Naga College Foundation, Inc.

COLLEGE OF ARTS AND SCIENCES

NCF VISION - MISSION I. COURSE CODE : GEC PROGRAM: General Education COLLEGE OF ARTS AND SCIENCES
COURSE TITLE: Purposive Communication PROGRAM OUTCOMES
Naga College Foundation is a CREDIT UNITS: 3 units Lecture: 3 hours Laboratory: None (Based on CMO 25 – s2015)
transformative learning institution
PREREQUISITES: none Duration : 1st Semester 2022-2023 Institutional Outcomes:
that develop, God-loving, globally
NCF shall develop the following attributes in
competent, ethical, and socially DELIVERY MODE: Blended Google Classroom Code: varies
all its students:
responsible individuals and leaders MEET LINK : https:// A. God Loving
and who will create a positive
REVISION NO.: REVISION DATE: Jul 19, 2022 PAGE NO.: 1-14 Key Indicators:
influence and impact for the
003 1. Has strong spiritual and moral Character.
sustainable development of
2. Has faith and love for God regardless of
society. II. COURSE DESCRIPTION religious affiliation.
Purposive Communication is about writing, speaking, and presenting 3. Appreciates purpose and meaning in life.
NCF GOALS/OBJECTIVES B. Globally Competent
to different audiences and for various purposes (CMO 20 s 2013).
❖ Provide a transformative The five skills of communication (listening, speaking, reading, writing Key Indicators:
& viewing) are studied and simulated in advanced academic settings, 1. Has 21st Century Skills: a. Critical thinker,
learning environment that will
such as conversing intelligently on a subject of import, reporting on b. Communicator, c. Collaborator, d. Creator
draw out and will nurture the
group work and/or assignments, writing and delivering a formal speech, 2. Has the seven self-mastery skills: a.
inherent potential of each
writing minutes of meetings and similar documents, preparing a research Learning to think, b. Learning to feel, c.
student towards total human
or technical paper, and making an audio-visual or web-based Learning to do, d. learning to lead, e. Learning
development.
presentation. to be, f. Learning to intuit, g. Learning to
❖ Empower the Institution’s communicate
COLLEGE OF ARTS AND SCIENCES VISION
human resource to become 3.Respects diversity
It is our purpose to occupy the horizons of knowledge, to extend them, 4. Has international awareness
committed and effective
and to ask bold questions that drive exploitation forward. We strive to 5. Life-long learner
change-agents of a
practice and teach learning and discovery as ways of being that enrich C. Ethical
transformative learning
lives, solve problems, extend opportunities and create a better world. 1. Discerns right from wrong
Institution.
2. Acts equitably, justly and fairly in
❖ Sustain the viability of the COLLEGE OF ARTS AND SCIENCES MISSION All dealings
Educational Foundation. The College of Arts and Sciences fosters excellence in the arts, humanities 3. Manifests truth and integrity
and social and natural sciences and provides a foundation for the 4. Highly principled
intellectual and creative experiences across the Naga College Foundation. D. Socially Responsible
 CORE VALUES (QU.E.S.T.) 1. Maintains balance between economic
QUALITY COURSE RATIONALE prosperity, welfare of society & the
1. Customer satisfaction Purposive Communication is a three-unit course that develops environment.
2. Responsiveness to customer student’s communicative competence and enhances their cultural and 2. Has sense of civic duty & accountability.
requirements intercultural awareness through multimodal tasks that provide them 3. Is aware of and takes positive actions on
3. Continuous improvement of opportunities for communicating effectively and appropriately to a societal issues.
programs, structures & multicultural audience in a local or global context. It equips students with 4. Has a strong sense of Nationalism.
processes. tools for critical evaluation of a variety of texts and focuses on the power
4. Management of customer of language and the impact of images to emphasize the importance of
feedback. conveying messages responsibly. The knowledge, skill and insights that
students gain from this course may be used in their academic endeavors,
their chosen discipline, and their chosen careers as they produce relevant
oral, written, audio-visual and/or web-based output for various purposes.

