and a reduction in costs; however, it also has some disadvantages, such as the fact that it is
difficult for small and medium-sized businesses (SHGs) to connect with consumers due to the
crude methods used in marketing their products. The confidentiality of information exchange,
particularly about financial transactions, is another central concern. The primary subject of this
research is the marketing of SHG's products on an online shopping platform to expand its
customer base.

Features of the Application:

1. The buyers get their products to their doorstep by charging travel expenses.

2. The sellers will update the quantity of the Product daily to ensure that the customer knows
about their Production.
3. The buyers can order the quantity of the Product they need, and according to that, the
Marts will prepare and deliver the Product within time.
4. Customers can rate and evaluate Rural Mart's products, which will help other customers
search for the greatest deal.
5. SHGs unable to sell their products on e-commerce platforms like Amazon or Flipkart can
benefit from this application.
6. The SHG people can sell their products not only to their surrounding areas but also across
the country.
7. There is a feature in the app where the customers can customize their goods and food
 products according to their needs.
8. If an individual experiences any trouble when utilizing the application, a customer
assistance system will be available for them.
9. The application will support many regional languages, making it more user-friendly for
business people like farmers and merchants who use it.

User Login:
Users or customers will be required to provide their email address and password on this page
before being allowed access to the system. When new users want to sign up, they have to click
the link "sign up."

Sign-Up Interface Page:

The new user must provide the necessary information to complete the registration process with
the retailer. After that, a notification indicating that the user's registration was successful will be
presented to the user. On this page, you'll find a listing of all of the many types of products that
the merchant has available for purchase by their clients. The goods are picked by clicking on
each category of products, filling in the number of quantities to purchase, and adding them to the
basket in the appropriate order.

Invoice Page:

This page displays all of the products the customer has chosen to purchase, together with the
unit pricing, the quantity, and the total price for the goods.

Category Page:

This page is the primary area of the website where the retailer can add both categories and the
products for sale. This control panel section is where goods with a set unit price are either added
to the database or removed.

Merchant Bank:

This page provides a simulation of the various banking payment activities in India. The client
automatically has an account with inter-switch for e-transact operation so long as the client
maintains an account with any of the Indian banks. When making a payment, the customer can
go to any of the banks with the merchant account name and account number given when
selecting products. Following successful transaction completion at the teller counter, the
customer will be issued a personal identification number (PIN) for authenticating themselves on
the system. This page serves as the primary portion for the business owner to add categories and
products for sale. Unit pricing is fixed objects that can be added to or removed from the database
through this application control section.

Transaction page:
This is the page where the actual transaction is going to take place. It is divided into two distinct
halves: the Local Mode and the Online Mode.

Online Transaction page:

The Online transaction page explains to clients how they can pay without going to the bank by
making the payment online instead. Customers must have a bank account, the PIN code for that
bank account, and the name of the bank to complete the payment process. When all of them are
provided, the total sum that must pay for all the chosen goods will be automatically withdrawn
from their account.

Verification Page:

After the customer has paid all of the necessary payments, a payment pin code will be produced
for each customer, and this code will be used to verify the client's payment.

Estimation Items Days

Basic set up 70
Website & Mobile App 30
Create user roles and users 30
Product attributes set up 30
Product categories set up 30
Cookies consent 20
Google sitemap 15
Customer care 10
Delivery Partner 12
Total Days 247

Conclusion:

With the assistance of the Rural Mart, the women have been allowed to explore their creative
sides and bring the everyday goods they manufacture at home into the marketplace. However,
the appropriate market linkages have not yet been established, which must be done before an
increase in sales can be anticipated. The majority of women face similar challenges. Although
they are skilled in areas like sewing and the production of food items, they are unable to launch a
business since there are no suitable distribution channels for their products.

In this article, a comprehensive study project was carried out to effectively develop an e-market
web application. Because we wanted to make it simple for customers to pay for their purchases,
the system we developed was based on SHG Products. We executed it utilizing both online and
offline modes of transaction. Suppose the e-marketing strategy discussed in this article is
implemented by SHGs, the government, and commercial organizations. In that case, there will
be a significant potential for the e-Rural Mart, and enormous opportunities will be generated in
the business of the rural sector. I, therefore, recommend that any individual or private
organization that wants to get involved in an online business should register with the appropriate
authority to increase the level of trust among the customers, which will directly increase the
interest of customers in purchasing the products displayed online. This can be accomplished by
increasing the level of transparency that is displayed on the website in question.