“Año del Fortalecimiento de la Soberanía Nacional “

FACULTAD DE NEGOCIOS
CARRERA DE ADMINISTRACIÓN Y NEGOCIOS
INTERNACIONALES
DOCENTE:
DEISY GIOVANNA SALDAÑA RODRIGUEZ

CURSO:

GLOBAL MARKET PERSPECTIVES

Expositores

❖ MINCHOLA NINAQUISPE KRISTHEL VIVIANA N00192142

❖
❖ RIQUEROS CRUZ MARYURIN FIORELA N00198258
❖
❖ ROMERO HUYHUA VICTOR HUGO N00192061
❖
❖ ALFREDO JESUS FLORES RAFAEL N00166938

Lima - Perú
2022
AJEGROUP

AJE was born in Ayacucho – Peru, more than 30 years ago. The commitment to the
environment and nature, for this company, is part of its DNA. It is the natural environment
in which we grew up, in which we were raised and in which we began to take our first
steps.
Is a multinational of beverages original y Peruvian with a presence in 23 countries Latin
America, Asia, Africa. It is the fourth company in sales volume in the category of non-
alcoholic beverages and the third largest producer of carbonated beverages in the
countries in which it operates. With the firm commitment to democratize consumption, it
targets new groups of consumers trying to facilitate their access to good quality products
at a fair price. Regarding its distribution channels, AJE has 120 own centers, in addition to
those of its strategic partners and those of local distributors. At the level of production, the
business has 32 production plants, 24 in America, 6 in Asiaand 2 in Africa.

Summary of its History:

1988 – The first Kola Real is born in Ayacucho, Peru
The Añaños family began producing soft drinks under the Kola Real brand.

1997 – Kola Real arrives in the capital.

After almost 10 years, Kola Real was launched in the Peruvian capital, Lima.

1999 – Start of international expansion.

AJE expands to other countries and arrives in Venezuela later in Ecuador and Mexico.

2005 – AJE expands in Central America and Pulp is born.

Enter Guatemala, Nicaragua and Honduras.

2006 – AJE reaches a new continent: Asia.

The first plant in Asia opens operations in Thailand, later Vietnam and Indonesia.

2015 – AJE arrives to a new continent Africa.

Starts its operations in Egypt and Nigeria (Franchise) through its Big Cola brand.

2017 – AJE ranks 4th in the ranking of multilatin companies.

The new ranking of the 100 largest multi-Latin companies from an important international
magazine once again has a Peruvian company in the top 5. This is AJE in position #4.

2020 – AJE renews its visual identity.

AJE is committed to a new visual identity accompanied by a new logo that aims to reflect
the commitment to sustainability and promote well-being and health.

Mission.
Democratize consumption generating well-being and health.

Vision.
To be leaders in healthy and valued products and brands.

Our values.
They are a compass that guides us to move in the right direction, surprise our customers
and exceed their expectations.
Entrepreneur.
AJE was born thanks to the entrepreneurial facet of the Añaños family, detecting a market
need and creating a product to satisfy it. Entrepreneurship is in our DNA. All our efforts are
reflected in what we do and how we do it.

Passion.
We are a company that puts energy, courage and enthusiasm in everything we do. We
bring out the best of ourselves, to thus show our full potential. It is our way of being, living
and feeling.

Brotherhood.
The concept of brotherhood is a very important value within the company. AJE was
founded and is managed by the Añaños family, a family that is a symbol of unity, respect,
humility, empathy, and teamwork.

Value proposition and the influence they exert on the "millennial" and "X"
generation.

The Value Proposition is one of the elements in the design of a Landing Page. To be
successful, a good value proposition must convey the benefits of the product to customers.
It is the main proposition that can convert more prospects into customers.

AJE has always been characterized by democratizing the consumption of beverages, but
this time we want to go one step further, also democratizing wellness and health. That is,
to have natural drinks at a more accessible price.
"Millennials and "Gen X" are looking for natural products, more and more. Before, you paid
more for a product that came out of a factory than for something from the field, however,
now you pay much more for a product from the field", said the Director of Communications
and Sustainability of the group Jorge Lopez.

