Amul Organic 01.09.2022
Amul Organic 01.09.2022
Amul Organic 01.09.2022
Aug 2022
Contents
• Current Market Scenerio – Organic Industry
• Work Done at Amul
• Constraint and Challenges
• Future Plan – Integration with Co-ops
• Roles of District Union/ GCMMF
• Gujarat Plan
• Expansion in Other states
• Focus States for Farmer Linkage incl NER Market Study
• Expectations from Government - NODB
CURRENT ORGANIC SCENARIO
WORLD ORGANIC MARKET SIZE
Organic Market (in '000 Cr.)
450
400 383
350
300
250
200
150
103 97
100 73
50 31 30 25 23 23 18 18
0
Source: APEDA
Potential for Organic Food in India
• Total Est. Food Market : Rs 40 Lac Crore
• Average Chemical fertilizer use has increased from 12. Kg/ha in 1969 to 133 Kg/ha in 2018-19.
WORK DONE AT AMUL
01 Kaira Union, Mehsana Union & GCMMF
Organic Certification
Amul
02 Training
Training sessions
Organic sessions for all MUs and GCMMF .
Marketing Channel
Online / E-
Dedicated Organic Through organized
commerce Local Kirana Stores Amul Parlors
Stores retail
platforms
18
Organic Fertilizers
• 3 Powder organic fertilizers already launched.
• 9 new liquid fertilizers in pipeline.
Farmer Contact Program
Product awareness activities
Field visits
Farmers meeting, feedback
Seva Sahkari mandali
Demonstration
20 Organic revolution
Registration of Farmers
Farmers Training,Green College
• Started Green College at
Tribhuvandas Foundation,
Anand
• Application
• Pesticides
• Crop Contaminants
• Naturally Occurring Toxic Substances (NOT
S)
• Antibiotic Residues
• Plant growth regulators
Application
Purity of CRM
• Application
• Pesticides
• Naturally Occurring Toxic Substa
nces (NOTS)
• Fumigants
Application
Elements specially heavy metals
and metal contaminants in food
Yet, farmers are unaware about process of shifting from inorganic to organic
Challenges / Constraints for Farmers
Lack of understanding about organic farming practices
▪ Conversion of farmers from inorganic to organic farming
▪ Colleges / Training Centers at Ground Level required
Assured Demand
▪ Create Market Linkage
Better Return
▪ Minimum 10% to 20% higher return
Higher waiting Period (2-3 years) & Initial Losses during Conv
ersion Phase
▪ Government Schemes
Policy Perspective
Policy Perspective
● Limited Numbers of Certified Farmers.
MoU
(Storage &
Processing, Organic Farmers /
Packing) Farmer Group
Stage 2
(Marketing &
Distribution)
Organic Farmers /
Group
Stage 3
(Marketing & D
istribution) National
Organic Multi St
ate Coop (Storage, Proc
essing & Packing)
Organic Farmers /
Group
Modifications in
Organization Structure
Organic – Business Vertical at
GCMMF
Organic –
New Business
vertical
Procurement Team
• Identification, visits and field surveys of Organic Farmlands.
• Filed visits and periodical audits,
• Knowledge transfer of organic farming
• Farm gate procurement
• Crop calendar, Seed distribution, sowing and harvesting best practices, farm inspection.
• Coordination with certifying agencies for certifications etc.
• Farmer payments, Primary packaging, Procurement planning.
• Managing collection centers for organic farm produce.
QA Team
• To verify inspect and approve organic produce as per NPOP standards.
• Coordination with Farmers and Certifying Body for registration and renewal
• Laboratory Testing of Crops at Farm level (Strip Based)
Continued
• Certification (T&D) Team
• Identification and engagement with major FPO’s in the identified territories.
• Own all processes like documentation, farm surveys/visits, Inspection/Audits till facilitating.
• Conduct peer to peer audits organic farming certificates.
• To manage all the activities under taken during certification process
• Agri. Inputs Team
• Providing Organic Inputs like Bio fertilizer, Seeds and Bio pesticides.
