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The impact of using mobile technology in the fashion retail industry.

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 Table of Contents

CHAPTER ONE..............................................................................................................................4

1.0 Introduction............................................................................................................................4

1.1 Problem statement..................................................................................................................4

1.2 Justification of study..............................................................................................................5

1.3 Research aim..........................................................................................................................5

1.4 Research objectives................................................................................................................5

1.5 Research questions.................................................................................................................5

1.6 Limitation of study.................................................................................................................5

CHAPTER 2: LITERATURE REVIEW.........................................................................................6

2.0 Introduction............................................................................................................................6

2.1 The contemporary use of IoT in the retail industry...............................................................6

2.2 Click and brick services enabled by the use of mobile technology.......................................6

2.3 The future of IoT in fashion retail industries.........................................................................7

2.4 The importance of mobile technology to fashion retailers....................................................7

CHAPTER 3: METHODOLOGY...................................................................................................8

3.0 Introduction............................................................................................................................8

3.1 Data collection methods.........................................................................................................8

3.2 Types of data employed.........................................................................................................8

3.3 Data analysis..........................................................................................................................8

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 3.4 Direction for Further Research..............................................................................................9

References......................................................................................................................................10

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 CHAPTER ONE

1.0 Introduction

Fashion implies the styles of products customers are interested in especially clothes, shoes,

bags, watches, and others. The use of technology today in the fashion retail industry is increasing

due to the availability of mobile phones, laptops, and other devices that can access the internet

(Kaczorowska-spychalska, 2018). The fashion industry has expanded due to the use of the

internet in retailing activities. Consumers of fashion products can search for products they need

with ease and then order them online. Consumers can even try on the products they intend to buy

virtually with the help of the Internet of Things. The internet of things which is always

abbreviated as IoT is the technology that is used to connect different devices on a network. With

this, the internet is the major factor in connection, and it is used in connecting the person's

devices with the person. This means that with a blink of an eye, the person can access all his

important things and data that has been integrated with him with the help of the internet of things

technology. With the introduction and adoption of the Internet of things technology, many

people have found it very easy and reliable to use the technology in executing fashion retailing

activities.

1.1 Problem statement.

With the increase in technology and the use of the internet, people have transformed to

shop fashion products online. People today consider physical purchasing of fashion products a

wastage of time given that they can obtain the products without necessarily going to the outlet

stores (Upadhyaya, 2020).

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1.2 Justification of the study

Mobile devices like tablets, phone, laptops, and other devices that access the internet are

very common today and it poses numerous advantages to the fashion retail fashion industry.

Today, any kind of fashion product can be sold online (Bello, 2016).

1.3 Research aim

This research aims to assess the impact of using technology in the fashion retail industry.

1.4 Research objectives

 To determine how mobile technology affects 'clicks and bricks' in fashion retail activities.

 To examine the technology-related factors that affect the purchase decision of the

customers.

 To examine how consumer loyalty is influenced by the technology-availed opportunities.

 To assess the impact of social media on the fashion retail industry.

1.5 Research questions.

 How are fashion retailers affected by the use of mobile technology by consumers for

shopping?

 What vital consumer in-store mobile procedures are linked to purchasing fashion

products online?

 What are the challenges posed due to the use of mobile technology in the fashion

retail industry?

1.6 Limitation of the study

This study was limited to the assessment of the impacts of the use of mobile technology in the

fashion industry only.

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 CHAPTER 2: LITERATURE REVIEW.

2.0 Introduction

This chapter contains what has been written and documented by other researchers regarding the

impact of the use of mobile technology in the fashion retail industry.

2.1 The contemporary use of IoT in the retail industry.

Internet of things is used in different organisations. Today, the internet of things is also

used in the retail industry for instance the use of Radiofrequency identification. The

Radiofrequency identification tags are a means of tracking that recognize and track products

using smart barcodes which enables the retailers of the product to attain proper monitoring of the

products throughout their supply chain. For instance, Radio frequency identification tags are

utilised in the Canadian athletic attire retailing Lululemon and thus makes the checking and

monitoring for inventory easy all over its online stores globally. This caused the enhancement of

inventory to 98% in the Canadian athletic attire retailing Lululemon (Kim, 2017). An example of

the internet of things is the Beacons which are devices that utilise little energy Bluetooth

connection to avail information of value regarding additional promotions and the sales present in

the close stores. This kind of information is availed on the buyer's smartphone and therefore the

seller easily reaches their buyers and offers their products in an engaging experience. This

implies that the introduction of the internet of things allowed for better supervision and logical

tracking of products while they are being transported (Nayyar, 2019).