"We are working on the launch of natural products such as, for example, an aloe-based
drink (BIO Aloe), we have also released fruit pulps under the Pulp brand for children, as
well as new versions of the energy drink Volt a based on natural products such as maca".
As recalled, the latter announced in September the reduction of the amount of sugar
between 60% and 50% in its soft drinks.
"We are developing our portfolio, in addition to reducing sugar as well. Many years ago we
were the first to remove Stevia from our beverages," he recalled.

ALICORP

The company now known as Alicorp began in 1956 as Industrias Anderson, Clayton & Co.
as a manufacturer of oils and soups in the port of Callao, Peru. In 1971, the Peruvian
Conglomerate Group Romero acquired Anderson, Clayton & Co. and changed its name to
Compañía Industrial Peru Pacífico SA (CIPPSA). The company continued to operate
during the self-styled Revolutionary Government of the Armed Forces and, during the
Fujimorato, embarked on several acquisitions.
We started as an oil and soap company; we expanded into the food, home and personal
care business. Today we feed the growth of each country where we are and improve the
quality of life of our employees, suppliers, investors, consumers and communities.
This is the north that we follow and the reason that motivates us to innovate, to improve
every action we carry out, in line with our values and strategic pillars.

Summary of its History:

nineteen ninety-six

Nicolini and Molinera del Peru join forces

1997

Alicorp is born

2005

We started our expansion process in Latin America

2008
They arrived in Argentina

2010

Okebon joins Alicorp

2012

Sayon in Peru at the start of operations in Chile

2013

A new destination: Brazil

2014

Vitapro is born and joins Global Alimentos

2015

Our B2B business becomes Alicorp Soluciones and Master Bread is born, focused on
providing solutions in frozen bread

2018

We acquired the companies Fino and Sao, the most important oil, milling and mass
consumption companies in Bolivia.
Mission
We transform markets through our leading brands, generating extraordinary experiences
for our consumers. We constantly seek to innovate to generate value and well-being in
society.
Vision
To be leaders in the markets in which we compete.
International presence

We have commercial operations in 8 Latin American countries from where we export to

various markets, 4 lines of business and more than 150 own brands.

Value proposition and the influence they exert on the "millennial" and "X"
generation.

A serious proposal through newsletters can achieve a very effective strategy which
personalizes the content of the emails making them feel that they are unique in receiving
this, it is the best channel to offer discounts as this will encourage them to buy

AlaCena, an Alicorp brand immersed in the sauce sector, with more than 21 years in the
market, innovates and expands its product portfolio with new vinaigrettes. These new
products are born with the aim of accompanying Peruvians in a routine in which they want
to eat rich and balanced food.
Generation x are people who love information about a product so they will have an image
of the brand the more they know about it

“As a brand we are always aware of the needs of our consumers and we constantly
investigate to provide them with products that they really need. This is how we identified
that young people over 25 years old include salads as part of their weekly menu, but they
do not find a sauce to dress them that they really love. It is for them that we created the
new AlaCena vinaigrettes”, commented Juan Carlos Galfre, our food platform director.
The new vinaigrettes arrive at the points of sale with two flavors Vinaigrette Pollera and
Vinaigrette Mustard and Pepper, two options with which consumers will be able to
experience different flavors and recipes without needing to spend a lot of time in their
preparation. “This launch represents a very important milestone in the history of the brand.
In addition, we have great expectations of growth in this segment of the market”, adds
Juan Carlos.

Both presentations of the vinaigrettes have been created with special care so that their
flavors and textures are to the liking of the Peruvian palate. In addition, like AlaCena's
iconic products, they are made with the best selection of ingredients and condiments that
consumers value.

STRATEGY
Sincé 2004, the Company growth strategy has been based on:
- Strengthening and consolidation of its brands in the local market
- The orientation of its products to the foreign market
- Development of new business and innovative products
- The acquisition of attractive businesses in terms of margin.

CONCLUSION
 After this summary we can conclude that ALICORP has a solid financial position, a
leadership position in almost all of its products, and a healthy growth strategy
abroad, given the limitations of the global market.

 The AJE group has achieved its expansion in siubdeveloped countries, because
there is where the opportunity, go to those countries no matter how many liters of
water they take today, but how many will take in 10 years.