GENERAL EDUCATION OUTCOMES (CMO 20

EXCELLENCE COURSE OUTCOMES series 2013)
1. Innovation & pioneerism COs COURSE OUTCOMES, (CO)
2. Becoming the benchmark 1. Intellectual Competencies
NO. After completing this course, the student is able to:
3. Effective systems of a. Higher levels of comprehension (textual,
1. Describe the nature, elements and functions of verbal and
evaluation, information & visual etc.)
non-verbal communications in various and multicultural contexts b. Proficient and effective communicators
analysis 2. Explain how cultural and global issues affect communication (writing, speaking and use of new
4. Forward looking 3. Determine culturally appropriate terms, expressions and images technologies)
5. Raising the bar as well as the 4. Evaluate multimodal texts critically to enhance receptive (listening, c. Understanding of basic concepts across the
floor. reading, viewing) skills; domain of knowledge.
5. Summarize the principles of academic text structure; d. Critical, analytical and creative thinking
SERVICE
6. Convey ideas through oral, audio-visual, and/or web-based e. Application of different analytical modes
1. Human dignity presentations for different target audiences in local and global (qualitative and quantitative, artistic and
2. Compassion setting using appropriate registers; scientific, textual and visual, experimental,
3. Mutual Support 7. Create clear, coherent, and effective communication materials ; observation, etc.) in tackling problems
4. Social justice methodically.
8. Present ideas persuasively using appropriate language registers,
2. Personal and civic responsibilities
5. Social transformation tone, facial expressions, and gestures;
a. Appreciation of the human
6. Environmental protection 9. Write and present academic papers using appropriate tone, style, b. Capacity to personally interpret the
conventions, and reference styles; human experience.
 TRUTH 10. Adopt cultural and intercultural awareness and sensitivity in c. Ability to view the contemporary world
1. Honesty communication of ideas from both Philippine and global
2. Community 11. Appreciate the differences of the varieties of spoken and written perspectives.
languages d. Self-assuredness in knowledge and being
3. Collaboration
12. Adopt awareness of audience and context in presenting ideas; Filipino
4. Acceptance of Limitation e. Capacity to reflect critically on shared
13. Appreciate the impact of communication on society and the world
5. Tolerance for mistakes concerns and think of innovative, creative
6. Premium on diversity solutions guided by ethical standards.
7. Respect for differences f. Ability to reflect on moral
norms/imperatives as they affect
8. Sharing, Listening, Trust
individuals and society.
g. Ability to appreciate and contribute to
artistic beauty
h. Understand and respect human rights
i. Ability to contribute personally &
meaningfully to the country’s development.
3. Practical skills
a. Working effectively in a group
b. Application of computing and information
technology to assist and facilitates
research.

COURSE SUMMARY
PRELIM MIDTERM PRE-FINAL FINAL
Communication in the 21st Century Public Speaking and Reports in the The Documented Essay on a Concept Corporate Communication in Philippine
Information Age Society
● Communication Models ● Public Speaking ● Academic Research ● Corporate Culture and
● Tools Needed in Critical/Creative ● Critical Thinking, Collaboration Communication
● Communication Ethics
Reports and Writing Process ● The Principles of Professional
● Communication and Globalization ● TED Talks and Critical/Creative ● Concepts of Social and Cultural Communication
- World Englishes Thinking Significance in the Philippines ● Intercultural Issues in Workplace
- culturally Sensitive and ● Communication

bias-free language
COURSE COVERAGE

Schedule Topics / Content Learning Objectives CO Instructional Materials / Delivery Assessment

/ Hours Asynchronous Synchronous /Expected Output
Week 1 Introduction to blended learning • Appreciation of Blended Video presentation: Using Google Meet ● Intro Video
(3 hours) and Google Classroom Basics Learning modality in the 1 presentation
new normal Intro/welcome Video Activities:
Getting-to-know the students and 1. Teacher introduction
● Online Learning
teacher • Understanding and 2. Expectation Setting
● Google classroom 101 3. Syllabus Capabilities
practicing of the basic Assessment using
NCF Mission, Vision and Core Google Classroom and https://www.youtube.com/watc 4. Class Policy and
Values h?v=qSxNLaWm74g Netiquette google forms
Google Meet functions
5. Formative Assessment
Presentation of the Syllabus using Zeetings ● Netiquette
• Get to know the instructor (reading assignment) 6. Other matters
and the classmates Assessment
http://www.santeesd.net/cms/l
Class Policy ib/CA01000468/Centricity/
• Appreciation, imbibing, ● Simulation
and enlivening of the Domain/289/Student%20Q submission in Google
College Vision-Mission uick%20Guide%20to%20 Classroom
and Objectives Google%20Classroom.pdf
• Understanding and
● Google meet
acceptance of the
institutional Class Policy https://www.youtube.com/watc
h?v=MUXbgDOfrfY

