7

English
Quarter 1 - Module 3:
Identifying the Purpose, Intended
Audience, and Features of
Materials Viewed

i
English – Grade 7
Alternative Delivery Mode
Quarter 1 – Module 3: Identifying the Purpose, Intended Audience and Feature
of Materials Viewed
First Edition, 2020

Republic Act 8293, section 176 states that: No copyright shall subsist in
any work of the Government of the Philippines. However, prior approval of the
government agency or office wherein the work is created shall be necessary for
exploitation of such work for profit. Such agency or office may, among other things,
impose as a condition the payment of royalties.

Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand

names, trademarks, etc.) included in this module are owned by their respective
copyright holders. Every effort has been exerted to locate and seek permission to
use these materials from their respective copyright owners. The publisher and
authors do not represent nor claim ownership over them.

Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Carlo Bargayo
Editor: Matilde A. Duangon
Reviewer: Matilde A. Duangon
Illustrator:
Layout Artist: Gretchen O. Macapobre
Subject Area Supervisor: Matilde A. Duangon
Management Team: Ronald G. Gutay, Allan B. Matin-aw, Mary Jane J. Powao,
Aquillo A. Rentillosa, Cristina T. Remocaldo
ADM Coordinator: Ryan B. Redoblado

Printed in the Philippines by ________________________

Department of Education – Region VII – Central Visayas

Office Address: Department of Education – Carcar City Division
Learning Resources Management Section
P. Nellas St., Poblacion III, Carcar City, Cebu
Telefax: (032) 487- 8495
E-mail Address: [email protected]

ii
 7

English
Quarter 1 - Module 1:
Identifying the Purpose, Intended
Audience, and Features of
Materials Viewed

iii
Introductory Message
For the facilitator:

Welcome to the English 7 Alternative Delivery Mode (ADM) Module on

Identifying the Purpose, Intended Audience and Features of Materials Viewed!
This module was collaboratively designed, developed and reviewed by educators
both from public and private institutions to assist you, the teacher or facilitator in
helping the learners meet the standards set by the K to 12 Curriculum while
overcoming their personal, social, and economic constraints in schooling.

This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.

iv
For the learner:

Welcome to the English 7 Alternative Delivery Mode (ADM) Module on

Identifying the Purpose, Intended Audience and Features of Materials Viewed!
The hand is one of the most symbolized part of the human body. It is often
used to depict skill, action and purpose. Through our hands we may learn, create
and accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an
active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.

What I Know This part includes an activity that aims to

check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.

What’s In This is a brief drill or review to help you link

the current lesson with the previous one.

What’s New In this portion, the new lesson will be

introduced to you in various ways such as a
story, a song, a poem, a problem opener, an
activity or a situation.

What is It This section provides a brief discussion of

the lesson. This aims to help you discover
and understand new concepts and skills.

What’s More This comprises activities for independent

practice to solidify your understanding and
skills of the topic. You may check the
answers to the exercises using the Answer
Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled into process
what you learned from the lesson.

v
 What I Can Do This section provides an activity which will
help you transfer your new knowledge or
skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your

level of mastery in achieving the learning
competency.

Additional Activities In this portion, another activity will be given

to you to enrich your knowledge or skill of
the lesson learned. This also tends retention
of learned concepts.

Answer Key This contains answers to all activities in the

module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.

We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!

vi
 What I Need to Know

After going through this module, you are expected to identify the
purpose, intended audience, and feature of the materials viewed.