2.2 Click and brick services enabled by the use of mobile technology.

Progressive tracking and monitoring of the different distribution channels of suppliers to

their markets have been also made possible due to the use of mobile technology. Given that there

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are various vending channels today coming up, the ability to track deliveries and instructions

rightfully is more important than it has ever been. In fashion retailing, Click and Collect services

appropriately situated physical stores which allowed customers who purchase online to pick up

the products they have bought at such conveniently situated stores (Ofek, 2019).

2.3 The future of IoT in fashion retail industries.

Connectivity that is caused by IoT is uncontrollable. People today have a strong desire of

being connected since it makes a lot of activities seem to be easy and fun including shopping for

fashion products and therefore, the convenience associated with the connectivity of IoT makes

connectivity a necessity to the people (I-Transition, 2019). Therefore, the internet of things is

more likely to be installed even in more things in the fashion sector that people use due to the

craving the people have towards it. Since a lot of the experience possessed by the individuals is

grounded on the exterior environment of the individuals today, it is hard for an adult individual

to stay unconnected due to the craving for connectivity (ANDERSON, 2017).

2.4 The importance of mobile technology to fashion retailers.

Using mobile technology answers the question the fashion retailers may be having

concerning the consumption of their products. Fashion retailers use the data availed by

consumers on shopping sites regarding their products to know the areas that need improvement

(Brinker, 2018). The retailers also get to know the location of the people that buy their products

and, thus, they know who the customers are.

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 CHAPTER 3: METHODOLOGY.

3.0 Introduction.

This chapter contains the methods that will be used to obtain the information needed for the

study.

3.1 Data collection methods.

The data collection methods that will be used are the use of secondary data interviewing the

people that use mobile technology to shop for fashion products. Face-to-face interviews will be

done as well as interviewing using the zoom app for the customer that are in far places.

Secondary data will provide information that has already been documented by other researchers.

The samples for the study will be chosen randomly to avoid bias.

3.2 Types of data employed

Qualitative data will be collected regarding the impact of mobile on the fashion industry.

Qualitative data is the one that is made up of sentences, words, and phrases.

This study will be done with the application of ethical consideration. Each participant for the

interview will know why the study is being done and be assured of security were necessary

before signing the informed consent form. Only participants that voluntarily accept to take part

in the study will be utilized.

3.3 Data analysis.

The obtained data will be evaluated by grouping the information that is similar or related

and comparing them to determine if the objectives are being met. Conclusions will then be drawn

and their cogency confirmation to determine how liable the information is.

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Explanations will then be obtained to support the drawn conclusions to make truthful

conclusions.

3.4 Direction for Further Research

Further research should be done to determine the impact of mobile technology on other

businesses besides the fashion retail industry. With the rise of technology today, the way

businesses are being conducted changed.

References

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ANDERSON, L. R. A. J., 2017. The Internet of Things Connectivity Binge: What Are the

Implications?. 6 June.

Bello, S. C. E. a. B. A. O., 2016. FACTORS INFLUENCING CONSUMERS BUYING

BEHAVIOUR WITHIN THE CLOTHING INDUSTRY. p. 63–81.

Brinker, M. L. K. a. P. A., 2018. The dawn of mobile influence. p. 14.

Grob, M., 2015. Mobile shopping: a classification framework and literature review.

InternationalJournalof Retail & Distribution Management, Volume 43, pp. 221-241.

I-Transition, 2019. The IoT history and future. 25 November.

Kaczorowska-spychalska, D., 2018. Shaping Consumer Behaviour in the Fashion Industry by

Interactive Communication Forms. p. 13–19.

Kim, J., 2017. Impacts of Technological Advancements on Consumer's Decision-Making and

Behaviour in the Fashion Retail Industry. Journal of Textile Engineering & Fashion

Technology, p. 657–659.

Nayyar, S. a. H. R., 2019. The Impact Of Internet Of Things On The Fashion Retail Sector

Bringing Experience To Retail. February.

Ofek, E. K. Z. a. S. M., 2019. "Bricks and clicks": The impact of product returns on the

strategies of multichannel retailers. p. 42–60.

Upadhyaya, M., 2020. The positive & negative impact of technology in retail point of contact.

Journal of Critical Reviews, p. 160–173.

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