● Netiquette and Class

Policy
https://www.youtube.com/watc
h?v=yy54u7ikoDE
(infograph)

● Citation
https://www.mendeley.com/gui
des/apa-citation-guide

Tasks:
● Expectation Setting on
Padlet/Jamboard
 ● Self-Introductory Video
● Online Learning
Capabilities Assessment

PRELIM I. Communication in the 21st Century

Week 2 Using Google Meet
(3 hours) Nature of Language 1. Understand the key Create your own
1 Activities: communication model
ideas in language and using emojis using your
communication; knowledge on the
Motivational Activity: Animal communication models
2. Relate your personal
Sounds
experience with the
input presented; and
Discussion of the nature of
3. Apply the knowledge language
Communication Models on the role of
language in human Discussion of the different
communication. communication models

Week 3 Communication Ethics 1. Identify the type of 2

communication in Recorded lecture
(3 hours)
relation to mode, Duterte Speech Brainstorming guided
context, purpose, (https://www.youtube.com/watc by the following
and style; h?v=-tN55ypkSBg) questions:
2. Determine and 1. How did this
video make you
critic the ethical feel?
issues found in 2. Based on the
communication; ethics of
communication,
and
what were the
3. Utilize the principles
communication’s violated?
code of ethics in 3. How would you
improve the
day to day violated
transactions. principles in the
speech?

Craft their own

communication ethics
 specific to their chosen
community/circle
(friends, classmates,
siblings)
WEEK 4 Communication and 1. Understand the 2 Google Meet
Globalization implications of Dyad activity: Sharing
Activities: of a specific event of
globalization on comfortability in using
communication; Brainstorming using mentimeter the language.
2. Explain the notion 1. Which language are you
most comfortable using?
of World Englishes
Why?
in the context of 2. Cite specific experiences
English being a justifying your answer.
global language;
and

WEEK 5 World Englishes 1. Use standard 2 Video on different conversations

(Culturally Sensitive and English and in English across the globe.
Bias-Free Language) 1. What are your If you are part of the
bias-free language observations? conversation, how
in writing; 2. What is the core of their would you discuss the
2. Show appreciation discussion? topic?
through
(Justine Luzares as British
politically-correct Marites)
conversations in https://www.tiktok.com/@justin
class e_luzares/video/710902220907
8775066?is_copy_url=1&is_fro
m_webapp=v1
Prelim Examination
MIDTERM II. Public Speaking and Reports in the Information Age
WEEK 6 Public Speaking 1. Discuss the history of
(Sample Speeches of Public 60-second video rap,
public speaking;
Speaking) Video Presentation: Tito Sotto group activity
2. Appreciate different plagiarized speech juxtaposed MY VOICE MATTERS
with the speech of Nick Vujicic “As a student, how can
speaking strategies of
1. Compare these two I create an impactful
contemporary speeches, which of statement in life.”
these violated and vice
 influential persons; versa followed the ethics
on communication?
and
3. Conduct a public fora
observing ethical
considerations in
communication.
WEEK 7 The Tools Needed in 1. Identify different Use of the following
Critical/Creative Report Recorded lecture discussing tools in crafting a
researching and different tools in making critical/ creative report(attach
creating report (i.e. Google link here):
fact-checking tools; Chrome extensions)
2. Acknowledge the Quillbot
Downloading and simulating use Grammarly
importance of using of the tools Turnit-In
Scribbr
21st century skills; and Microsoft Word APA
Citation
3. Integrate various
extensions in google
classroom to automate
critical and credible
reports.
WEEK 8 TED Talks and Critical/Creative 1. Know the features of
Thinking in Today’s Society TED Talk film viewing INDIVIDUAL ACTIVITY:
a good TED talk;
(specify a video) Conceptualize their talk
2. Perform TED talk of their chosen topic by
Discuss the parts of a TED Talk making a graphic
using effective and
organizer with title
holistic visual aids; (maximum of 3
minutes)
and
- Skills
- Passion project
WEEK 9 Making of TED Talks 3. Conduct a TED talk
PRESENTATION: TED
and upload it on
talk individual output
google classroom
classwork.
Midterm Examination
SEMI-FINALS III. The Documented Essay
WEEK 10 Academic Research and the 1. Describe the characteristics Paragraph Writing: What will Presentation in the class Quiz
Documented Essay in the you do if you date someone who
of academic writing;
Twenty-First Century talks like an academic paper? Class Presentation
2. Incorporate the 1. What would he/she talk Class Sharing
about? Interactive Discussion
principles and methods
2. How does he/she talk?
of an research in the 3. What would you eat
during the day?
twenty-first century;
4. (Students can create
3. Conceptualize a topic for their own questions)
academic writing.
Read:

