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    Better Lives Better Lives Through Better Business: Bob Mcdonald Bob Mcdonald

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    Carina Serreze
    This document discusses how companies can achieve better growth through having a purpose beyond profits. It argues that companies are most successful when they innovate, act sustainably, and collaborate to make people, communities and society better off. The document outlines opportunities for companies to focus on consumer needs through best practices, clear goals, and embracing a single value chain. It believes 21st century companies should build better businesses, not just better-than businesses, and that helping create a better world can be the pivot point that moves business forward.

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    Better Lives Better Lives Through Better Business: Bob Mcdonald Bob Mcdonald

    Uploaded by

    Carina Serreze
    35 views44 pages
    This document discusses how companies can achieve better growth through having a purpose beyond profits. It argues that companies are most successful when they innovate, act sustainably, and collaborate to make people, communities and society better off. The document outlines opportunities for companies to focus on consumer needs through best practices, clear goals, and embracing a single value chain. It believes 21st century companies should build better businesses, not just better-than businesses, and that helping create a better world can be the pivot point that moves business forward.

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    This document discusses how companies can achieve better growth through having a purpose beyond profits. It argues that companies are most successful when they innovate, act sustainably, and collaborate to make people, communities and society better off. The document outlines opportunities for companies to focus on consumer needs through best practices, clear goals, and embracing a single value chain. It believes 21st century companies should build better businesses, not just better-than businesses, and that helping create a better world can be the pivot point that moves business forward.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views44 pages

    Better Lives Better Lives Through Better Business: Bob Mcdonald Bob Mcdonald

    Uploaded by

    Carina Serreze
    This document discusses how companies can achieve better growth through having a purpose beyond profits. It argues that companies are most successful when they innovate, act sustainably, and collaborate to make people, communities and society better off. The document outlines opportunities for companies to focus on consumer needs through best practices, clear goals, and embracing a single value chain. It believes 21st century companies should build better businesses, not just better-than businesses, and that helping create a better world can be the pivot point that moves business forward.

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    You are on page 1of 44

    Better Lives Through Better Business

    Bob McDonald
    Chairman of the Board, President and Chief Executive Officer

    Power P of Purpose

    1 2

    Power P of Purpose Responsibility o Companies of Co pa es

    1 2 3

    Power P of Purpose Responsibility o Companies of Co pa es Opportunities pp for Action

    11

    Purpose-inspired Purpose inspired Growth Strategy


    More Consumers by innovating and extending our Consumersby category portfolios vertically to higher and lower value tiers In M I More Parts of the Worldby i P t f th W ld b innovating and expanding ti d di geographically into category whitespaces More Completelyby improving existing products and extending portfolios into adjacent categories

    The Power of Purpose

    17

    Power of Purpose:
    Inspires Peak Performance

    Responsibility R ibilit of Companies

    400 members 70 countries 9 million employees $3 trillion in sales

    GDP by Country
    Rank Country World European Union United States Peoples Republic of China Japan Germany France United Kingdom Brazil Italy Canada India GDP (millions of USD) 62,909,274 16,282,230 14,657,800 5,878,257 5,458,872 5 458 872 3,315,643 2,582,527 2,247,455 2,090,314 2,055,114 1,574,051 1,537,966

    1 2 3 4 5 6 7 8 9 10

    They arent profiting in spite of making people people, communities, society, and future generations better g offbut by doing so.
    Umair Haque

    They arent profiting in spite of making people people, communities, society, and future generations better g offbut by doing so.
    Umair Haque

    I believe the best path to the common goal of a better world resides in the rising role of large firms to develop better products.
    Bruce Piasecki

    28

    Opportunities O t iti for Action


    Innovation

    Opportunities O t iti for Action


    Innovation Sustainability

    Opportunities O t iti for Action


    Innovation Sustainability Collaboration

    Develop best practices, standards, skill, capabilities, language, goals and measures that lead to consumerfocused business plans

    Develop best practices, standards, skill, capabilities, language, goals and measures that lead to consumerfocused business plans

    Establish a true scorecard built on clear, aligned consumer, li d financial and operational goals

    Develop best practices, standards, skill, capabilities, language, goals and measures that lead to consumerfocused business plans

    Establish a true scorecard built on clear, aligned consumer, li d financial and operational goals

    Embrace the concept p of a single value chain

    Opportunities O t iti for Action


    Innovation Sustainability Collaboration

    Twenty-first-century y y capitalists build better is better businessesnot merely better-than businesses " businesses.
    Umair Haque

    The Archimedes Principle


    Find Your Pivot Point

    Give me a lever large enough, and I enough will move the world.
    Archimedes

    The Archimedes Principle


    Find Your Pivot Point
    Today people s need to Today, peoples help create a better world is becoming the pivot point for all of our investments, hopes, and aspirations.
    Bruce Piasecki

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