Saudi Arabia ‫المملكة العربية السعودية‬

Ministry of Higher Education ‫وزارة التعليم العالي‬

‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

Exam: Final √ Midterm quiz Subject Name: Advanced reading skills

Semester: 1443-1444H Teacher's name: Eman Almedhwahi

Semester: Fourth semester

Student's name………………………………...................... Date: 24 / 5/2022

Student ID……………………………………..........

Question one. 10 pts.

Read a blogpost about the impact of social media influencers in the business world
and do the exercises.

It is estimated that about 40 per cent of the world’s population use social media, and
many of these billions of social media users look up to influencers to help them decide
what to buy and what trends to follow.
So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of
their relationship with their audience and their knowledge and expertise in a particular
area, e.g., fashion, travel or technology.
Influencers often have a large following of people who pay close attention to their views.
They have the power to persuade people to buy things, and influencers are now seen by
many companies as a direct way to customers’ hearts. Brands are now asking powerful
influencers to market their products. With some influencers charging up to $25,000 for
one social media post, it is no surprise that more and more people are keen to become
influencers too. If you are one of them, then here are five tips on how to do it.
1. Choose your niche
What is the area that you know most about? What do you feel most excited talking
about? Find the specific area that you’re most interested in and develop it.
2. Choose your medium and write an interesting bio

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

Most influencers these days are bloggers and micro-bloggers. Decide which medium –
such as your own online blog, Instagram or Snapchat – is the best way to connect with
your followers and chat about your niche area. When you have done that, write an
attention-grabbing bio that describes you and your specialty area in an interesting and
unique way. Make sure that people who read your bio will want to follow you.
3. Post regularly and consistently
Many influencers post daily on their social media accounts. The more you post, the more
likely people will follow you. Also, ensure that your posts are consistent and possibly
follow a theme.
4. Tell an interesting story
Whether it is a photo or a comment that you are posting, use it to tell a story that will
catch the attention of your followers and help them connect with you.
5. Make sure people can easily find your content
Publicize your posts on a variety of social media, use hashtags and catchy titles and make
sure that they can be easily found. There is no point writing the most exciting blogposts
or posting the most attractive photographs if no one is going to see them.
Most importantly, if you want to become a social media influencer, you need to have
patience. Keep posting and your following will gradually increase. Good luck!

A- Choose the best answer.

1. A social media influencer is not someone who ……….

a. guides the decisions of their followers.

b. is an expert in a particular area.

c. pays their followers to buy products.

d. has many followers who pay attention to their opinions.

2. Companies want to use influencers to help ……….

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

a. sell their products to their followers.

b. develop new products.

c. write their blogposts.

d. design their websites.

3. If you want to be an influencer, your bio on your social media account shouldn’t
………

a. say who you are.

b. talk about your niche area.

c. be interesting.

d. be the same as other people’s bios.

4. You should make sure that you post …………

a. once a month.

b. every day for the first month and then once a month after that.

c. about similar subjects.

d. about all sorts of different things.

5. You can make sure that people find your post by …….

a. using hashtags.

b. using funny or memorable titles.

c. using different social media to link to your post.

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

d. doing all of the above.

6. What should the title of this blogpost be? …………

a. Five ways to influence people

b. Five ways to use influencers in marketing

c. Five tips on becoming a social media influencer

d. Five tips on making money as an influencer

B-Are the sentences true or false?

1. An influencer needs to know about as many topics as possible, e.g., fashion, travel,
technology, etc.………………...

2. Companies are paying some influencers up to $25,000 to post about their

products………………...

3. Most influencers write regular posts on their blogs or micro-blogs………………

4. You can chat with your followers using your bio………………...

5. Your posts should not only be attractive but should tell a story………………….

6. You can become a social media influencer in a short time…………………….

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

C-Match the definitions (a–h) with the vocabulary (1–8).

Vocabulary Definitions

1. …… expertise a. something that is popular right now

2. …… a trend b. the people who watch or follow a public event

3. …… an audience c. expert knowledge or skill in an area

4. …… consistent d. to ask someone to pay

5. …… catchy e. a specialized area

6. …… to charge f. a short introduction of a person (short for ‘biography’)

7. …… a bio g. doing something in the same way over time

8. …… a niche h. attractive and easily remembered

Question two. 2 pts.

What are the synonyms of these words and write them down?
1-measures……………………………...

2-items………………………………….

3- luggage ……………………….

4-prohibited……………………………...

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

Question three. 12 pts.

Complete these sentences with words from the box.
Cleanliness staff optician from award

Boil stability for cast location audience

revolving

1-Fresh fish comes …………. the sea.

2-The launderette is ……………people without washing machines.

3-If I need my eyes tested, I would go to an ………………………

4-The people who sit and watch a performance at a theatre …………………………

5-A prize given to someone/something for their achievement ………………………

6-All the actors/performers in a play/show ……………………….

7-……………………. to cook food by putting it in water.

8-I have no complaints about ……………………………. I didn't see any dirt anywhere.

9-The ………………………. of this hotel is wonderful. It's very easy to get to.

10-The people who worked there were amazing. Full marks to the ………………….

11-If a shop has …………………………. doors, people can usually only enter one at a
time.

12-The government used to change frequently, but now we have political ………………….

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

Question four. 4 pts.

Are these statements true or false?
1-If you are looking for a particular piece of information, you'll need to read every word of
a text in order to find it……………….

2-It is not necessary to understand every word in a text you are reading…………………

3-Thinking about a topic in your own language can help you to understand a text about the
topic…………………….

4-Writers only use commas to separate words in lists………………….

5-The antonym means a word or phrase that has the same meaning as another word or
phrase in the same language…………………….

6-When you read instructions you need to identify the most important information in each
sentence……………………….

7-In this sentence 'stop' means finish (health workers are trying to stop the disease from
spreading) ……………………….

8-The abbreviation for (as far as I know) is AFAIK……………………….

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Saudi Arabia ‫المملكة العربية السعودية‬
Ministry of Higher Education ‫وزارة التعليم العالي‬
‫معهد سفراء االحتراف‬
Professional Ambassadors Institute

Question five. 2 pts.

The first time we read a text, we usually either skim or scan it. Can you
remember the difference between skimming and scanning?
Complete these definitions.
1-If you ………………… a text, you want to get a general idea and you look at the text
quickly without focusing on any details.

2-If you ………………… a text, you know exactly what you are looking for and you search
through the text quickly until you find that specific piece of information.

Good luck