What I Know

Select the best answer needed in each item. Use a separate sheet for
your answer.
1. A class or category of artistic endeavour having a particular form,
content, technique, or the like.
a. Media
b. Genre
c. Studio
d. Talent center

2. It is a single item of important news that is aired separately and often

interrupts other programs.
a. Advertisement
b. Movie trailer
c. News flash
d. Documentary
3. It a form of media resource which informs the audience about the
future climate expectations, and alert the people about weather
disturbances.
a. PAGASA
b. NEWS FLASH
c. Weather report
d. Climate change
4. A program in which its purpose is to share and distribute information
and broadcast programs via network computers.
a. Weather report
b. News Flash
c. Internet-based program
d. Documentary

1
Lesson Identifying the Purpose,

2 Intended Audience and

Features of Materials Viewed

What’s In

Have you wondered which of these multi-media devices can help you
acquire knowledge even in the absence of a face to face learning?
That’s correct! Learning never stops with the help of programs on
television, on radio or in the internet.

2
 What’s New

Study the images below. Match each picture according to its purpose
to the audience. Write the letter only on a separate sheet of paper.

A B

Source: www.travelislife.org Source: https://bit.ly/359BeGV

C D

Source: https://bit.ly/3jOvjeu Source: https://bit.ly/3h3LLpt

________1. Its purpose is to share and distribute information and broadcast

programs via network computers.
________2. It hooks the audience to the film and consists of series of
interesting shots from the film to be released.
________3. Its purpose is to release non-fiction, well researched materials
which reveal reality and facts to the public.
________4. It alerts viewer important information and feature current events
that reporters feel warrants the interruption of scheduled TV.
programs.

3
 What is It

Genre a class or category of artistic endeavour having a particular form,

content, technique, or the like ( Dictionary,com,n.d.) The genre of literature that
goes along with the competency of this lesson is media genre.
Any work that doesn’t exist primarily as a written text can probably be
considered as media, particularly if it relies on recently developed technologies.
Media literature can serve a wide variety of purposes-among other things it can
educate, entertain, advertise, and/or persuade (Study.com,n.d.)

Example of these are:

1. Documentary- a research-based reporting that deals with a specific topic

and format. For example, the Reporter’s Notebook that is broadcasted on
Philippine television by GMA Network and was originally hosted by Jiggy
Manicad and Maki Pulido. Another example is Failon Ngayon broadcasted by
ABS-CBN Network and is hosted by Ted Failon.

Purpose and feature: Its purpose is to release non-fiction, well researched

materials which reveal reality and fats to the public. It features observation,
interview, dramatization, mise en scene (arrangement of scenery, stage
propertie).

2. Internet-based Program-a program that is informative and can be accessed

through the website.

Purpose and feature: Its purpose is to share and distribute information and
broadcast programs via networked computers. It chiefly used to broadcast
programs for entertainment, information, and education. It features e-
learning, knowledge sharing, social connectivity, variety of media and
communication.

3. Movie Trailer- a short clip from a film usually to advertise a feature film
that will be exhibited in cinemas or television.

Purpose and feature: It hooks the audience to the film. It consists of series
of interesting shots from the film to be released.

4. News Flash-a single item of important news that is aired separately and
often interrupts other programs. It is also popularly known as breaking
news.

4
 Purpose and feature: It alerts viewer that is important information or
“breaking news” will be broadcast. It features current events or “hot news”
that reporters feel warrants the interruption of scheduled news or other TV
programs.

5. Weather Report- is usually part of an entire program that tells and foretells
weather conditions on a specific area.

Purpose and feature: It informs the audience about the future climate
expectations, and alerts the people about weather disturbances. It features
the predicted meteorological conditions over a particular area, usually
includes humidity, dew point, direction and speed of wind, barometric
pressure, rating of air quality and precipitation amount.

Study the pictures that follow, can you tell the purpose of it to its audience?

1. 2.

3. 4.

If your answer is …

1. It informs the audience about the future climate expectations and alert the
people about weather disturbances.
2. It alerts viewer that is important information or “breaking news” will be
broadcast. It features current events or “hot news” that reporters feel warrants
the interruption of scheduled news or other TV programs.
3. It hooks the audience to the film. It consists of series of interesting shots from
the film to be released.
4. Its purpose is to release non-fiction, well researched materials which reveal
reality and fats to the public.

Then you are correct!

