Global Business Strategy

Introduction to the Course

Objectives

1. Give the students general rules and guidelines for the course.
2. Show the contents of the course and explain the Evaluation Scheme.
Agenda

Personal Presentation

General Rules

Course Contents

Permanent Evaluation

Final Project
Personal Presentation
Ronald Huerta-Mercado Herrera
Major: Industrial Engineer (University of Lima).
MBA: Florida International University (FIU), Miami, USA.
– Certificate in Digital Supply Chain Management, Purdue University.
– Certificate in Lean Supply Chain Management, Purdue University.
– Certificate in Supply Chain Management, The University of Tennessee
Knoxville.
– Certificate in Supply Chain & Logistics Management, The Ohio State
University.
Personal Presentation
Experience:
Consulting: 9 years as a Business Process & Logistics Consultant.
Last Job: Supply Chain Manager, Linde Gas Perú (The Linde Group), 2 years.
Academics:
• Academic Coordinator (Logistics & Transportation Engineering, USIL).
• Full Time Professor (Graduate School, USIL).
• Part-Time Professor (Industrial Engineering and International Business).
• 8 years of experience as a teacher.
Housekeeping Rules
• We need to keep the order in class. Please control your microphones.
• We need to increase awareness in your cameras, at least during
presentations.
• Total percentage of absences allowed: 30%
• We will use technology in class: academic apps for smart phones
(Kahoot, Poll Everywhere, Socrative, etc.).
• In most of the sessions I will conduct activities using the apps already
mentioned (this is part of Continuous Assessment), so it is highly
recommended to attend classes.
• Plagiarism is considered a serious misconduct and the student may be
requested to attend Disciplinary Action.
• We will use Canvas platform and Zoom videoconference platform.
• You can consult a Fanpage for the course: Logistics & Strategy
https://www.facebook.com/Logistics-Strategy-2107284172865291/?modal=admin_todo_tour
Course Contents
Functional Strategy
Overview
Strategies Implement.

Corporate Corporate Evaluation and

Governance Strategies Control

Social Business
Final Project
Responsibility Strategies

External Internal
Scanning Scanning
Syllabus
Credits: 03
Teaching hours: 48 hours
Autonomous hours: 56 hours.
Professor: Ronald Huerta-Mercado H.
Email: [email protected] / [email protected]
Coordinator: Rafael Castillo Sáenz – [email protected]
Grading System
Permanent Evaluation (70%)
 Permanent Evaluation (70%)
Weight Broken Down (by Type of
Make-up
EVALUATION WEIGHT (%) Evaluation) Week Date
Test?
Description (%)

Activity 1:
60 15 27-Nov NO
Presentations
ACTIVITIES 35%
Activity 2:
40 15 27-Nov NO
Class Participation

Quiz #1 3 4-Set NO

Quiz #2 6 25-Set NO
QUIZES 30%
Quiz #3 9 16-Oct NO

Quiz #4 13 13-Nov NO

FINAL PROJECT 35% Final Project 100 15 27-Nov NO

Permanent Evaluation (70%)
 Activities (35%)
1. Activity 1 (60%) - Presentations.
a. Presentation 1: Final Project First Presentation (Week 7). Oct. 2.
b. Presentation 2: Final Project Second (Week 11). Oct. 30.

2. Activity 2 (40%).
a. Attendance (30%).
b. Class Participation (Kahoot, Socrative, Poll Everywhere), 30%.
c. Weekly Activities (at least one Forum or Activity per week), 40%.
 Activity 2 (40%)

1. Attendance (30%).
0-1 20

2-3 18

4-5 16

6-7 14

8 absences 10

2. Class Participation (30%).

3. Weekly activities (40%).
Final Project
Final Project
Final Project - Contents
Analyze a Company and apply the contents of the course:

• Executive Summary. • Corporate Culture.

• History of the Company • Corporate Strategies.
• Vision. • Business Strategies.
• Mission.
• Functional Strategies.
• Corporate Governance. • Conclusions.
• SWOT Analysis.

Deliver by: October, 2 Final Delivery: November, 20

Groups
Student Group Student Group

CALLE SALAZAR, MICAELA 1 APARICIO SALCEDO, BRUNO SEBASTIAN 2

CAMPOS CHOQUE, JESENIA GUADALUPE 1 BONIFAZ FONSECA, LORENA CLAUDIA 2

PAUCAR CALLAN, MILAGROS LISSET 1 CHAPOÑAN RODRIGUEZ, HELLEN CECILIA 2

QUIÑONES ARTEAGA, MILENE CAROLAY 1 LAIMES AVALOS, ARANTXA DANIELA 2

RUIZ GARCIA, ISABEL CRISTINA 1 MURILLO CAÑAMERO, HARRY ALFONSO 2

SANCHEZ BALVIN, REYNA MARGARITA 1 SANTI UCHASARA, ELVIS WILMAN 2

SANTOS LOYOLA, MAURICIO JESUS 1 VILELA GUTIERREZ, LUIS FERNANDO 2

VILLASANTE QUIROZ, LUCIANA 1 VILLAMONTE RAMOS, ALICE GISSELLE 2

STARBUCKS 7 ELEVEN JAPAN

 Groups
Student Group Student Group

ALALUNA GALLO, MARLON JOSEPH 3 CASIMIRO FLORES, FABRIZIO CESAR 4

CARRASCO PICHILINGUE, ENRIQUE EDUARDO 3 ESTREMADOYRO MORALES, ALEXIA CRISTINA 4

CASTAÑEDA ARCE, DENIS ADRIANA DEL CARMEN 3 GOMEZ PANTOJA, GIANDARE 4

DEXTRE DEL CASTILLO, RENATO 3 JORGE NUÑEZ, SHEYLA MELISSA 4

NUÑEZ ZUAREZ, DANIEL JHON 3 QUIÑONES OBREGON, MARIAN SOFIA 4

PALACIOS GUERRERO, VIVIAN ARIANA 3 SANTOS MINAYA, LESLY KATHERINE 4

PERALES VALDIZAN, GONZALO ENRIQUE 3 VALDIVIA HEREDIA, SANDRA 4

RUIZ CORREA, CARMEN PATRICIA 3 VALDIVIA VIZCARRA, JAIR HERNANDO 4

APPLE TENCENT
 Groups
Student Group Student Group

ESCOBEDO MUDARRA, RANDY JUNNIOR 5 ARZAPALO CABELLO, JOVITA 6

GAMBOA CABANILLAS, LESLI DAYSA 5 CABRERA CORDOVA, EDWIN RONALD 6

JUNCHAYA CAMPO, DEBORA ANDREA 5 CHACHICO DELGADO, YOSVI LUZ 6

MEDINA CARDENAS, DIANI MADELEINE 5 GUTIERREZ VASQUEZ, LIFFETE ADELITA 6

QUEVEDO LINDO, MARIA FERNANDA 5 PACHECO SEPULVEDA, MARCOANTONIO 6

TINTAYA ORIHUELA, MELANIE ALEJANDRA 5 POMA GUILLEN, MARGARITA ALICIA 6

VEGA JARA, MARJORIE IRMA 5 ROSALES SALAZAR, ALEXANDER 6

ZUMAETA CORAL, SHEILY MANUELA 5

H&M FACEBOOK
Bibliography
• Strategic Management and Business Policy, Globalization,
Innovation and Sustainability. Thomas L. Wheelen, Fourtheen
Edition, 2015. Prentice Hall.

• Global Strategy. Michael Peng, 3rd. Edition, 2014. Cengage.