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    Case Study 1

    Uploaded by

    Hazel Jane A. PATOSA
    The document discusses a case study about a customer's purchase process at Scholfield Honda. In the pre-purchase stage, customers were looking to limit fuel consumption and their carbon footprint by purchasing an eco-friendly vehicle. At the purchase stage, they considered fuel-efficient and environmentally friendly models from Honda and other dealers. In the post-purchase stage, customers were satisfied with the friendly experience at Scholfield Honda. The buying behavior reflected a specialty purchase as customers planned the occasional expensive purchase of a new or used car. Attitudes around environmental friendliness and needs for fuel efficiency seemed to influence customers' decisions to shop at Scholfield Honda.

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    Case Study 1

    Uploaded by

    Hazel Jane A. PATOSA
    82 views1 page
    The document discusses a case study about a customer's purchase process at Scholfield Honda. In the pre-purchase stage, customers were looking to limit fuel consumption and their carbon footprint by purchasing an eco-friendly vehicle. At the purchase stage, they considered fuel-efficient and environmentally friendly models from Honda and other dealers. In the post-purchase stage, customers were satisfied with the friendly experience at Scholfield Honda. The buying behavior reflected a specialty purchase as customers planned the occasional expensive purchase of a new or used car. Attitudes around environmental friendliness and needs for fuel efficiency seemed to influence customers' decisions to shop at Scholfield Honda.

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    The document discusses a case study about a customer's purchase process at Scholfield Honda. In the pre-purchase stage, customers were looking to limit fuel consumption and their carbon footprint by purchasing an eco-friendly vehicle. At the purchase stage, they considered fuel-efficient and environmentally friendly models from Honda and other dealers. In the post-purchase stage, customers were satisfied with the friendly experience at Scholfield Honda. The buying behavior reflected a specialty purchase as customers planned the occasional expensive purchase of a new or used car. Attitudes around environmental friendliness and needs for fuel efficiency seemed to influence customers' decisions to shop at Scholfield Honda.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    82 views1 page

    Case Study 1

    Uploaded by

    Hazel Jane A. PATOSA
    The document discusses a case study about a customer's purchase process at Scholfield Honda. In the pre-purchase stage, customers were looking to limit fuel consumption and their carbon footprint by purchasing an eco-friendly vehicle. At the purchase stage, they considered fuel-efficient and environmentally friendly models from Honda and other dealers. In the post-purchase stage, customers were satisfied with the friendly experience at Scholfield Honda. The buying behavior reflected a specialty purchase as customers planned the occasional expensive purchase of a new or used car. Attitudes around environmental friendliness and needs for fuel efficiency seemed to influence customers' decisions to shop at Scholfield Honda.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Case Study 1

    Case Questions:
    1. Using the purchase process (i.e., pre-purchase, purchase, and post-purchase),
    analyze the customer information provided by the owner and employees of
    Scholfield Honda.

    -In the pre-purchase stage the customer recognized by the purchasers' need to limit
    fuel consumption, to limit their carbon impression, to satisfy the need or desire
    "become eco-friendly " and add to ecological manageability.While, in the purchase
    stage the customers would be considering for possible purchase all those brands
    that offer fuel efficient and environmentally friendly models. Critically, inside the
    arrangement of vehicles that are eco-friendly or harmless to the ecosystem, clients
    would contrast Honda with different models, and in any event, looking at changed
    Honda vendors. This is understood in the comparison shopping that potential clients
    do at other dealers yet which at last outcomes in them making a buy at Scholfield.
    Lastly, the Post-purchase stage,consumer satisfaction can be gathered from their
    friendly approach and extraordinary experience that clients can get at Scholfield
    Honda.

    2. Chapter 2 identifies three types of purchase decisions for consumers. Describe


    the type of purchase decision that characterizes the buying behavior of the
    customers of Scholfield Honda.

    -The 3 types of purchase decisions for customers are convenience item, shopping
    purchases and specialty purchases: Convenience items are fairly mindless purchase
    of standard, frequently consumed product or impulse purchases. Shopping
    purchases require some advance thought or planning prior to making the purchases.
    Specialty purchases are occasional purchases that are frequently expensive and thus
    require much more forethought and planning. The buying behavior of the customers
    who are purchasing a new car would clearly reflect a specialty purchase. Buyers of
    more expensive used cars would also be making specialty purchases.Buyers of less
    expensive used cars might be considered to be making specialty purchases but
    maybe making shopping purchases

    3. What attitudes and needs seem to be influential in people deciding to patronize


    Scholfield Honda?

    - Scholfield Honda really focused on what the customer need with selling cars and
    used cars with fuel-efficient and environmental friendly. These influences both their
    customers attitudes and needs. They also offer a very friendly approach to their
    customers. They always make sure that their customer’s satisfaction and experience
    will be their first priority.

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