5
 What’s More

Since you have identified the genre, purpose and feature of the
presented media resources, did you ask yourself who are its intended
audience? At this time, we will identify it.

Audience
An individual or collective group of people who read and consume any
media text.
Examples: Radio listeners, TV watchers, Newspaper readers, Web
traffic on websites.

Intended Audience.
The media genres may consider the target group’s demographics
(location, age, gender, educational level, occupation), and psychographics
(personality, interests, outlooks in life, values, lifestyles).

Why audience is important?

 Without audience there would be no media
 Media organization use audience to make profit meaning No
audience= no profit
 The mass media is becoming more competitive than ever using new
ideas to attract audiences in many different ways.

Types of Audience:

(Picture is taken from slideshare alevelmedia)

6
 What I Have Learned
Identify the type of Audience in the picture that follow. Tell whether
Mass or Niche

(Picture is taken from slideshare alevelmedia)

1.) 2.)

3.) 4.)

7
 What I Can Do

Make a Venn diagram showing the similarities and differences

between Niche and mass audience. Write your answer on a separate paper.

Assessment

I. Identify the purpose, intended audience, and feature of the pictures

that follow. Choose the correct letter that best describes on it.

1.
a. to entertain
b. to persuade

c. to inform
d. to educate

2. a. to entertain
b. to persuade
c. to inform

d. to educate

3.

a. to entertain
b. to persuade
c. to inform
d. to educate

8
 4.
a. to entertain
b. to persuade
c. to inform
d. to educate

5. a. to entertain
b. to persuade
c. to inform
d. to educate

II. Using a ½ sheet of paper, answer the questions that follow:

1. What is the purpose of identifying the audience in a resource media?

Explain it in 2-sentence paragraph.

2. Aside from earning a profit, why is audience important in a resource

media?

Additional Activities

Using your internet connection watch this video on youtube.com entitled

Responsible use of Social media. After watching it, give your reaction of the video.
Make sure to include in your reaction the intended audience in the video that you
have watched whether it is Mass or Niche audience.

Title: RESPONSIBLE USE OF SOCIAL MEDIA

Video for PyP EXHIBITION (taking Action) Mentari School Jakarta SY:2015-2016

9
 Answer Key

What I Know: What I Have Learned Assessment

I.
1. B 1.Mass
1. A
2. C 2.Mass 2. D
3. C 3.Niche 3. C
4. C 4.Niche 4. D
5. C
What’s New
1.A What I can Do II.
Scoring Guide
2.B Scoring Guide
10 points each number
3.C Perfect score 20 points
5 points content
4.D 12 points content
3 points grammar
5 points grammar 2 points neatness
3 points neatness

Additional Activity

Scoring guide

Perfect Score 50
-30 content
-10 grammar
-5 style
-5 neatness

10
References
1. English 7 Learner’s Material pp.87-92.
2. https://youtu.be/MI4eO0dfzpg
3. https://youtu.be/41z0nQ26Sy4
4. https://youtu.be/1AyxdYP1SNc
5. https://youtu.be/vrM9uWhk4iM
6. https://youtu.be/JkDaTRapnOY
7. www.greenland (2020) –Imimdb.com
8. www.gmanetwork.com
9. https://youtu.be/DefTuGMre9k
10. https://youtu.be/fZ8h2e5I8PY
11. GMA Public Affairs
12. Funny Motivational Video.
13. Paramount Pictures14.
14. GMA News
15. CNN Phillipines News Report
16. RESPONSIBLE USE OF SOCIAL MEDIA17
17. Video for PyP EXHIBITION (taking Action) Mentari School Jakarta SY:2015-
2016

11
For inquiries or feedback, please write or call:

Department of Education – Region VII – Central Visayas

Office Address: Department of Education – Carcar City Division
Learning Resources Management Section
P. Nellas St., Poblacion III, Carcar City, Cebu
Telefax: (032) 487- 8495
E-mail Address: [email protected]

12