A Short Guide to Academic

Writing Style retrieved from
https://twp.duke.edu/sites/twp.
duke.edu/files/file-attachments/
academic-style-guide.original.pd
f

WEEK 11 Critical Thinking, 1. Identify the nature

Collaboration, and the Writing and skills in critical
Process (Pre-writing and the thinking;
Writing Stage Process)
2. Present the Choosing a Topic and Limiting It
Output Presentation
pre-writing and the Documented Essay
writing stage process Outline
they followed in the Group Discussion
Research Questions Writing
outline of the topic
they want to discuss;
Thesis Statement Writing
 Writing Outline

WEEK 12 Concepts of Social and 1. Viewing of a Documentary Viewing

Cultural Significance in the documentary aligned Critique Paper Writing and Essay/Critique Paper
Philippines to the social and Presentation
cultural aspects of the
nation; and
WEEK 13 Writing about Concepts 1. Craft an academic
essay following the
Read: Pinoy Baduy by
academic context. Doreen Fernandez Finalized Documented
Class Activity Essay
https://journals.ateneo.edu/
1. What is the author’s
ojs/index.php/budhi/article/vi
central thesis or overall
ew/601/598
definition of the term
‘baduy’?

2. What are the techniques

used by the author in
defining the concept?

Online class presentation and

discussion

Semi-Final Examination
FINALS IV. Corporate Culture and Communication
WEEK 14 The Principles of Professional 1. Establish the purpose
Communication
and features of the
Technical Report
Discussion on Qualities of an
register of
Effective Business Letters
professional
Professional Purpose
Principles of Technical Audience
communication;
Recognition
2. Adapt the principles
Audience of Professionals
that guide
 professional
communication; and
3. Revise professional
documents or
excerpts following the
principles of
professional
communication.
WEEK 15
Professional Language 1. Identify different
The Genre of Professional genres of professional Discussion of the different Revise written
Writing writing; genres of professional writing professional
communications
Presentation of varied
professional templates
WEEK 16 Intercultural Issues in
Workplace 2. Create a sample
Communication output of a Video Presentation
Communication and the professional writing Memorandum
Twenty-First Workplace (memo, minutes, The Key Forms of Business Peer Critiquing
etc.); and Writing: Basic Memo
Minutes of the Meeting
https://www.youtube.com/watc
h?v=n5Zyn9y_MDs
Class Discussion
E-mail

Read:

Writing Emails: A 21st Century

Artform
 WEEK 17 Simulating the Philippines 3. Write a resume and
Workplace application letter. How to Write a Cover Letter? Writing a Cover Letter
Professional Correspondence in response to an
Job Application Process https://www.youtube.com/watc advertisement from
h?v=jHg0b7Nai6c your local newspaper.

