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    Wfs Partnerbrand Guidelines - en

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    Rafael
    This document provides branding guidelines for partners of Webfleet Solutions to use Webfleet Solutions branding elements appropriately. It specifies how partners can use the Webfleet Solutions partner logo on websites and other materials, with requirements regarding size, color, and white space. The guidelines also discuss using Webfleet Solutions names and URLs, as well as obtaining approval before using any Webfleet Solutions visuals.

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    © All Rights Reserved
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    Wfs Partnerbrand Guidelines - en

    Uploaded by

    Rafael
    75 views12 pages
    This document provides branding guidelines for partners of Webfleet Solutions to use Webfleet Solutions branding elements appropriately. It specifies how partners can use the Webfleet Solutions partner logo on websites and other materials, with requirements regarding size, color, and white space. The guidelines also discuss using Webfleet Solutions names and URLs, as well as obtaining approval before using any Webfleet Solutions visuals.

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    wfs-partnerbrand-guidelines.en

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    This document provides branding guidelines for partners of Webfleet Solutions to use Webfleet Solutions branding elements appropriately. It specifies how partners can use the Webfleet Solutions partner logo on websites and other materials, with requirements regarding size, color, and white space. The guidelines also discuss using Webfleet Solutions names and URLs, as well as obtaining approval before using any Webfleet Solutions visuals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    75 views12 pages

    Wfs Partnerbrand Guidelines - en

    Uploaded by

    Rafael
    This document provides branding guidelines for partners of Webfleet Solutions to use Webfleet Solutions branding elements appropriately. It specifies how partners can use the Webfleet Solutions partner logo on websites and other materials, with requirements regarding size, color, and white space. The guidelines also discuss using Webfleet Solutions names and URLs, as well as obtaining approval before using any Webfleet Solutions visuals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 12

    Webfleet Solutions Partner brand guideline

    v1.0

    January 2020
    Webfleet Solutions partner brand guideline v1.0 2

    We are happy to welcome you as our Partner and want to use this opportunity to work
    together in a way that benefits both our businesses.

    While having a binding agreement with us, you get the privilege of using Webfleet Solutions
    branding elements. Please note, that the power of a logo lies in the hands of all its users
    – that’s why, for the good of all of us, we kindly request that you follow the guidelines to
    make our communication coherent and strong.
    Contents Webfleet Solutions partner brand guideline v1.0 3

    General guidance 1

    Using partner logo 2

    Online assets 6

    Using Webfleet Solutions names 7

    Using Webfleet Solutions URLs 8

    Using Webfleet Solutions visuals 9


    General guidance Webfleet Solutions Partner brand guideline v1.0 1

    This document provides guidance to members of the Sales Partner Programme (SPP), the
    Busines Partner Programme (BPP) and the .connect Partner Programme (.connect) in the
    use of the Webfleet Solutions brand elements. We encourage you to actively communicate
    our partnership and use the power of our brand. Together we can raise the awareness in the
    market and drive preference for our products.
    While using Webfleet Solutions branding, please follow the rules listed in the guidelines.
    In particular:

    • As part of our agreement we expect you to actively use the Webfleet Solutions Partner logo
    on your website, so not just in written form.

    • As described in the SPP, link the logo on online assets to webfleet.com. On webfleet.com
    we link to your website as well, so this must be reciprocal. These links help both parties to
    increase domain authority.

    • Follow minimum size and white area requirements.

    • Only use the Webfleet Solutions Partner logo as provided on the partner portal. Do not
    use Webfleet Solutions corporate logo, Webfleet Solutions – a Bridgestone company logo,
    WEBFLEET logo, Bridgestone logo nor the old TomTom Telematics logos.

    • Make sure your communication is perceived as yours. Use your own branding identity and
    strengthen your message with Webfleet Solutions branding elements.

