Pa Rag

INTRODUCTION
TO INDIAN DAIRY INDUSTRY

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DIAL-A-MARKETTO INDIA
Today India is The Oyster of the Global dairy industry. It offers opportunities galore to entrepreneurs Worldwide, who wish to capitalize on one of the worlds largest and fastest growing market for milk and milk products. A bagful of pearls awaits the international dairy processor in India .The Indian dairy industry is rapidly growing , trying to keep pace with the galloping progress around the world .As he expands his overseas operations to India , many profitable options awaits him. He may transfer technology , sign joint ventures or use India as a sourcing center for regional exports . The liberalization of Indian economy beckons to MNCs and foreign investors alike.
COMPANY PROFILE
INTODUCTION
Lucknow Pradeshik Co-operative Dairy Federation came into being on 23rd March 1938 via registration number 257 , the capital invested was only Rs. 100/- and liters of liquid milk. Today 2 lakh liters of milk are handled in the co-operative production unit and turnover has touched Rs. 50 crore mark.
In Brief :
Established Registered First dairy Inspector Board of Directors : : 1938 23rd March 1938
: Mr. N.K. Phargava : Mr. Gopal Lal Pandya : Mr. Nirmal Chandra Chaturvedi : Mr. Tej Shankar : Mr. Pushkar nath Bhatt
Initial Capital Investment Present Capital
Rs. 100/-
: State Government 90% : Co-operative 10%
Location Area of Distribution
: Initial Charbagh : Initially Bakshi Ka Talab , : Tivariganj ,Gosaiganj.
Presently
: The entire District
In spite of the several setback and hurdle ,the Lucknow Pradeshik Co-operative Dairy has steadily progressed and retain its postion firmly in the present market and given strength to the operation flood II.
y y y y y y
Human population : 953 million (70 million dairy farmer) Milk production :74.3 tonnes (203.5 million lpd) Average Annual Growth rate (1995-2000): 5.6% Per capita milk availability : 224 g/days or 78kg/year Milk animals : 57 million cows ; 39 million buffalos Milk yield per breed able bovine in-milk :1250 kg
Cattle feed production (organized sector) : 1.5 million tones Turnover of of veterinary pharmaceuticals : Rs. 550 crores Dairy plants throughout : 20 mlpd Throughout as percentage of total milk output : 10 Value of output of milk group (2007-2008)* : Rs. 50,051 crores y Value output of dairy industry** : Rs. 105,500 crores
y y y y y
*based on producers price
**Based on retail price
BRIEF HISTORY OF PARAG

The history of co-operative dairy industry in U.P. dates back to 1917 , when the Katra Co-operative Milk Society , Allahabad was established . LPMU was established in 1938 as the first step towards organized dairy development programme all over India. At the time of independence four milk supply schemes were operating in Lucknow ,Allahabad ,Varanasi, and Kanpur cities.The Agra co-operative dairy came into existence in second five year plans while dairies at Bareilly ,Gorakhpur and Mathura were adopted later on. The Apex institute of dairy co-operative was registered under the name PCDF (Pradeshik Co-operative Dairy Federation) in the year 1962 during the fourth five-year plan. Aligarh and Merrut were also proposed to be included in the scheme.The Government of U.P. also entrusted PCDF with the responsibility of implementing the operation flood. It was to establish cooperative structure in some of the best milk sheds located in ten states in U.P. being one of them.
STRUCTURE OF THE ORGANIZATION
MANAGING DIRECTOR
CHIEF GENERAL MANAGER
GENERAL MANAGER
QUALITY CONTROL MANAGER
ADMINISTRATION
ORGANIZATION STRUCTURE
PCDF has ten divisions. Every division has a manager who is responsible to General Manager. G.M. of every division is responsible to managing director.
The division heads of each division shall be responsible for the performance and of their respective division shall be responsible for the performance and of their respective division not only at head office but also in the units/unions in the field. These officers shall not merely insure achievement of the targets fixed and implementation of systems for their functional areas but promptly attend to the problems of the units/unions.
The divisional heads discharge their duties within policy frames laid down by the Managing Director and subject of his control & supervision only important performance and control reports , matters , questions involving exceptions to approved policy , systems development and other important matters need to be put up before Managing Director. Bill before approval and implementation ; be routed through the Management Service Division (MSD) , which will check the
plan to see whether they are in conformity with other plans and system contradiction occurs.
The divisional heads should see the terms made by them and their officers and purposively designate link officers for each officer in their division . All letters to the NDDB shall before dispatch ,be send to the MSD , which will take speedy clearance at the appropriate level . A copy of all such letters shall be the CPM section the MSD.
NATIONAL DAIRY DEVELOPMENT BOARD (NDDB)
The National Dairy Development Board was created to promote, finance and support to the following : 1- Producer owned and controlled organizations. NDDBs programmes and activities.
2- Seek to strengthen farmer to support national policies that are favorable. 3- To the growth of such institutions . Fundamental to NDDBs efforts are co-operative principles and the Anand Pattern Co-operatives of Cooperation.
The National Dairy Development Board (NDDB) was founded to replace exploitation with empowerment , tradition with modernity, stagnation with growth , transforming dairying into an instrument for the development of Indias rural people.
PRODUCT LINE OF PARAG

Dairy products are manufactured under the name PARAG They had a considerable http://www.scribd.com/doc/29806121/Project-onPARAG-MILK

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INTRODUCTION

TO INDIAN DAIRY INDUSTRY

Initial Capital Investment Present Capital

: State Government 90% : Co-operative 10%

Location Area of Distribution

: Initial Charbagh : Initially Bakshi Ka Talab , : Tivariganj ,Gosaiganj.

: The entire District

*based on producers price

**Based on retail price

BRIEF HISTORY OF PARAG

STRUCTURE OF THE ORGANIZATION

CHIEF GENERAL MANAGER

QUALITY CONTROL MANAGER

NATIONAL DAIRY DEVELOPMENT BOARD (NDDB)

PRODUCT LINE OF PARAG

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