Chapter No. 9: Forms of Market: Lilavatibai Podar High School. ISC
Chapter No. 9: Forms of Market: Lilavatibai Podar High School. ISC
Chapter No. 9: Forms of Market: Lilavatibai Podar High School. ISC
ISC
(ii) Product Differentiation: Product differentiation means that though the product of
one firm is differentiated from the product of another one in terms of physical
characteristics of the product like difference in quality, size, design, packaging etc. and
in terms of conditions surrounding the sale of the product like location of the seller, his
reputation, efficiency, trustworthiness, credit facility etc. They are not entirely distinct
products, rather are close substitutes. E.g. different varieties of toothpaste, like
Colgate, Pepsodent, and Close-up etc. Different varieties of soaps like Lux, Pears,
Lifebuoy etc.
Q12. Explain why price =AR =MR under Perfect competition. (2 Marks)
Ans.: Total revenue is the total amount of income received by the firm from selling a
given amount of its output. Thus, TR = P x Q
Average revenue is the revenue earned per unit of the product sold. Thus,
AR = TR/Q = P x Q / Q = P. Therefore AR = Price.
Marginal revenue is the addition to total revenue which results from the sale of one
additional unit of output. Thus, MRn = TRn – TRn-1
Under perfectly competitive market, since homogenous goods are sold, uniform price
prevails in the market. Hence a firm under perfect competition is not required to reduce
the price to sell more units of output. So the AR curve is constant at all levels of output
because AR is the same as price and price under perfect competition is constant. Since
every additional unit can be sold at the same price, it follows that firm’s MR resulting
from an increase in sale by one unit is constant and equal to the price of the product.
Since the Price = AR =MR under perfect competition, the AR and the MR curve is
perfectly elastic under perfect competition.
Features of Oligopoly:
1. Intense Competition: Intense competition is bound to exist under Oligopoly, since
there are few firms selling a product. Each firm keeps a track of its rival firms and in the
process plans various strategies to face the competition from the rival firms. Each firm
under Oligopoly has the power to influence the market price. The number of firms is so
small that any action by one firm is likely to affect the rival firms. Oligopoly is the highest
form of inter-firm competition among a few competitors.
2. Interdependence: A very important feature of Oligopoly is the interdependence of
firms in respect of decision-making. Few firms under Oligopoly are worried as to how its
rivals will react to anything it does. The reason for this is that when the number of
competitors is small, any change in price, output, product, etc. by one firm will affect
the rival firms and will force them to retaliate by changing their price, output, product,
etc. E.g. If Maruti Udyog offers free insurance of the cars to the buyers, then other car
companies will also make the same offer. It is this interdependence, action and reaction
by the rival firms, which sometimes leads to price war and price cutting among
competitors. E.g. Coke and Pepsi.
3. Nature of the Product: The firms under Oligopoly may have “Oligopoly without
product differentiation” (or Pure Oligopoly) and “Oligopoly with product differentiation”.
E.g. cooking gas of Indane and Burshane are the examples of pure Oligopoly, whereas
in automobile industry Maruti, Santro, Indica, Scorpio are examples of differentiated
Oligopoly.
4. Importance of selling cost: Due to intense competition and interdependence of firms
under oligopoly, the firms compete with each other through various sales promotion
measures like price cutting, discounts, door-to-door campaign, advertisement etc.
Hence there is great importance of selling cost and advertisement under oligopoly
market structure. In fact many a times, advertisements can become a matter of life and
death. E.g. T.V. commercials war among Coke and Pepsi is testimony to this fact.
5. Barrier to entry: The existence of Oligopoly in the long-run necessitates the existence
of barriers to the entry of new firms to the industry. Some major barriers to entry are
economies of large scale production, cost advantage of the existing firms, price-
cutting, control over important inputs, patent rights, etc. These factors prevent the
entry of new firms and preserve the Oligopoly.
6. Indeterminate Demand Curve of an Oligopolist: A demand curve shows the amounts
of the product a firm can sell at various prices. A firm under perfect competition or
monopoly or monopolistic competition faces a definite demand curve because it can
ignore the reaction of the rival firms in view of the interdependence of firms. But this is
not so under Oligopoly. An Oligopoly cannot ignore the reaction of the rival firms in view
of the interdependence of firms. Any change in the price by one firm may result in a
change in prices by the rival firms. As a result, the demand curve faced by an oligopolist
keeps on shifting. Therefore the demand curve of an oligopolist is not definite, instead it
is indeterminate and a kinked demand curve.
Q14. Give three points of difference between Oligopoly and Monopoly. (3 Marks)
Ans.:
OLIGOPOLY MONOPOLY
1. Oligopoly is a market structure 1. There is only one single seller
where there are few firms selling a and many buyers under
product so that there is intense monopoly, and a single seller/firm
competition among them. E.g. has the power to influence the
Automobiles, electronic products, market.
etc.
2. There is great importance of selling 2. There is absence of selling cost
cost and advertisement under under monopoly market
Oligopoly market structure. Firms structure. However under
under Oligopoly compete with each monopoly, there is no need for
other through various sales indulging in sales promotion
promotion measures like measures because of the
advertisement, price-cutting, door- absence of any close substitute
to –door campaign etc. product in the market.
There are barriers to the 6 There is free entry and exit of the
6 entry of new firms into the firms.
Oligopoly market.
Q17. Explain the demand curves of firms under different market structures. (3 Marks)
Ans.: The demand curve of a firm shows different quantities of its product which it is
able to sell at different prices. The demand curve is the AR curve of the firm.
Under perfectly competitive market situation the AR curve is perfectly elastic parallel to
the x-axis, because it is not required to reduce the price to sell more.
Any firm under imperfect competition, including monopoly and monopolistic
competition, faces a negatively sloping AR curve as it is required to reduce the price if it
wants to sell more. But as compared to the demand curve of the monopolist, the AR
curve of a firm under monopolistic competition is more elastic because of the existence
of the rival firms producing close substitutes. The AR curve faced by a firm under
perfect competition, monopoly and monopolistic competition is shown in the following
diagram:
More Elastic
Monopoly
O Output X
2. There are no restrictions upon entry or exit of firms in both, Perfectly competitive
market and Monopolistic market.
3. Firms earn only normal profits in the long-run in both, Perfectly competitive market
and Monopolistic market.
Q19. Differentiate between Oligopoly and Monopolistic competition. (3/6 Marks)
Ans.:
4 The nature of the product under 4. The nature of the product under
Oligopoly is homogeneous or Monopolistic competition is
differentiated. differentiated product with close
substitutes.
5 The firms earn abnormal profits 5. The firm earns normal profits in the
in the long –run. long-run.
In Oligopoly, the firm has significant 6. A monopolistic firm has slight market
6 power to influence the price of the power to influence the price in the
commodity. There is interdependence of market. The firm can follow an
the firms in respect of decision-making independent price policy where it makes
which sometimes leads to price war. its own price and output decisions.
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