    • Always get approval from your regional Webfleet Solutions Marketeer and contact him/
    her if things are unclear.
    Using Partner logo Webfleet Solutions Partner brand guideline v1.0 2

    Logo

    Partners allowed to use SPP, BPP, .connect, Installation Partner SPP with status Gold or higher

    Design requirements Recommended white area Recommended white area

    Minimum size Minimum size

    Physical assets Digital assets Physical assets Digital assets

    25 mm 25 mm

    150 px 150 px
    Using Partner logo Webfleet Solutions Partner brand guideline v1.0 3

    Colour Black White

    Colour logo Black logo White logo


    Webfleet Solutions’ partner primary logo. Use when printing in black and white only. Use when printing on a dark background only.
    Use whenever possible.
    Using Partner logo 4

    • ONLY use the logo with the partner endorsement as provided on the partner portal.

    • Make sure the logo is clearly visible.

    • Keep the minimum white area.

    • Do not use the corporate Webfleet Solutions logo.


    DO
    • Do not use the standalone W symbol.

    • Do not use the WEBFLEET logo (without Solutions)

    • Do not use Webfleet Solutions - a Bridgestone Company logo

    • Do not use the Bridgestone logo

    • Do not use any TomTom Telematics related logo

    • Do not join the logo with any other logo or graphical item.

    • Do not place it on photos or other backgrounds limiting its visibility.


    Using Partner logo 5

    DON’T

    W symbol WEBFLEET logo Webfleet Solutions logo WFS - abc logo Old Partner logo

    Application of effects Incorrect use of colours Other compositions Distorted Lack of contrast

    Other
    logo

    Change of order Other directions Combination with other logo Busy background Incorrect use of colours
    Online assets Webfleet Solutions Partner brand guideline v1.0 6

    You can use the Webfleet Solutions Partner logo on your landing pages, provided that
    you make it explicit, that it’s your landing page and not that of Webfleet Solutions.

    Do not use any name of Webfleet Solutions or its products in your SEA activities.
    You can use them as part of your URL and for SEO activities.

    Do not purchase any domain incorporating Webfleet Solutions or its products.

    Always link the Webfleet Solutions Partner logo to webfleet.com


    Using Webfleet Solutions names Webfleet Solutions Partner brand guideline v1.0 7

    Webfleet Solutions WEBFLEET LINK


    When the brand name is typed, it is depicted When the product name is typed, it is When the product name is typed, it is
    exactly as in the example above. depicted exactly as in the example above. depicted exactly as in the example above.

    Incorrectly written: Incorrectly written: Incorrectly written:

    All in uppercase letters Capital W with TomTom

    WEBFLEET SOLUTIONS Webfleet TomTom LINK

    All in lower case letters All in lower case letters

    webfleet solutions webfleet


    Using Webfleet Solutions URLs Webfleet Solutions Partner brand guideline v1.0 8

    Use following url to link to webfleet.com :

    Link to login page : https://www.webfleet.com/xx_xx/webfleet/products/login

    Link from Webfleet Solutions Partner logo : https://www.webfleet.com/xx_xx/webfleet/

    Where xx_xx stands for your region :

    Country Code Country Code Country Code

    Belgique (FR) fr_be Italia it_it Svizzera (IT) it_ch

    Belgie (NL) nl_be Nederland nl_nl United Kingdom en_gb

    Ceska Republika cs_cz Osterreich de_at South Africa en_za

    Danmark da_dk Polska pl_pl Chile es_cl

    Deutschland de_de Portugal pt_pt Mexico es_mx

    Espana es_es Schweiz (DE) de_ch United States en_us

    France fr_fr Suisse (FR) fr_ch Australia en_au

    Ireland en_ie Sverige sv_se New Zealand en_nz


    Using Webfleet Solutions visuals Webfleet Solutions Partner brand guideline v1.0 9

    Many of the images Webfleet Solutions is using are not licenced for the partners.

    Therefore do NOT copy any visuals from webfleet.com or other Webfleet Solutions
    media and use them on your website, but contact the responsible Webfleet Solutions
    country manager for approval before publishing any materials.

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