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    Webinar Workbook

    Uploaded by

    Kassia MEZRAG

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Webinar Workbook

    Uploaded by

    Kassia MEZRAG
    99 views9 pages

    Original Title

    Webinar-Workbook

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    99 views9 pages

    Webinar Workbook

    Uploaded by

    Kassia MEZRAG

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    W E B I N A R WO R K B O O K

    5 Writing Mistakes You Can't Afford


    to Make In Your Business

    How to Use This Workbook:

    Even with the best of intentions, by the time this webinar is finished, you'll
    have forgotten half of what you learned.

    That’s because we’re infinitely more likely to remember what we write down!

    There’s good evidence that the act of writing helps us remember things—
    specifically when we use pen and paper. NOT writing things down is like
    asking our brains to forget the webinar, but remember our grocery list from
    last Tuesday.

    So, print this workbook, grab a pen, and follow along. (Or grab your
    favorite journal!) You’ll absorb an incredible amount of information,
    guaranteeing you’ll never be caught making these 5 mistakes again.

    Let’s do this.

    XO

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 2


    In your own words…

    MISTAKE #1 is

    Key Takeaways:

    The most effective copywriting starts in , not yours.

    Ask yourself: Where is the spotlight on ME instead of my customers?

    Write down the fix for mistake #1 below:

    MY ACTION ITEM(S)

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 3


    In your own words…

    MISTAKE #2 is

    Key Takeaways:

    Contractions how we speak.

    Rewrite the sentence below using the fix for Mistake #2:

    “In this course we will show you why you do not need to sound like a robot.”

    Don’t confuse with .

    Write down the fix for mistake #2 below:

    MY ACTION ITEM(S)

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 4


    In your own words…

    MISTAKE #3 is

    Key Takeaways:

    A mind always says .

    The marketer always .

    Ask yourself: Where in my copy could a potential customer get confused?

    Write down the fix for mistake #3 below:

    MY ACTION ITEM(S)

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 5


    In your own words…

    MISTAKE #4 is

    Key Takeaways:

    Even great don’t write great headlines on the first try.

    Write at least headlines and subject lines.

    Write down the fix for mistake #4 below:

    MY ACTION ITEM(S)

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 6


    In your own words…

    MISTAKE #5 is

    Key Takeaways:

    CTA =

    Some examples of CTAs include

    Ask yourself: What action do I want my readers to take?

    Write down the fix for mistake #5 below:

    MY ACTION ITEM(S)

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 7


    RECAP

    What Are The 5 Mistakes That You


    Can't Afford to Make In Your Business?

    Mistake #1:

    Mistake #2:

    Mistake #3:

    Mistake #4:

    Mistake #5:

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 8


    W H AT ' S N E X T ?

    You have two options.

    01
    Hire it out
    (but beware!)

    02
    Learn this skill & pay yourself for life.
    G E T S TA R T E D N O W

    m ended!
    R e c o m

    W EB IN AR WORKBO O K © Marie Forleo International | TheCopyCure.com Pg. 9

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