• Sales team for distribution of inputs.
• Agronomist and QA in charge for managing production and quality standards.
• Soil testing and soil constituent testing.
• Production Plant Team
• To process, package and conduct final inspection of stocks as per NPOP standard
Organization structure at District Union
Certification
Procurement Agri. Input Production
QA team(3) (T&D) Team
Team(19) team (24) Team (16)
(19)
• Brand Management - Build Product Portfolio, Increase Market Size through awareness building
• Dedicated team of Sales Officer / Field Executives for Retail penetration of Organic range through existing
• Appointment of new WDs for Organic and subsequently creating a separate distribution network.
Sales
• Create Exclusive Distribution Network for bulk Agri-Products
• Coordinates with Procurement team at Union level and facilitates direct linkage of farmers / Farmer
groups
• Farmer Integration
• Co-ordination with Government Agencies on farmers Issues, subsidies etc
Technical & Projects • Tie up with 3rd Party Units for Processing , Packaging
•
• Coordination with Union for setting up Own Processing , Packaging Plant for Organic Produce
• Coordination with Govt Agencies for grant, policy frame work for setting up plant, laboratories
• Quality & • Define Quality and Processing standards for Organic Produce
Brand
Brand Manager Manager
Brand Manager Wheat & Zone 1 Zone (13) Farmer Integration Officer Organic Officer
Rice Range &
– Pulses Range Spice
Sugar
Range
State
Branch Total Field District Union Total District Union
Branch 1 Level Field
(78) Officer (7) Level Officer (8)
officer
- Future Plan –
- 80 Branches
Source :cseindia.org
NER Advantages
● The use of inorganic fertilizers and chemicals is least in the region.
● Farming practices are still low input low yield based as most of the crops are far
● Extent of chemical consumption in farming is far less than the national average.
● Promotional schemes for organic agriculture like Mission Organic Value Chain
Development for North East Region (MOVCD-NER)and related industrial investments for
NER.
● 100+ Active FPCs started under MOVCD scheme available for sourcing of material
Key Organic Crops in NER
Sr. no State Key Organic Crops
1 Sikkim Large Cardamom, Ginger, Chilli,
2 Meghalaya Passion Fruits, Turmeric
3 Assam Tea, Bay leaf Joha Rice, Black Pepper
4 Nagaland Hot Chilli, Ginger
5 Manipur Hot Chilli
6 Arunachal Pradesh Rice, Pineapple, Passion Fruit
7 Mizoram Rice,
8 Tripura Pineapple,
Assam
Primary data
Commodity Name Annual Crop Qty (MT)
Rice - Joha 800 MT
Black Rice 1000 MT
Rice - Boka 150 MT
Ginger 4,000 MT
Turmeric 20,000 MT
Tea 1800 MT
Banana 90,000 MT
Lemon 10 Cr pieces
Pineapple 2,00,000 MT ( 18 month cycle)
Nagaland
68 Organic revolution
National Organic Development Board
NODB will work towards development
of Organic Farmers owned industry thr
ough Co-operatives, FPOs and similar i
nstitutions.
NODB Vision
Roles of NODB
• Encouraging farmers to switch to organic farming
• Training and mentoring of farmers
• Act as a single window dedicated government body.
• Technical support to farmers
• State Spear Head teams - Scaling up of Organic farming m
odel like MOVCD
• Supporting the organic FPOs and other organizations wor
king at small scales by providing industry linkages
• Promote Organic through generic advertising campaigns
NODB Manpower Structure
Board of Directors Chairman
Executive Director/
President
Technical and
Lab Experts Advertising team Accounts team
support staff
Fund management
Marketing expert Consultants Awareness team
and planning team
72
IT team
NODB Structure
Head Office
Regional Regional
Offices 1 Office 28+8
74
Channelizing agency for current
central & state schemes
• Mission Organic Value Chain Development for North Eastern Region (MOVCDNER)
• Capital investment Subsidy Scheme (CISS) under Soil Health Management Scheme