Eight (8) Tips For Writing a Resume Writing

Winning Resume

https://www.youtube.com/watc
h?v=u75hUSShvnc

WEEK 18 Final Examination

Course Requirements
Periodical Grading System
The students are expected to attend the class regularly and actively participate
in the class activities and recitations. They are to comply the following requirements Students activity shall be rated as follows:
in order to pass the course:
I. Major Examination 40%
1. At least eight (8) short quizzes II. Class Participation 60%
2. At least four (4) Periodical Examinations a. Quizzes 20%
3. All online homework or written module assessments as indicated in preferred b. Performance Tasks 20%
learning mode. c. Projects 15%
4. Observance of honesty and independence is highly valued, therefore, a student D. Attendance 5%
caught in any form of cheating even once during quizzes and periodical Total 100%
examinations will be dealt accordingly. The Final Grade of the student will be taken as the average of the grades in
5. PROJECTS the four grading periods.
Prelims: TED talk (environment, societal issues, political issues, gender issues,
self) FINAL GRADE = PPG+MTPG+ SFPG+FPG
MidTerm: Concept Paper (Project Proposal on a certain advocacy) 4
Semi-finals: Video Advocacy
Finals: Job Interview - dress up day - career day
 VII. TEXTBOOK AND REFERENCES/SUGGESTED READINGS
Recommended Textbooks Web and Other Learning Resources
Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Inquirer Philippines [Inquirer.net]. (2016, November 2). Duterte curses again;
Business and the Profession. NY: McGraw Hill, 2012. breaks vow [Video]. YouTube. https://www.youtube.com/watch?v=-tN55ypkSBg
Bullock, R. & Goggin, M. The Norton Field Guide to Writing. 3rd ed. W.W. Norton The Key Forms of Business Writing: Basic Memo. (2009, March 9)
Company, 2013.
Chase, R. & Shamo, S. Elements of Effective Communication. 4th ed. Washington, YouTube.https://www.youtube.com/watch?v=n5Zyn9y_MDs
Utah: Plain and Precious Publishing, 2013.
Dainton, N. & Zelley E. Applying Communication Theory for Professional Life. A 8 Tips for Writing a Winning Resume. (2019, May 19). YouTube.
Practical Introduction. 3rd ed., Sage Publications, 2015.
Mooney, A., Peccei, J.S., & La Belle, S., et.al. Language, Society and Power: An https://www.youtube.com/watch?v=u75hUSShvnc
Introduction. 3rd ed. London: Routledge, 2010
Searles, G. Workplace Communication: The Basics. 6th ed. Boston: Ally & Bacon, Fernandez, D. G. (2002). Pinoy Baduy | Fernandez | Budhi: A Journal of Ideas
2014.
Uychoco, Marikit Tara , and Santos, Communication for Society, Rex Books store, Inc., and Culture. Budhi: A Journal of Ideas and Culture.
2018
https://journals.ateneo.edu/ojs/index.php/budhi/article/view/601/598

Verified by:

MS. EMMA MORAN, RL

Signature over Printed Name of Librarian
 Class Policy:

1. The course will be delivered using synchronous and asynchronous modes. Synchronous is an online class that will be conducted using Google Meet or Zoom while
asynchronous is an offline class where students will be required to read, do research, collaborate, and perform tasks that are assigned on specific timelines.
2. It is expected that students will be technology-ready for blended learning to take place.
3. It is expected that tasks that are parts of the asynchronous mode or modules should be done independently or in collaboration (when specified) by the student and
should be submitted or turned-in on time. Plagiarized or copied submission is equivalent to NO SUBMISSION.
4. All tasks for a grading term must all be turn-in or submitted before the scheduled examination. Ex. Prelim tasks should be submitted before the preliminary
examinations. No prelim tasks submission will be accepted during the succeeding terms (Midterms, SFinals, Finals)
5. Late submission will have a maximum of 10 points deduction.
6. All outputs must be submitted or turned-in using Google Classroom.
7. For PRIVACY purposes, recording of Synchronous meetings is strictly PROHIBITED!
8. Observe NETIQUETTE

Prepared by:

MS. JOSYLEN DE LEON DESSA MAE P. BRONCATE MARCIAN XAVIER P. ROMERO

Instructor Instructor Instructor

PETER ABREEN B. BRICIA JAMAICA TINGUHA ARLENE MOISES-LAGMAN

Instructor Instructor Instructor

MS. EDEN D. ARENAS MARGIE MARTINEZ JOSE MARI TAN

Instructor Instructor Instructor
 Approved by:
Reviewed by:

MS. JOSYLEN DE LEON DR. FAUSTO C. ROMERO JR.

Area Chair - Languages Dean, College of Arts and Sciences